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Don't Settle for Web Site Mediocrityby David A. Salinas
A Web site has to accomplish only two basic things to deliver success for your business—and those two things are mission-critical. A successful Web site must be built from the ground up to attract and capture: first, the attention of your target audience and, second, the attention of the major search engines. [Read the full story] Marketing Articles: Web Sites
Adopting a Web 2.0 Mindset: Walk Before You Wikiby Val Fox
Companies have been scrambling to figure out how to leverage Web. 2.0 applications, but are they doing so for all the wrong reasons? With all the buzz about blogs, wikis, widgets, and other forms of user-driven Web interactions, the question your business needs to answer is, "Is this what our customers want?" [Read the full story] Marketing Articles: Web Sites
Why Google's New Web Browser Chrome Matters to Youby David Felfoldi
Last week Google released Chrome, its new standards-compliant Web browser. But what does that mean to you? Though Google offers a great comic that explains the big changes, it is a bit jargon-heavy and, frankly, long at 32 (comic) pages. Here's an introduction of Chrome for the layman. [Read the full story] Marketing Articles: Web Sites
Five Paid-Search Best-Practicesby Jeannette Kocsis
Most companies should be using paid search as a mandatory component of their marketing. And with search engine marketing spending expected to reach $25 billion by 2012, it's obvious that a good share of marketers understand its potential. But first, understanding best-practices is essential to success. [Read the full story] Marketing Articles: Web Sites
Measuring Social Marketing and Mediaby Laura Patterson
The more quantitatively you can measure your social media, the better. And the closer those measurements are to business outcomes, even better. How rapidly people in the network engage with you and respond to your "call to action," such as write a review, participate in the blog discussion, or forward something to a colleague... can (and should!) all be measured. [Read the full story] Marketing Articles: Web Sites
Digital-Marketing Series: 9 Ways to Reach Digital Natives (and the Rest of Us, Too)by Ann Handley
New media and technology have inherently changed the way the newest generations experience the world: how they learn, live, play, and communicate. So what's this mean for marketers, specifically, who want to reach digital natives... and the rest of us, too? [Read the full story] Marketing Articles: Web Sites
11 Tips to Align PC and Mobile Email Designby Loren McDonald
The good news: More of your customers can read your email messages on their smartphones now, instead of waiting until they get back to a computer. The bad news: The email that looks so great on your PC may look like a garbled mess on the phone. These HTML cross-platform optimization tips can make your message render better on both PC and mobile phone. [Read the full story] Marketing Articles: Web Sites
Six Free Tools for Online Reputation Managementby Dan Schawbel
Do you know what people are saying about you? Online reputation management consists of tracking your brand and reacting when necessary. Sometimes it's tedious. But brand monitoring can save you from a potential disaster. It can also help you proactively join conversations around your topic area, to get your brand name out there. [Read the full story] Marketing Articles: Web Sites
When the Media Becomes the Marketing: Q&A With CC Chapmanby Mack Collier
While blogs and social networks seem to get most of the attention when it comes to social media talk, podcasts and videos also remain viable channels to reach and connect with an audience. CC Chapman should know, as he's been active in the blogosphere and social networking spaces for years, but was also among the first bloggers to embrace and effectively utilize podcasting as a communication and brand-building tool. Today, he continues to show his clients how they can put his knowledge to work for them via his work at The Advance Guard. CC was kind enough to talk to us about his Video and Podcasting: Making Media as Marketing session at Marketing Profs Digital Marketing Mixer, and also explain how companies can use video and podcasting as tools to build their businesses. [Read the full story] Marketing Articles: Web Sites
Creative Redeemed: How to Achieve Measurable Difference in Online Marketingby Scott Brinker
The power of great creative is that it over-delivers. It exceeds expectations. It signals that you care about and respect your audience—and it affects your brand when you need it most: the formative moment of a prospect's first impression of you. Measure precisely how much of a difference this makes. [Read the full story] Marketing Articles: Web Sites
Get the Vote: Use Political Marketing Techniques to Power Your Campaignsby Jean Fleming
Love 'em or hate 'em, politicians are some of the most effective marketers out there. Let's break down how they achieve their ends, and how we marketers can cop their best moves to win the vote—for our products and services. [Read the full story] Marketing Articles: Web Sites
Top Lessons Learned in Consumer-Generated Advertisingby Neil Perry
Marketers have recognized the immense creative talent that resides outside of Madison Avenue. They've recognized that, with Consumer-Generated Advertising, properly executed, they can generate quality, consumer-relevant content at a fraction of the cost of conventional agency productions. And these commercials break through the clutter with their "real" feel and relevant messaging. [Read the full story] Marketing Articles: Web Sites
The Power of Podcastsby Lisa Formica
Social marketing techniques such as blogging, wikis, podcasts, twitter, and virtual worlds have given marketers an extraordinary range of opportunities to reach out to audiences. But do these techniques really pay off—or are they just trendy alternatives that offer no measurable return on marketing investment? [Read the full story] Marketing Articles: Web Sites
How Your Business Can Benefit From Using Twitter: Four Proven Strategiesby Mack Collier
Business are flocking to Twitter, but many still aren't sure how to leverage the tool to grow their business. Here's how Comcast, Dell, The Home Depot and others are using Twitter to reach their customers and nurture their businesses, and how you can, too. [Read the full story] Marketing Articles: Web Sites
Kodak Clicks With Social Media Successby Amber Naslund
Kodak has invested people, energy, and two years of dedicated effort into building its social media program, and has met with great success. Here, Amber Naslund talks to the people behind Kodak's efforts to find out why their social media program is so valuable to their business, and how they've defined success. [Read the full story] Marketing Articles: Web Sites
Microconnecting With Your Customers via Microblogging: Q&A With Connie Reeceby Mack Collier
There's a new kid on the social media block that's starting to garner a lot of attention from companies. Microblogging sites, such as Twitter, are increasingly becoming a companion to an existing blog—or a standalone strategy for businesses that are using social media to connect with their customers. But many companies aren't sure what the microblogging "rules of the road" are. This is where Connie Reece comes in. [Read the full story] Marketing Articles: Web Sites
Getting 'Social' with Social Media—Q&A With Rohit Bhargavaby Mack Collier
Rohit Bhargava is a well-respected marketer and blogger and frequent speaker at conferences, including the upcoming MarketingProfs Digital Marketing Mixer. Here, he shares advice on how to get the most from the conference experience and discusses where social media is headed, as well as how businesses can make the most of it. [Read the full story] Marketing Articles: Web Sites
Top 10 Challenges Interactive Marketers Faceby Aaron Kahlow
The top 10 challenges facing the interactive marketing community are very much the same as those facing the entire marketing community... in that almost every marketing professional must address the interactive/online marketing medium. When they are asked about top challenges, many marketers say things like "social media" or "search engine optimization" or "integrating online and offline." But I think the challenges are much more fundamental to the individual and the organization. Here's my list of the top challenges, and my recommendations for dealing with them. [Read the full story] Marketing Articles: Web Sites
Email Marketing and Social Media, Part 1: Adding Social Media to the Email Newsletterby Anna Billstrom
Email is not dying in the midst of the social-media revolution. In fact, the question we should be asking is: How can email marketers best leverage the new social-marketing applications? [Read the full story] Marketing Articles: Web Sites
Clearing the Air About Word-of-Mouthby Deborah Eastman
Michael Antman's recent article, "Six Reasons Word-of-Mouth Doesn't Work," struck a chord. He raises reasonable points about the limitations of WOM; after all, it can't completely replace other forms of marketing communications. However, we can't ignore the impact of WOM. What's more, here's what companies should be doing to leverage it. [Read the full story] Marketing Articles: Web Sites

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The Cocktail Party RuleMarketing Inspiration
In a post at Gapingvoid, Hugh MacLeod tells the story of a superstar blogger who publicly congratulated a corporate competitor for joining the blogosphere. In her "welcome to the neighborhood"...
Some Impure Blogging ThoughtsSmall Business
In her keynote address at our Digital Marketing Mixer in Scottsdale, Arizona, Arianna Huffington gave her play-by-play for turning the eponymous Huffington Post into a social media juggernaut. Rohit Bhargava—himself...
Your Twitter ID and YouMarketing Inspiration
If you attended MarketingProfs' Digital Marketing Mixer, you would have heard keynote speaker Gary Vaynerchuk bemoan his choice of Twitter ID: GaryVee. In retrospect, he said, the handle—chosen quickly for...
Might as Well Jump!Search Engine Marketing
To do search marketing right, it's best to send potential customers who click on your search-engine-generated links to a "jump" or landing page. This page is the gateway to your...
Look to the Big EB2B Marketing
In a recent blog post at ReturnPath, Stephanie Miller offers, in one word, a way to provide optimum service to B2B clients while saving precious marketing dollars. That word? Email. "The...
Playing TagNew Media
Even if you've never heard the term tag cloud, you've likely seen them in your online travels: clusters of keywords relevant to a site's content, rendered in varying font sizes...
Four Key Deliverability QuestionsEmail Marketing
If you're like the majority of marketers polled by Jupiter Research, your number one consideration when choosing an ESP is deliverability. But Adam Covati says an ESP can only do...
Get Fresh! Go Organic!Search Engine Marketing
According to comScore, Americans conducted 11.5 billion searches in June 2008, 61.5% of those searches using Google. This is living proof, if we still needed it, that marketers should not...
Quirky, Weird and Hard to PredictSmall Business
In a post at Copyblogger, Sonia Simone offers some unconventional blogging advice, her nine "little known" rules for a successful blog. It's an interesting read, with plenty of key takeaways...
Green Is Good. Green Works. Marketing Inspiration
Van Jones beat the odds when The Green Collar Economy landed at number 12 on the New York Times best-seller list. "What he didn't have, as a first time author...
How to Stop Traffic!B2B Marketing
In a recent Marcom Writer Blog post, Dianna Huff noted that, while going over her Google stats, she realized that one single archived issue of her newsletter was drawing a...
Yammer to Keep It TogetherNew Media
Imagine if you could take Twitter and make it exclusive to your company. Surprise!—you've created Yammer. With a three-month free trial, and provided everybody has a legit company email, enterprises...
My Blog, MyselfMarketing Inspiration
Ron Hudson of the Immediate Influence Blog recently asked his friends on Twitter to nominate candidates for a list that would become "50 of the Most Powerful and Influential Women...
OMG, that looks good!Email Marketing
If the popularity of the 3G iPhone is any indication—Apple sold over one million units during its first weekend on the market—the smartphone is here to stay. According to Loren...
Create a Customer Walk-a-ThonMarketing Inspiration
When we say "viral marketing" you know exactly what we mean. The question isn't whether to integrate viral elements into your marketing mix, but rather how—and to what degree. But...
Treat, Don't Trick, Search EnginesSearch Engine Marketing
While good SEO boosts site traffic, not all tactics used these days are above-board. Some, designed to "trick" search engines, are not only bad business: they can get your site...
The Right Way to Serve Up LinksSmall Business
Most Web sites have a page with outbound links. In theory, they serve as a resource for your customers, but Shavkat Karimov argues that, in practice, links pages rarely add...
Application NationNew Media
When Apple unveiled its first iPhone in 2007, most reviews highlighted features that skewed to personal—rather than business—use. You could use the iPhone for many things, but you surrendered a measure...
Cool Open-Rate StatsEmail Marketing
Even if your email campaigns meet goals and deliver great ROI, you probably wonder how you compare to industry standards. If so, you’re going to love the spreadsheet in a...
Ranting and RavingMarketing Inspiration
Back in 2006, a group of friends decided to play a practical joke on a colleague obsessed with his Jaguar—they covered the S-Type sedan with thousands of colorful Post-it notes....

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Web Sites marketing downloads for the busy professional

Web 2.0 Marketing Guide
Here's a straight shooting guide on how Web 2.0 can help you grow your business
Small Biz How-To Guide: Avoiding Key Pitfalls
Let's face it, more small businesses fail than succeed. Make sure yours is one of the winners with this guide to getting your small business off the ground and solidly on the road to success.
Marketing Metrics How-To Guide
Metrics is the guiding light of your marketing efforts. Without measurements, you're operating in the dark. Make sure you are tracking the right metrics, and get tips on interpreting the data with this comprehensive guide.
Online Research How-To Guide
Set clear objectives and a realistic scope to online research projects. These are just two of the steps that this comprehensive, step-by-step planning guide will help you to accomplish to insure your online research results in the most relevant and useful information possible.
Lead Generation How-To Guide
Great product, great sales team, great marketing collateral - now what? People to sell to, of course. Put your lead generation tactics under the microscope with this enlightening how-to guide. Get more and better qualified leads, faster today.
Blogging Summit 2005 - MP3 Recording
Blogging Summit 2005 - MP3 Recording
Blogging Summit 2005 - Transcript
Blogging Summit 2005 - Transcript

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