Marketing Resources: Career Management

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  Forrester: 'Customer Experience' Roles Gaining Popularity

  Career Management

  Over the past six years, an increasing number of US companies of all sizes have appointed a single executive who leads customer experience efforts across a business unit or the entire company, according to a new report by Forrester Research. more
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  Digital and Direct Marketing Jobs Rebounding in 1Q12

  Career Management

  Digital and direct marketing hiring is expected to rebound in the first quarter of 2012, according to the Bernhart Associates' Quarterly Employment Report: More than one-half of employers plan to add marketing staff over the next three months, as layoffs continue to fall. more
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  Facebook: Where Gen-Y's Personal and Work Lives Converge

  Career Management

  Social networking is blurring the lines between people's personal and professional lives, particularly among younger generations, according to a new study by Millennial Branding. more
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  What Guy Kawasaki Learned From Steve Jobs [Slide Show]

  by Christian Gulliksen

  Career Management

  When Apple mastermind Steve Jobs died in October, tributes praising his genius flowed forth. As Apple's chief evangelist for years, Guy Kawasaki knew Jobs well—and learned invaluable lessons from him. Here are four of them. more
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  Direct and Digital Marketing Jobs Weakening in 4Q11

  Career Management

  The stalled US economy has weakened job prospects for digital and direct marketers in the fourth quarter of 2011, according to a survey from Bernhart Associates. Even so, more than six in ten direct and digital marketing employers say they are struggling to find the right talent to fill vacancies, ... more
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  CMOs: Budgets, Hiring Up; Optimism Down

  Career Management

  Despite a lack of confidence in the overall US economy, CMOs are planning to increase spending on all forms of marketing over the next 12 months, particularly the share of budget allocated to social media marketing, according to The CMO Survey. more
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  CMOs: Where Are the Marketing Innovators?

  Career Management

  In-house marketing executives say they want to be challenged by the agencies they work with, but only 3% say agencies most often lead the charge for marketing innovation in their companies, according to a new study by The Horn Group and Kelton Research. more
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  Many Americans Working on Their Summer Vacations

  Career Management

  Vacations may be a time to relax and unwind for some people, but among Americans vacationing this summer, nearly one-half (46%) say they plan to (or did) work on their vacation, according to a recent Adweek/Harris Poll. more
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  LinkedIn Audiences Highly Engaged, Active in Groups

  Career Management

  LinkedIn continues to dominate the executive corner of the social media universe with a highly-engaged member base: 61% of registered LinkedIn users say LinkedIn is the social site they use most for professional networking, and 35% check the site daily, according to a survey from Lab42. more
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  LinkedIn Now No. 2 US Social Network, Surpasses MySpace

  Career Management

  LinkedIn is now the second most popular social networking site in the US: Traffic to the professional networking website increased 63% year over year as of June 2011, inching past MySpace for the first time, according to data from comScore Media Metrix. more
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  Small Business Owners Working Harder, but Happy

  Career Management

  More than three-quarters of US microbusiness owners say they are very (42%) or extremely (35%) happy to work for themselves, according to Vistaprint's newly launched Small Business Happiness Index, which tracks the pulse of US microbusinesses. Moreover, 35% say they wouldn't even consider working for someone else. more
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  LinkedIn Report: What's in a (CEO's) Name?

  Career Management

  Your name may be the key to your success: "Peter" and "Deborah" are the most popular names of CEOs on the professional social networking site LinkedIn, according to research by LinkedIn, which examines correlations between people's first names and their career choices. more
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  Marketers Playing It Too Safe (Creatively)

  Career Management

  In an age where innovation is a key factor to business success, many ad and marketing executives are itching for more creative freedom on the job, according to a survey from The Creative Group. more
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  LinkedIn Passes 100-Million Member Mark

  by Vahe Habeshian

  Career Management

  LinkedIn has reached the 100 million member mark, the company announced today (Tuesday, March 22). Its members hail from some 200 countries, though a large plurality—44%—are based in the United States, LinkedIn said. In the past year, among the fastest-growing countries in terms of LinkedIn membership were Brazil, Mexico, India, ... more
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  Three Rules for the Small Business CEO

  Career Management

  "At least once every day I consider replacing myself with a 'real' CEO," writes Ian Lurie at Conversation Marketing. "Then I could just be the nerd in the cave, writing and programming and SERPing and such." But—like many entrepreneurs who love their business passionately—Lurie never follows through on the threat. And ... more
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  Direct and Digital Marketing Jobs Rebounding in 1Q11

  Career Management

  In anticipation of stronger business conditions, more than one-half (52%) of digital and direct marketing executives plan to increase hiring in the first quarter of 2011, up from the 41% who said so in the previous quarter, according to a survey from Bernhart Associates. more
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  Branding in the Digital Age: How to Stop Wasting Money

  Career Management

  Heads up: The age-old "sales funnel" metaphor—consumers begin their decision-making with a large number of options in mind and narrow their choices to an eventual sale—fails to capture the shifting nature of consumer engagement in the digital age, warns David C. Edelman in a recent article at the Harvard Business ... more
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  Holiday Office Parties Worth the Cost? Yes!

  Career Management

  Despite tough economic times, holiday office parties are worth the price tag: 52% of surveyed advertising and marketing executives say the annual office party is a good investment, according to a survey by The Creative Group. more
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  Direct Marketers Facing Longer Unemployment

  Career Management

  The job outlook for unemployed direct marketers has deteriorated sharply: The median length of unemployment among those actively seeking work is now 12.0 months, compared with 6.5 months reported a year earlier, according to a new survey from Bernhart Associates Executive Search, LLC. more
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  Social Media Trends Demanding for Marketers

  Career Management

  Social media continues to rapidly evolve—offering new channels and opportunities for marketers—but keeping up with the latest developments in social media takes work: 65% of advertising and marketing executives say it's somewhat or very challenging to keep up with social media trends, according to a survey from The Creative Group. more
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  Digital, Direct Marketing Hiring Softens—Less so for B2B

  Career Management

  Weakening economic signals are having their effect on the employment outlook for digital and direct marketers in the third quarter (Q3), according to the latest quarterly employment report by Bernhart Associates Executive Search, LLC. more
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  AMA Salary Survey: Marketers Cautiously Optimistic

  Career Management

  Despite the residual signs of the economic recession in 2010, marketers have some reason to be optimistic: 53% of marketing professionals say their salaries have increased in 2010 from a year earlier, according to the annual salary survey from the American Marketing Association (AMA) and Aquent. more
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  Marketing, Ad Execs Forecast Uptick in Hiring

  Career Management

  The employment outlook for marketing and advertising is showing signs of improvement: 91% of marketing and advertising executives say they are confident in their firms' growth prospects for the third quarter of 2010, and 18% say they plan to increase staffing levels, up 5 percentage points from the 13% who ... more
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  B2B Marketers Struggle With Changing Roles

  Career Management

  Even while more and more consumers are using social media to help them make purchasing decisions, most B2B marketers are not using social networking and digital marketing tools to reach their audiences, according to a study that examines marketing's evolving role in the enterprise. more
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  He Ain't Heavy, He's My Colleague

  Career Management

  If the impact of the recession has left your employees battered and bruised, why not make a special point of letting them know how much you value their contributions? "The effort can help boost morale," writes Sarah Needleman at the Wall Street Journal, "and may even be prudent if you've had ... more

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Career Management articles by the best and brightest in the field

• Leading for Sales Performance: Can Your Managers Answer These Five Critical Questions?by Michael Leimbach, PhD
  To achieve top performance from the sales team, a manager needs the skills and tools to provide clear answers to five simple but profoundly important questions. Together, those questions offer a road map for effective management and a guide to the key skills a high-performing sales manager needs. more
• How Not to Build Your Personal Brand: Top 9 Personal-Branding Mistakesby William Arruda
  The author sees a lot of personal-branding disasters—efforts that diminish brand value rather than increase it. Here are the nine personal-branding mistakes I saw continually repeated in 2009. Avoid them so you can build a powerful and compelling brand that increases your brand equity. more
• 10 Tips for Using LinkedIn to Generate Leadsby Brian Carroll
  You need to rethink the way you use LinkedIn. Without some of us even noticing, it has developed into a useful lead-generation tool for marketers and salespeople who are looking to build relationships with prospects. more
• Selling B2B Social Media Internally: Ten Arguments to Win Over the Boardroom, Part 2by Christina "CK" Kerley
  It's year's end, and you need to rally internal support for integrating social media into your marketing mix… or have it play a much larger role. Here's how to win over the Executive Committee members, who are sure to have questions, critiques, and objections aplenty. more
• Selling B2B Social Media Internally: Ten Arguments to Win Over the Boardroom, Part 1by Christina "CK" Kerley
  It's that time to rally internal support for the "newest" programs in your marketing plans. If yours is a B2B company, 2010 is the year you'll want to start integrating social media into your marketing mix… or have it play a much larger role. But you must first win over ... more
• Four Four-Letter F-Words That Stall Your Careerby William Arruda
  If you want to get ahead in your marketing career, stop using four-letter words that begin with the letter "F." No, we aren't talking about THAT word. (Although cursing your boss is probably not going to get you very far, either.) But the F-words here are far more lethal, more destructive, ... more
• 53 Smartphone Applications for On-the-Go Marketersby Kimberly Smith
  While games remain the most widely downloaded smartphone apps, developers haven't forgotten about those of us who have work to do. In fact, we found quite a few apps that are useful for marketers. Take a gander, and then tell us the applications you've found useful for improving productivity and ... more
• Personal Branding Predictions: The Top 9 for '09by William Arruda
  Personal branding is something that every career-minded professional needs to be thinking about—every day, and with everything they do. With the recession growing in severity and marketing budgets being cut, now is the time for you to be thinking about your personal brand—before your name lands on the layoff list. more
• 22 Questions (and Answers!) About Leveraging LinkedIn to Enhance Your Marketing (and Your Marketing Career)by Ann Handley
  Gems of 2008: If you're like most of us, you probably have a LinkedIn profile and a slew of (or at least some) connections there. But are you leveraging LinkedIn to the best of its abilities, as both a marketing tool and career resource? more
• 22 Questions (and Answers!) About Leveraging LinkedIn to Enhance Your Marketingby Ann Handley
  Like most of us, you probably have a LinkedIn profile and a slew of connections there. But are you leveraging LinkedIn to the best of its abilities, as both a marketing tool and career resource? If you aren't sure, you aren't alone. Indeed, many of the 16+ million people who have ... more
• Three Small Tips to Juice up Your Personal Brandingby Daniel Schawbel
  What goes unnoticed by many can be an keen advantage for the few. By taking steps to not only build a personal brand but also seek new ways to circulate your name, you will be more successful. Here are three easy (and easily overlooked) things you can do to juice ... more
• Six Tips for a First-Time or Newly Appointed CMOby Michael Sprouse
  The most challenging part of a new Chief Marketing Officer's job is the first 4-6 months, when the marketing foundation is being poured. After that, it's all about delivering ongoing results and proving (and re-proving) the value that marketing provides. Here are six tips to give a new CMO some ... more
• 8 Career Must-Do's for '08by Jason Alba
  This is not an article that offers tips for a job search, per se. Rather, this article offers career management advice, which is applicable whether you are in a job search or happily employed, and even if you own your own business. Here are eight things you should be doing ... more
• Four Controversial Questions About LinkedIn (and How to Resolve Them)by Jason Alba
  Of course you know what LinkedIn is. You already have an account, right? So what's the next step? Here are four thorny questions about LinkedIn (and their related answers) to help you get the most out of this professional social networking tool. more
• How to Influence Marketing Decisions When Your Boss Is Dead Wrongby Elaine Fogel
  When your boss or client has the final say, and the decision doesn't make good marketing sense, what do you do? Many senior managers have little marketing knowledge, yet the buck stops with them. Here's an approach to help you "convince" them that you have a solid point. more
• Eight Things to Do Right Now to Get More out of LinkedInby Jason Alba
  You've heard of it, you've read about it, you've even signed up for it—and you still wonder how to get the most out of it. LinkedIn is the most popular business networking environment around. Its jump from 13 million signups to 14 million happened in about a month. Here are eight things ... more
• The 10 Biggest Mistakes Marketers Make—No. 10: Failing to Be a Cash-Flow Leaderby Roy Young
  Marketing professionals don't get too far in their organizations unless they're perceived as true cash-flow leaders. Such leaders influence people in other parts of the organization to think in terms of how to generate cash flow. They're accountable for profitability. And they use their understanding of the market to set ... more
• The 10 Biggest Mistakes Marketers Make—No. 9: Failing to Market Marketing Inside Your Organizationby Roy Young
  As a marketer, you regularly cultivate your company's brand so customers know what the firm and its products stand for. As the following story reveals, you must draw on these same skills to let others within your organization know that marketing stands for cash. You can help others in your ... more
• Delivering Frontline 'Wow': Three Must-Haves for Every Employeeby Jill Griffin
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• Are You a Marketing Champion?by Roy Young
  Marketing is the engine of any enterprise. Yet marketing is often underutilized. We find marketing practitioners frustrated at not being able to make the essential contributions to their company's success that they are capable of—and ideally positioned to provide. Peer managers and members of the executive team have difficulty articulating ... more
• Straight From the Heart: Career Coaching From Yum's Micky Pantby William Arruda
  What's the most important quality a marketer must possess? How can you climb to the top of the corporate ladder with skipping a few rungs? Qualifications being equal, what inspires a boss to hire one individual over another? Hear the answers to these questions (and lots more!) in this interview ... more
• Managing Your Marketing Career: Turning Goals into Goldby William Arruda
  You've heard it many times before: The greatest career success begins with a goal. Goals give you direction; goals help you focus; and goals help you stretch yourself. Said another way: If you don't know where you are going, how are you going to get there? In this two-part series, ... more
• Making Marketing Matter: The Skills You Need According to Spencer Stuart’s Jerry Noonanby Roy Young
  An executive search consultant outlines the critical skills that marketers need in order to build equity within their organizations, and he talks about the unique value that marketing brings to the table. more
• Dear MarketingProfs: Digital Marketing Salaries, and Do US Privacy Laws Apply in Europe?by Tig Tillinghast
  This week: How much do digitial marketers make? Also, how are US privacy laws regarded in the European market? more
• Dear Tig: Different Terminology for the Similar Things, and When a Lack of Experience Can Be a Plusby Tig Tillinghast
  This week, Tig weighs in on features vs. benefits; and ponders: Is a lack of experience ever a good thing? more

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Career Management case studies, deconstructing real life examples and illustrating lessons learned.

• A Facebook Experiment in Ad TargetingOne Day, One Job
  CASE STUDY: Here's how One Day, One Job—an online company that helps college students find entry-level jobs—grew its Web traffic and visibility via targeted ads on the social network. more
• How a Video Podcast Series Garnered a Top Industry Award and 68,500 views in 12 MonthsTellabs
  Last spring, telecom player Tellabs launched its "Get Schooled" video-podcast series as both a way to communicate with customers as well as showcase the depth and breadth of its offerings. Get Schooled did that and more... generating tens of thousands of views, landing a coveted interview, and garnering an industry award. more
• How a Finance Director Left Her Day Job and Launched an 'Engaging Brand' Online via a Podcast and BlogThe Engaging Brand
  A finance director, feeling stifled by the corporate world, launches her own business based in branding and egagement... with only $1,000 to spend. Two years later, she's a blog and podcast star with a successful business. more
• How a Marketing Consultant Significantly Increased His Client Base via Social MediaL&G Business Solutions
  Marketing executive and consultant Lewis Green wanted to re-establish his company in January 2004 after moving across the country. With no professional network in place, he figured the best way to promote his business would be a blog. His first attempt failed. But not his second. more
• How A Financial Services Firm Increased its Deliverables by 25%, With Fewer Staff, After New US RegulationsRydex Investments
  In an era of increasing federal regulation and greater competition in the mutual fund market, a financial firm found itself needing to modernize its marketing efforts. Rydex Investments, a private company that sells funds and other financial products primarily to institutional investors, decided to try some new techniques to get its sales materials quickly into the hands of prospective customers. more
• How an Internet Company Attracted Top Talent—and PR—via a Viral VideoRhinofly
  When Dutch Internet company Rhinofly needed new designers, project managers, and programmers, the company didn't want to use traditional job boards because in the past they hadn't been effective in attracting qualified candidates. To target the best tech-savvy job candidates, Rhinofly created a video capturing the essence of the company while creatively conveying the job descriptions. The video went viral, bringing in not only top job candidates but also widespread publicity. more
• How a Small-Business Consultant Leveraged a High-Profile TV Commercial to Generate New Traffic and Win New BusinessLocalZing
  A competing online marketing company's unorthodox approach to self-promotion got consultant Karl Long thinking about ways he could use his personal blog as a public relations tool to help his company, Local Zing. As a tiny Florida player in the field of advertising for small businesses, Long knew he should consider unconventional ways to promote his company. Taking his cue from the competitor, he launched a campaign that increased traffic on his blog more than 500%, raised his Google profile, and led to new business. more
• How One Provocative Post on a Hewlett-Packard Blog Spread WorldwideHewlett-Packard
  The majority of Technorati's Top 100—many of which have teams of writers—feature new posts as often as a dozen times a day. Can a corporate blog with a single writer build a large international audience without multiple daily postings? more

Career Management: See all 8 case studies

Career Management online seminar broadcasts from the best minds in marketing

• Dan Pink on How to Apply Motivation 3.0 to Drive Customer ActionBroadcast on Jan 26, 2012
• You 2.0: Measuring (and Improving) Your Personal Brand on the WebBroadcast on Jun 12, 2009
• Connecting the Dots: How LinkedIn Can Enhance Your Marketing (and Your Marketing Career)Broadcast on May 29, 2008
• All About Brand You: Building a Stand-Out Marketing CareerBroadcast on Sep 20, 2007
• Google, The Secret Weapon for Career SuccessBroadcast on Nov 17, 2006
• No Cape Required: How to Become a Marketing Champion in Your OrganizationBroadcast on Oct 27, 2006
• Marketing’s Role as Chief Customer OfficerBroadcast on Apr 27, 2006
• How to Climb the B-to-B Marketing Career LadderBroadcast on Mar 2, 2006
• Keys to Success as a Web Manager: People, Politics and Content, with Gerry McGovernBroadcast on Dec 8, 2005
• CFO vs. CMO Smackdown: How to Win the Budget BattlesBroadcast on Aug 4, 2005
• Marketing Career Turbocharger: Put Yourself in OverdriveBroadcast on Jan 6, 2005

Career Management: See all 11 seminars

Career Management Take 10 Webcasts—tactical marketing know-how in just 10 minutes from subject matter experts

• Take 10: How to Stop Multitasking and Become More ProductiveReleased on Oct 7, 2011
• Take 10 Author Series: How to Fascinate People with 7 Key TriggersReleased on Sep 30, 2011
• Take 10: The Secret to Making New Contacts on LinkedInReleased on Oct 8, 2010
• Take 10: Everything You Need to Know About LinkedIn PollsReleased on Oct 8, 2010
• Take 10: Tips for Building Your Online Profile and Advancing Your CareerReleased on Sep 3, 2010
• Take 10: Build Your Reputation at LinkedIn (in a Few Minutes a Week)Released on Jul 30, 2010
• Take 10: Optimize Your LinkedIn Profile in 11 Easy StepsReleased on Jul 16, 2010

Career Management: See all 7 Take 10 Webcasts

Career Management marketing downloads for the busy professional

• Conducting a Marketing Job Search
  Here's your guide to landing that perfect marketing job. Complete with exercises, checklists, and a whole boatload of advice, you can be on your way to a better, more challenging, and more rewarding position.
• Your Career Management Guide
  As marketers, you juggle many projects, priorities, and agendas all at the same time. This life of multitasking sometimes means you forget one of your most important professional projects: managing your career. Although we can't help you find the time to manage your career, this template to managing your career can tell you how. With exercises, checklists and step-by-step guidelines on how to make this lifelong project - your career - your biggest professional success.
• Managing Your Marketing Career
  Not only does your job require you to keep up with the new trends and strategies of the day, so does your career. This guide, with advice from some of our top career specialists, will help you identify you're strengths and weaknesses (sound familiar?), your true soulmate of a job and the best strategies for landing it. Even if you already think that you've got the career thing under control, this guide will give you new ideas and the tools to get to where you want to go, and beyond!

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