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More than three-quarters (77%) of social media users say websites should offer social login—i.e., using a social media identity to log in at a website—as an alternative to traditional account creation or logging in as a guest, up from the 66% who said so a year earlier, according to a ... more
Although improved browser technology has rendered the popup window nearly obsolete, most of us remember its intrusive horrors. "As a result," writes Mark Brownlow at Email Marketing Reports, "email marketers have been reluctant to use 'in your face' website sign-up forms that in any way resemble those popups of the ... more
In a post at the Renegade Search blog, Lindsay Atkinson ponders the clichéd adage that content is king. "I can't say that I'm a fan of using this relatively grating term, but I can definitely defend its power," she writes. "Having fresh and unique content is an increasingly important factor ... more
The journey to complete socialization (the connected kind, not the 1984 kind) takes time, and it's okay to do it in steps. Sometimes it helps your advancement in the social direction when you can clearly see where you've been—and how that affects where you could be headed. That's why Chris ... more
Many marketers approach SEO by targeting the keywords in their industries with the largest monthly search volumes, but they often neglect the "long-tail" or low volume keywords, which when combined with multiple keywords can total, or exceed, the volume of the one desirable search term, according to a study by ... more
"Not too many years ago, content was produced by analysts, researchers, writers and journalists who spent a great deal of time developing well-written, thoughtful and provocative material," writes Joellyn Sargent at the Fresh Sprouts blog. Sadly, that level of attention to the written word is often lacking these days. With the ... more
Some 9 in 10 B2B marketing organizations, regardless of company size or industry, say they've used content as a form of marketing in 2011, according to a study by the Content Marketing Institute and MarketingProfs. Moreover, those marketers also say they employ on average eight separate content marketing tactics to ... more
Growing numbers of small businesses continue to adopt social marketing: 81% now report using social media channels to market their businesses, up from the 73% reported six months earlier, according to a survey from Constant Contact. Among those now using social media channels, 65% say such tools complement other forms ... more
"Designing emails that look great no matter where they're read can be quite the challenge," writes Justine Jordan at the Litmus blog. "As more people read email on mobile devices, chances are your recipient might view your email ... on a mobile phone as well as on their desktop." To help you ... more
YouTube enjoys an astounding 3 billion views per day. It's no surprise that big brands are fighting to harness some of those eyeballs. Today the site has more than 20,000 revenue-generating partners. At MIPCOM this year, YouTube announced its intentions to focus on content creators, offering guidance and even Creator Camps ... more
"Despite some predictions that mobile SEO will be of negligible importance, mobile search has grown 5x in the past 5 years—far outpacing PC searches—and the growth is only set to continue with the rapid uptick in smartphone sales," writes Lior Levin in a guest post at HubSpot. That means if you ... more
We've talked up a storm about "gamification," and here's why: As ShuffleBrain CEO Amy Kim says, "gamers are everywhere; everyone's a gamer." And the best way to engage these fun types in a marketing effort is with smart game thinking—a balance of playfulness and strategic design. Kim has produced a detailed ... more
Last time, we offered Kate Headon Waddell's advice on building the B2B website of your dreams. This week, we take a closer look at creating magnetic site content. In a post at the Marketing Interactions blog, Ardath Albee addresses the increased importance of B2B company websites—as more and more prospects go ... more
Think about the last webinar you attended. Did it have your full attention? Or did you also open your mail? Wave a passing colleague into your office for a quick chat? Catch up on scores from last night's games? Run to the kitchen for a snack? According to Killer Webinars' Shelley ... more
Professional services companies that generate a large proportion of business leads via online sources grow faster and more profitably than firms without such lead capabilities, according to a new study by Hinge Marketing, which also found that SEO, blogging, and Web analytics are among the most effective online marketing tools ... more
In 2008, Lifehacker published a list of 10 ways to get blogging done without it becoming a chore. "Writing your blog should be a fun way to stretch your mind and stay connected to trends, friends, and the greater world," they note, "not another computer task." Best practices for blogging haven't ... more
What does it take to construct a B2B website that grabs users' attention and shows them—right from the start—that it's the right place to be? According to Kate Headon Waddell, writing at the Savvy B2B Marketing blog, it just requires "following through on a little knowledge about how B2B customers ... more
Engaging local target audiences is a strategic focus for many brands: 49% of national marketers surveyed say localized marketing is essential to business growth and profitability, particularly as it relates to demand generation and sell-through of products and services, according to a study by the CMO Council. Moreover, 86% of ... more
We've emphasised multiple times the importance of sharing content and of being a good curator of the latest and greatest info out there. You've no doubt developed a list of sites you read regularly, and you try to tweet or share nearly everything noteworthy that is posted at them. But now ... more
You're seeing tablets more and more: on subways, in planes and in waiting rooms. To ensure you don't miss out during this cultural switch in reading habits, a number of publications have covered ways to ensure your site is tablet-friendly. We've decided to highlight the tips provided by CIK Marketing, as ... more
Web Sites articles by the best and brightest in the field
All Articles |
PRO Articles Only- Four Keyword Research Mistakes to Avoid at All Costsby Lior LevinIf you are serious about the words "sales," "profit," and "conversions," you must master keyword research. Learn four common pitfalls marketers make when selecting keywords—and how to avoid them. more
- Seven Tablet and Mobile Trends to Expect in 2012by Thierry CostaIn 2011, mobile shopping increased and iPad tablet conversion rates soared. Are you prepared for the growing mobile and tablet retail environment? Learn seven key trends that will dominate 2012. more
- A Business Listing Is Your Online Anchor (Five Rules for Ensuring Stability) by Gib OlanderIn today's noisy business listing landscape, it's important that your online anchor be consistent and visible throughout the local search ecosystem. Here are five essential rules to keep in mind when managing your online listing. more
- How Your Customers and Analytics Can Help Increase Online Salesby Nick StamoulisIncreasing your online sales isn't quick or easy, and it involves a lot of trial and error. Learn three steps that'll help you skip some of the guesswork and boost your website's conversion rate. more
- Strategy Is Fun Too, You Know (Well, Fun-ish) by Pete GaioniIt may be boring, but a thorough discovery and strategy-development process is essential before a website redesign. Here are five important elements of a redesign plan you should have in place and readily available... before the fun design stuff starts. more
- Redesigning the Site Redesign RFP: Eight Do's and Don'tsby Eric AndersonIs a site redesign among your company's New Year's resolutions? To end up with a site that's built to last, you'll need a well-crafted RFP that covers all bases. Learn eight invaluable guidelines for creating your site redesign RFP. more
- How to Streamline Site Navigation to Attract and Retain Customersby Shaun RyanA website with poorly designed navigation can frustrate your visitors, cost you sales, and hurt your reputation. Learn how to enhance your site's navigation to showcase your content—and keep your customers coming back. more
- Personal Branding Trends for 2012 (Part 1)by William ArrudaOver the years, personal branding has proven to be an effective technique for enabling career success. But how we build our brands is evolving. Learn six personal branding trends for 2012 that'll help keep you ahead of the pack. more
- Eight Ways to Segment Link Prospectsby Ken McGaffinLink building is probably the most difficult aspect of SEO. Quality links that bring results are hard to get... unless you have a link-building strategy that targets specific, meaningful market segments. more
- How Not to Craft a Professional Bioby Mike RussellHow effective is your professional bio at building reputation, gaining clients, and generating income? Here are five detailed critiques of real-life professional bios that'll help you avoid common pitfalls in your own bios. more
- Marketing Destination: Online Community... How to Survive and Thrive by Ronald Ladouceur, Melissa FiorenzaOnline communities can deliver outstanding ROI, but they rarely produce value without significant investment, professional management... and consistent, intelligent, and engaging interaction. more
- 10 Ways to Make Your Blog Less Suckyby Danielle RodabaughBlogging can be powerful and effective only when it's done well. Learn 10 essential tips for writing killer posts that will attract readers—and keep them coming back for more. more
- 10 Ways to Own Page One of the Google Search Resultsby Nathan HanksWith the rise of mobile search and social media, local Web-presence optimization is crucial for small businesses. Learn how to secure a top spot on Google's search results—and knock out the competition. more
- A Case Study in Landing Page Optimization: How to Double the Impact of Your Budgetby Bob HebeisenNeed help boosting your landing page conversions? Learn six landing page optimization principles that helped one website nearly double its conversion rate... more
- Five Defining Features of Landing Pages 3.0by Scott BrinkerA third generation of landing pages has emerged over the past year that incorporates ideas from content marketing, social media marketing, and mobile marketing. Learn what features define Landing Pages 3.0. more
- 10 Tips for Producing Tantalizing Business Video Toursby Cara BarineauIf the term "video tour" makes you think of something you'd find only on a real estate website, think again! Video tours are a great way to market a wide array of products and services—if you do it the right way.. more
- How to Improve Your Conversion Rate (A Case Study Approach)by Paras ChopraYou've managed to get people to your site, but how do you get them to convert? Learn three strategies—based on various case studies—for boosting your site's conversion rate. more
- Four Ways to Keep Your Online Audience Interestedby Tim EyreMuch like an attractive store, a well-designed website will attract customers who will be happy to be there—and happy to stay. Avoid these four common mistakes that can turn visitors away and hurt your business. more
- Three Approaches to Promoting Your Event Onlineby Helen LairdThanks to the Internet, event promotion has never been cheaper to do or easier to track. But before you set off to promote your next event online, learn the benefits—and drawbacks—of three popular approaches. more
- From Action to Engagement: The Call to Action Comes of Ageby Shreesha RamdasToday, call to action buttons provide valuable insight into your prospects' minds. Learn how calls to action can be a lead-generation tool that engages and converts website visitors—and four key predictions on their future use. more
- How to Increase Web Traffic via Organic Searchby Ashley Cotter-CairnsWant to increase Web traffic via organic search without breaking the bank? Learn three key ways to build and promote content on your website—and attract and maintain more visitors. more
- Is Your 'About Us' Page Effective?by Kevin B. LeviFor a small B2B business, the second most important page on its website after its homepage is its "About Us" page. Learn a highly effective formula for creating content for your "About Us" page, and how to track its effectiveness. more
- How Communities Are Changing Marketing (And Four Community-Building Lessons)by Jen EvansFew companies realize the incredible power of their customer communities. Don't be one of them. Learn about the interplay between content and community and four engagement lessons that'll keep you ahead of the pack. more
- Five Ways to Quickly Build Backlinks (and Get Relevant Traffic)by C. WiseIf you're a small business, building backlinks to your website can be an effective way to gain traffic and increase revenue—no matter what your industry. Here are five ways to kick off your link-building with ease. more
- Screen and Street Appeal: Building a Business to Thrive Online and Offlineby Bill PostMany businesses take great pains to build and nurture their offline brand, yet they drop the ball when they take their messages online. Avoid that problem with these five tips to connecting your online and offline identities. more
Web Sites case studies, deconstructing real life examples and illustrating lessons learned.
Check out our marketing Case Study Collections on hot topics including Social Media ROI, Mobile Marketing, Facebook and Twitter.
- How One Company's Thought-Leadership Content Is Driving New Business, ExposureRoberts & Durkee, P.A.CASE STUDY: Emulate these best-practices for launching a well-trafficked corporate blog, and you'll be well on your way to establishing yourself as a trusted authority in your marketplace. more
- SEO and Sex: A Recipe for SuccessDr. Helaine Smith, DMDCASE STUDY: How does an SMB owner run a business day to day, do his/her own marketing and promotion, and make sure the biz keeps going and growing? Just maybe, SEO+Sex=Success! more
- How a B2C Website's Landing-Page Tests Increased Conversions 67%BabyCenterCASE STUDY: What do you do when the landing page for your most popular search term converts some 30 percent less frequently than your general landing page? more
- How a Small Company Went Global (Without Breaking the Bank)Lingo24.comCASE STUDY: In the age of globalization and the Internet, extending your reach beyond you home market is easier than ever... if you put some strategic thinking behind it. more
- How Domino's Managed a Viral Video NightmareDomino's PizzaCASE STUDY: What do you do when potentially devastating information about your company goes hyper-viral online, reaching millions of people essentially overnight? more
- How One Website Doubled Its Ad RevenuePlanningFamily.comCASE STUDY: Even in the midst of a recession, when advertising spend has been drying up, this website doubled its ad revenue. How, exactly? Take a gander... more
- How Low-Cost Conversation Starters Built Community, Generated LeadsOpen Kernel LabsCASE STUDY: How do you build a thousand-strong online community when your entire global audience is just 20,000 people? Easy! (Not really, but it's possible.) more
- How a User-Focused Website Boosted Sales at Jelly BellyJelly Belly Candy CompanyCASE STUDY: How Jelly Belly earned double-digit growth in Web traffic, conversions, and sales. (And you can, too.) more
- How to Spark Fanatical Engagement and Advocacy by Heroically Tapping Into User InterestsCisco SystemsCASE STUDY: Forget the norms. For Cisco Systems, reinvigorating its security line and authenticating its leadership spot meant something truly heroic. more
- A Fresh Way to Use Email as an Interactive ToolGarden Fresh Restaurant Corp.CASE STUDY: Garden Fresh had more than half a million customers on its email list. But it wanted customers to do more than print out coupons. It sought to build customer loyalty by using email as an interactive tool. more
- How an Interactive Game Stimulated Product Awareness and SalesSony UnitedCASE STUDY: To differentiate itself in a crowded consumer-electronics market, Sony Electronics leveraged a bond—James Bond—with sister company Sony Pictures. A Bond-themed interactive game and sweepstakes resulted in 45,000 clickthroughs to product pages—and a 12-15% increase in sales of those products. more
- How a Single Modification to a Web Site's Functionality Significantly Upped Natural Search Traffic, SalesDiapers.comCASE STUDY: Customer reviews are powerful, held in high regard by consumers—and search engines, which love keyword-rich content. But the technology that serves up reviews on a product page makes them all but invisible to those engines. By getting around that conundrum, Diapers.com scored big. more
- How a Little Sweet Talkin' on a Company Blog Led to Increased Search Engine Rankings, SalesFairytale BrowniesCASE STUDY: Fairytale Brownies cooked up a win-win strategy to satisfy both its bottom line and its costumers' preferences. It created magic with a brownie blog optimized for search and attuned to customers' deepest dessert desires. The result? Some very happy endings. more
- How One Company's Content Marketing Improved Qualified Lead Generation, Boosted Revenue 38%Intellitactics, Inc.CASE STUDY: Good content can position your company as an expert in its field, delivering more and better-qualified traffic to your door. Here's how one company leveraged its vendor-neutral whitepapers, podcasts, and more to increase leads, conversion, and (ultimately) revenue. more
- How Intuit Used Viral Marketing and an Interactive Web Site to Generate Small-Business Leads, Engage CustomersIntuit, Inc.CASE STUDY: Inspired by the viral success of Office Max's "Elf Yourself," QuickBooks-maker Intuit set out to creatively engage small businesses with its "Jingle Generator." The effort exceeded targeted metrics, earning viral a spot in the marketing mix. more
- How Branded Social Communities Help Sony Increase Consumer Engagement, Loyalty... and Sales!Sony ElectronicsCASE STUDY: Sony Electronics rolled out a series of online, community-focused features aimed at providing value for (and connecting with) personal electronics users. The effort is paying off with high usage, increased customer insight, loyalty... and sales growth. more
- How a Viral Campaign Gave OfficeMax Brand Recognition, Drove ShoppersOfficeMax, Inc.CASE STUDY: Office supply chain OfficeMax also sells digital cameras and other products popular as holiday gifts—but its customers didn't think of it as a holiday-shopping destination. What's more, it was often confused with its chief rival. A wildly popularly web-based viral marketing campaign helped OfficeMax distinguish itself and encourage shoppers. more
- How NHL.com's Online Campaign Helped Dodge Launch a New Vehicle, Exceed Sales ForecastsNHL.comCASE STUDY: Before any talk of bailouts, Chrysler called on 15 Web sites to help improve consumers' perception of the Dodge brand and launch its first crossover vehicle, the Journey. NHL.com cut through the clutter and delivered the brand message. Here's how. more
- How a Nonprofit's Web Site Redesign Increased Functionality, Public Interest, and DonationsAcumen FundCASE STUDY: For nonprofits like the Acumen Fund, which uses philanthropic capital to help finance foreign entrepreneurs, the human story is key for capturing the attention of would-be volunteers and investors. Here's how a site redesign helped in a big way. more
- How a Diving Equipment Retailer Leveraged Targeted Web Site Promotions to Lift Revenue, ConversionsDivers DirectCASE STUDY: Senior management at scuba-supply outfit Divers Direct weren't convinced they needed to run promotions or offer discounts to increase Web sales. A test using Sitebrand's personalization platform quickly changed that perception. more
Web Sites online seminar broadcasts from the best minds in marketing
Be sure to check out our Upcoming Online Seminars. Tune in LIVE or watch the recordings at any time.
- Website Translation: Conquering New Language Markets to Gain New SalesBroadcast on Jan 31, 2012
- The Next Generation of Landing Pages: What's New, What's Hot, What's PerformingBroadcast on Nov 10, 2011
- MarketingProfs University: Getting Your Website Strategy RightBroadcast on Jul 14, 2011
- MarketingProfs University: How to Become a Content JuggernautBroadcast on Jun 16, 2011
- Conversion in a Social World: From Likes to LeadsBroadcast on Jun 9, 2011
- Managing Your Reputation in a Social WorldBroadcast on Mar 10, 2011
- Cure for the Common Website: Using Personas to Boost Site PerformanceBroadcast on Feb 10, 2011
- MarketingProfs Makeover: Optimizing Content for SEOBroadcast on Dec 9, 2010
- MarketingProfs University: Content Rules! How to Create the Right Kind of ContentBroadcast on Dec 3, 2010
- The Seven Deadly Sins of Landing Page DesignBroadcast on Nov 11, 2010
- Sure-Fire Tips for Increasing Your Web ConversionsBroadcast on Sep 30, 2010
- New YouTube Features That Will Make You Stand Out from the CrowdBroadcast on Jun 10, 2010
- Multi-Channel Analytics: Tackling the Toughest Measurement ChallengeBroadcast on Jun 3, 2010
- Leading Them by the Nose: How Web Visitors Follow the Scent of InformationBroadcast on Mar 4, 2010
- High-Performance Landing Pages that Boost Your Bottom Line (FREE)Broadcast on Nov 19, 2009
- Word Perfect: Rewrite Your Website to Engage Customers and Inspire Their TrustBroadcast on Oct 29, 2009
- Create Once, Deliver Twice: Spreading Content Across Social NetworksBroadcast on Sep 3, 2009
- Cracking the Code: Web Analytics for Paid Search AdvertisingBroadcast on Jun 25, 2009
- Behind the Online Curtain: Secrets for Building a Successful Webinar ProgramBroadcast on Apr 23, 2009
Web Sites Take 10 Webcasts—tactical marketing know-how in just 10 minutes from subject matter experts
- Take 10: How to Create Home Page Content That Engages VisitorsReleased on Oct 28, 2011
- Take 10: How to Make Easy Video Demos and PresentationsReleased on Aug 5, 2011
- Take 10: 6 Ways to Take Advantage of Photo Strips on Your Facebook PageReleased on Jun 17, 2011
- Take 10: Five Steps to Creating & Registering a Site MapReleased on Jun 10, 2011
- Take 10: How to Add a Facebook Like Box to Your WebsiteReleased on May 13, 2011
- Take 10: How to Create Your Own Online Press RoomReleased on May 6, 2011
- Take 10: How to Put Your Business on the Map With Google PlacesReleased on Apr 22, 2011
- Take 10: Dig up the Good Stuff About Your Competitors Using GoogleReleased on Nov 19, 2010
- Take 10: How to Use Google Analytics Filters to Clean up Your DataReleased on Oct 29, 2010
- Take 10: Find Out Who Owns That Website and How Important It IsReleased on Sep 3, 2010
- Take 10: How to Set Up Website Profiles in Google AnalyticsReleased on Aug 27, 2010
- Take 10: 7 Ways You Can Fix Your Website Forms to Get More LeadsReleased on Aug 13, 2010
- Take 10: How to Plan a YouTube Video Shoot in 6 StepsReleased on Aug 6, 2010
- Take 10: How to Add Your SEO Keywords to Your Website ContentReleased on Jun 25, 2010
- Take 10: How to Select Your Keywords Using a Free Tool From GoogleReleased on Jun 11, 2010
Web Sites marketing downloads for the busy professional
- Content Machine: The Street Guide to Building a Successful Content Marketing Program in 7 WeeksMarketingProfs' 30-page How-To Guide, CONTENT MACHINE: The Street Guide to Building a Successful Content Marketing Program in 7 Weeks, provides a week-by-week agenda for launching your content marketing program using a strategic, systematic process.
- Social Media Integration Success StoriesTwitter. Facebook. LinkedIn. While these social media tools are all effective on their own, they work best when part of other marketing programs. See how 10 companies have maximized results by integrating social media into traditional marketing efforts.
- Website Conversion Success StoriesMany marketers spend too much time and money trying to get people to visit their sites, and not enough boosting the number of sales from the people already visiting. See how 11 companies, including Jelly Belly Candy Company and Kinaxis, are transforming their landing pages, and get great ideas for optimizing your own site to increase sales.
- Social Media ROI Success StoriesLearn how social media is changing the way we market to consumers and businesses, and how 11 companies are measuring and monitoring the success of their social media campaigns.
- The Obama Playbook: How Digital Marketing and Social Media Won the ElectionWant to create a veritable army of customer-advocates to champion your brand? The Obama Playbook: How Digital Marketing and Social Media Won the Election shows you how the Obama campaign masterfully used new media to build awareness, engage prospects, and start a movement. It takes you step-by-step through the new media strategies of the campaign and provides actionable guidance on how you can modify each to benefit your business. Both entertaining and useful, it's an invaluable resource for the savvy marketer who wants to take full advantage of the amazing powers of new media.
- Web 2.0 Marketing GuideHere's a straight shooting guide on how Web 2.0 can help you grow your business
- Small Biz How-To Guide: Avoiding Key PitfallsLet's face it, more small businesses fail than succeed. Make sure yours is one of the winners with this guide to getting your small business off the ground and solidly on the road to success.
- Marketing Metrics How-To GuideMetrics is the guiding light of your marketing efforts. Without measurements, you're operating in the dark. Make sure you are tracking the right metrics, and get tips on interpreting the data with this comprehensive guide.
- Online Research How-To GuideSet clear objectives and a realistic scope to online research projects. These are just two of the steps that this comprehensive, step-by-step planning guide will help you to accomplish to insure your online research results in the most relevant and useful information possible.
- Lead Generation How-To GuideGreat product, great sales team, great marketing collateral - now what? People to sell to, of course. Put your lead generation tactics under the microscope with this enlightening how-to guide. Get more and better qualified leads, faster today.
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