As a marketing professional, you likely work in a specialized function that may feel like a silo in your company. But you're also best positioned to break down the walls between your function and others (like R&D, sales, finance, and so forth). It's not an easy task, but the following five tactics can help. [Read the full story] Marketing Articles: Career Management

Ever sigh to yourself, "There just aren't enough hours in the day!"? You're not alone. Most marketers are overloaded and under-resourced. But it doesn't have to be that way. And managing your time more efficiently isn't the answer. Nor is simply delegating. You also need to be discerning about what you take on. In fact, when was the last time you prioritized your "to-do" list based on what will help further your marketing career instead of merely what will get you through your week? [Read the full story] Marketing Articles: Career Management

What goes unnoticed by many can be an keen advantage for the few. By taking steps to not only build a personal brand but also seek new ways to circulate your name, you will be more successful. Here are three easy (and easily overlooked) things you can do to juice up your personal branding. [Read the full story] Marketing Articles: Career Management

A company's chief communications officer (CCO) and its chief marketing officer (CMO) play vital roles that are very different from each other but can intersect in powerful ways. By understanding what your firm's CCO does, you can gain insights into how to build a relationship that benefits not only the two of you but also your company overall. [Read the full story] Marketing Articles: Career Management

The most challenging part of a new Chief Marketing Officer's job is the first 4-6 months, when the marketing foundation is being poured. After that, it's all about delivering ongoing results and proving (and re-proving) the value that marketing provides. Here are six tips to give a new CMO some early success, strong momentum, and a solid leadership platform. [Read the full story] Marketing Articles: Career Management

The role of the Chief Marketing Officer has evolved since some of the first CMOs, such as Mark Mears of Blimpie International and Phil Gospels-Strumpette of Coca-Cola, came on the scene in early 1990s. The CMO role—which initially tended to emphasize advertising, brand management, and market research—continued to evolve over the past 15 years as a result of the emergence of new media, the growing number of sales and service touch points, more complex distribution models, and the fragmentation of customer segments. The CMO has moved from focusing primarily on brands and clever advertising to a larger, more strategic role designed to enable a company to meet the ever-changing needs of a diverse and global customer base. [Read the full story] Marketing Articles: Career Management

This is not an article that offers tips for a job search, per se. Rather, this article offers career management advice, which is applicable whether you are in a job search or happily employed, and even if you own your own business. Here are eight things you should be doing in '08, to potentially boost your earnings, increase your visibility, and create more and better opportunities. [Read the full story] Marketing Articles: Career Management

In the face of mounting competition and hype from rival networks Facebook and MySpace, LinkedIn has stayed true to its mission of creating a network for business professionals. I've been a member of the service for years, but until recently it had not had the critical mass necessary to get traction. Over the last six months, however, I've seen a flood of people using the service to connect professionally. As I said, LinkedIn doesn't pretend to be MySpace or Facebook. The design is clean, but a little stark, and it could use a little more personality to make it more engaging. In this video tour, I focus on what LinkedIn does well within its network and how you can apply the same logic to your own community. [Read the full story] Marketing Articles: Career Management

Of course you know what LinkedIn is. You already have an account, right? So what's the next step? Here are four thorny questions about LinkedIn (and their related answers) to help you get the most out of this professional social networking tool. [Read the full story] Marketing Articles: Career Management

LinkedIn doesn't pretend to be MySpace or Facebook. In the face of mounting competition and hype from rival networks, LinkedIn has stayed true to its mission of creating a network for business professionals. In this video tour, Matt Dickman focuses on what LinkedIn does well, and how you can leverage its strengths. [Read the full story] Marketing Articles: Career Management

When your boss or client has the final say, and the decision doesn't make good marketing sense, what do you do? Many senior managers have little marketing knowledge, yet the buck stops with them. Here's an approach to help you "convince" them that you have a solid point. [Read the full story] Marketing Articles: Career Management

Your reputation can be greatly enhanced and reinforced by speaking at industry events. This article provides a checklist to help you win valuable speaking gigs. Invest some time in getting on the stage, and it will pay off many times over in helping you build your business. Follow the tips and tricks herein to maximize the benefits. [Read the full story] Marketing Articles: Career Management

Beaten down by a constant stream of customer "No's," some salespeople find it difficult to pick themselves up and jump back in the game. But there are other salespeople whose motivation and resilience enable them to make every customer call as enthusiastically as if it were the first. For the majority of us who, perhaps, fall somewhere in the middle, there is an opportunity to increase "motivational intelligence" by keeping in mind five simple principles. [Read the full story] Marketing Articles: Career Management

You've heard of it, you've read about it, you've even signed up for it—and you still wonder how to get the most out of it. LinkedIn is the most popular business networking environment around. Its jump from 13 million signups to 14 million happened in about a month. Here are eight things you should do today to start getting more out of the dynamic platform of LinkedIn. [Read the full story] Marketing Articles: Career Management

Marketers often lament, "If only I had more time...." Improving your productivity by using something like GTD (Getting Things Done) will take you part of the way there. But you also need to become ruthless at delegating. The more effectively you delegate, the faster you will excel in your career. [Read the full story] Marketing Articles: Career Management

An increasingly competitive job market in recent years has led to the birth of the idea of "personal branding," as jobseekers look for ways to stand out to potential employers. One of the leaders of this burgeoning space is William Arruda, coauthor of the bestseller Career Distinction. Arruda's philosophy centers on identifying and communicating the unique value you can bring to an employer. If done correctly, your reputation and credibility will help you stand out from the crowd, and create an environment in which job opportunities come to you. [Read the full story] Marketing Articles: Career Management

No matter how savvy the marketer, the impact that ROI marketing will have on the corporate culture can be an eye-opening experience. ROI isn't just a nifty tool to keep vendors in line. The infrastructure frameworks that serve the ROI model will lay bare the decisions of everyone who touches the marketing program, and that includes you. So what must you be prepared to do if and when your company embarks on the lofty quest of ROI marketing? [Read the full story] Marketing Articles: Career Management

So you're looking for an impresario of innovation, a doyenne of the different, a marketing maven. But how do you know if the person you're interviewing is really the Wizard of Wow that your organization can count on to help pep up its profits? And how do you know your corporate culture will accept this champion of change? [Read the full story] Marketing Articles: Career Management

Some 80% of available jobs are never advertised, and over half of all employees obtain their jobs through networking. The most important component of a successful job search is your network, consisting of friends, family, neighbors, acquaintances, teachers, and coworkers. [Read the full story] Marketing Articles: Career Management

Over one-third of employers have eliminated a candidate because of "digital dirt"—information about you online that is either unflattering or inconsistent with the image you would like to portray. Digital dirt could be preventing you from getting interviews and ultimately landing your ideal job. So if you have digital dirt, it's time to clean up your act. Here's the three-step process. [Read the full story] Marketing Articles: Career Management

What if you never had to look for a job again? Try a job search role reversal: Instead of seeking out jobs, have them come to you. That's the future of career management—and for savvy careerists, the future is now. [Read the full story] Marketing Articles: Career Management

The ladder is the most enduring metaphor for career advancement, yet it is no longer constructive to think of your career progression as climbing a ladder. In today's dynamic knowledge economy, this sporadic, effortful approach to career management isn't the most effective. Instead, you have to kick over the ladder and view your career climb as a ramp. [Read the full story] Marketing Articles: Career Management

Professional success today requires that you change the way you think about your career—by treating career management as an ongoing activity. Creating your personal brand helps you do so—with the ultimate goal of distinguishing yourself. But before you start working on building your brand, you need to adopt a new mindset—the "Career Distinction" mindset. [Read the full story] Marketing Articles: Career Management

It's no longer the world of work you knew when you graduated from college. The tried and true career management techniques you've been using just don't work in today's marketplace. Working hard, writing a compelling resume, staying connected to head hunters are all so... 20th century. To achieve the highest level of success and fulfillment today, you must immerse yourself in the Web 2.0 frame of mind. That means developing a new set of career management habits. [Read the full story] Marketing Articles: Career Management

That nerve-wracking question can come near the beginning of an official job interview or sneak up before the meeting is about to close. But poised executives are always ready to answer what is likely the most important question that surfaces in a serious dialogue between decision-makers and prospective employees. These seven tips help you become that poised executive. [Read the full story] Marketing Articles: Career Management

Marketing executive and consultant Lewis Green wanted to re-establish his company in January 2004 after moving across the country. With no professional network in place, he figured the best way to promote his business would be a blog. His first attempt failed. But not his second.[Read the full story]
Marketing Case Studies: Career Management

In an era of increasing federal regulation and greater competition in the mutual fund market, a financial firm found itself needing to modernize its marketing efforts. Rydex Investments, a private company that sells funds and other financial products primarily to institutional investors, decided to try some new techniques to get its sales materials quickly into the hands of prospective customers.[Read the full story]
Marketing Case Studies: Career Management

When Dutch Internet company Rhinofly needed new designers, project managers, and programmers, the company didn't want to use traditional job boards because in the past they hadn't been effective in attracting qualified candidates. To target the best tech-savvy job candidates, Rhinofly created a video capturing the essence of the company while creatively conveying the job descriptions. The video went viral, bringing in not only top job candidates but also widespread publicity.[Read the full story]
Marketing Case Studies: Career Management

A competing online marketing company's unorthodox approach to self-promotion got consultant Karl Long thinking about ways he could use his personal blog as a public relations tool to help his company, Local Zing. As a tiny Florida player in the field of advertising for small businesses, Long knew he should consider unconventional ways to promote his company. Taking his cue from the competitor, he launched a campaign that increased traffic on his blog more than 500%, raised his Google profile, and led to new business.[Read the full story]
Marketing Case Studies: Career Management

Here's your guide to landing that perfect marketing job. Complete with exercises, checklists, and a whole boatload of advice, you can be on your way to a better, more challenging, and more rewarding position. [Download] Marketing Downloads: Career Management

As marketers, you juggle many projects, priorities, and agendas all at the same time. This life of multitasking sometimes means you forget one of your most important professional projects: managing your career. Although we can't help you find the time to manage your career, this template to managing your career can tell you how. With exercises, checklists and step-by-step guidelines on how to make this lifelong project - your career - your biggest professional success. [Download] Marketing Downloads: Career Management

Not only does your job require you to keep up with the new trends and strategies of the day, so does your career. This guide, with advice from some of our top career specialists, will help you identify you're strengths and weaknesses (sound familiar?), your true soulmate of a job and the best strategies for landing it. Even if you already think that you've got the career thing under control, this guide will give you new ideas and the tools to get to where you want to go, and beyond! [Download] Marketing Downloads: Career Management

It doesn't matter if you work in an entrepreneurial or corporate environment: Demands on your time can pull you in two—or ten—different directions. Taking control of your schedule can be challenging, but blogger Jeremiah Owyang suggests to wrangle your workday by thinking of time as money. Though... [Read the full story]
Marketing Quick Read: Career Management

Some people are born speechmakers. They thrive on the rush of speaking to hundreds. They deliver rousing presentations without notes. They never want it to end. And we hate them. Because we dread the thought of getting on stage, of seeing those expectant faces, of flubbing our lines. It... [Read the full story]
Marketing Quick Read: Career Management

In a blog post at MarketingProfs' Daily Fix, Paul Williams extols the business value of a child's imagination. "When it comes to curiosity and creative problem solving, kids have the process down pat," he says. "They are expert problem solvers." And while you can't... [Read the full story]
Marketing Quick Read: Career Management

Michael Goodman believes there are five keys to consulting success. Today we will look at one—setting realistic client expectations up front and planning to over-deliver on every project. Why? It's much easier to get another project from a satisfied client than it is to get an initial contract from... [Read the full story]
Marketing Quick Read: Career Management

Our society gives a lot of lip service to thinking outside of the box—so much, in fact, that the very phrase has become a cliché. And there's a good reason: As Paul Williams notes in a recent post at our Daily Fix blog,... [Read the full story]
Marketing Quick Read: Career Management