Marketing Resources: Writing

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  A Seven-Step Road Map for Your Content Marketing

  Writing

  Getting started on your content marketing is like planning a journey—deciding where to go and how to get there. "Have a roadmap of what you want to accomplish, but plan to take small steps," suggests Michele Linn in "A 7-Step Plan for Getting Started With Content Marketing," featured in the ... more
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  Three Ways to Make Your Content Search-Friendly

  Writing

  In a post at the Renegade Search blog, Lindsay Atkinson ponders the clichéd adage that content is king. "I can't say that I'm a fan of using this relatively grating term, but I can definitely defend its power," she writes. "Having fresh and unique content is an increasingly important factor ... more
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  Four Ways Small Businesses Can Make a Big Email Splash

  Writing

  "Countless small businesses send out countless emails every day," writes Gary Levitt in an article at MarketingProfs. "If you were to sift through campaigns and results (as I do), the mountains of data would suggest two breeds of email campaign: the outstanding … and the invisible. Your emails need to ... more
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  Four Ways to Own the First SERP

  Writing

  "When consumers hear of a local business that is not well known, it's only natural that they conduct some research before making a purchase," writes Nathan Hanks in an article at MarketingProfs. And when they do, they're most likely to choose results that appear first. "Thus," Hanks continues, "'owning' the first page ... more
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  Create Content for Each Stage of the B2B Buying Journey

  Writing

  Not every potential buyer approaches your business with the same enthusiasm or interest. In a MarketingProfs article, Paul McKeon identifies the four stages of the B2B buying cycle—and how to produce content specific to each one. The unaware buyer. "Content for the unaware buyer must be interruptive. It has to cause ... more
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  Five Tips for Attaining Editorial Excellence

  Writing

  People tend to remember the best or the worst, but not so much what's in between those extremes. So, as a marketer, your content should radiate goodness—and not distract with errors and typos. If you can't hire a professional writer, you can still produce content that shines, says Ken Gordon in a ... more
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  Quick Tricks for Dressing Up Your YouTube Videos

  Writing

  There are many ways to produce an attention-getting video, but much of it still feels like alchemy. Lucky for us, Stephanie Buck has pinned eight tricks for brands to try—ones that have made other vids big hits. "Today's consumer loves quirk, something different that he can catchphrase or hashtag," she writes. ... more
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  The Importance of Quality Content to Search Optimization

  Writing

  "Not too many years ago, content was produced by analysts, researchers, writers and journalists who spent a great deal of time developing well-written, thoughtful and provocative material," writes Joellyn Sargent at the Fresh Sprouts blog. Sadly, that level of attention to the written word is often lacking these days. With the ... more
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  Four Vital Areas for On-Page SEO

  Writing

  On-page SEO is critical because it gives search engines an informative snapshot of each Web page—and of your site as a whole. "Think of these signals like the dust jacket of a book," writes Tom Pick at the Webbiquity blog. "[Y]ou can discern quite a bit about what a book is ... more
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  Will Your Message Be Understood? Only If You 'Speak Human'! [Slide Show]

  by Christian Gulliksen

  Writing

  In their book Content Rules, Ann Handley and C.C. Chapman urge us to "speak human" when creating content. Learn how one law firm successfully applied that principle when creating videos for its About Us page. more
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  Three Tips for a Pitch-Perfect Pitch

  Writing

  "Journalists are bombarded with pitches every day, all day long," writes Mary Reed at MarketingProfs. "The pitches arrive via phone, fax, email, and even social media sites. Because of the high volume of pitches they receive, journalists cannot consider them all and get their work done, too." To catch their ... more
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  Why Spelling Matters for SEO

  Writing

  "Spelling plays an important role when it comes to the SEO of a website," notes a post at the Brandignity blog. "Google claims it is not a direct factor they use but it does have some weight when determining the SEO power of a Web page." To clarify Google's stance on ... more
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  YouTube's Playbook for Producing Compelling Videos

  Writing

  YouTube enjoys an astounding 3 billion views per day. It's no surprise that big brands are fighting to harness some of those eyeballs. Today the site has more than 20,000 revenue-generating partners. At MIPCOM this year, YouTube announced its intentions to focus on content creators, offering guidance and even Creator Camps ... more
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  Three Caveats for Multicultural Marketing

  Writing

  "Are your campaigns reaching the intended audiences?" asks Darren Megarry at MarketingProfs. "That's a key question facing marketing professionals, as the combined wave of technology, communication access, and spending power continues to extend across the globe." But you don't need a global business to understand the importance of multicultural marketing. ... more
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  The Importance of Variety in Email Campaigns

  Writing

  Have your email campaigns gotten into a rut? When you bombard subscribers with the same basic message over and over again, your offers start to lose their power—even when they herald the tantalizing discounts and free shipping that customers typically crave. Consider the case of one hapless retailer, which sent ... more
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  Think Landing Page, Not Phone Number [Video]

  by Brent Walker

  Writing

  Throughout the 40 years I've produced radio advertising, one question has come up more than all others: Should we put our phone number in the commercial? Anyone with a reasonable amount of marketing experience knows: Don't do it. Think "landing page" instead. more
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  How to Evolve With the New Rules of SEO

  Writing

  "Not long ago in the world of online content, the top search engines were a lot like the most popular casinos in Las Vegas," writes Brendan Cournoyer at the Business 2 Community blog. "Millions came to test their luck at the tables, but the few who knew the tricks—assuming they ... more
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  Dialogue Writing, Part 2: Where to Start [Video]

  by Brent Walker

  Writing

  The listener needs to know—within the first couple of lines of dialogue—who is talking, where they are, and why they're having this conversation. No small task—but there are tricks! more
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  Dialogue Writing, Part 1: Chaos Is Good! [Video]

  by Brent Walker

  Writing

  ARRRRGH! Few things are more painful to listen to than bad dialogue. How can you go about writing good dialogue? Fire up the video, and we'll get started. more
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  Five Ways to Optimize Your Blog

  Writing

  If you don't optimize your blog—or other online content—there's a good chance you're missing out on higher search-engine rankings that could extend your reach well beyond your site's current readership. But take heart: Sometimes all you need are a few tweaks here and there. "A little attention to this area ... more
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  Your 12-Step Social Action Plan

  Writing

  Twelve-step plans aren't just for kicking bad habits; they're also handy for cultivating powerful new skills. Which is why we're breaking down a few of the 12 steps from Channel V Media's e-book, 12 Key Things You Must Consider When Developing a Social Media Program for Your Business, Your Brand ... more
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  Should You Appeal to Your Audience's Right Brain or Left Brain? [Video]

  by Brent Walker

  Writing

  Science tells us that the brain's two hemispheres process information quite differently. Knowing that, we can shape our writing to appeal to either the left brain or the right brain. But which should you appeal to? more
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  Optimize for Bing: Four Key Tips

  Writing

  Although Google remains the search engine of choice for most customers, you can't ignore the importance of optimizing for Bing—which currently powers nearly a third of all stateside searches. And at the Bing Community's Webmaster Center blog, Duane Forrester provides insight into Bing's SEO preferences. "[There] are a few items we love to ... more
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  How to Be a Successful Anti-Engager

  Writing

  Dan Zarella's "Science of Social Media" Webinar inspired a recent post by Facundo Villaveiran at Channelship's Video Blog about the known "truths" of "winning" at social media—and the realities that may or may not match them. Below are a few of Zarella's insights about how some anti-engagement tactics might actually get ... more
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  Three Rules for Ideation Success

  Writing

  How often do you gather your team for a day of brainstorming? Jeff Hirsch calls these freewheeling powwows "ideation sessions," and they might just produce an idea that leads to your company's next great feature, product or service. "You're in the moment, sparks are flying, your brain's going a mile ... more

Writing: See all 484 items

Writing articles by the best and brightest in the field

• You Botched That Marketing Email. Now What?by John Murphy
  Mistakes will happen—even to the very best email marketers. The key is responding appropriately. Learn six email blunders you may encounter, along with guidelines for rectifying them quickly and effectively. more
• Writers for Hire: How to Get What You Pay for on Elanceby Anita Williams Weinberg
  When working with freelancers, "let the buyer beware" is a good rule of thumb. If you aren't careful in the due-diligence process, you may be in for more than you bargained for (literally). How can you make sure you don't get burned? more
• What's Wrong With This Picture? The Stauer Chronographby Barry Densa
  We've all seen them—those disastrous ads that make us cringe as marketers. Here is a detailed critique of one ad—gone terribly wrong—that'll help you avoid a host of pitfalls in your ad copy. more
• How Not to Craft a Professional Bioby Mike Russell
  How effective is your professional bio at building reputation, gaining clients, and generating income? Here are five detailed critiques of real-life professional bios that'll help you avoid common pitfalls in your own bios. more
• Sales Copy: Make Them Laugh? Or Make Them Buy?by Barry Densa
  A debate has been raging in certain quarters: Should humor be included in sales copy? Is humor disarming and refreshing, or can it actually hurt sales? more
• 10 Ways to Make Your Blog Less Suckyby Danielle Rodabaugh
  Blogging can be powerful and effective only when it's done well. Learn 10 essential tips for writing killer posts that will attract readers—and keep them coming back for more. more
• Nine Essential Skills for Any Public Relations Professionalby Ford Kanzler, H. Buford Barr
  If staying current in today's PR world is important to you, adopt the famous aphorism "Learn as if you were to live forever." This article highlights skills that remain essential—and some new skills you'll need for future PR success. more
• How to Improve Your Conversion Rate (A Case Study Approach)by Paras Chopra
  You've managed to get people to your site, but how do you get them to convert? Learn three strategies—based on various case studies—for boosting your site's conversion rate. more
• How to Write Hot-Button Sales Copy in a Recessionby Barry Densa
  No matter who your customers are or what they desire, 13 human motivators, or "hot buttons," are ultimately responsible for driving sales. To boost sales, learn which motivators and human desires to tap into—and when. more
• Eleven Tips for Crafting a Pitch That Wows Journalistsby Mary Reed
  Writing the perfect pitch isn't easy. But knowing how to pitch your story idea to journalists can make the difference between their pursuing—and their flat out ignoring—your pitch. Earn their interest and attention with these 11 tips. more
• Five Tips for Writing Effective Sales Lettersby Matt Train
  Informative and persuasive sales letters might be difficult to write—but they can pay off big time. Learn five tips for writing engaging, informative, and concise sales letters that'll produce results. more
• Is Your 'About Us' Page Effective?by Kevin B. Levi
  For a small B2B business, the second most important page on its website after its homepage is its "About Us" page. Learn a highly effective formula for creating content for your "About Us" page, and how to track its effectiveness. more
• What's Wrong With Your Email: A Second Look at Proven Attention Grabbersby Olga Taylor
  When soliciting business via email, there's a right way and a wrong way to grab your subscriber's attention and interest. Here's a real-life example—and a detailed critique—of an email solicitation gone awry. more
• Snackable Content: The Key to Engagementby Glenn Engler
  Whether it's listening to an iTunes 30-second free snippet or grabbing a snack pack of chips, people like to sample. Apply that idea to marketing, and learn why it pays to create consumable, snackable content. more
• Seven Tips for More-Profitable Direct Mail in Today's Economyby Dean Rieck
  If you create or manage direct mail programs, the current economy probably has you pulling your hair out. Now is the perfect time to get back to basics and remind yourself of the following seven core principles of direct marketing. more
• Human vs. Machine: Clash of the Translation Titansby Ora Solomon
  Humans or machines—which are superior these days? Both human and machine translation can be used when taking marketing content global. Learn three translation techniques—and when to use them. more
• Get It Right When You Write (or Speak): Three Commonly Misused Wordsby Ernest Nicastro
  In all your business communications, you want to put your best foot forward—and that calls for careful writing. Careful writing enhances your credibility, so avoid making these common errors and keep your copy clean. more
• 'Don't Tase Me, Bro!' Or, How I Got an Engineer to Write a Whitepaperby Ari McKee-Sexton
  For some of us writerly types, content comes easy. But extracting copy from others is like pulling bad teeth. But it needn't be. Use these winning strategies to unleash the inner writer in even your most reluctant team members. more
• Thirty Ideas to Help You Tackle Blogger's Block by Amanda Maksymiw
  A corporate blog can be a key component of any marketing strategy. It can help generate leads, demonstrate a customer-centric culture, and engage your audience. Here are 30 ideas for creating a well-rounded corporate blog. more
• Five Proven Ways to Increase Email Subscriptionsby Tim Grahl
  Gaining access to your prospects' inboxes is one of the most important things you can do. Building a solid email list of leads is the best way to grow your business, but just how do you get people to subscribe? more
• Sales-Letter Magic: 10 Tips for Writing Letters That Sellby Dean Rieck
  Sales letters are powerful selling tools. They are a simple, direct way to generate sales leads and orders. But for many businesspeople, they present a daunting writing challenge. Use these 10 tips to write a winning sales letter. more
• Worst-Practices: Anatomy of an Awful Adby Barry Densa
  When I saw this ad, I thought it was a joke. A parody, a satire, a lampoon... anything but what it really is—totally legit and serious. If ever there was a marketing message completely unaware of the modern zeitgeist (and offensive), this ad is it! Here's what not to do ... more
• How Storytelling Can Spur Business Growthby Rich Nadworny
  When you have a fabled story attached to your business, it should be easy to succeed in social media, right? Wrong. Storytelling the right way and monitoring feedback will connect you with customers and get you results. more
• Five-Star Books: Content Rules by Ann Handley and C.C. Chapmanby Roy Young
  If you are a content creator, use Content Rules to break through writer’s block. If you are a content manager, use the book to elevate the quality and impact of the output. Regardless of your level in the organization and your responsibilities, you will use this book to guide your ... more
• Today's Greatest Marketing Secret: Telling Stories in Eight Words or Lessby Bill Schley
  Humans need their stories to be fast, frugal, and fascinating. That's why marketers need to tell their stories in Micro-Scripts. Learn the greatest marketing secret about your customers that'll get you results. more

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Writing case studies, deconstructing real life examples and illustrating lessons learned.

• SEO and Sex: A Recipe for SuccessDr. Helaine Smith, DMD
  CASE STUDY: How does an SMB owner run a business day to day, do his/her own marketing and promotion, and make sure the biz keeps going and growing? Just maybe, SEO+Sex=Success! more
• How a Small Company Went Global (Without Breaking the Bank)Lingo24.com
  CASE STUDY: In the age of globalization and the Internet, extending your reach beyond you home market is easier than ever... if you put some strategic thinking behind it. more
• How One Company's Content Marketing Improved Qualified Lead Generation, Boosted Revenue 38%Intellitactics, Inc.
  CASE STUDY: Good content can position your company as an expert in its field, delivering more and better-qualified traffic to your door. Here's how one company leveraged its vendor-neutral whitepapers, podcasts, and more to increase leads, conversion, and (ultimately) revenue. more
• How a Controversial Book Became a Bestseller via an Aggressive Web CampaignVanguard Press
  CASE STUDY: When the current POTUS is the villain of your book, it doesn't matter that you're a best-selling author... because the mainstream media will find it too hot to touch. So what do you do? You go to the Web. more
• How Weekly Reader Boosted Renewals by Altering Its Direct Marketing Package and CollateralWeekly Reader
  CASE STUDY: Weekly Reader, a publisher of materials for elementary and secondary schools, needed to improve direct mail renewal rates, which had been trending downward. A simple redesign and copy change worked to increase the response rate and orders for the fall school year. more
• How Sherwin-Williams Used Digital Collateral for a Newly Launched Product to Engage Retailers and ConsumersSherwin-Williams Company, Krylon division
  You have a snazzy new product and need marketing collateral to show it off. You want to rally your sales force around it, and at the same time excite the retailers who'll carry it. Print won't do. But digital will. more
• How One Whitepaper Generated 500 Leads and Significant PR for a B2B ManufacturerJER Envirotech
  JER Envirotech, a manufacturer of environmentally friendly thermoplastic biocomposite materials, needed to stand out in the green manufacturing industry. Its solution: create a white paper to both explain and build credibility for its offerings. Here's how that led to 500 new leads over 60 days. more
• A Niche E-tailer Sizes Up Glamour... One Customer at a Time, Boosting Sales with a Personalized Web Site ExperienceSydney's Closet
  Five years ago, Sydney's Closet sold only plus-size prom dresses. Since then, however, the company has significantly expanded its lines, and it sought to segment its customers to help deliver content and offers that would be specific to their interests and needs. Here's its approach. more
• How a Bed & Breakfast Inn Boosted Its Bookings with One Video AdMorning Glory Inn
  As a B&B in the highly competitive historic Pittsburgh area, the Morning Glory Inn needed a way to attract more recreational and business travelers. Its Web site, the Yellow Pages, and direct mail initiatives continued to bring in some new customers. But here's how the inn boosted its online visibility through rich media, and learned three valuable lessons on the way. more
• How a Finance Director Left Her Day Job and Launched an 'Engaging Brand' Online via a Podcast and BlogThe Engaging Brand
  A finance director, feeling stifled by the corporate world, launches her own business based in branding and egagement... with only $1,000 to spend. Two years later, she's a blog and podcast star with a successful business. more
• How an Online Business Increased Conversions (Sales) on Landing Pages by Up to 12%AutoAnything.com
  AutoAnything.com, which sells custom-made automotive accessories and performance parts, designed its homepage almost a decade ago. But as e-commerce has become more competitive, the site needed a strategy. After testing different versions of landing pages, AutoAnything.com increased landing-page conversions by up to 12%. more
• How a Marketing Consultant Significantly Increased His Client Base via Social MediaL&G Business Solutions
  Marketing executive and consultant Lewis Green wanted to re-establish his company in January 2004 after moving across the country. With no professional network in place, he figured the best way to promote his business would be a blog. His first attempt failed. But not his second. more
• How a Patient-Support Program Increased Therapy Participation 20%, Upped SalesActelion Pharmaceuticals US, Inc.
  Tracleer won approval in 2001 as the first oral treatment for pulmonary arterial hypertension, an illness difficult for patients to grasp. Tracleer helps patients control the symptoms, but it has drawbacks. Faced with high patient-dropout rates early on in treatment, the drug's maker needed to change patient perceptions. more
• How an Ice Cream Company Increased Revenue More Than 8% a Year With Low-Cost BlogsDenali Flavors
  Denali Flavors creates and licenses premium ice cream flavors for regional and store brands. Its most popular flavor is Moose Tracks, which is made by more than 80 dairies nationwide—but many consumers have have never heard of it. The company needed to generate awareness at a little cost. So it turned to (where else?) blogs. more
• How a B2C Web Site's Landing-Page Tests Resulted in a 67% Jump in ConversionsBabyCenter
  The landing page for a top Web site's most popular search term converted about 30 percent less frequently than the company's general landing page. By simultaneously testing four new versions of the landing page, the site was able to ensure relevance, increasing conversions 67%—and decreasing abandonment rates. more
• How the Kimpton Hotel Group's Affinity-Based Email Program Boosted Bookings Revenue FivefoldKimpton Hotels
  Kimpton Hotels had successfully created a loyalty program, but its email program was lagging. By implementing an email strategy that focused on segmentation and targeting individual preferences, and by adding a corporate branding strategy, the company increased email bookings fivefold. more
• How a Seasonal Business Increased Off-Season Sales With Five Simple Email TacticsBlooms Today
  Business for Blooms Today boomed around Mother's Day and Valentine's Day. But the company needed a way to drive sales during non-peak times. Via a new email strategy, it increased non-seasonal sales—as well as open and clickthrough rates—and grew its email list 40% in just over a year. more
• How Siemens Medical Proved That a Landing Page with a Single, Compelling Offer Is More EffectiveSiemens Medical Solutions
  Siemens Medical Solutions wanted to elminate links that were secondary to the main offer on landing pages. But Marketing needed to prove its case to other departments. The approach? Test, test, test. more
• How Garden Fresh Realized a Huge Gain in Web Traffic and Longer-Term Loyalty via EmailGarden Fresh Restaurant Corp.
  Garden Fresh Restaurants sought to increase customer engagement with its "Club Veg" loyalty club, totaling more than half a million opt-in members. Its two interactive email campaigns worked like a charm -- leading to huge increases in site traffic and boosting customer loyalty. more
• How a State Agency's Anti-Smoking Campaign Effectively Reached Teens via the Web, TV and Live EventsColorado State Tobacco Education & Prevention Partnership (STEPP), a division of the Colorado Department of Public Health & Environment
  One of the more successful tobacco control programs is the "Own Your C" campaign commissioned by the state of Colorado, which has effectively found ways to resonate with this hard-to-reach demographic. more

Writing: See all 36 case studies

Writing online seminar broadcasts from the best minds in marketing

• Website Translation: Conquering New Language Markets to Gain New SalesBroadcast on Jan 31, 2012
• The Next Generation of Landing Pages: What's New, What's Hot, What's PerformingBroadcast on Nov 10, 2011
• MarketingProfs Makeover: Optimizing Content for SEOBroadcast on Dec 9, 2010
• The Seven Deadly Sins of Landing Page DesignBroadcast on Nov 11, 2010
• Corporateblahbidiblah Detox: Grow Your Business by Communicating in HumanBroadcast on Apr 1, 2010
• Word Perfect: Rewrite Your Website to Engage Customers and Inspire Their TrustBroadcast on Oct 29, 2009
• Create Once, Deliver Twice: Spreading Content Across Social NetworksBroadcast on Sep 3, 2009
• Extreme PowerPoint Makeover: Transform Your Data-Driven Presentation Beyond Bullet PointsBroadcast on Apr 9, 2009
• Lose Control of your Marketing: The NEW New Rule of Marketing & PRBroadcast on Jan 7, 2009
• Content Marketing: How to Position Your Company as a Trusted Expert ResourceBroadcast on Dec 4, 2008
• Email Customization: Getting Personal to Deepen Relationships, Generate Additional Sales, and MoreBroadcast on May 22, 2008
• Identity Marketing: Using PR to Reach the Minds (and Wallets) of Today's Diverse ConsumersBroadcast on Apr 24, 2008
• Telling a Story that Sells: Case Studies with HeartBroadcast on Feb 14, 2008
• Generating Leads With Compelling White PapersBroadcast on Feb 8, 2008
• Promotions: Instant Gratification for Small Business MarketersBroadcast on Dec 14, 2007
• Customer Carewords: Words on the Web that Make the SaleBroadcast on Dec 13, 2007
• Get More Customer Mindshare: Developing a Rock-Solid Value PropositionBroadcast on Nov 29, 2007
• Publicity Power Tool: Building a Great Online Press KitBroadcast on Nov 15, 2007
• Post-Click Marketing: How to Make Your Landing Pages Hit, Not MissBroadcast on Sep 13, 2007
• Small Business Series: Positioning, Naming and TaglinesBroadcast on Jul 20, 2007

Writing: See all 39 seminars

Writing Take 10 Webcasts—tactical marketing know-how in just 10 minutes from subject matter experts

• Take 10 Author Series: Eight Commonly Misused Words and How to Use Them CorrectlyReleased on Nov 25, 2011
• Take 10: Six Quick Tips for Writing SEO-Friendly ContentReleased on Oct 14, 2011
• Take 10: How to Hook More Customers with Tasty LinkbaitReleased on Sep 2, 2011
• Take 10: 5 Rules for Creating Powerful Calls-to-ActionReleased on Aug 26, 2011
• Take 10: How to Create a Company Blog That RocksReleased on May 27, 2011
• Take 10: How to Use Google Analytics Filters to Clean up Your DataReleased on Oct 29, 2010
• Take 10: How to Write the Perfect Email Marketing Subject LineReleased on Sep 3, 2010
• Take 10: How to Add Your SEO Keywords to Your Website ContentReleased on Jun 25, 2010

Writing: See all 8 Take 10 Webcasts

Writing marketing downloads for the busy professional

• Content Machine: The Street Guide to Building a Successful Content Marketing Program in 7 Weeks
  MarketingProfs' 30-page How-To Guide, CONTENT MACHINE: The Street Guide to Building a Successful Content Marketing Program in 7 Weeks, provides a week-by-week agenda for launching your content marketing program using a strategic, systematic process.
• Influencer Marketing Success Stories
  Influencer Marketing Success Stories features 13 companies that have leveraged the influence of outspoken opinion-makers and ordinary online reviewers to achieve their marketing objectives. With examples including Forbes Digital and Virgin America, this new Case Study Collection will show you how use influencer to boost brand awareness, introduce new products, increase sales, and more.
• Blog Marketing Guide
  From establishing your company as an expert to providing a forum for testing new products, and much more, blogs can be useful, cheap and effective. Want to give it a go? This 65-page Bible of Blogging will get you started.
• Lead Generation How-To Guide
  Great product, great sales team, great marketing collateral - now what? People to sell to, of course. Put your lead generation tactics under the microscope with this enlightening how-to guide. Get more and better qualified leads, faster today.
• Paid Search Advertising Template
  If you're a little intimidated by the prospect of Paid Search Advertising, seriously, join the crowd. Here it is though -- a guiding light through the complex waters of Paid Search Advertising. We assembled a 30-page template to make learning and implementing a successful paid search advertising campaign for your firm as easy as possible.
• Benchmark Survey: Communication Skills
  Link directly to the raw (aggregate) data in this 2005 survey about the skill level survey respondents have in various ways of communicating. With access to the raw data, you can view the results, and even filter them to see how a subset of companies in your country or industry answered. In this way, you can interpret the data in the most meaningful way for you.

Writing: See all 6 downloads