Marketing Resources: Strategy

•  

  

  Inc. 500 Social Media Use: Facebook, Twitter Up; Blogging Down

  Strategy

  Facebook and LinkedIn are now the most popular and most effective social media tools among the nation's fastest-growing private companies, according to a study by the University of Massachusetts at Dartmouth, Center for Marketing Research. Blogging among the Inc. 500 has fallen over the past year, as companies appear to ... more
•  

  

  Socialize Me! In Stages, Though, Please.

  Strategy

  The journey to complete socialization (the connected kind, not the 1984 kind) takes time, and it's okay to do it in steps. Sometimes it helps your advancement in the social direction when you can clearly see where you've been—and how that affects where you could be headed. That's why Chris ... more
•  

  

  Five Tips for Online Public Relations Success [Slide Show]

  by Allie Gray Freeland

  Strategy

  It's 2012. Advances in the digital world have revolutionized media—and how public relations professionals do their jobs. Are you keeping up? Here are five tips for mastering the digitization of public relations. more
•  

  

  Ad Agencies Slow to Adapt to Online Marketing

  Strategy

  Only 9% of senior-level marketers say traditional ad agencies are doing a good job of evolving and extending service capabilities in the digital age, according to a study by the CMO Council. Moreover, such firms are likely to be challenged by specialized digital marketing providers in 2012. more
•  

  

  Social Media Lessons From the GOP Race

  Strategy

  Republican presidential candidates have made social media an integral part of their campaign efforts to win the White House in 2012—signing on to various social networks in hopes of reaching key constituents—and marketers can learn a lot by watching the political campaigns at work, according to a study by iContact. more
•  

  

  Integrating Social Media Still Challenges Marketers

  Strategy

  Although most US companies use social networks—66% have a Facebook page, 51% have a Twitter account, and 44% have a LinkedIn page—only 16% say their social marketing efforts are fully integrated across the organization, according to a study by InSites Consulting. more
•  

  

  Top Social Networking Trends and Need-to-Knows

  Strategy

  Social networking was the most popular online content category in the world as of October 2011, accounting for 19% of all time spent online, or one out of every five minutes, according to a whitepaper by comScore. more
•  

  

  Top 5 Crowdsourcing Pitfalls That Can Sink You [Slide Show]

  by Wil Merritt

  Strategy

  Crowdsourcing can be a great way to generate creative for your campaign, allowing your brand advocates to "own" a piece of your messaging. But watch out for five common pitfalls—and take these steps to avoid them. more
•  

  

  Nine Great Ways to Avoid Being a Thought Leader [Slide Show]

  by Craig Badings

  Strategy

  Do the words "thought leader" give you cold chills? If you don't want the limelight and you desperately want to conceal your expertise, take these nine steps to fade into obscurity. more
•  

  

  IT, Marketing More Critical to Business Strategy in 2012

  Strategy

  Despite continued business volatility, global executives plan to increase corporate spending cautiously in 2012—particularly the areas of IT (information technology) and marketing—according to a survey conducted by Doremus and the Financial Times. more
•  

  

  How to Avoid Four Deadly Email Program Sins

  Strategy

  "There are a lot of things that can go wrong with email marketing—broken links, typos, unoptimized images—the list goes on," writes Magdalena Georgieva at the HubSpot blog. But on the other hand, she notes, marketers shouldn't focus so intently on small technical details that they lose sight of the big ... more
•  

  

  Six Things Darwin Could Teach Marketers About Converting Browsers Into Buyers [Slide Show]

  by Mark Simpson

  Strategy

  How do passive online browsers evolve into active buyers? Here are six essential lessons—inspired by Charles Darwin—that will help marketers transform website visitors into loyal customers. more
•  

  

  Five Internet Trends to Factor Into Your 2012 Business Plan

  Strategy

  In a post at the B2B Marketing Insider blog, Michael Brenner reports on the latest prognostications of analyst Mary Meeker. "Mary has been nailing it each year with her analysis of the latest online trends," Brenner notes. B2B marketers seeking to make the most of their 2012 Internet efforts might ... more
•  

  

  How to Nurture Brand Advocates and Keep Them Loyal

  Strategy

  John McTigue believes the number of brand advocates you have is more useful than more-easily-accessible metrics like "How many hits?" or "How many likes?" for online marketing. Advocates are those folks who love your brand so much they evangelize it for you, provide detailed feedback, and are often the first ... more
•  

  

  Four Ways to Monetize Your Brand Without Charging Your Direct Customers [Slide Show]

  by David Oates

  Strategy

  Marketers often talk about brand equity and gaining loyal customers. But companies could actually monetize their brands directly and generate revenue from them at no cost to their customers. more
•  

  

  A Bold B2B Sales Strategy That Just Might Get Results

  Strategy

  In an article at Sales 2.0, Jill Konrath answers the question all B2B sales people ask themselves when heading out to meet with prospects: "What will make them say, Yes, I want to work with you?" "To be most effective in sales today," Konrath replies, "it's imperative to drop your 'sales' ... more
•  

  

  2012 Content Marketing Benchmarks, Budgets, and Trends

  Strategy

  Some 9 in 10 B2B marketing organizations, regardless of company size or industry, say they've used content as a form of marketing in 2011, according to a study by the Content Marketing Institute and MarketingProfs. Moreover, those marketers also say they employ on average eight separate content marketing tactics to ... more
•  

  

  Six Last-Minute Holiday Email Marketing Tactics [Slide Show]

  by Jim Davidson

  Strategy

  The holidays are hectic for marketers. But they don't have to be. Here are six marketing tactics you can implement today to ensure a successful holiday season—without too much heavy lifting. more
•  

  

  Will Your Message Be Understood? Only If You 'Speak Human'! [Slide Show]

  by Christian Gulliksen

  Strategy

  In their book Content Rules, Ann Handley and C.C. Chapman urge us to "speak human" when creating content. Learn how one law firm successfully applied that principle when creating videos for its About Us page. more
•  

  

  Seven Ways to Make Small Business Saturday Big for Your Business [Slide Show]

  by Tyler Garns

  Strategy

  The Saturday after Thanksgiving has been dubbed Small Business Saturday, a day for customers to shop small—at their favorite local stores—and help fuel the economy. How can you use this shopping day to your advantage? more
•  

  

  Challenge the Status Quo! Take on a Dominant Market Player [Slide Show]

  by Louis Rix

  Strategy

  We all learned on the playground in elementary school that it's never a good idea to take on the big kid. But maybe you should! Learn five ways to effectively beat the giant in your industry. more
•  

  

  Top US Brands Getting Strategic About Social Media

  Strategy

  Over the past year, America's top brands have made improvements in how they use online branded communities to reach their customers, but some opportunities for engagement remain untapped, according to a new report by ComBlu. more
•  

  

  What Guy Kawasaki Learned From Steve Jobs [Slide Show]

  by Christian Gulliksen

  Strategy

  When Apple mastermind Steve Jobs died in October, tributes praising his genius flowed forth. As Apple's chief evangelist for years, Guy Kawasaki knew Jobs well—and learned invaluable lessons from him. Here are four of them. more
•  

  

  Marketing Smarts: Why You Need a Marketing Technologist

  by Matthew Grant

  Strategy

  In this episode of Marketing Smarts, we talk with Scott Brinker of ion interactive about why marketing departments need marketing technologists and why software is the key to creating a memorable customer experience. more
•  

  

  Tradeshow and Event Marketing Lessons From Facebook [Slide Show]

  by Kristin Veach

  Strategy

  Facebook recently hosted its annual f8 conference to make announcements about the social network. But the event provided four invaluable tradeshow and event marketing lessons for forward-thinking marketers. more

Strategy: See all 835 items

Strategy articles by the best and brightest in the field

• We Are More Than Marketers: Integrating a Human-Centric Approach by Jeremi Karnell
  Do you treat customers and prospects as if they were whole human beings—with hearts, minds, and spirits? You should. Learn six steps that lead to a human-centric approach to marketing. more
• A Five-Step Process for Hosting a Webinar That Generates Salesby Greg Digneo
  When hosting a webinar, you want people to show up and you want to generate leads. But meeting those goals isn't easy. Here's a five-step plan that'll take the guesswork out of hosting an effective, successful webinar. more
• Four Keyword Research Mistakes to Avoid at All Costsby Lior Levin
  If you are serious about the words "sales," "profit," and "conversions," you must master keyword research. Learn four common pitfalls marketers make when selecting keywords—and how to avoid them. more
• The Inside Scoop on Using Twitter Lists for Profit and Sanityby Dave Wieneke
  The dirty secret of Twitter is that as helpful as it can be, it's also a time sink. Learn how properly using and cleaning up your Twitter lists can help you save time—and generate leads for your business. more
• 10 Hot Tips (and a Promo Campaign Planner) for Seasonal Sale Successby Hanna Andrzejewska
  Customers today expect more deals and offers during holiday seasons, so it's important to create seasonal campaigns to increase revenues. Here are 10 tips—and a campaign planner—to help you achieve seasonal sale success. more
• Five Tips for Implementing a Successful QR Code Campaignby Michelle Eichhorn
  QR codes can be inexpensive to implement and can provide you a measureable return on investment—if you use them correctly. Learn five invaluable tips for implementing an effective QR code campaign. more
• Break Down Marketing Silos Now: Build Engagement With Cross-Channel Marketing by Ron Person
  Marketers have a tough job! No juggler's job has ever been as tough. With 13 or so online marketing channels (and just as many offline), the job of cross-channel marketing is difficult. But creating a successful cross-channel marketing organization is possible. more
• Three Keys to Accelerating Marketing Measurement and a Fact-Based Cultureby Laura Patterson
  If CMOs are to be accountable for marketing ROI, their organizations must have marketers who have data, analysis, and measurement skills. Here are three steps for effectively creating a fact-based culture. more
• Seven Tablet and Mobile Trends to Expect in 2012by Thierry Costa
  In 2011, mobile shopping increased and iPad tablet conversion rates soared. Are you prepared for the growing mobile and tablet retail environment? Learn seven key trends that will dominate 2012. more
• Follow AMEX's Example of a Successful Facebook Campaignby Kimberly Smith
  Sure, Facebook promotions can get you some "Likes," but is that all there is? Learn how American Express's Israel division used Facebook to gain valuable customer insight and deepen brand engagement. more
• Five Ways to Create a Data-Driven Marketing Culture by Jim Bergeson
  When handled adeptly, customer data can be a marketer's most reliable weapon for reaching customers' buying intentions—and closing sales. Learn five ways to build a data-driven marketing culture that'll help you get results. more
• A Business Listing Is Your Online Anchor (Five Rules for Ensuring Stability) by Gib Olander
  In today's noisy business listing landscape, it's important that your online anchor be consistent and visible throughout the local search ecosystem. Here are five essential rules to keep in mind when managing your online listing. more
• How Your Customers and Analytics Can Help Increase Online Salesby Nick Stamoulis
  Increasing your online sales isn't quick or easy, and it involves a lot of trial and error. Learn three steps that'll help you skip some of the guesswork and boost your website's conversion rate. more
• Strategy Is Fun Too, You Know (Well, Fun-ish) by Pete Gaioni
  It may be boring, but a thorough discovery and strategy-development process is essential before a website redesign. Here are five important elements of a redesign plan you should have in place and readily available... before the fun design stuff starts. more
• Content Marketing Trends for 2012: What's in and What's Out by Pawan Deshpande
  No doubt about it: 2011 was a big year for content marketing. Twice the number of marketers implement content marketing vs. the number of those who use print, television, and radio advertising. But what's in store for 2012? more
• Personal Branding Trends for 2012 (Part 2) by William Arruda
  Personal-branding expert William Arruda offers six more trends to keep in mind and on top of in 2012 as you continue to build, improve, and polish your own personal brand as a marketer in tune with the times. more
• Why Marketing Needs Objectives... Not Just Goalsby Brett Johnson
  Many companies have the same overarching goals: increase sales, decrease costs, and reduce churn. But why don't they all succeed? It all boils down to mindfully setting objectives and implementing strong tactics to support them. more
• What's Wrong With This Picture? The Stauer Chronographby Barry Densa
  We've all seen them—those disastrous ads that make us cringe as marketers. Here is a detailed critique of one ad—gone terribly wrong—that'll help you avoid a host of pitfalls in your ad copy. more
• Redesigning the Site Redesign RFP: Eight Do's and Don'tsby Eric Anderson
  Is a site redesign among your company's New Year's resolutions? To end up with a site that's built to last, you'll need a well-crafted RFP that covers all bases. Learn eight invaluable guidelines for creating your site redesign RFP. more
• Case Study: Why Targeting by Level of Engagement Worksby Becca Wright
  The words "engagement" and "hypertargeting" are practically everywhere, but what happens when you combine the two? Learn how one company ran a diverse campaign that captured the interest of core, active, and casual fans. more
• How to Streamline Site Navigation to Attract and Retain Customersby Shaun Ryan
  A website with poorly designed navigation can frustrate your visitors, cost you sales, and hurt your reputation. Learn how to enhance your site's navigation to showcase your content—and keep your customers coming back. more
• Seven Tips for Forging an Appropriate Online Apologyby Denise Keller
  Despite best efforts, mistakes happen to every small business at some point. The key is not to panic, but to apologize to customers—the right way—and assure them that you are still worthy of their trust, confidence, and respect. more
• Personal Branding Trends for 2012 (Part 1)by William Arruda
  Over the years, personal branding has proven to be an effective technique for enabling career success. But how we build our brands is evolving. Learn six personal branding trends for 2012 that'll help keep you ahead of the pack. more
• The Email Marketer's Success Kit: Five Trends for 2012by Maciej Ossowski
  Now that 2011 is in our rearview mirrors, it's time to focus on 2012. Though the email marketing environment shifts especially swiftly, five dominating trends from 2011 will continue to reign this year. more
• Managing Chaos: The Marketing Approachby John Thomson
  Nowadays, the marketer's world is chaotic and cluttered. Effectively meeting a myriad of demands can seem impossible. That's why connected marketing solutions are critical to success in today's marketing landscape. more

See all Marketing Articles

Strategy case studies, deconstructing real life examples and illustrating lessons learned.

• How One Company's Thought-Leadership Content Is Driving New Business, ExposureRoberts & Durkee, P.A.
  CASE STUDY: Emulate these best-practices for launching a well-trafficked corporate blog, and you'll be well on your way to establishing yourself as a trusted authority in your marketplace. more
• How a Mom-and-Pop Operation Turned Itself Into a Cult BrandCoconut Bliss
  CASE STUDY: Coconut Bliss's grassroots, customer-focused efforts have enabled the company to establish a nationwide presence in just a few short years, while nurturing an incredibly strong and genuine passion among customers. more
• How Pioneer Achieved a Whopping 60%+ Click-Through Rate for Its Online AdsPioneer Electronics (USA) Inc.
  CASE STUDY: Here's how Pioneer Electronics earned amazing click-through rates on its targeted online ads. more
• Lessons From Martin Guitars: Three Ways to Survive a DownturnC. F. Martin & Co.
  CASE STUDY: C. F. Martin & Co. survived the Civil War, the Great Depression, and both World Wars. Inspired by its past, the guitar maker thrived in 2009. more
• SEO and Sex: A Recipe for SuccessDr. Helaine Smith, DMD
  CASE STUDY: How does an SMB owner run a business day to day, do his/her own marketing and promotion, and make sure the biz keeps going and growing? Just maybe, SEO+Sex=Success! more
• How a Small Company Went Global (Without Breaking the Bank)Lingo24.com
  CASE STUDY: In the age of globalization and the Internet, extending your reach beyond you home market is easier than ever... if you put some strategic thinking behind it. more
• How Domino's Managed a Viral Video NightmareDomino's Pizza
  CASE STUDY: What do you do when potentially devastating information about your company goes hyper-viral online, reaching millions of people essentially overnight? more
• How IBM Offset the Impact of a Down Economy on Event AttendanceIBM
  CASE STUDY: How can you confront today's economic headwinds? See how IBM avoided a looming disaster and reached safe harbor with the help of customers and partners. more
• How One Website Doubled Its Ad RevenuePlanningFamily.com
  CASE STUDY: Even in the midst of a recession, when advertising spend has been drying up, this website doubled its ad revenue. How, exactly? Take a gander... more
• How a New, Low-Cost Offline Channel Generated Surprisingly Stellar Results for SamsungSamsung Electronics Canada
  CASE STUDY: When your product competes with the iPhone, you have to get creative. Which is just what Samsung did. more
• A Facebook Experiment in Ad TargetingOne Day, One Job
  CASE STUDY: Here's how One Day, One Job—an online company that helps college students find entry-level jobs—grew its Web traffic and visibility via targeted ads on the social network. more
• How Low-Cost Conversation Starters Built Community, Generated LeadsOpen Kernel Labs
  CASE STUDY: How do you build a thousand-strong online community when your entire global audience is just 20,000 people? Easy! (Not really, but it's possible.) more
• How to Spark Fanatical Engagement and Advocacy by Heroically Tapping Into User InterestsCisco Systems
  CASE STUDY: Forget the norms. For Cisco Systems, reinvigorating its security line and authenticating its leadership spot meant something truly heroic. more
• Twitter + Coffee = A Delicious Elixir for Customer Acquisition and SalesCoffee Groundz
  CASE STUDY: The Houston-area coffee shop was just one among many, until it found Twitter. Today, the Coffee Groundz is ground zero among local social-media fans—and sales have soared. more
• A Fresh Way to Use Email as an Interactive ToolGarden Fresh Restaurant Corp.
  CASE STUDY: Garden Fresh had more than half a million customers on its email list. But it wanted customers to do more than print out coupons. It sought to build customer loyalty by using email as an interactive tool. more
• Generating Serious B2B Buzz With Dead Bugs... and VideoGrasshopper.com
  CASE STUDY: Entrepreneurs, by definition, don't play it too safe. So for a company that serves startups and small businesses, what better way to launch a rebranding campaign and generate buzz than doing something novel and risky—but being wicked smart about it. Which is where the bugs come in. more
• How an Interactive Game Stimulated Product Awareness and SalesSony United
  CASE STUDY: To differentiate itself in a crowded consumer-electronics market, Sony Electronics leveraged a bond—James Bond—with sister company Sony Pictures. A Bond-themed interactive game and sweepstakes resulted in 45,000 clickthroughs to product pages—and a 12-15% increase in sales of those products. more
• Tips From Microsoft on Cultivating Customer Satisfaction & Loyalty on a Global ScaleMicrosoft Corporation
  CASE STUDY: With millions of customers in more than 90 countries, Microsoft has its hands full keeping customers satisfied and loyal. But it has found a way to do so—by using Web-monitoring tools, social-media analytics, and the energy of influencers. Read on for valuable insights. more
• Three Small (Biz) Steps to Increased Product & Service Sales, Recession EditionPaul Hyland Salon & Day Spa
  CASE STUDY: Sales of luxury products and services have been suffering in the current economy—all the more so for small businesses. But email, coupons, and new-client referral and member-rewards programs have helped this small business beat the recession blues. See how. more
• Using Video to Reel in Record High Traffic and ConversionsKinaxis
  CASE STUDY: Supply-chain software provider Kinaxis needed to reel in more customers, so it created a comedy video series, which soon became its most popular online content. The videos drew record site traffic and conversions, as well as doubling RSS subscriptions to the company blog within the first month. more

Strategy: See all 104 case studies

Strategy online seminar broadcasts from the best minds in marketing

• MarketingProfs University: Growing & Engaging Your Subscribers, Fans, and FollowersBroadcast on Feb 9, 2012
• Optimizing the Customer Journey: Strategy and Case StudyBroadcast on Feb 7, 2012
• Website Translation: Conquering New Language Markets to Gain New SalesBroadcast on Jan 31, 2012
• Get into the Game: How B2B Marketers Can Engage Customers Through Social ApplicationsBroadcast on Jan 25, 2012
• Adapt or Die: the Changing Behavior of Today's Connected CustomerBroadcast on Jan 19, 2012
• MarketingProfs University: Killing Giants—Outmaneuvering Larger CompetitorsBroadcast on Jan 12, 2012
• Reduce Barriers to the Sale and Make it Easy for Customers to BuyBroadcast on Dec 15, 2011
• Video Marketing ROI: The Video Strategy FrameworkBroadcast on Nov 15, 2011
• The Six Golden Rules of Location-Based MarketingBroadcast on Oct 20, 2011
• MarketingProfs University: Winning the Video RevolutionBroadcast on Oct 13, 2011
• Is Your Company Ready to Respond to a Social Media Crisis?Broadcast on Sep 29, 2011
• Measuring and Sustaining Social Media SuccessBroadcast on Aug 25, 2011
• How to Rapidly Grow Your Business by NOT MarketingBroadcast on Aug 11, 2011
• MarketingProfs University: Getting Your Website Strategy RightBroadcast on Jul 14, 2011
• Winning with Speed: 4 Ways Speed Can Topple the Goliath in Your IndustryBroadcast on Jun 23, 2011
• MarketingProfs University: How to Become a Content JuggernautBroadcast on Jun 16, 2011
• Creating Fresh B2B Video Content All Year LongBroadcast on May 26, 2011
• Accelerating Sales with Competitive IntelligenceBroadcast on May 19, 2011
• Seven Keys to a Successful BlogBroadcast on Apr 28, 2011
• Charting New Frontiers: Marketing Discoveries from the B2B ForumBroadcast on Apr 21, 2011

Strategy: See all 72 seminars

Strategy Take 10 Webcasts—tactical marketing know-how in just 10 minutes from subject matter experts

• Take 10 Author Series: How to Be Bold with Your Social Business AgendaReleased on Jan 27, 2012
• Take 10: How to Create a Lead Generation Form in MailChimpReleased on Jan 13, 2012
• Take 10: How to Produce High-Quality Audio Recordings With AudacityReleased on Dec 23, 2011
• Take 10 Author Series: How Everything You Learned About Motivation Is Wrong—And How to Do It RightReleased on Dec 9, 2011
• Take 10: How to Generate Big Ideas in Small, Easy StepsReleased on Dec 2, 2011
• Take 10: Three Ways to Outsmart Your Biggest CompetitorsReleased on Nov 4, 2011
• Take 10 Author Series: How to Inject Your Company's Voice Into ContentReleased on Oct 21, 2011
• Take 10 Author Series: How to Win Big with Content MarketingReleased on Sep 23, 2011
• Take 10 Author Series: How to Present Ideas That Inspire ChangeReleased on Sep 16, 2011
• Take 10: How to Podcast Like a RockstarReleased on Sep 9, 2011
• Take 10: 5 Rules for Creating Powerful Calls-to-ActionReleased on Aug 26, 2011
• Take 10: 3 Rules for Winning Business When the Odds Are Against YouReleased on Aug 12, 2011
• Take 10: 3 Ways to Block and Crush Your Biggest CompetitorReleased on Jul 15, 2011
• Take 10: How to Host a Successful Twitter ChatReleased on Jul 8, 2011
• Take 10: How to Select Images That Make Your Marketing More EffectiveReleased on Jul 1, 2011
• Take 10: 6 Ways to Take Advantage of Photo Strips on Your Facebook PageReleased on Jun 17, 2011
• Take 10: How to Boost Event Attendance with Social Media MarketingReleased on Jun 3, 2011
• Take 10: How to Create Your Own Online Press RoomReleased on May 6, 2011
• Take 10: How to Gather Competitive Intelligence from Q&A ForumsReleased on Apr 29, 2011
• Take 10: How to Reverse Engineer Your Competitors’ Customer ListReleased on Apr 15, 2011

Strategy: See all 34 Take 10 Webcasts

Strategy marketing downloads for the busy professional

• Marketing Automation Management: Basics and Best Practices
  Marketing automation can have a big impact on your sales and marketing efforts. Learn the ins and outs of marketing automation capabilities, how to make the best use of them, and resources for selecting the best system for you with MarketingProfs' Marketing Automation Management: Basics and Best Practices guide.
• A Quick Guide to YouTube & Creating Your Own YouTube Channel
  YouTube is an easy-to-use and inexpensive media platform with a gigantic reach. Learn how you can use YouTube to create awareness for your brand and connect with interested views with "A Quick Guide to YouTube & Creating Your Own YouTube Channel".
• Influencer Marketing Success Stories
  Influencer Marketing Success Stories features 13 companies that have leveraged the influence of outspoken opinion-makers and ordinary online reviewers to achieve their marketing objectives. With examples including Forbes Digital and Virgin America, this new Case Study Collection will show you how use influencer to boost brand awareness, introduce new products, increase sales, and more.
• Research Spotlight: Twitter
  A successful Twitter program requires extensive research on whether your audience is there, what everyone is interested in, and what they're doing. Lucky for you, MarketingProfs has done the work for Research Spotlight: Twitter. Download it now to access close to 70 pages of Twitter research from 30 unique sources.
• Social Media Integration Success Stories
  Twitter. Facebook. LinkedIn. While these social media tools are all effective on their own, they work best when part of other marketing programs. See how 10 companies have maximized results by integrating social media into traditional marketing efforts.
• Research Spotlight: Facebook
  Research Spotlight: Facebook helps you focus on the most popular social network today. Get the research insights you need to create successful Facebook campaigns. Learn who's on Facebook, what they're doing, and how best to reach them.
• Slowpoke's Guide to Digital Marketing
  Feel like the digital marketing race began without you? Don't worry—you can still catch up to the social media superstars. The Slowpoke's Guide to Digital Marketing puts rocket fuel in your engine to propel your digital marketing campaigns.
• Website Conversion Success Stories
  Many marketers spend too much time and money trying to get people to visit their sites, and not enough boosting the number of sales from the people already visiting. See how 11 companies, including Jelly Belly Candy Company and Kinaxis, are transforming their landing pages, and get great ideas for optimizing your own site to increase sales.
• LinkedIn Success Stories
  LinkedIn is used by 55 million professionals as a place to network, trade advice, and demonstrate business expertise. See how 11 companies, including PR firms, advertising agencies, and software companies, are using LinkedIn to show expertise, generate leads, and conduct research.
• Mobile Marketing Success Stories
  Mobile marketing campaigns can be inexpensive, easy to execute, and very profitable. See how 8 B2B and 11 B2C companies are using SMS, mobile websites, mobile ads, Smartphone applications, and Bluetooth marketing to achieve huge results.
• A Step-by-Step Guide to a Social Media Program: Everything you need to know about establishing your strategy, policy and team
  The adage “think before you speak” has now become “think before you write.” In this age of instant messaging, businesses need to wield their online words thoughtfully. Check out MarketingProfs “A Step-by-Step Guide to a Successful Social Media Program” to learn how to create your social media strategy, policy and team.
• Social Media ROI Success Stories
  Learn how social media is changing the way we market to consumers and businesses, and how 11 companies are measuring and monitoring the success of their social media campaigns.
• Customer-Centric Innovation: How Companies Engage Customers in Product Development and Radical Innovation
  Engaging your customers can help increase satisfaction, loyalty, and brand awareness. This research report will help you understand the role of customers in product development.
• Email Success Stories: How 11 companies are pushing the (electronic) envelope
  Propel your email marketing efforts beyond the subject line. Read Email Success Stories: How 11 companies are pushing the (electronic) envelope to learn how to convert your emails into money-making machines.
• B2B Marketing in 2009: Trends in Strategies and Spending
  Get the truth about B2B marketing in a tough economy from people who know the business best—B2B marketers themselves. Our special report, B2B Marketing in 2009, provides the most current research on trends in strategies and spending, and how they affect your business.
• The Obama Playbook: How Digital Marketing and Social Media Won the Election
  Want to create a veritable army of customer-advocates to champion your brand? The Obama Playbook: How Digital Marketing and Social Media Won the Election shows you how the Obama campaign masterfully used new media to build awareness, engage prospects, and start a movement. It takes you step-by-step through the new media strategies of the campaign and provides actionable guidance on how you can modify each to benefit your business. Both entertaining and useful, it's an invaluable resource for the savvy marketer who wants to take full advantage of the amazing powers of new media.
• Add Social Media to Your Mix - listen to the podcast
  MP3 recording
• Benchmark Research: Marketing in the Economic Crisis
  These economic times have everyone concerned and asking, "How does this effect marketing?". Well we surveyed our very own members to help give marketers a sense of how others are dealing and adapting to these tough times.
• Email Marketing Benchmark Report 2008
  This 150-page Email Benchmark Report 2008 was developed by surveying our very own MarketingProfs members. Find out what the competition is doing so your 2009 email marketing budget makes sense!
• B2B Lead Generation: Marketing ROI & Performance Evaluation Study
  MarketingProfs research studies the effectiveness and performance of lead generation comparing quantity to quality.

Strategy: See all 40 downloads