Marketing Resources: Career Management

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  Forrester: 'Customer Experience' Roles Gaining Popularity

  Career Management

  Over the past six years, an increasing number of US companies of all sizes have appointed a single executive who leads customer experience efforts across a business unit or the entire company, according to a new report by Forrester Research. more
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  Digital and Direct Marketing Jobs Rebounding in 1Q12

  Career Management

  Digital and direct marketing hiring is expected to rebound in the first quarter of 2012, according to the Bernhart Associates' Quarterly Employment Report: More than one-half of employers plan to add marketing staff over the next three months, as layoffs continue to fall. more
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  Facebook: Where Gen-Y's Personal and Work Lives Converge

  Career Management

  Social networking is blurring the lines between people's personal and professional lives, particularly among younger generations, according to a new study by Millennial Branding. more
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  What Guy Kawasaki Learned From Steve Jobs [Slide Show]

  by Christian Gulliksen

  Career Management

  When Apple mastermind Steve Jobs died in October, tributes praising his genius flowed forth. As Apple's chief evangelist for years, Guy Kawasaki knew Jobs well—and learned invaluable lessons from him. Here are four of them. more
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  Direct and Digital Marketing Jobs Weakening in 4Q11

  Career Management

  The stalled US economy has weakened job prospects for digital and direct marketers in the fourth quarter of 2011, according to a survey from Bernhart Associates. Even so, more than six in ten direct and digital marketing employers say they are struggling to find the right talent to fill vacancies, ... more
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  CMOs: Budgets, Hiring Up; Optimism Down

  Career Management

  Despite a lack of confidence in the overall US economy, CMOs are planning to increase spending on all forms of marketing over the next 12 months, particularly the share of budget allocated to social media marketing, according to The CMO Survey. more
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  CMOs: Where Are the Marketing Innovators?

  Career Management

  In-house marketing executives say they want to be challenged by the agencies they work with, but only 3% say agencies most often lead the charge for marketing innovation in their companies, according to a new study by The Horn Group and Kelton Research. more
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  Many Americans Working on Their Summer Vacations

  Career Management

  Vacations may be a time to relax and unwind for some people, but among Americans vacationing this summer, nearly one-half (46%) say they plan to (or did) work on their vacation, according to a recent Adweek/Harris Poll. more
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  LinkedIn Audiences Highly Engaged, Active in Groups

  Career Management

  LinkedIn continues to dominate the executive corner of the social media universe with a highly-engaged member base: 61% of registered LinkedIn users say LinkedIn is the social site they use most for professional networking, and 35% check the site daily, according to a survey from Lab42. more
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  LinkedIn Now No. 2 US Social Network, Surpasses MySpace

  Career Management

  LinkedIn is now the second most popular social networking site in the US: Traffic to the professional networking website increased 63% year over year as of June 2011, inching past MySpace for the first time, according to data from comScore Media Metrix. more
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  Small Business Owners Working Harder, but Happy

  Career Management

  More than three-quarters of US microbusiness owners say they are very (42%) or extremely (35%) happy to work for themselves, according to Vistaprint's newly launched Small Business Happiness Index, which tracks the pulse of US microbusinesses. Moreover, 35% say they wouldn't even consider working for someone else. more
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  LinkedIn Report: What's in a (CEO's) Name?

  Career Management

  Your name may be the key to your success: "Peter" and "Deborah" are the most popular names of CEOs on the professional social networking site LinkedIn, according to research by LinkedIn, which examines correlations between people's first names and their career choices. more
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  Marketers Playing It Too Safe (Creatively)

  Career Management

  In an age where innovation is a key factor to business success, many ad and marketing executives are itching for more creative freedom on the job, according to a survey from The Creative Group. more
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  LinkedIn Passes 100-Million Member Mark

  by Vahe Habeshian

  Career Management

  LinkedIn has reached the 100 million member mark, the company announced today (Tuesday, March 22). Its members hail from some 200 countries, though a large plurality—44%—are based in the United States, LinkedIn said. In the past year, among the fastest-growing countries in terms of LinkedIn membership were Brazil, Mexico, India, ... more
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  Three Rules for the Small Business CEO

  Career Management

  "At least once every day I consider replacing myself with a 'real' CEO," writes Ian Lurie at Conversation Marketing. "Then I could just be the nerd in the cave, writing and programming and SERPing and such." But—like many entrepreneurs who love their business passionately—Lurie never follows through on the threat. And ... more
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  Direct and Digital Marketing Jobs Rebounding in 1Q11

  Career Management

  In anticipation of stronger business conditions, more than one-half (52%) of digital and direct marketing executives plan to increase hiring in the first quarter of 2011, up from the 41% who said so in the previous quarter, according to a survey from Bernhart Associates. more
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  Branding in the Digital Age: How to Stop Wasting Money

  Career Management

  Heads up: The age-old "sales funnel" metaphor—consumers begin their decision-making with a large number of options in mind and narrow their choices to an eventual sale—fails to capture the shifting nature of consumer engagement in the digital age, warns David C. Edelman in a recent article at the Harvard Business ... more
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  Holiday Office Parties Worth the Cost? Yes!

  Career Management

  Despite tough economic times, holiday office parties are worth the price tag: 52% of surveyed advertising and marketing executives say the annual office party is a good investment, according to a survey by The Creative Group. more
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  Direct Marketers Facing Longer Unemployment

  Career Management

  The job outlook for unemployed direct marketers has deteriorated sharply: The median length of unemployment among those actively seeking work is now 12.0 months, compared with 6.5 months reported a year earlier, according to a new survey from Bernhart Associates Executive Search, LLC. more
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  Social Media Trends Demanding for Marketers

  Career Management

  Social media continues to rapidly evolve—offering new channels and opportunities for marketers—but keeping up with the latest developments in social media takes work: 65% of advertising and marketing executives say it's somewhat or very challenging to keep up with social media trends, according to a survey from The Creative Group. more
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  Digital, Direct Marketing Hiring Softens—Less so for B2B

  Career Management

  Weakening economic signals are having their effect on the employment outlook for digital and direct marketers in the third quarter (Q3), according to the latest quarterly employment report by Bernhart Associates Executive Search, LLC. more
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  AMA Salary Survey: Marketers Cautiously Optimistic

  Career Management

  Despite the residual signs of the economic recession in 2010, marketers have some reason to be optimistic: 53% of marketing professionals say their salaries have increased in 2010 from a year earlier, according to the annual salary survey from the American Marketing Association (AMA) and Aquent. more
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  Marketing, Ad Execs Forecast Uptick in Hiring

  Career Management

  The employment outlook for marketing and advertising is showing signs of improvement: 91% of marketing and advertising executives say they are confident in their firms' growth prospects for the third quarter of 2010, and 18% say they plan to increase staffing levels, up 5 percentage points from the 13% who ... more
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  B2B Marketers Struggle With Changing Roles

  Career Management

  Even while more and more consumers are using social media to help them make purchasing decisions, most B2B marketers are not using social networking and digital marketing tools to reach their audiences, according to a study that examines marketing's evolving role in the enterprise. more
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  He Ain't Heavy, He's My Colleague

  Career Management

  If the impact of the recession has left your employees battered and bruised, why not make a special point of letting them know how much you value their contributions? "The effort can help boost morale," writes Sarah Needleman at the Wall Street Journal, "and may even be prudent if you've had ... more

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Career Management articles by the best and brightest in the field

• Personal Branding Trends for 2012 (Part 2) by William Arruda
  Personal-branding expert William Arruda offers six more trends to keep in mind and on top of in 2012 as you continue to build, improve, and polish your own personal brand as a marketer in tune with the times. more
• Personal Branding Trends for 2012 (Part 1)by William Arruda
  Over the years, personal branding has proven to be an effective technique for enabling career success. But how we build our brands is evolving. Learn six personal branding trends for 2012 that'll help keep you ahead of the pack. more
• The Introverted Marketer's Guide to Attending a Conferenceby Lisa Petrilli
  Are you an introverted marketer? If so, attending busy conferences might make you very uncomfortable. Here are four ways to break through your challenges and get the most out of any conference. more
• Nine Essential Skills for Any Public Relations Professionalby Ford Kanzler, H. Buford Barr
  If staying current in today's PR world is important to you, adopt the famous aphorism "Learn as if you were to live forever." This article highlights skills that remain essential—and some new skills you'll need for future PR success. more
• CMOs, Gain Power: Don't Let Chief Marketing Obstacles Stand in Your Wayby David Wenger
  Where does the CMO fit in at your organization? How CMOs are positioned can affect the influence they have over major decisions. Here are four ways CMOs can gain the power needed to be effective. more
• Work With Passion: Lessons From a Successful Hollywood Screenwriterby Pen Densham
  There is magic in passion. If you believe in your work, you will take more risks, bounce back from more humiliating rejections, and fight longer and harder for your projects. Here's how I did it. more
• The Career-Search Game Changer: Your Video Bio by William Arruda, Catharine Fennell
  When you strip away the basic requirements expected of marketers—hard skills and experience—what's left? Everything that can't be said in a resume! Learn how to stand out and let your personal brand shine with a video bio. more
• Personal Branding Trends: The Top 11 for 2011by William Arruda
  Staying ahead of personal-branding trends will keep you visible and vital in your marketing career. Learn these 11 personal-branding trends for 2011, and let your brand take center stage. more
• Job-Market Secrets: How to Build Your Network in 12 Days by Debra Feldman
  Networking is the best job-search method and generates more than 80% of new hires. Constantly nurturing your relationships and strategically developing new contacts puts you on the inside track to plum job leads. Learn how to flesh out your network in just 12 days with these job-market secrets. more
• Ten Steps You Can Take to Create Compelling Testimonialsby Barbara Bix
  Most prospects are not experts in purchasing the types of products and services you offer. So what do they do? They turn to testimonials because testimonials are readily available and because they hope to learn from others' experiences. more
• Four Questions to Ask Yourself Before Starting a Businessby Stephen Johnson
  Many people are bullish about growth prospects now that the Great Financial Crisis seems largely behind us. But a lack of planning and preparedness will sink many of ambitions to start a business. These four questions can help structure your thinking before you make some important decisions. more
• 12 Small-Business Marketing Phone Tips for the 12 Days Till Christmasby Kevin Baker
  During the holiday season, how do you reconcile the high-pressure needs of your small business with your family's desire to roast chestnuts on an open fire? Having a virtual phone service can help, as can these 12 small-business phone tips for the 12 days leading up to Christmas. more
• 'If You Want This Choice Position…': Seven Virtues of the Perfect Social Media Leaderby Maria Ogneva
  Your social-media manager or director is a critical and strategic hire who will be responsible for formulating and executing your strategy, as well as educating your whole organization and aligning it with that strategy. How can you sift the wheat from the chaff? Here are the seven virtues of a ... more
• What CMOs Can Learn From Mixed Martial Artsby Matt Trocchio
  Those who think mixed martial arts athletes are merely cavemen pounding each other for sport need to realize that they may well be the strongest personal-branding experts in the marketing world. Those "brutes" are very often better at social media marketing than many self-proclaimed gurus. more
• Three Critical Steps for Securing Your Marketing Budgetby Laura Patterson
  Now that fall is here, you are likely tackling your marketing plan and budget. The pressure for marketing organizations to justify their spending, prove their programs' contribution to the organization, and demonstrate value is only increasing. These three steps can help ensure you are properly aligned with your organization and ... more
• Bambi vs. Godzilla: How to Work With Very Big Clientsby Matthew Stibbe
  Who said small firms can do business only with other small firms? If you can get your foot in the door, working for Fortune 500 companies is the smart way to grow a profitable marketing firm. This is how one small company found ways to turn its small size into ... more
• Accelerate Your Referrals: Nine Steps to Successby Barbara Bix
  If you're like many professional service providers, you get a lot of business from referrals. You get them because you're an expert and you provide excellent service. Nevertheless, that's not enough. Several things need to happen first: In fact, the referral process parallels the buying process that prospects use to ... more
• A New Job-Search Paradigm: A Darn Good Resume Is Not Candidate Marketing!by Debra Feldman
  Most job seekers start their job-search process with many of the same ineffective steps—holdovers from a time before the rise of technology and social media. A job search, like successful business projects, should be expertly strategized, organized, and implemented. more
• Building Loyalty and Corporate Profitability in Eight Productive Stepsby Dianne Durkin
  It's no secret that loyal employees are the driving force behind solid, stable, and profitable companies, whereas unhappy, disgruntled, and disloyal employees can quickly bring any company to its knees. Companies that lack employee commitment can change their culture and build loyalty from the inside out by following these eight ... more
• How to Ruin Your Brand, Your Business, and Your Career: The 13 Worst Marketing Mistakes, Part 2by M. P. Friedman
  This article originally addressed the seven worst marketing mistakes. But seven wasn't nearly enough. The list grew until it reached unlucky 13. Here is the next batch of marketing mistakes you should avoid at all cost. more
• How to Ruin Your Brand, Your Business, and Your Career: The 13 Worst Marketing Mistakes, Part 1by M. P. Friedman
  This article originally addressed the seven worst marketing mistakes. But seven wasn't nearly enough. The list grew until it reached unlucky 13. Here are the first four. more
• Three Key Investments for Improving Marketing Effectiveness and Accountabilityby Laura Patterson
  Over half of the responding companies to a recent survey indicated that the biggest barrier to an effective measurement strategy is a lack of budget and other resources; fewer than one-third selected any other issue. How can we break out of the vicious circle and improve our effectiveness and accountability? more
• Leading for Sales Performance: Can Your Managers Answer These Five Critical Questions?by Michael Leimbach, PhD
  To achieve top performance from the sales team, a manager needs the skills and tools to provide clear answers to five simple but profoundly important questions. Together, those questions offer a road map for effective management and a guide to the key skills a high-performing sales manager needs. more
• Video—Personal Branding's Killer Appby William Arruda
  It's hard to stand out. There are myriad other marketing professionals with seemingly similar credentials and experience. Yet differentiation is key to your success. How do you cut through the clutter and get people interested in who you are and what you have to offer? more
• What I Did Right: How I Averaged 80 Comments and 135 Tweets in My First Week of Bloggingby Lisa Petrilli
  My first-ever two blog posts have received 159 comments and have been tweeted 272 times. I'm simply stunned. But my foray into blogging has shown me that it can be a Herculean task to keep up with responding to comments and tweets while balancing clients and life. The reality is ... more

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Career Management case studies, deconstructing real life examples and illustrating lessons learned.

• A Facebook Experiment in Ad TargetingOne Day, One Job
  CASE STUDY: Here's how One Day, One Job—an online company that helps college students find entry-level jobs—grew its Web traffic and visibility via targeted ads on the social network. more
• How a Video Podcast Series Garnered a Top Industry Award and 68,500 views in 12 MonthsTellabs
  Last spring, telecom player Tellabs launched its "Get Schooled" video-podcast series as both a way to communicate with customers as well as showcase the depth and breadth of its offerings. Get Schooled did that and more... generating tens of thousands of views, landing a coveted interview, and garnering an industry award. more
• How a Finance Director Left Her Day Job and Launched an 'Engaging Brand' Online via a Podcast and BlogThe Engaging Brand
  A finance director, feeling stifled by the corporate world, launches her own business based in branding and egagement... with only $1,000 to spend. Two years later, she's a blog and podcast star with a successful business. more
• How a Marketing Consultant Significantly Increased His Client Base via Social MediaL&G Business Solutions
  Marketing executive and consultant Lewis Green wanted to re-establish his company in January 2004 after moving across the country. With no professional network in place, he figured the best way to promote his business would be a blog. His first attempt failed. But not his second. more
• How A Financial Services Firm Increased its Deliverables by 25%, With Fewer Staff, After New US RegulationsRydex Investments
  In an era of increasing federal regulation and greater competition in the mutual fund market, a financial firm found itself needing to modernize its marketing efforts. Rydex Investments, a private company that sells funds and other financial products primarily to institutional investors, decided to try some new techniques to get its sales materials quickly into the hands of prospective customers. more
• How an Internet Company Attracted Top Talent—and PR—via a Viral VideoRhinofly
  When Dutch Internet company Rhinofly needed new designers, project managers, and programmers, the company didn't want to use traditional job boards because in the past they hadn't been effective in attracting qualified candidates. To target the best tech-savvy job candidates, Rhinofly created a video capturing the essence of the company while creatively conveying the job descriptions. The video went viral, bringing in not only top job candidates but also widespread publicity. more
• How a Small-Business Consultant Leveraged a High-Profile TV Commercial to Generate New Traffic and Win New BusinessLocalZing
  A competing online marketing company's unorthodox approach to self-promotion got consultant Karl Long thinking about ways he could use his personal blog as a public relations tool to help his company, Local Zing. As a tiny Florida player in the field of advertising for small businesses, Long knew he should consider unconventional ways to promote his company. Taking his cue from the competitor, he launched a campaign that increased traffic on his blog more than 500%, raised his Google profile, and led to new business. more
• How One Provocative Post on a Hewlett-Packard Blog Spread WorldwideHewlett-Packard
  The majority of Technorati's Top 100—many of which have teams of writers—feature new posts as often as a dozen times a day. Can a corporate blog with a single writer build a large international audience without multiple daily postings? more

Career Management: See all 8 case studies

Career Management online seminar broadcasts from the best minds in marketing

• Dan Pink on How to Apply Motivation 3.0 to Drive Customer ActionBroadcast on Jan 26, 2012
• You 2.0: Measuring (and Improving) Your Personal Brand on the WebBroadcast on Jun 12, 2009
• Connecting the Dots: How LinkedIn Can Enhance Your Marketing (and Your Marketing Career)Broadcast on May 29, 2008
• All About Brand You: Building a Stand-Out Marketing CareerBroadcast on Sep 20, 2007
• Google, The Secret Weapon for Career SuccessBroadcast on Nov 17, 2006
• No Cape Required: How to Become a Marketing Champion in Your OrganizationBroadcast on Oct 27, 2006
• Marketing’s Role as Chief Customer OfficerBroadcast on Apr 27, 2006
• How to Climb the B-to-B Marketing Career LadderBroadcast on Mar 2, 2006
• Keys to Success as a Web Manager: People, Politics and Content, with Gerry McGovernBroadcast on Dec 8, 2005
• CFO vs. CMO Smackdown: How to Win the Budget BattlesBroadcast on Aug 4, 2005
• Marketing Career Turbocharger: Put Yourself in OverdriveBroadcast on Jan 6, 2005

Career Management: See all 11 seminars

Career Management Take 10 Webcasts—tactical marketing know-how in just 10 minutes from subject matter experts

• Take 10: How to Stop Multitasking and Become More ProductiveReleased on Oct 7, 2011
• Take 10 Author Series: How to Fascinate People with 7 Key TriggersReleased on Sep 30, 2011
• Take 10: The Secret to Making New Contacts on LinkedInReleased on Oct 8, 2010
• Take 10: Everything You Need to Know About LinkedIn PollsReleased on Oct 8, 2010
• Take 10: Tips for Building Your Online Profile and Advancing Your CareerReleased on Sep 3, 2010
• Take 10: Build Your Reputation at LinkedIn (in a Few Minutes a Week)Released on Jul 30, 2010
• Take 10: Optimize Your LinkedIn Profile in 11 Easy StepsReleased on Jul 16, 2010

Career Management: See all 7 Take 10 Webcasts

Career Management marketing downloads for the busy professional

• Conducting a Marketing Job Search
  Here's your guide to landing that perfect marketing job. Complete with exercises, checklists, and a whole boatload of advice, you can be on your way to a better, more challenging, and more rewarding position.
• Your Career Management Guide
  As marketers, you juggle many projects, priorities, and agendas all at the same time. This life of multitasking sometimes means you forget one of your most important professional projects: managing your career. Although we can't help you find the time to manage your career, this template to managing your career can tell you how. With exercises, checklists and step-by-step guidelines on how to make this lifelong project - your career - your biggest professional success.
• Managing Your Marketing Career
  Not only does your job require you to keep up with the new trends and strategies of the day, so does your career. This guide, with advice from some of our top career specialists, will help you identify you're strengths and weaknesses (sound familiar?), your true soulmate of a job and the best strategies for landing it. Even if you already think that you've got the career thing under control, this guide will give you new ideas and the tools to get to where you want to go, and beyond!

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