Career Management articles by the best and brightest in the field

• Six Free Tools for Online Reputation Managementby Dan Schawbel
  Do you know what people are saying about you? Online reputation management consists of tracking your brand and reacting when necessary. Sometimes it's tedious. But brand monitoring can save you from a potential disaster. It can also help you proactively join conversations around your topic area, to get your brand name out there. [Read the full story] Marketing Articles: Career Management
• Marketing Champion Q&A: Xerox VP Christa Carone Builds the Brand and Reputationby Roy Young
  During the 12 years that Christa Carone has been with Xerox, the company has been on quite a roller-coaster ride, having gone through significant challenges back in 1999 through 2001/2002, when the company's brand and reputation really took a hit. Recently she discussed with Roy Young her work to strengthen the company's reputation in the marketplace, to bring the brand back to a place that is worthy of such an iconic name like Xerox, and to help the company grow. [Read the full story] Marketing Articles: Career Management
• Marketing Champion Focused on Customer Analytics: Q&A With Paul Barsch, Marketing Director of Teradataby Roy Young
  Paul Barsch, Marketing Director at Teradata, the business intelligence and data warehousing firm, is responsible for coordinating services engineering teams to define, build, and bring new offers to market. A self-described "information junkie" with over 15 years in marketing for information technology and consulting firms, Paul challenges all marketers to bring value to their organizations by taking the analytical path to understanding customers. [Read the full story] Marketing Articles: Career Management
• What Makes a Marketing Champion? An Interview With Matt Strain of Adobeby Roy Young
  Matt Strain is director of worldwide relationship marketing at Adobe, where after just three years he is recognized as a Marketing Champion who adds financial value to the company. He has had a distinguished career in technology marketing. He recently took time to share his thoughts about what makes him successful and offered advice to fellow marketers for getting ahead in our challenging and competitive field. [Read the full story] Marketing Articles: Career Management
• How to Market Your Independent Film to Festivalsby Matthew Syrett
  Film festivals have become the prime venue where independent filmmakers launch their works to the public. Festivals offer an excellent place to build buzz about your film, find distribution deals, network, get press coverage, and experience an audience for your movie. Despite the importance of film festivals, most independent filmmakers have not really considered how best to market themselves to these venues. [Read the full story] Marketing Articles: Career Management
• 22 Questions (and Answers!) About Leveraging LinkedIn to Enhance Your Marketingby Ann Handley
  Like most of us, you probably have a LinkedIn profile and a slew of connections there. But are you leveraging LinkedIn to the best of its abilities, as both a marketing tool and career resource? If you aren't sure, you aren't alone. Indeed, many of the 16+ million people who have signed up on LinkedIn are probably asking "now what???" [Read the full story] Marketing Articles: Career Management
• Marketing Champions: Interview With Cisco's Luanne Tierneyby Roy Young
  Luanne Tierney, Senior Director US and Canada Channels Marketing at Cisco, has had a 20-year career in technology marketing—the past 12 years at Cisco, and before that at Apple, HP, and 3Com. She is a "Marketing Champion," because she drives cash flow for Cisco by helping channel partners market more effectively. Excerpted here is her philosophy of leadership in marketing. [Read the full story] Marketing Articles: Career Management
• Five Tactics for Busting Silos in Your Companyby Roy Young
  As a marketing professional, you likely work in a specialized function that may feel like a silo in your company. But you're also best positioned to break down the walls between your function and others (like R&D, sales, finance, and so forth). It's not an easy task, but the following five tactics can help. [Read the full story] Marketing Articles: Career Management
• Marketers, It's Time to Hop Off the 'Time Management' Treadmillby Stephan Spencer
  Ever sigh to yourself, "There just aren't enough hours in the day!"? You're not alone. Most marketers are overloaded and under-resourced. But it doesn't have to be that way. And managing your time more efficiently isn't the answer. Nor is simply delegating. You also need to be discerning about what you take on. In fact, when was the last time you prioritized your "to-do" list based on what will help further your marketing career instead of merely what will get you through your week? [Read the full story] Marketing Articles: Career Management
• Three Small Tips to Juice up Your Personal Brandingby Dan Schawbel
  What goes unnoticed by many can be an keen advantage for the few. By taking steps to not only build a personal brand but also seek new ways to circulate your name, you will be more successful. Here are three easy (and easily overlooked) things you can do to juice up your personal branding. [Read the full story] Marketing Articles: Career Management
• Building Bridges with Your Corporate Communications Officerby Roy Young
  A company's chief communications officer (CCO) and its chief marketing officer (CMO) play vital roles that are very different from each other but can intersect in powerful ways. By understanding what your firm's CCO does, you can gain insights into how to build a relationship that benefits not only the two of you but also your company overall. [Read the full story] Marketing Articles: Career Management
• Six Tips for a First-Time or Newly Appointed CMOby Michael Sprouse
  The most challenging part of a new Chief Marketing Officer's job is the first 4-6 months, when the marketing foundation is being poured. After that, it's all about delivering ongoing results and proving (and re-proving) the value that marketing provides. Here are six tips to give a new CMO some early success, strong momentum, and a solid leadership platform. [Read the full story] Marketing Articles: Career Management
• For Whom the Bell Tolls: Not Necessarily the CMO—How to Survive and Thrive Insteadby Laura Patterson
  The role of the Chief Marketing Officer has evolved since some of the first CMOs, such as Mark Mears of Blimpie International and Phil Gospels-Strumpette of Coca-Cola, came on the scene in early 1990s. The CMO role—which initially tended to emphasize advertising, brand management, and market research—continued to evolve over the past 15 years as a result of the emergence of new media, the growing number of sales and service touch points, more complex distribution models, and the fragmentation of customer segments. The CMO has moved from focusing primarily on brands and clever advertising to a larger, more strategic role designed to enable a company to meet the ever-changing needs of a diverse and global customer base. [Read the full story] Marketing Articles: Career Management
• 8 Career Must-Do's for '08by Jason Alba
  This is not an article that offers tips for a job search, per se. Rather, this article offers career management advice, which is applicable whether you are in a job search or happily employed, and even if you own your own business. Here are eight things you should be doing in '08, to potentially boost your earnings, increase your visibility, and create more and better opportunities. [Read the full story] Marketing Articles: Career Management
• MarketingProfs Video: A Tutorial on the Subtleties of LinkedInby Matt Dickman
  In the face of mounting competition and hype from rival networks Facebook and MySpace, LinkedIn has stayed true to its mission of creating a network for business professionals. I've been a member of the service for years, but until recently it had not had the critical mass necessary to get traction. Over the last six months, however, I've seen a flood of people using the service to connect professionally. As I said, LinkedIn doesn't pretend to be MySpace or Facebook. The design is clean, but a little stark, and it could use a little more personality to make it more engaging. In this video tour, I focus on what LinkedIn does well within its network and how you can apply the same logic to your own community. [Read the full story] Marketing Articles: Career Management
• Four Controversial Questions About LinkedIn (and How to Resolve Them)by Jason Alba
  Of course you know what LinkedIn is. You already have an account, right? So what's the next step? Here are four thorny questions about LinkedIn (and their related answers) to help you get the most out of this professional social networking tool. [Read the full story] Marketing Articles: Career Management
• MarketingProfs Video: A Tutorial on the Subtleties of LinkedInby Matt Dickman
  LinkedIn doesn't pretend to be MySpace or Facebook. In the face of mounting competition and hype from rival networks, LinkedIn has stayed true to its mission of creating a network for business professionals. In this video tour, Matt Dickman focuses on what LinkedIn does well, and how you can leverage its strengths. [Read the full story] Marketing Articles: Career Management
• How to Influence Marketing Decisions When Your Boss Is Dead Wrongby Elaine Fogel
  When your boss or client has the final say, and the decision doesn't make good marketing sense, what do you do? Many senior managers have little marketing knowledge, yet the buck stops with them. Here's an approach to help you "convince" them that you have a solid point. [Read the full story] Marketing Articles: Career Management
• The Experts' Guide to Becoming a Recognized Expert: Get Great Speaking Gigs to Build Your Reputationby Miles Galliford
  Your reputation can be greatly enhanced and reinforced by speaking at industry events. This article provides a checklist to help you win valuable speaking gigs. Invest some time in getting on the stage, and it will pay off many times over in helping you build your business. Follow the tips and tricks herein to maximize the benefits. [Read the full story] Marketing Articles: Career Management
• Fueling the Engine of Sales Success: Five Keys to Sustainable Self-Motivationby David McNally
  Beaten down by a constant stream of customer "No's," some salespeople find it difficult to pick themselves up and jump back in the game. But there are other salespeople whose motivation and resilience enable them to make every customer call as enthusiastically as if it were the first. For the majority of us who, perhaps, fall somewhere in the middle, there is an opportunity to increase "motivational intelligence" by keeping in mind five simple principles. [Read the full story] Marketing Articles: Career Management

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Career Management case studies, deconstructing real life examples and illustrating lessons learned

• How a Video Podcast Series Garnered a Top Industry Award and 68,500 views in 12 MonthsTellabs
• How a Finance Director Left Her Day Job and Launched an 'Engaging Brand' Online via a Podcast and BlogThe Engaging Brand
• How a Marketing Consultant Significantly Increased His Client Base via Social MediaL&G Business Solutions
• How A Financial Services Firm Increased its Deliverables by 25%, With Fewer Staff, After New US RegulationsRydex Investments
• How an Internet Company Attracted Top Talent—and PR—via a Viral VideoRhinofly
• How a Small-Business Consultant Leveraged a High-Profile TV Commercial to Generate New Traffic and Win New BusinessLocalZing
• How One Provocative Post on a Hewlett-Packard Blog Spread WorldwideHewlett-Packard

Career Management: See all 7 case studies

Career Management online seminar broadcasts from the best minds in marketing

• Connecting the Dots: How LinkedIn Can Enhance Your Marketing (and Your Marketing Career)Attendee rating:  - May 29, 2008
• All About Brand You: Building a Stand-Out Marketing CareerAttendee rating:  - Sep 20, 2007
• Google, The Secret Weapon for Career SuccessAttendee rating:  - Nov 17, 2006
• No Cape Required: How to Become a Marketing Champion in Your OrganizationAttendee rating:  - Oct 27, 2006
• Marketing’s Role as Chief Customer OfficerAttendee rating:  - Apr 27, 2006
• How to Climb the B-to-B Marketing Career LadderAttendee rating:  - Mar 2, 2006
• Keys to Success as a Web Manager: People, Politics and Content, with Gerry McGovernAttendee rating:  - Dec 8, 2005
• CFO vs. CMO Smackdown: How to Win the Budget BattlesAttendee rating:  - Aug 4, 2005
• Marketing Career Turbocharger: Put Yourself in OverdriveAttendee rating:  - Jan 6, 2005

Career Management: See all 9 seminars

Career Management mini articles distilling bite-sized advice (from our Get to the Point newsletters)

• Let Everyone in on the LaunchSmall Business
  Before you introduce a new product or service, it goes through a lengthy design process and rigorous testing. You spend untold hours on a marketing strategy, getting everything just right....
• Time Is MoneySmall Business
  It doesn't matter if you work in an entrepreneurial or corporate environment: Demands on your time can pull you in two—or ten—different directions. Taking control of your schedule can be...
• Speak to MeMarketing Inspiration
  Some people are born speechmakers. They thrive on the rush of speaking to hundreds. They deliver rousing presentations without notes. They never want it to end. And we hate them....
• Put Your Inner Child to WorkMarketing Inspiration
  In a blog post at MarketingProfs' Daily Fix, Paul Williams extols the business value of a child's imagination. "When it comes to curiosity and creative problem solving, kids have the...
• How to Exceed Your Clients' Expectations Every TimeSmall Business
  Michael Goodman believes there are five keys to consulting success. Today we will look at one—setting realistic client expectations up front and planning to over-deliver on every project. Why? It's...
• That's a Great Idea!Small Business
  Our society gives a lot of lip service to thinking outside of the box—so much, in fact, that the very phrase has become a cliché. And there's a good reason:...
• Optimize Your Networking CostsSmall Business
  Conventional wisdom holds that joining a variety of professional organizations is one of the best ways to network. How can you tell if the fees you pay are worth it?...
• Three Tips for Staying in the LoopSmall Business
  What would you do if one of your employees accepted an offer from another firm? In a large company, you might plan a goodbye party. But in a small business—where...
• Find Business Opportunities at Your Chamber of Commerce Small Business
  You could be missing out on remarkable networking opportunities if you aren’t participating in at least one Chamber of Commerce. Take the example of MarketingProfs blogger Lewis Green, who belongs...

Career Management: See all 9 quick reads

Career Management marketing downloads for the busy professional

• Conducting a Marketing Job Search
  Here's your guide to landing that perfect marketing job. Complete with exercises, checklists, and a whole boatload of advice, you can be on your way to a better, more challenging, and more rewarding position.
• Your Career Management Guide
  As marketers, you juggle many projects, priorities, and agendas all at the same time. This life of multitasking sometimes means you forget one of your most important professional projects: managing your career. Although we can't help you find the time to manage your career, this template to managing your career can tell you how. With exercises, checklists and step-by-step guidelines on how to make this lifelong project - your career - your biggest professional success.
• Managing Your Marketing Career
  Not only does your job require you to keep up with the new trends and strategies of the day, so does your career. This guide, with advice from some of our top career specialists, will help you identify you're strengths and weaknesses (sound familiar?), your true soulmate of a job and the best strategies for landing it. Even if you already think that you've got the career thing under control, this guide will give you new ideas and the tools to get to where you want to go, and beyond!

See all marketing downloads