• Gen-Y Women Viewed by Gen-X as Trendsetters Web Sites
  Gen-Y women have emerged as a distinct and influential consumer demographic, and they wield significant brand influence over older Gen-X women, according to a study conducted by Radar Research for Sugar Inc. more
• You Spent How Much on Lunch?Web Sites
  Prices on the lunch menu at Maloney & Porcelli are typical of restaurants in its segment: You can start with appetizers like the $14 tuna-and-avocado tartare or the $20 crab cake; a mixed-green salad goes for $10: and one of the eatery's signature filet mignons will cost at least $39. As ... more
• Somebody's Watching MeWeb Sites
  In March 2008, Amber Duick began receiving email messages from a criminal fugitive who identified himself as Sebastian Fowler. "Amber, mate!" read one missive. "Coming 2 Los Angeles. Gonna lay low at your place for a bit till it all blows over." Over the course of five days, he advised ... more
• Weaker Online Holiday Spending ExpectedWeb Sites
  Despite a gradually improving economy, consumers plan to spend less and save more this holiday season, according to Nielsen's annual holiday retail survey. Some 42% of consumers plan to spend less this year on holiday gifts than last year; only 4% say they will spend more. more
• Readers Willing to Pay for Online NewsWeb Sites
  Consumers are willing to spend small monthly sums to receive news on their personal computer and mobile devices, according to a study conducted by the Boston Consulting Group (BCG). more
• Newspapers Still Reach the Affluent, EducatedWeb Sites
  Newspapers are read by a critical mass of adults in the US on a daily and weekly basis, according to the latest Integrated Newspaper Audience (INA)* study from Scarborough Research. more
• [Your Name Here]Web Sites
  Marketing messages with personalized subject lines usually fail to impress DJ Waldow. "[Most] of those emails use my first name as the 'hook' to get me to open," he writes in a recent post at the Email Experience Council blog. "This never works for me. Never. I know it's fake. ... more
• Fear Not, NumerophobicsWeb Sites
  Speculate all you want about how successful an online marketing campaign has been. But once someone brings hard data to the table, all bets are off: The answers are plain to see. Surprisingly, however, the average company doesn't make marketing decisions based on data. Why? Some companies explain that they ... more
• So, It's Like a Barn?Web Sites
  "It's certainly not unusual that a stand up comedian like Tim Washer would be producing absurdist viral videos," notes AdAge. "What is surprising is that the IBM communications executive is doing so for his straight-laced corporate employer." Washer's first mini-mockumentary for the conservative company was called Mainframe: The Art of the ... more
• Come Tweet With MeWeb Sites
  Hoping to position Lufthansa as bigger than just a German airline, digital agency Profero has helped it create MySkyStatus—a tool that has brought Lufthansa's branding catch-phrase, "passion for precision," to life in a hands-on way. "Communications needs to have a use," explains Profero's Wayne Arnold in a recent article at Adweek. "Saying ... more
• Who Invited You?Web Sites
  Last summer, Morgan Stewart of ExactTarget quizzed 2,400 people on their attitudes toward marketing and made an interesting discovery. "70% of consumers who visit Facebook at least once a month and are a 'fan' of at least one company or brand, don't believe they have given those companies permission to ... more
• ¿Habla Español?Web Sites
  Not all Spanish speakers want the same thing from a website—many more factors than just language are at play.That's why, Tamara Barber explains in a post at the Forrester blog, research on customers' preferences led Best Buy and Allstate to dramatically different conclusions: "Best Buy," she notes, "has learned ... more
• Talk to the HandWeb Sites
  If you blog, you've certainly encountered your share of bizarre, offensive or spammy comments. It comes with the territory. Each of us has our own standard, and you've probably developed a list of commenting no-nos. But do your readers know what they happen to be? "I publish every reasonable (and some ... more
• Getting Hot, Hot, HotterWeb Sites
  Does the URL to your Web page sizzle? In a recent Bloggapedia post, online marketer Bill Hartzer reports on the Alexa Toolbar's popular Alexa Hot URLs list. According to Hartzer, the list presents "the hottest Web pages on the Internet right now," and it's updated every five minutes! That should ... more
• Outside the Box, Inside the PocketWeb Sites
  Mobile marketing isn't the unicorn it used to be. Most folks in your demo probably have a real, live phone within immediate reach for most of their waking days. And the rising popularity of iPhone and Google's Android platform and other Internet-ready smartphones are making it simple these days to ... more
• Asia/Pacific Search Volume Hits Record in SeptemberWeb Sites
  Asia/Pacific Internet users conducted 38.6 billion search queries in September 2009, a 33% increase over the previous year, according to comScore data. more
• Newspaper Sites Attract 38% of Internet UsersWeb Sites
  Newspaper websites attracted more than 74 million unique visitors in the third quarter of 2009, accounting for 38% of all Internet users, according to a study conducted by Nielsen Online for the Newspaper Association of America (NAA). more
• Enjoy Some Good Holiday CheeseWeb Sites
  As the goblins and ghouls out there munch away on their Halloween bounty, fond memories arise of one apparition we saw a lot of this season—the Monster Mash JibJab "sendable." The e-card uses facial-recognition technology to seamlessly attach the faces of your friends or family to the body of a monster. ... more
• Shift to Mobile Web Means Marketing OpportunitiesWeb Sites
  As mobile devices mature, consumers are shifting their online search habits away from the desktop toward mobile, and so changing the game for online advertisers and search marketers more
• Is He a Searcher or a Sleaze?Web Sites
  As B2B companies boost their search-marketing efforts, SEO experts are in greater demand. And why not? With search one of the few bright spots in advertising these days, it stands to reason that optimizers who know how to get the job done are a precious commodity. But in a recent ... more
• SMBs to Boost Twitter Use for MarketingWeb Sites
  Some 9% of small and midsize businesses (SMBs) use Twitter to market their business, and 32% of SMBs say they plan to include social media in their marketing mix over the next year. more
• So, the Recession Is a Good Thing?Web Sites
  While acknowledging the damage this recession has done to the personal and professional lives of so many people, Freddie Laker also argues that our dark economic cloud has brought with it a significant silver lining for marketers. "I think this might be the best thing that has happened to our industry ... more
• Polish Your Brand With Co-CreationWeb Sites
  "A revolution in both marketing thought and practice is at hand," say three researchers in an interesting new report on brand marketing. In their research, these authors examined "consumer co-creation in an empirical context"—specifically, creative consumer behavior in nine brand communities across a wide array of products, including Apple Newton (a ... more
• Fall TV Drives Record Online Video ViewingWeb Sites
  The fall TV season premieres attracted record online viewership in September, with nearly 26 billion videos delivered to 168 million US Internet users during the month. more
• Oh, so That's How It WorksWeb Sites
  It's happening less often these days, but you probably still encounter executives or colleagues who have trouble wrapping their heads around newer technology—how something works, for instance, and what it can do for them. So if you find yourself trying to explain the ins and outs of Google Analytics to ... more

Web Sites: See all 360 items

Web Sites articles by the best and brightest in the field

• Want to Better Manage Web Content? Five Questions for Your IT Staff by Ryan Stocker
  Well-run marketing campaigns must be supported by well-run websites to deliver rapid return on investment. By posing these five simple questions to IT staff, marketers can take on a more active role in ensuring a positive Web experience for visitors—delivering campaign results and, ultimately, corporate success. more
• Eight Ways Marketers Can Benefit From Using Alltop by Mack Collier
  In aggregating and organizing content from top sites around the Internet, Alltop goes a long way toward solving the filtering problem that many of us have. Alltop can be an invaluable tool for marketers. This article shares eight ways that we can benefit from using Alltop. more
• 22 Cheap or Free Web Usability Tools, Part 2 by Craig Tomlin
  In Part 1 of this series, we discussed the value of usability testing and talked about some testing tools. Here are more reviews of low-cost or no-cost usability tools. more
• Four Case Studies: How These (Very Different) B2B Organizations Are Succeeding With Social Media by Christina "CK" Kerley
  Even though B2C companies get the lion's share of coverage about the benefits of social media, B2B organizations of vastly different sizes and industries are making striking gains in employing these technologies to increase their market share and solve revenue challenges. more
• The Three Most Popular Social Networks for Business (and Why You Should Use Them) by Paul Chaney
  An ancient proverb states that a "cord of three strands is not easily broken." By way of analogy, I hypothesize that the more individual connections to a particular person you have, the stronger your overall relationship with that person will be. In constructing my social graph (i.e., my network of connections), ... more
• Moving From Data to Action by Justin Talerico
  Your site visitors are not one big herd of cattle moving from Point A to Point B. So to optimize response, you need to segment your visitors and your analysis. more
• 3-D Analysis, No More Guesswork by Scott Brinker
  Post-click marketing at its most basic is a conversion path rather than a single landing page. People who respond to your ad land on a path. As they move along this path, they make choices that give you information. more
• Give the Gorilla the Banana by Justin Talerico
  Have you heard the concept of “giving the gorilla the banana”? In post-click marketing, the gorilla is the audience you want to convert and the banana is the reason they clicked your ad in the first place. more
• Which Type of Landing Experience is Right for You?  by Justin Talerico
  The type of landing experience that’s best for you depends on the situation. Check out these guidelines to make sense out of the options. more
• Message Mapping by Scott Brinker
  Landing page strategy is about rising above the tactics of landing page optimization to focus on post-click marketing at a higher level. In the spirit of that mission, I’d like to share with you the idea of a “message map” that can be used for broader landing page planning. more
• Lead Generation Tactics Based on Prospect 'Temperature' by Justin Talerico
  When you’re in the trenches of post-click marketing, it’s easy to forget the relationship of what you’re doing to the wider context. This is especially true in lead generation because of the significant number of variables that impact success. more
• Offer Alternatives to Identify Your Best Prospects by Justin Talerico
  The art of aligning your strategic objectives with the needs within your clickstream is critical to targeting your message and converting those people who are the best fits for your offering. more
• How Many Segments Do I Need? by Anna Talerico
  Sheena Iyengar is a full professor in the Management Division of the Columbia Business School. I learned of her work in Malcolm Gladwell’s Blink. Iyengar is one of the leading experts on choice, and how choice impacts our decision-making. She is also my new hero. more
• Customer-Centric Segmentation by Scott Brinker
  Sometimes, when we talk about segmentation, we can get caught up in thinking about it as merely categorization—we’re deciding what labels to put on people into and who belongs where. This is like thinking of segmentation as a kind of filing system. more
• Segmented Audiences are 4X More Valuable  by Justin Talerico
  Segmentation is immensely valuable. Behavioral targeting of ads is hot because—surprise, surprise—when you give people more relevant messaging and content, you get better results. more
• Why Segment Respondents? by Justin Talerico
  Pre-conversion segmentation offers you a chance to learn far more than what you can learn after conversion because you're dealing with a much larger pool of respondents. more
• Where Post-Click Marketing Fits in the Picture by Justin Talerico
  Why is so much effort put into the pre-click piece and so little effort put into the post-click piece? It's one puzzle after all. more
• The Very Real Impact of High-Performance Landing Pages by Scott Brinker
  Small differences in the quality of customers' post-click experiences tend to create big differences in conversion rates. more
• Blogging From Scratch: Four Elements Your New Business Blog Must Have by Mack Collier
  You've decided to launch a blog for your business and you're busy laying the groundwork. You've selected a name for it, and you know what you want to blog about and who your bloggers will be. But do you have the right elements and information on your blog? What information should ... more
• Transforming Customers Into a Community by Adam Boyden
  When your customers feel that they are part of a community, they visit your website more often, provide feedback, and recommend your products and services to people they know. They do so because they now have a significant relationship with your company that surpasses brand awareness; they are now your ... more
• Measuring What's Meaningful in Social Media by Mack Collier
  How do you measure the effectiveness of your social media efforts? Many companies are not properly tracking the right metrics. Or they are tracking the right metrics but aren't applying those metrics to their full effect. Here's a look at four metrics that companies use to assess their social-media efforts ... more
• 22 Cheap or Free Web Usability Tools, Part 1: An Introduction by Craig Tomlin
  Usability testing can increase your website's conversion rates and improve sales. Here are some cool tools to help you do just that. more
• Ten Steps for Creating a FANtastic Facebook Fan Page by Mari Smith
  Facebook offers many features for strategic networking and generating visibility for your company. Among them, Facebook fan pages are (currently) the only feature fully indexed by Google. By inserting keyword-rich text throughout your fan page and updating regularly, you can create tremendous search engine optimization. The following 10 elements of dynamic Facebook ... more
• Your Website's Missing Ingredient by Jerry Bader
  When websites fail, most often it's because they do not function effectively as your primary communication tool. The Web is overcrowded with options, and unless you're prepared to deliver a compelling, differentiating presentation you will be quickly dismissed as irrelevant. Let's face it: Business is tough, probably tougher than it's ... more
• 18 Favorite Tools of Twitter Rock Stars by Kimberly Smith
  You can immensely improve your Twitter experience and micro-blogging effectiveness with Twitter-related tools, apps, and services. But which among the more than 1,300 (and counting!) are the best tools to use? Here, we cover the "tried and true" favorites of some of the industry's most expert users. more

See all Marketing Articles

Web Sites case studies, deconstructing real life examples and illustrating lessons learned

• How a B2C Website's Landing-Page Tests Increased Conversions 67%BabyCenter
  CASE STUDY: What do you do when the landing page for your most popular search term converts some 30 percent less frequently than your general landing page? more
• How a Small Company Went Global (Without Breaking the Bank)Lingo24.com
  CASE STUDY: In the age of globalization and the Internet, extending your reach beyond you home market is easier than ever... if you put some strategic thinking behind it. more
• How Domino's Managed a Viral Video NightmareDomino's Pizza
  CASE STUDY: What do you do when potentially devastating information about your company goes hyper-viral online, reaching millions of people essentially overnight? more
• How One Website Doubled Its Ad RevenuePlanningFamily.com
  CASE STUDY: Even in the midst of a recession, when advertising spend has been drying up, this website doubled its ad revenue. How, exactly? Take a gander... more
• How Low-Cost Conversation Starters Built Community, Generated LeadsOpen Kernel Labs
  CASE STUDY: How do you build a thousand-strong online community when your entire global audience is just 20,000 people? Easy! (Not really, but it's possible.) more
• How a User-Focused Website Boosted Sales at Jelly BellyJelly Belly Candy Company
  CASE STUDY: How Jelly Belly earned double-digit growth in Web traffic, conversions, and sales. (And you can, too.) more
• How to Spark Fanatical Engagement and Advocacy by Heroically Tapping Into User InterestsCisco Systems
  CASE STUDY: Forget the norms. For Cisco Systems, reinvigorating its security line and authenticating its leadership spot meant something truly heroic. more
• A Fresh Way to Use Email as an Interactive ToolGarden Fresh Restaurant Corp.
  CASE STUDY: Garden Fresh had more than half a million customers on its email list. But it wanted customers to do more than print out coupons. It sought to build customer loyalty by using email as an interactive tool. more
• How an Interactive Game Stimulated Product Awareness and SalesSony United
  CASE STUDY: To differentiate itself in a crowded consumer-electronics market, Sony Electronics leveraged a bond—James Bond—with sister company Sony Pictures. A Bond-themed interactive game and sweepstakes resulted in 45,000 clickthroughs to product pages—and a 12-15% increase in sales of those products. more
• How a Single Modification to a Web Site's Functionality Significantly Upped Natural Search Traffic, SalesDiapers.com
  CASE STUDY: Customer reviews are powerful, held in high regard by consumers—and search engines, which love keyword-rich content. But the technology that serves up reviews on a product page makes them all but invisible to those engines. By getting around that conundrum, Diapers.com scored big. more
• How a Little Sweet Talkin' on a Company Blog Led to Increased Search Engine Rankings, SalesFairytale Brownies
  CASE STUDY: Fairytale Brownies cooked up a win-win strategy to satisfy both its bottom line and its costumers' preferences. It created magic with a brownie blog optimized for search and attuned to customers' deepest dessert desires. The result? Some very happy endings. more
• How One Company's Content Marketing Improved Qualified Lead Generation, Boosted Revenue 38%Intellitactics, Inc.
  CASE STUDY: Good content can position your company as an expert in its field, delivering more and better-qualified traffic to your door. Here's how one company leveraged its vendor-neutral whitepapers, podcasts, and more to increase leads, conversion, and (ultimately) revenue. more
• How Intuit Used Viral Marketing and an Interactive Web Site to Generate Small-Business Leads, Engage CustomersIntuit, Inc.
  CASE STUDY: Inspired by the viral success of Office Max's "Elf Yourself," QuickBooks-maker Intuit set out to creatively engage small businesses with its "Jingle Generator." The effort exceeded targeted metrics, earning viral a spot in the marketing mix. more
• How Branded Social Communities Help Sony Increase Consumer Engagement, Loyalty... and Sales!Sony Electronics
  CASE STUDY: Sony Electronics rolled out a series of online, community-focused features aimed at providing value for (and connecting with) personal electronics users. The effort is paying off with high usage, increased customer insight, loyalty... and sales growth. more
• How a Viral Campaign Gave OfficeMax Brand Recognition, Drove ShoppersOfficeMax, Inc.
  CASE STUDY: Office supply chain OfficeMax also sells digital cameras and other products popular as holiday gifts—but its customers didn't think of it as a holiday-shopping destination. What's more, it was often confused with its chief rival. A wildly popularly web-based viral marketing campaign helped OfficeMax distinguish itself and encourage shoppers. more
• How NHL.com's Online Campaign Helped Dodge Launch a New Vehicle, Exceed Sales ForecastsNHL.com
  CASE STUDY: Before any talk of bailouts, Chrysler called on 15 Web sites to help improve consumers' perception of the Dodge brand and launch its first crossover vehicle, the Journey. NHL.com cut through the clutter and delivered the brand message. Here's how. more
• How a Nonprofit's Web Site Redesign Increased Functionality, Public Interest, and DonationsAcumen Fund
  CASE STUDY: For nonprofits like the Acumen Fund, which uses philanthropic capital to help finance foreign entrepreneurs, the human story is key for capturing the attention of would-be volunteers and investors. Here's how a site redesign helped in a big way. more
• How a Diving Equipment Retailer Leveraged Targeted Web Site Promotions to Lift Revenue, ConversionsDivers Direct
  CASE STUDY: Senior management at scuba-supply outfit Divers Direct weren't convinced they needed to run promotions or offer discounts to increase Web sales. A test using Sitebrand's personalization platform quickly changed that perception. more
• How New Media Helped Auction Direct USA Boost Sales 40%Auction Direct USA
  CASE STUDY: While auto dealerships across the nation struggle to survive in the new economy, Auction Direct USA's business is expanding. In fact, its fresh approach to online marketing has transformed the brand of this "used car dealer" to drive up sales. more
• How a Nonprofit Used New Banner-Ad Technology and Market Insight to Create an Effective Viral CampaignThe Blue Cross
  CASE STUDY: Founded in 1897, the Blue Cross is one of the UK's oldest animal welfare charities. It built an online community of pet owners - then launched a viral campaign, including rich media, that had people flocking to the social network. more

Web Sites: See all 73 case studies

Web Sites online seminar broadcasts from the best minds in marketing

• High-Performance Landing Pages that Boost Your Bottom Line (FREE)Attendee rating:  - Nov 19, 2009
   
• Word Perfect: Rewrite Your Website to Engage Customers and Inspire Their TrustAttendee rating:  - Oct 29, 2009
   
• Create Once, Deliver Twice: Spreading Content Across Social NetworksAttendee rating:  - Sep 3, 2009
   
• Cracking the Code: Web Analytics for Paid Search AdvertisingAttendee rating:  - Jun 25, 2009
   
• Behind the Online Curtain: Secrets for Building a Successful Webinar ProgramAttendee rating:  - Apr 23, 2009
   
• Next Steps with Your Blog: Building Excitement, Readership and CommunityAttendee rating:  - Mar 27, 2009
   
• Not Blogging Yet? What Marketers Need to Know to Get StartedAttendee rating:  - Mar 26, 2009
   
• How to Make Your B-to-B Website a Lead Generation MachineAttendee rating:  - Feb 26, 2009
   
• Content Marketing: How to Position Your Company as a Trusted Expert ResourceAttendee rating:  - Dec 4, 2008
   
• How to Motivate Online Action: Compelling Incentives for B2B Lead GenerationAttendee rating:  - Nov 6, 2008
   
• Actionable Web Analytics: Unleash the Marketing Power of Your Web DataAttendee rating:  - Aug 28, 2008
   
• Proven Ways to Create Engaging Online Customer ExperiencesAttendee rating:  - Aug 21, 2008
   
• Advanced Tactics in SEO: Part Art, Part Science Attendee rating:  - Mar 27, 2008
   
• Social Media for Marketers: A 15-Step Process to Engage with Your Customers OnlineAttendee rating:  - Mar 13, 2008
   
• Going Global on the Web: Avoid the Pitfalls and Seize the OpportunitiesAttendee rating:  - Feb 28, 2008
   
• Generating Leads With Compelling White PapersAttendee rating:  - Feb 8, 2008
   
• Strategy First on Facebook: Opportunities of a Ready-Made Marketing PlatformAttendee rating:  - Jan 10, 2008
   
• Seth Godin: How to Avoid The Meatball SundaeAttendee rating:  - Jan 3, 2008
   
• Customer Carewords: Words on the Web that Make the SaleAttendee rating:  - Dec 13, 2007
   
• Publicity Power Tool: Building a Great Online Press KitAttendee rating:  - Nov 15, 2007
   

Web Sites: See all 48 seminars

Web Sites marketing downloads for the busy professional

• Social Media ROI Success Stories
  Learn how social media is changing the way we market to consumers and businesses, and how 11 companies are measuring and monitoring the success of their social media campaigns.
• The Obama Playbook: How Digital Marketing and Social Media Won the Election
  Want to create a veritable army of customer-advocates to champion your brand? The Obama Playbook: How Digital Marketing and Social Media Won the Election shows you how the Obama campaign masterfully used new media to build awareness, engage prospects, and start a movement. It takes you step-by-step through the new media strategies of the campaign and provides actionable guidance on how you can modify each to benefit your business. Both entertaining and useful, it's an invaluable resource for the savvy marketer who wants to take full advantage of the amazing powers of new media.
• Web 2.0 Marketing Guide
  Here's a straight shooting guide on how Web 2.0 can help you grow your business
• Small Biz How-To Guide: Avoiding Key Pitfalls
  Let's face it, more small businesses fail than succeed. Make sure yours is one of the winners with this guide to getting your small business off the ground and solidly on the road to success.
• Marketing Metrics How-To Guide
  Metrics is the guiding light of your marketing efforts. Without measurements, you're operating in the dark. Make sure you are tracking the right metrics, and get tips on interpreting the data with this comprehensive guide.
• Online Research How-To Guide
  Set clear objectives and a realistic scope to online research projects. These are just two of the steps that this comprehensive, step-by-step planning guide will help you to accomplish to insure your online research results in the most relevant and useful information possible.
• Lead Generation How-To Guide
  Great product, great sales team, great marketing collateral - now what? People to sell to, of course. Put your lead generation tactics under the microscope with this enlightening how-to guide. Get more and better qualified leads, faster today.
• Blogging Summit 2005 - MP3 Recording
  Blogging Summit 2005 - MP3 Recording
• Blogging Summit 2005 - Transcript
  Blogging Summit 2005 - Transcript

Web Sites: See all 9 downloads