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Strategy

Strategy articles by the best and brightest in the field

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Strategy: See all 741 marketing articles

Strategy case studies, deconstructing real life examples and illustrating lessons learned

Strategy: See all 71 case studies

Strategy online seminar broadcasts from the best minds in marketing

Strategy: See all 26 seminars

Strategy mini articles distilling bite-sized advice (from our Get to the Point newsletters)

  • Please Come Back to MeEmail Marketing
    According to Loren McDonald, any email list will include recipients who have unsubscribed "emotionally." Instead of hitting the unsubscribe button, they delete your messages without reading them, or direct their...
  • How to Kill Your Email ListEmail Marketing
    "Tough economic times increase the pressure on marketers to hit their goals for open rate, click-throughs, conversions, and new email subscriber acquisition," says DJ Francis at the Online Marketer Blog....
  • Pepsi's Scheme Fails Taste TestMarketing Inspiration
    By now, you've probably heard about a recent Pepsi outreach that delivered three packages, over the course of an hour, to 25 influential bloggers; the first two contained cans with...
  • Kermit Got It WrongEmail Marketing
    Being green can be a plus for marketers. For instance, converting mail to email helps the environment, but also has a number of practical marketing benefits. Customers can take immediate action...
  • In-Game Ads: Real, Not Virtual, ROINew Media
    Gaming is no longer the sole domain of geeky guys with programmer's pallor: 44% of online gamers, and 40% of gamers in general, are women. Over half are between 18...
  • You Just Don't Understand Me!Customer Behavior
    You've got a great new product for the high-school crowd. The demographics you've researched are screaming that teens love all things digital. So, your marketing team has crafted a great...
  • Knock It Off!Email Marketing
    "I subscribe to a wonderful Web-based entity that sends me a weekly newsletter, which I enjoy very much," begins an entry in the Editorial Emergency newsletter. "But a while back...
  • Your Twitter ID and YouMarketing Inspiration
    If you attended MarketingProfs' Digital Marketing Mixer, you would have heard keynote speaker Gary Vaynerchuk bemoan his choice of Twitter ID: GaryVee. In retrospect, he said, the handle—chosen quickly for...
  • Warren Buffett's Three I'sSmall Business
    As fallout from the current economic crisis continues to mount, thoughtful people are beginning to ask what we can learn from this experience. In a post at Harvard Business Online,...
  • Take the Drama OfflineMarketing Inspiration
    In a video from BNET, Edward Muzio of Group Harmonics explains how email conversations can start unnecessary fights. "It happens all the time," he says. "It starts out as a...
  • Four Key Deliverability QuestionsEmail Marketing
    If you're like the majority of marketers polled by Jupiter Research, your number one consideration when choosing an ESP is deliverability. But Adam Covati says an ESP can only do...
  • Gimme That!Customer Behavior
    Sales promotions that offer either price discounts or free goods (premiums) are often used to entice customers to buy products. But which is better? Every family has one or two...
  • Mission ControlSmall Business
    "We are bombarded with messages that tell us the how, why, should and must of business," says Karen Swim in a post at Words For Hire. "Much of the information...
  • Just Let 'Em Go, OK?Email Marketing
    According to a post at the True You Marketing (TYM) blog, "Dennis McConnell … sailed merrily into the office … only to find seven unsubscribe messages in his inbox." All...
  • Get Fresh! Go Organic!Search Engine Marketing
    According to comScore, Americans conducted 11.5 billion searches in June 2008, 61.5% of those searches using Google. This is living proof, if we still needed it, that marketers should not...
  • A Tale of Two InnovationsSmall Business
    The next time your management team meets to determine the fate of a recently introduced product or service, consider a post by Scott Anthony at Harvard Business Online. He argues...
  • You Are Carnac the MagnificentMarketing Inspiration
    "Predictive statements are all around us, " writes Adam Gordon in the introduction to his book Future Savvy. "[I]n the newspapers, on TV, at conference presentations, in industry reports, consulting...
  • CAN-SPAM: My BFFEmail Marketing
    Anyone who hears the acronym CAN-SPAM can be excused for assuming it's intrusive and onerous; but in an article at MarketingProfs, Neil Anuskiewicz says the legislated guidelines actually make you...
  • You Look Mahvelous!Customer Behavior
    Let's face it: as consumers, we're not that good at judging the volume of a product (eg, how much liquid is actually in that bottle or glass of juice). Moreover,...
  • I Like 'Em Small and FocusedSearch Engine Marketing
    Numerous studies have shown that when it comes to finding business information online, the big search engines may fail to deliver. Outsell, for example, found a 31.9 percent failure rate...

Strategy: See all 209 quick reads

Strategy marketing downloads for the busy professional

  • Web 2.0 Marketing Guide
    Here's a straight shooting guide on how Web 2.0 can help you grow your business
  • Marketing Strategy Guide
    This Guide explores the three stages of effective marketing, and how you can determine which approaches will give you the greatest bang for your buck.
  • Small Biz How-To Guide: Positioning, Naming & Taglines
    Spot-on positioning leads to names that attract customers and taglines that sing. Get your small business on the track to marketing success.
  • Small Biz How-To Guide: Market Research
    Need to learn about your customers without the big price tag of market research firms? This guide on do-it-yourself market research will help you get the information you need to position your business without emptying the corporate coffers.
  • Small Biz How-To Guide: Avoiding Key Pitfalls
    Let's face it, more small businesses fail than succeed. Make sure yours is one of the winners with this guide to getting your small business off the ground and solidly on the road to success.
  • SWOT Analysis How-To Guide
    This comprehensive, step-by-step how-to guide will help you assess the position in the market of your product or firm, by identifying the product's Strengths and Weaknesses, by considering the potential Opportunities the product has in the marketingplace, and by assessing the potential Threats posed by either the competition or the marketplace.
  • Online Research How-To Guide
    Set clear objectives and a realistic scope to online research projects. These are just two of the steps that this comprehensive, step-by-step planning guide will help you to accomplish to insure your online research results in the most relevant and useful information possible.
  • Market Forecasting Template
    This guide will give you a mini-seminar on the art and the science of forecasting. Learn the four different ways to create forecasting models and choose the ones that best suit your needs. Then follow these easy-to-follow steps to creating a model where you too can predict the future.
  • Trade Show Marketing Template
    Trade show marketing is a high-risk, high-reward endeavor. This Template provides a sytematic look at trade show marketing. It walks you through selection and promotion, to follow-up and measurement. This step-by-step guide will insure your trade show marketing is effective, efficient, measurable, and successful.
  • Competitive Analysis Template
    A thorough competitive analysis is a critical component of a solid marketing plan. It is an exercise that will provide you with valuable insights to guide the development of your business strategy. This 20-page template will make the project quick and easy, and you can end up with a leg up on your compeition.

Strategy: See all 10 downloads


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