• So, It's Like a Barn?Word-of-Mouth
  "It's certainly not unusual that a stand up comedian like Tim Washer would be producing absurdist viral videos," notes AdAge. "What is surprising is that the IBM communications executive is doing so for his straight-laced corporate employer." Washer's first mini-mockumentary for the conservative company was called Mainframe: The Art of the ... more
• Come Tweet With MeWord-of-Mouth
  Hoping to position Lufthansa as bigger than just a German airline, digital agency Profero has helped it create MySkyStatus—a tool that has brought Lufthansa's branding catch-phrase, "passion for precision," to life in a hands-on way. "Communications needs to have a use," explains Profero's Wayne Arnold in a recent article at Adweek. "Saying ... more
• Who Invited You?Word-of-Mouth
  Last summer, Morgan Stewart of ExactTarget quizzed 2,400 people on their attitudes toward marketing and made an interesting discovery. "70% of consumers who visit Facebook at least once a month and are a 'fan' of at least one company or brand, don't believe they have given those companies permission to ... more
• You Don't Drive Me Nuts Anymore!Word-of-Mouth
  What makes Twitter so useful is also what makes it difficult to navigate: everyone is spewing what they think, all the time, about anything imaginable. This is good for tracking brand buzz, because when you run a search on Twitter it's like being clairvoyant: the opinions are there, raw and ... more
• They Like Us! They Really Like Us!Word-of-Mouth
  Research coming out of Penn State reports that 20% of tweets—those wee messages published on Twitter—are brand-oriented. And not the way you'd naturally expect. While researchers originally thought they'd find lots of brand engagement in the form of product reviews or referrals, what they discovered was this (hold on to ... more
• FTC Requires Bloggers to Come CleanWord-of-Mouth
  New FTC guidelines will affect marketers who use blogs, Facebook, Twitter, and the like for word-of-mouth and viral campaigns, starting Dec. 1. more
• Expand Your Local HorizonsWord-of-Mouth
  For the small-business owner, getting your name out via local search is a must. And to many marketers, that means optimizing for Google's universal results. After all, Google is the leader of the search-engine pack these days. But as David Mihm points out in a recent article at Search Engine ... more
• It's a Secret (Wink, Wink)Word-of-Mouth
  According to The Wrap, ABC has chosen an unorthodox way to promote a new comedy on its fall schedule—by keeping it hush-hush. "The network is offering the sneak peak of '[Modern Family]' only to members of a special online fan base it's built called ABC Inner Circle," writes Josef Adalian. ... more
• Daft Punk Plays HereWord-of-Mouth
  It's not just the recession; the digital revolution has wreaked havoc on traditional music retailers, who can rarely match online juggernauts like iTunes or eMusic on price or convenience. "As of April," reports Amy Kaufman at The Wrap, "there were 185 record stores in the LA area, down from 259 ... more
• Searchers to Subscribers to FansWord-of-Mouth
  "If you're interested in building a flourishing online brand and website that generates links and traffic organically as part of your Internet marketing efforts, it's important to develop an active base of subscribers and fans," says Adam Singer in a recent post at the Online Marketing Blog. Here are a ... more
• Moms, Media, and MarketingWord-of-Mouth
  Women with children at home are more likely to use Facebook, MySpace, and Twitter than average adults, according to a newly released survey. They're big on word-of-mouth, and some 15.3% maintain a blog. more
• Fist-Bump Your Card-Stack Into OblivionWord-of-Mouth
  The sun is setting on the tyranny of business cards—that stack of stiffs that seems important as you add to it again and again, but which you never really get the chance to sort through later. Well, hail and farewell!  One application precipitating the demise of these paper dinosaurs is Bump, which pretty much turns ... more
• WoM Marketing Still Growing, but More SlowlyWord-of-Mouth
  Spending on word-of-mouth (WoM) marketing slowed in 2008, nevertheless increasing 14.2%, to $1.54 billion. It is on pace to increase another 10.2% in 2009, placing WoM among the fastest-growing advertising and marketing segments. more
• Yum! That Smells Good!Word-of-Mouth
  Here's a juicy tidbit to chew on: One of the reasons Facebook is such a force in the social scene is that it makes it easy to catch up with friends without actually having to talk to them. Yep, you got it: Your Newsfeed outfits you with their latest photos, blog ... more
• Social Media Gets Punk'd Word-of-Mouth
  "Back in the day, I was into punk rock," says David Meerman Scott in a post at his Web Ink Now blog. "It was loud, it was NOT disco, there was a culture surrounding it, and the cult-like followings for the bands were intense." And even if you didn't share ... more
• Stellar Viral Videos, Pt. IIWord-of-Mouth
  Last week, we showed you some cool makeup vids as an example of how viral videos can rack in the mega-bucks. This time, we offer a sample of how a consistent, useful and compelling online video campaign can serve your brand amazingly well. Consider "Will it Blend," a fascinating online ... more
• That Is So Last WeekWord-of-Mouth
  "How much do you know about your customers right now, at this moment?" asks John Kembel in an article at MarketingProfs. You can't depend solely on the static nature of composite profiles, he argues, when the current downturn has put needs and attitudes in a state of flux. "[Y]ou need ... more
• Communications Industry Forecast: Slump, then... GrowthWord-of-Mouth
  Total communications spending will decline 1% in 2009, to $882.6 billion—its first spending decline since the 2001 recession—according to the latest Communications Industry Forecast (CIF) from private-equity firm Veronis Suhler Stevenson (VSS). more
• Are You Socially Acceptable?Word-of-Mouth
  One reason social media sites have caught on like wildfire among users is that, by and large, they operate on basic principles of social decency. Now, be honest: Do your social-media skills match the subtle standards set at sites like Twitter and YouTube? Not sure? Well, here are a few site-inspired rules ... more
• When Bad Buzz Happens to Good CompaniesWord-of-Mouth
  It seems almost inevitable these days: You run a search on your company's name or product and a negative review, remark or blog post appears in the top listings. What do you do? "Don't  ... lose your cool and try to retaliate," says Internet Marketing Consultant Jeremy Martin in a recent ... more
• Stay and Play, OK?Word-of-Mouth
  OK. Quick fable: Prior to a trip to Nebraska, Dave Carroll checked his $3500 Taylor guitar with United Airlines. (If you've been online at all recently, you know where this is going.) The guitar suffered serious damage, and Carroll spent months pursuing the issue via the usual channels of complaint—to no ... more
• Tweet Me to Juicy World Renown!Word-of-Mouth
  Heads-up, all of you out there who market to moms: Food mogul Nestlé is using Twitter to promote Juicy Juice—the super-popular, and now vintage, juice-box brand that caters to kids. Expect to see the pea-green pieces on mom-targeted sites like CafeMom and BabyCenter.com. Questions like "How do you stimulate your child's ... more
• Where SEO Yin Meets SM YangWord-of-Mouth
  "Is your website search- and social-media-friendly?" inquires a recent post at the Online Marketing Blog. According to Lee Odden, search is the most efficient and effective way for consumers to discover content. However, focusing on standard SEO tactics, such as keyword usage and links, is not enough to remain competitive, ... more
• You Have Much to Learn, GrasshopperWord-of-Mouth
  In a post at the Marketing Minute, blogger Drew McLellan admits he gets some rather strange mail. "But I have to say," he notes, "chocolate-covered grasshoppers might just top the list." The unusual package arrived from Grasshopper.com, which provides integrated telephone services, and McLellan praises the company for a well-executed ... more
• Keep Your WOM Roots HealthyWord-of-Mouth
  The dreaded phrase "word-of-mouth" keeps a lot of company execs awake at night. It's that feeling of helplessness: How can any company apply quality assurance to something that is so out of their control? Well, a recent post at the Church of the Customer Blog says the secret to ensuring ... more

Word-of-Mouth: See all 60 items

Word-of-Mouth articles by the best and brightest in the field

• Marketers: Don't Just Buy Media—Earn It! by Ben Straley
  Want to get started with an effective earned-media marketing program? Here are three tips for launching, measuring, and monetizing a low-cost earned-media program that will drive a surge in online word-of-mouth traffic about your brand. more
• Five Social Media Tools You Can't Afford to Ignore by Mack Collier
  Sure, social media is big. But even if your company doesn't have the resources for a dedicated social media strategy, here are five social media sites and tools you can't afford to ignore. more
• Green Marketing Claims: Whom Do You Trust? by Jacquelyn A. Ottman
  Deservedly or not, industry these days is accused incessantly of greenwashing. It's not surprising, for several reasons, that industry isn't trusted to make truthful green marketing claims and provide information that is credible, straightforward, and useful. So how do we restore trust in industry's green marketing claims and eco-labels? Can industry get ... more
• 13 Essential Social-Media 'Listening Tools' by Clay McDaniel
  You're a marketer who's hip to the idea of social media: You have a blog, you know Facebook inside and out, and you can Tweet with the best of them. But the big question is, Are you listening as well as talking? Here are some of the top tools for ... more
• The Dark Side of Twitter: What Businesses Need to Know by Michael Stelzner
  As companies tighten their ad spending, inexpensive social media is clearly the next marketing frontier. As with any new craze, there are enormous opportunities. And with them come giant pitfalls that must be avoided. more
• Special Report: How the 'Obama for America' Campaign Used Digital Media to Turn Ordinary Citizens Into Campaign Evangelists by Kimberly Smith
  How did the Obama for America campaign do it? By its adherence to several game-changing strategies. more
• Clearing the Air About Word-of-Mouth by Deborah Eastman
  Michael Antman's recent article, "Six Reasons Word-of-Mouth Doesn't Work," struck a chord. He raises reasonable points about the limitations of WOM; after all, it can't completely replace other forms of marketing communications. However, we can't ignore the impact of WOM. What's more, here's what companies should be doing to leverage it. more
• Operation Beijing: What PR Is Doing Wrong by Martin Lindstrom
  There's a lot that China could do better, like every country in the world. But the Beijing Olympics PR machine is failing badly to put a positive spin on anything. So, what are they doing wrong? more
• How to Launch an Effective Blogger-Outreach Program in One Day by Mack Collier
  Too many organizations have made bad impressions on bloggers by trying to reach them on their terms, instead of the bloggers'. But the process of engaging bloggers can be surprisingly easy. Follow these steps to launch a simple but effective blogger outreach program... in one day. more
• How Boar's Head Is Defending Its Brand Against the Old Flimflam: Six Steps to Empowering Your Customers by Glenn Gabe
  This is a tale of flimflam and a unique way that Boar's Head is battling it. Given the power of word-of-mouth, it's hard to overlook the potential of how Boar's Head is empowering its customer base. (And see how you can, too.) more
• Email Marketing for Nonprofits by Winston Bowden
  Nonprofits are confronted with many of the questions that any other enterprise often ponders: How do I connect with my customers? Which communication vehicle will provide my organization with the highest return on investment? How can I determine what my target market wants? While many of our corporate friends have turned ... more
• Going Viral With Your B2B Marketing: Q&A With David Meerman Scott by Mack Collier
  Viral marketing has been all the rage in recent years: Companies are intoxicated with the idea of creating the next video that spreads across the Internet and becomes a viral sensation. But for every successful viral effort there are countless attempts that totally miss the mark. Here's where David Meerman Scott ... more
• How to Hear the Voice of Your Customers: Hone First-Person Intelligence From All Forms of Feedback by David Bean
  Today's technology offers ample opportunities to start conversations with and among customers, fans, foes, competitors, and the press—any person or group who cares to listen and, perhaps, act on the messages received. By some estimates, 85% of the information companies collect is not in a form that they can access or ... more
• Seven Ways to Monitor Blog Conversations by TJ McCue
  Do you know what your customers are saying about you? If not, you (and your brand!) are at a distinct disadvantage. Take the opportunity to participate in the blogosphere -- even if only on a small scale -- and you'll help shape your brand, rather than having it be shaped exclusively ... more
• How Social Media Is Changing the 4Ps of Marketing: Stories from Real Companies by Mack Collier
  Anyone who has taken Marketing 101 knows the 4 Ps of Marketing: Product, Price, Place and Promotion. But what you may not know is that some companies - including these four - are turning these Ps over completely to customers. (Graphic: David Armano.) more
• The Death of the PR Handler in a Viral Environment by G.A. 'Andy' Marken
  At a time when business and marketing strategy changes at the speed of light, and competitors, partners and customers have instant access to information, the days of the handler the publicist are numbered. more
• Getting Old-Fashioned Buzz With New Media: Q&A With Paul Dunay by Mack Collier
  Paul has earned his keep over the past 20 years by building buzz for heavyweights like Google, IBM, and Microsoft. These days he's immersed himself in social media, which serves him well as the director of Global Field & Interactive Marketing for BearingPoint. In this one-on-one, he gives us the lowdown ... more
• What Web Marketers Should Know About Twitter by Jeremiah Owyang
  If you're responsible for the direction of the online strategies for your company or organization, you've probably been hearing buzz about Twitter, a next-generation instant messaging tool. Even if you're new to Twitter, this article will serve as a guide to educate you to help you make a decision, by ... more
• 25 Metrics to Prove Marketing Drives Sales by Roy Young
  Driving sales is what B2B marketing is all about. Although the precise roles and responsibilities of Marketing may differ from company to company, your marching orders are the same: Help Sales produce more with less. All marketers want to know best practices and share experiences about driving sales. Here are ... more
• Wanted: Catalysts for Co-Creation by Earl Cox
  In today's ever-changing, increasingly interactive media world, marketers are captivated by a new business buzzword: "consumer-generated content." While word-of-mouth has always been powerful, consumer-accessible technology (the Internet, podcasting, video production, social networks, etc.) puts it on steroids. Success in this new world order requires marketers to develop a new perspective, a ... more
• How (and Why) to Get the Word Out about Your Brand and the Environment by Steve Utley
  Consumers are beginning to take environmental impact into consideration in purchase decisions. Businesses that demonstrate environmental responsibility have the opportunity to contribute favorably to their images while aligning themselves with the preferences of their customers. To get the full value out of green practices over time, companies need to let the ... more
• Dynamite Branding by Martin Lindstrom
  As YouTube, Google and MySpace announce that video advertising will become a key driver in their future revenue strategies, the glitzy, anonymous ads we have been used to for years will have to change course. Ads need to be intriguing in some way; they need to urge us to watch them. more
• iPhone Debut Rivals Harry Potter Mania... But Will It Last? (Or, Why the iPhone Is Not a Phone) by Paul Paetz
  Does the hype of the iPhone equal runaway success? Is the game already won? Or will there be an equal and opposite reaction when possibility and excitement about the future gives way to reality, and inevitable issues arise with service, availability, bugs in functionality and unfulfilled expectations? more
• Successful Networking Through Personal Branding by Daniel Schawbel
  Some 80% of available jobs are never advertised, and over half of all employees obtain their jobs through networking. The most important component of a successful job search is your network, consisting of friends, family, neighbors, acquaintances, teachers, and coworkers. more
• BearingPoint's Paul Dunay: Marketer on a Mission to Demonstrate Differentiation, Positioning and Branding by Suzanne Lowe
  How rare is it to see a senior marketer from any professional service firm—even one as prominent as BearingPoint—leading a series of cutting-edge conversations that do not appear to be directed at just his internal colleagues? We checked in with Paul Dunay and learned the extent to which he has ... more

See all Marketing Articles

Word-of-Mouth case studies, deconstructing real life examples and illustrating lessons learned

• How Domino's Managed a Viral Video NightmareDomino's Pizza
  CASE STUDY: What do you do when potentially devastating information about your company goes hyper-viral online, reaching millions of people essentially overnight? more
• Generating Serious B2B Buzz With Dead Bugs... and VideoGrasshopper.com
  CASE STUDY: Entrepreneurs, by definition, don't play it too safe. So for a company that serves startups and small businesses, what better way to launch a rebranding campaign and generate buzz than doing something novel and risky—but being wicked smart about it. Which is where the bugs come in. more
• Harnessing Web 3.0 to Pump Up Brand Preference and LoyaltyASUS (North America) and Intel
  CASE STUDY: In this new age of conversation between corporation and consumer, chip-maker Intel and PC-maker ASUS have embraced "crowdsourcing." Allowing consumers to design the ideal PC, they are gaining valuable consumer insight and in the process building not just a PC but customer loyalty. more
• How Good Karma Mixed With Moxy and Social Media Created Close to $1 Million in RevenueHelp A Reporter Out
  CASE STUDY: How does helping out a friend, or a friend of a friend, become a million-dollar business... with not a penny spent on advertising? When those little favors are in huge demand—and word-of-mouth and social media spread the good news like wildfire. more
• How a Company's Word-of-Mouth Strategies and Customer Focus Helped Grow Its User Base 150%FreshBooks
  CASE STUDY: Small businesses need all the TLC they can get. Billing and invoicing online-solution provider FreshBooks knows that better than most. Its customer-centric focus is so fresh and refreshing, word-of-mouth has spread far and wide—and helped grow its user base 150%. more
• How Twitter Helped Save Ford From a PR DisasterFord Motor Company
  CASE STUDY: When US Airways flight 1549 landed in the Hudson River, Twitter users broke the news, 15 minutes ahead of mainstream media. The same channel and its immediacy also helped Ford Motor Company's head of social media quell a different kind of disaster--of the PR variety. more
• How Intuit Used Viral Marketing and an Interactive Web Site to Generate Small-Business Leads, Engage CustomersIntuit, Inc.
  CASE STUDY: Inspired by the viral success of Office Max's "Elf Yourself," QuickBooks-maker Intuit set out to creatively engage small businesses with its "Jingle Generator." The effort exceeded targeted metrics, earning viral a spot in the marketing mix. more
• How a Viral Campaign Gave OfficeMax Brand Recognition, Drove ShoppersOfficeMax, Inc.
  CASE STUDY: Office supply chain OfficeMax also sells digital cameras and other products popular as holiday gifts—but its customers didn't think of it as a holiday-shopping destination. What's more, it was often confused with its chief rival. A wildly popularly web-based viral marketing campaign helped OfficeMax distinguish itself and encourage shoppers. more
• How a Nonprofit Used New Banner-Ad Technology and Market Insight to Create an Effective Viral CampaignThe Blue Cross
  CASE STUDY: Founded in 1897, the Blue Cross is one of the UK's oldest animal welfare charities. It built an online community of pet owners - then launched a viral campaign, including rich media, that had people flocking to the social network. more
• How a Controversial Book Became a Bestseller via an Aggressive Web CampaignVanguard Press
  CASE STUDY: When the current POTUS is the villain of your book, it doesn't matter that you're a best-selling author... because the mainstream media will find it too hot to touch. So what do you do? You go to the Web. more
• How a Telecommunications Company Enlisted the Quirkiness of an Offbeat Celebrity to Build Brand AwarenessGotVMail Communications, LLC
  CASE STUDY: GotVMail set out to raise brand awareness, promoting itself in a way that would both amuse its audience and set the company apart. What resulted was a viral video campaign starring Gary Busey. more
• How a Software Company Generated Strong Click-Through Rates on FacebookSerena Software
  CASE STUDY: How could a software developer call attention to its new product? Serena Software developed a video Facebook application that garnered big results and, along the way, challenged the channel's reputation for negligible return. more
• How a Technology Company Leveraged March Madness Live Streaming to Increase Visibility for Its Own ProducteTelemetry
  CASE STUDY: When CBS Sports announced that it would once again live-stream the NCAA March Madness tournament during regular business hours, eTelemetry jumped at the chance to use the event as a prime backdrop for its own campaign. more
• How a Technology Firm Used Social Media to Build Awareness for Its Web-based Monitoring ProductRadian6
  CASE STUDY - How does a social-media monitoring company build excitement for its flagship product? In the case of Radian6, it leveraged (you guessed it) social media and the medium's inherent word-of-mouth properties. Here's how. more
• How an Email Marketing Solution Startup Signed up 300 Customers in 7 DaysMad Mimi
  This past spring, Mad Mimi's marketing challenge was to create a big splash in the crowded pool of email marketing providers. With no ad budget, the company reached out virally to certain segments of the tech community, including bloggers. The result: a grassroots-driven awareness, positive buzz, and some 300 new customers within a week. more
• How a Video Podcast Series Garnered a Top Industry Award and 68,500 views in 12 MonthsTellabs
  Last spring, telecom player Tellabs launched its "Get Schooled" video-podcast series as both a way to communicate with customers as well as showcase the depth and breadth of its offerings. Get Schooled did that and more... generating tens of thousands of views, landing a coveted interview, and garnering an industry award. more
• How One Whitepaper Generated 500 Leads and Significant PR for a B2B ManufacturerJER Envirotech
  JER Envirotech, a manufacturer of environmentally friendly thermoplastic biocomposite materials, needed to stand out in the green manufacturing industry. Its solution: create a white paper to both explain and build credibility for its offerings. Here's how that led to 500 new leads over 60 days. more
• A Niche E-tailer Sizes Up Glamour... One Customer at a Time, Boosting Sales with a Personalized Web Site ExperienceSydney's Closet
  Five years ago, Sydney's Closet sold only plus-size prom dresses. Since then, however, the company has significantly expanded its lines, and it sought to segment its customers to help deliver content and offers that would be specific to their interests and needs. Here's its approach. more
• How a Bed & Breakfast Inn Boosted Its Bookings with One Video AdMorning Glory Inn
  As a B&B in the highly competitive historic Pittsburgh area, the Morning Glory Inn needed a way to attract more recreational and business travelers. Its Web site, the Yellow Pages, and direct mail initiatives continued to bring in some new customers. But here's how the inn boosted its online visibility through rich media, and learned three valuable lessons on the way. more
• How a University Embraced Social Media and Scored Millions in YouTube ViewsCarnegie Mellon University
  How does a university up its visibility with an increasingly wired target market of both students of alumni? By orchestrating a Web 2.0-focused Web site redesign that set the foundation for an ongoing social media campaign. more

Word-of-Mouth: See all 42 case studies

Word-of-Mouth online seminar broadcasts from the best minds in marketing

• Love or Marketing? How Word-of-Mouth Will Save Your BrandAttendee rating:  - Nov 6, 2009
   
• The Anatomy of Buzz: Real Life Marketing Lessons, with Emanuel RosenAttendee rating:  - Nov 5, 2009
   
• Kicking Butt with Twitter: Guy Kawasaki's Marketing Tips and ToolsAttendee rating:  - Oct 15, 2009
   
• Create Once, Deliver Twice: Spreading Content Across Social NetworksAttendee rating:  - Sep 3, 2009
   
• Lose Control of your Marketing: The NEW New Rule of Marketing & PRAttendee rating:  - Jan 7, 2009
   
• Strategy First on Facebook: Opportunities of a Ready-Made Marketing PlatformAttendee rating:  - Jan 10, 2008
   
• Make Word-of-Mouth Marketing Work for Your CompanyAttendee rating:  - Dec 19, 2007
   
• Ten Cravings of Generation X and Y: Satisfying This Young and Lucrative MarketAttendee rating:  - Jul 26, 2007
   
• How Connected People and Companies Are Winning Big in the Tech-Savvy Consumer PlaygroundAttendee rating:  - Jul 25, 2007
   
• Blogs, Tubes, Twitters, and More: Emerging Media's Impact on the Customer ExperienceAttendee rating:  - Mar 29, 2007
   
• Hitchhiker’s Guide to the Metaverse: Second Life for MarketersAttendee rating:  - Jan 11, 2007
   
• Eleven Big Ideas, with Seth GodinAttendee rating:  - Aug 8, 2006
   
• The Anatomy of Buzz: Lessons in Word-of-Mouth Marketing, with Emanuel RosenAttendee rating:  - May 26, 2005
   

Word-of-Mouth: See all 13 seminars

Word-of-Mouth marketing downloads for the busy professional

• A Step-by-Step Guide to a Social Media Program: Everything you need to know about establishing your strategy, policy and team
  The adage “think before you speak” has now become “think before you write.” In this age of instant messaging, businesses need to wield their online words thoughtfully. Check out MarketingProfs “A Step-by-Step Guide to a Successful Social Media Program” to learn how to create your social media strategy, policy and team.
• Social Media ROI Success Stories
  Learn how social media is changing the way we market to consumers and businesses, and how 11 companies are measuring and monitoring the success of their social media campaigns.
• Customer-Centric Innovation: How Companies Engage Customers in Product Development and Radical Innovation
  Engaging your customers can help increase satisfaction, loyalty, and brand awareness. This research report will help you understand the role of customers in product development.
• Twitter Success Stories: How 11 Companies are Achieving Their Marketing Objectives—140 Characters at a Time
  Twitter’s brief tweets let you communicate with friends and family. But did you know that those 140 characters can also build your business? Read Twitter Success Stories: How 11 companies are achieving their marketing objectives, 140 characters at a time.
• The Obama Playbook: How Digital Marketing and Social Media Won the Election
  Want to create a veritable army of customer-advocates to champion your brand? The Obama Playbook: How Digital Marketing and Social Media Won the Election shows you how the Obama campaign masterfully used new media to build awareness, engage prospects, and start a movement. It takes you step-by-step through the new media strategies of the campaign and provides actionable guidance on how you can modify each to benefit your business. Both entertaining and useful, it's an invaluable resource for the savvy marketer who wants to take full advantage of the amazing powers of new media.
• Facebook Success Stories
  Learn about Facebook, the fastest-growing and largest social network, and discover how you can leverage it to meet your marketing goals.
• Small Biz How-To Guide: Avoiding Key Pitfalls
  Let's face it, more small businesses fail than succeed. Make sure yours is one of the winners with this guide to getting your small business off the ground and solidly on the road to success.
• Lead Generation How-To Guide
  Great product, great sales team, great marketing collateral - now what? People to sell to, of course. Put your lead generation tactics under the microscope with this enlightening how-to guide. Get more and better qualified leads, faster today.
• Trade Show Marketing Template
  Trade show marketing is a high-risk, high-reward endeavor. This Template provides a sytematic look at trade show marketing. It walks you through selection and promotion, to follow-up and measurement. This step-by-step guide will insure your trade show marketing is effective, efficient, measurable, and successful.
• Buzz Marketing Summit - MP3
  Format: MP3 Buzz Marketing? Viral Marketing? Word-of-Mouth Marketing? Customer Evangelism? Guess what? They really aren't all synonyms! Who knew? And each one can have a different purpose and place in your marketing strategy. We gathered together seven industry experts on Buzz Marketing and got them talking. Not only will you hear pretty clear definitions of Buzz Marketing and all its sisters and cousins, you'll also get good current examples of each (and one from 1936!), you'll also get practical and actionable advice on what you can do right now. So get buzzing.
• Buzz Marketing Summit -Transcript
  Format: Downloadable transcript Buzz Marketing? Viral Marketing? Word-of-Mouth Marketing? Customer Evangelism? Guess what? They really aren't all synonyms! Who knew? And each one can have a different purpose and place in your marketing strategy. We gathered together seven industry experts on Buzz Marketing and got them talking. Not only will you hear pretty clear definitions of Buzz Marketing and all its sisters and cousins, you'll also get good current examples of each (and one from 1936!), you'll also get practical and actionable advice on what you can do right now. So purchase your Premium membership today and get buzzing.

Word-of-Mouth: See all 11 downloads