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Although improved browser technology has rendered the popup window nearly obsolete, most of us remember its intrusive horrors. "As a result," writes Mark Brownlow at Email Marketing Reports, "email marketers have been reluctant to use 'in your face' website sign-up forms that in any way resemble those popups of the ... more
After making a luxury purchase, most Americans (70.8%) "verbally tell someone" about their latest acquisition, while fully three in ten (30.3%) head to social media sites to share the news, according to a survey from Empathica. more
Fully 40% of all US mobile subscribers, or 97.9 million people, owned a smartphone during the three months ended December 2011, as Google Android expanded its dominance in the market and Apple gained ground among handset manufacturers, according to data from the comScore MobiLens service. more
Super Bowl XLVI is only days away—and so is the debut of those iconic ads that run during the big game. Learn which industries led the way in ad spending last year, and which ad was named the best Super Bowl ad of all time by Forbes.com readers. more
Even when elements of your email campaigns deliver strong results, there's always a chance you can do better. Consider the case of a tried-and-true call-to-action (CTA) button used by HubSpot. During a slight redesign, the inbound marketing firm decided to test a few alternatives. "We were pretty shocked to discover that ... more
Raised on a diet of interactive and social media, Millennials are a consumer powerhouse who, when considering purchases, tend to value user-generated content (UGC) more than other sources of information, such as the opinions of friends and family, according to a survey from Bazaarvoice. more
Some 12.6% of total website traffic was generated via mobile device in the fourth quarter of 2011, up 102% from the 6.3% a year earlier, and Android was the top smartphone OS during the period, accounting for nearly half of mobile traffic to websites, according to the Walker Sands Quarterly ... more
What if you opened a coffee shop and needed to stand out from a slew of competitors? You'd need to create a fascinating aura around your product. One way to do that, according to Sally Hogshead, this week's guest on Marketing Smarts, would be to offer a $500 cup of ... more
When searching for the best holiday deals, one-quarter (25%) of surveyed consumers say they prefer visiting brand websites over other channels such as print media (15%), email newsletters and notifications (13%), and Facebook (3%), according to a survey from Crowd Science. more
Republican presidential candidates have made social media an integral part of their campaign efforts to win the White House in 2012—signing on to various social networks in hopes of reaching key constituents—and marketers can learn a lot by watching the political campaigns at work, according to a study by iContact. more
The integration of social media and business has come of age: 38% of CEOs now label it a high priority, and 57% of businesses plan to hike their social media spend in 2012 (Booz Allen/Buddy Media). As the use of social media advances across the business spectrum, Edelman's David Armano has ... more
Tech brands Microsoft and Motorola generated the most Twitter buzz at the 2012 International Consumer Electronics Show (CES) held January 10-13 in Las Vegas, each accounting for 5% of #CES-tagged Twitter mentions during the annual event, according to a study by Simply Measured. more
"If you are a large-volume sender of email, you should be signed up for all the feedback loops that are available," writes Tom Sather in an article at MarketingProfs. "Why? Because feedback loops are a great way to … increase customer satisfaction, and reduce sender questions and end-user complaints." While ... more
Among the various digital shopping channels available to consumers today, when discovering new products, most online shoppers prefer to use websites via PC or laptop or browser-based mobile sites via smartphone rather than mobile apps, according to a new study by Zmags. more
Social networking was the most popular online content category in the world as of October 2011, accounting for 19% of all time spent online, or one out of every five minutes, according to a whitepaper by comScore. more
Recently, Google+ granted companies the ability to launch brand pages. Its stated goal in doing so was to help users build relationships with any company they "care about." As Google's SVP-Engineering Vic Gundotra describes it, "behind every page (or storefront, or four-door sedan) is a passionate group of individuals, and ... more
Some 89.6 million Americans used their mobile phone to access email for work or personal purposes during the three-month period ended November 2011, up 28% (19.5 million) from the 70.1 million who did so a year earlier, according to comScore Data Mine. more
"Today I was sad," writes Tara Jacobsen at the Marketing Artfully blog. "I got a message from someone who I like a lot and have been 'friends' with on the Internet for a while." The problem? Unlike the steady stream of relevant content the business friend used to distribute, this ... more
It's hard to decide what's appropriate for posting on social networks without an etiquette road map—and harder still when you're doing it as a company, not just as yourself. Amalia Agathou of The Next Web understands. To help marketers get the art of social updating right, she has written an article on ... more
"Blogs, YouTube, Facebook, Twitter, and other online platforms are giving organization like yours an enormous opportunity to engage directly with your customers or would-be customers," write Ann Handley and CC Chapman in their book Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) that Engage Customers ... more
Any successful email campaign begins with a good offer. But you won't close the sale or earn the click-through if your copy doesn't do its job. For instance: Are you discussing features without explaining benefits? Or placing your call to action "below the fold" where subscribers won't see it unless ... more
"To deliver the critical wow factor that draws consumers into loyalty programs and keeps them there," writes Fred Thompson at MarketingProfs, "marketers must get inside customers' heads." What you'll find are two hemispheres—logical left and dreamy right—that compete for attention and want drastically different things. To select the right rewards ... more
"There are a lot of things that can go wrong with email marketing—broken links, typos, unoptimized images—the list goes on," writes Magdalena Georgieva at the HubSpot blog. But on the other hand, she notes, marketers shouldn't focus so intently on small technical details that they lose sight of the big ... more
Your company will always have haters—unhappy customers who go out of their way to trash your product, service or customer service at every opportunity. "They often find their way onto social media, thanks to the low barrier of entry and promise that any invisible comment can find its way onto ... more
US retail e-commerce spending for the first 46 days of the November-December 2011 holiday season reached $30.9 billion, up 15% from the corresponding days in 2010, according to data from comScore. more
Customer Behavior articles by the best and brightest in the field
All Articles |
PRO Articles Only- We Are More Than Marketers: Integrating a Human-Centric Approach by Jeremi KarnellDo you treat customers and prospects as if they were whole human beings—with hearts, minds, and spirits? You should. Learn six steps that lead to a human-centric approach to marketing. more
- Never Waste an Opportunity: The Value of Lead Nurturingby Sookie ShuenWhen new visitors arrive at your website, you have two ways to seize the opportunity and guide them toward becoming customers. Both opportunities can evaporate in the blink of an eye—if you don't have the proper systems in place. more
- Five Tips for Implementing a Successful QR Code Campaignby Michelle EichhornQR codes can be inexpensive to implement and can provide you a measureable return on investment—if you use them correctly. Learn five invaluable tips for implementing an effective QR code campaign. more
- What's Wrong With This Picture? The Stauer Chronographby Barry DensaWe've all seen them—those disastrous ads that make us cringe as marketers. Here is a detailed critique of one ad—gone terribly wrong—that'll help you avoid a host of pitfalls in your ad copy. more
- Redesigning the Site Redesign RFP: Eight Do's and Don'tsby Eric AndersonIs a site redesign among your company's New Year's resolutions? To end up with a site that's built to last, you'll need a well-crafted RFP that covers all bases. Learn eight invaluable guidelines for creating your site redesign RFP. more
- How to Streamline Site Navigation to Attract and Retain Customersby Shaun RyanA website with poorly designed navigation can frustrate your visitors, cost you sales, and hurt your reputation. Learn how to enhance your site's navigation to showcase your content—and keep your customers coming back. more
- 15 Lead Magnets (Plus 7 Best-Practices) to Help You Capture and Convert by Tyler GarnsIs your business throwing Web traffic in the trash? If you're not capturing the traffic you spend big bucks to get, it's time to re-evaluate your lead-capture strategy by looking at the effectiveness of your lead magnets. more
- The Evolution of Marketing Agencies and Consultanciesby Paul RoetzerThe marketing agency ecosystem is evolving because of changes in customer behavior and advances in technology. Is your firm keeping up? Learn 10 key considerations for transforming your organization. more
- Top 5 Marketing Trends for 2012by Joe CordoAs 2011 winds down, it's time to consider the trends that will dominate marketing in 2012. Here are the Top 5 trends on the horizon and tips on how to take advantage of them in your marketing plan. more
- Why and How Email Feedback Loops Increase Customer Satisfaction and Reduce Complaintsby Tom SatherIf you are a large-volume sender of email, you should be signed up for all available feedback loops. Learn how feedback loops can help report spam, increase customer satisfaction, and reduce end-user complaints. more
- Are You 'Messaging It Great'?: Five Lessons From Malcolm Gladwell and Morton Grodzins (Who?)by Tim RiestererHow did an author make millions writing about a stuffy academic concept someone else discovered? He messaged it great. Here are five key lessons on messaging your ideas, offerings, and strengths to appeal to customers. more
- Five Commandments of Small-Biz Email Marketing Awesomenessby Gary LevittIs email marketing for your small business even worth doing? Yes, if you do it well. To ensure your campaigns are effective, you should be practicing the Five Commandments for email awesomeness. more
- Sales Copy: Make Them Laugh? Or Make Them Buy?by Barry DensaA debate has been raging in certain quarters: Should humor be included in sales copy? Is humor disarming and refreshing, or can it actually hurt sales? more
- 10 Ways to Make Your Blog Less Suckyby Danielle RodabaughBlogging can be powerful and effective only when it's done well. Learn 10 essential tips for writing killer posts that will attract readers—and keep them coming back for more. more
- 10 Ways to Own Page One of the Google Search Resultsby Nathan HanksWith the rise of mobile search and social media, local Web-presence optimization is crucial for small businesses. Learn how to secure a top spot on Google's search results—and knock out the competition. more
- Delivering on the Promise of Marketing Automationby Laura PattersonMore and more organizations are investing in marketing automation platforms. Is yours one of them? If so, learn how to select the right one, plan for its adoption, and avoid common implementation pitfalls. more
- Five Ways Your Loyalty Program Can Deliver the 'Wow' Factorby Fred ThompsonTo deliver the critical wow factor that draws people into loyalty programs and keeps them there, marketers must get inside customers' heads to identify what motivates them. Learn five key points about driving customer behavior. more
- The Evolution of B2B Marketing: Why Generating Leads Isn't Enough Anymore by Michelle Boockoff-BajdekToday's B2B marketers can't focus only on generating leads and turning them over to Sales. To get results, they need to create effective, targeted programs that hit the right people via the appropriate channel. Here how. more
- Five Defining Features of Landing Pages 3.0by Scott BrinkerA third generation of landing pages has emerged over the past year that incorporates ideas from content marketing, social media marketing, and mobile marketing. Learn what features define Landing Pages 3.0. more
- Five Marketing Trends That Only a CMO Contemplating Career Suicide Would Ignoreby Tom ShapiroMarketing is changing and evolving at a rapid pace. Are you keeping up? Here are five major changes taking shape in 2012 that CMOs can't afford to ignore. more
- Take Your Online Presence Global: Five Foreign-Language Online Marketing Tips by Christian ArnoWith the exponential rise of the multilingual Web in recent years, extending your online marketing strategy internationally is more timely than ever. Here are five key tips for effective global digital marketing. more
- Three Things Marketers Can Learn From a Law Firm (Yes, a Law Firm) About Creating Awesome Contentby Ann HandleyWhat can you learn about content marketing from video vignettes of lawyers speaking candidly about their professional philosophies and personal viewpoints? For one, you can humanize your business and show off your personality in a creative, interesting, and wholly unexpected way. more
- Stop Pushing, Start Engaging: How Marketing Mimics Datingby Paolina MilanaJust as in dating, being too pushy or too neglectful when marketing could get you dumped. Learn how to effectively woo prospects into becoming long-term committed customers who stick with you through thick and thin. more
- When Your Customers Know More Than Your Salespeopleby Christopher KrywulakToday's product-savvy customers expect more from in-store shopping experiences. Learn why new technologies, knowledgeable salespeople, and stellar service are critical in today's shopping climate. more
- Four Ways to Keep Your Online Audience Interestedby Tim EyreMuch like an attractive store, a well-designed website will attract customers who will be happy to be there—and happy to stay. Avoid these four common mistakes that can turn visitors away and hurt your business. more
Customer Behavior case studies, deconstructing real life examples and illustrating lessons learned.
Check out our marketing Case Study Collections on hot topics including Social Media ROI, Mobile Marketing, Facebook and Twitter.
- Lessons From Martin Guitars: Three Ways to Survive a DownturnC. F. Martin & Co.CASE STUDY: C. F. Martin & Co. survived the Civil War, the Great Depression, and both World Wars. Inspired by its past, the guitar maker thrived in 2009. more
- How AAA Went to Where Its Members Needed Help: Social Media SitesAmerican Automobile Association (AAA)CASE STUDY: With an increasing number of its members talking about the American Automobile Association via social media, the company decided it needed to monitor and respond. more
- How Getting Personal Helped Spur Renewals for the Golden State WarriorsGolden State WarriorsCASE STUDY: So maybe your organization hasn't had a stellar year. (Really, how many have?) But you still have fans. How can you reach out, in a more personal way, to keep the customers you have? more
- How to Spark Fanatical Engagement and Advocacy by Heroically Tapping Into User InterestsCisco SystemsCASE STUDY: Forget the norms. For Cisco Systems, reinvigorating its security line and authenticating its leadership spot meant something truly heroic. more
- Generating Serious B2B Buzz With Dead Bugs... and VideoGrasshopper.comCASE STUDY: Entrepreneurs, by definition, don't play it too safe. So for a company that serves startups and small businesses, what better way to launch a rebranding campaign and generate buzz than doing something novel and risky—but being wicked smart about it. Which is where the bugs come in. more
- Tips From Microsoft on Cultivating Customer Satisfaction & Loyalty on a Global ScaleMicrosoft CorporationCASE STUDY: With millions of customers in more than 90 countries, Microsoft has its hands full keeping customers satisfied and loyal. But it has found a way to do so—by using Web-monitoring tools, social-media analytics, and the energy of influencers. Read on for valuable insights. more
- How a Single Modification to a Web Site's Functionality Significantly Upped Natural Search Traffic, SalesDiapers.comCASE STUDY: Customer reviews are powerful, held in high regard by consumers—and search engines, which love keyword-rich content. But the technology that serves up reviews on a product page makes them all but invisible to those engines. By getting around that conundrum, Diapers.com scored big. more
- How Kodak Generated Marvelous Results by Turning Users Into SuperheroesKodak Imaging NetworkCASE STUDY: Kodak knew that in all of us there's a superhero yearning to come out. It launched a viral-video campaign that reached two million customers and prospects who unleashed their inner superhero (along with howls of laughter), generating traffic to—and sales for—KodakGallery.com. more
- How a Facebook Game Attracted 10 Times the Traffic, New Fans, Real SalesAdobe Systems, Inc.CASE STUDY: Here's how a single Facebook game application attracted more than 11,500 plays, 10 times the usual traffic, 5,500 new fans, and more.... more
- How a CEO Uses Twitter to Convey the 'Sole' of His CompanyZapposCASE STUDY: While others are still hashing out whether their CEO should be Twittering, blogging, or Plurking, Zappos Tony Hsieh has been using Twitter for over a year. Here, he reveals what he gets out of micro-blogging, and why he thinks it's important for his company and others to embrace social media tools. more
- A Niche E-tailer Sizes Up Glamour... One Customer at a Time, Boosting Sales with a Personalized Web Site ExperienceSydney's ClosetFive years ago, Sydney's Closet sold only plus-size prom dresses. Since then, however, the company has significantly expanded its lines, and it sought to segment its customers to help deliver content and offers that would be specific to their interests and needs. Here's its approach. more
- How a Consumer Electronics Company Leveraged the Power of Community to Uncover Market Preferences and Build Excitement for a New Product LineEastman Kodak CompanyWhen it chose to enter the saturated inkjet market 20 years late, Eastman Kodak had a few surprises up its sleeve. Still, the company found it also needed a little marketing ingenuity if it was to gain market share. more
- How a University Embraced Social Media and Scored Millions in YouTube ViewsCarnegie Mellon UniversityHow does a university up its visibility with an increasingly wired target market of both students of alumni? By orchestrating a Web 2.0-focused Web site redesign that set the foundation for an ongoing social media campaign. more
- How a Web-based Company Increased Leads 90%—and Sales 23%—via PPC-Visitor Profiling, Landing Page PersonalizationCompany: Continental WarrantyContinental Warranty used pay-per-click ads to generate leads by providing free quotes for extended-warranty coverage. But lead volume had plateaued. So it began to profile its web visitors, then direct them to microsites matching their profiles—and nearly doubled leads. more
- How MyFax Upped Customer Engagement, Achieved a 79% NetPromoter ScoreMyFaxInternt fax service provider MyFax wanted to tap into the power of word-of-mouth referrals by improving the customer experience and maintaining highly personalized customer interactions. But as an online company, it faced the issue of how to individually engage customers to ensure long-term relationships. Here's what it did. more
- How a Finance Director Left Her Day Job and Launched an 'Engaging Brand' Online via a Podcast and BlogThe Engaging BrandA finance director, feeling stifled by the corporate world, launches her own business based in branding and egagement... with only $1,000 to spend. Two years later, she's a blog and podcast star with a successful business. more
- How a Small-Business Consultant Leveraged a High-Profile TV Commercial to Generate New Traffic and Win New BusinessLocalZingAs a tiny Florida player in the field of advertising for small businesses, Karl Long knew he should consider unconventional ways to promote his company. Taking a cue from a competitor, Long launched a campaign that upped traffic to his blog 500%, raised his Google profile, and led to new business. more
- How an Online Software Biz Doubled Its Sales Leads, Increased Site Traffic 75%Makana SolutionsMakana Solutions needed an inexpensive way to reach the elusive small business market. Rather than chase small businesses, it hired an online "inbound marketing system" to help small businesses find Makana. The results: Web site traffic climbed 75%, and sales leads have doubled. more
- How a Retail Company Increased Web Sales Order Value 60% via Automated PersonalizationPersonal CreationsFor personalized gifts retailer Personal Solutions, matching up complementary items for a monthly catalog was one thing. Manually serving up suitable recommendations and keeping up with seasonal inventories for real time online sales without an automated process was another. more
- How a Rental Car Firm Upped New York Revenue 24%, Improved Customer ServiceDollar Thrifty Automotive GroupIn late 2006, Dollar's business was slowing at New York's LaGuardia airport. With some outside help, the local marketing manager developed an email survey, then used the answers to pinpoint Dollar's weaknesses. The resulting efficiencies helped Dollar grow its parking-related business by 24%. more
Customer Behavior online seminar broadcasts from the best minds in marketing
Be sure to check out our Upcoming Online Seminars. Tune in LIVE or watch the recordings at any time.
- Dan Pink on How to Apply Motivation 3.0 to Drive Customer ActionBroadcast on Jan 26, 2012
- Reduce Barriers to the Sale and Make it Easy for Customers to BuyBroadcast on Dec 15, 2011
- The State of the Thank You EconomyBroadcast on Sep 22, 2011
- MarketingProfs University: Getting Your Website Strategy RightBroadcast on Jul 14, 2011
- Conversion in a Social World: From Likes to LeadsBroadcast on Jun 9, 2011
- The Art of EnchantmentBroadcast on Jun 2, 2011
- Creating Fresh B2B Video Content All Year LongBroadcast on May 26, 2011
- 8 Triggers that Turn Customer Distraction into TractionBroadcast on Apr 14, 2011
- MarketingProfs University: 11 Digital Trends to Watch in 2011Broadcast on Apr 7, 2011
- The NOW Revolution: Make Your Business Faster, Smarter & More SocialBroadcast on Mar 24, 2011
- A Seven Step Scientific Method for Selling Social Media to SkepticsBroadcast on Feb 24, 2011
- Boost Your Booth: Tradeshow Strategies That WorkBroadcast on Feb 17, 2011
- Cure for the Common Website: Using Personas to Boost Site PerformanceBroadcast on Feb 10, 2011
- Growing Your Fan Base and Engaging Effectively on FacebookBroadcast on Jan 20, 2011
- Leveraging Email, Mobile, and Social Media to Engage and Retain CustomersBroadcast on Nov 18, 2010
- Corporateblahbidiblah Detox: Grow Your Business by Communicating in HumanBroadcast on Apr 1, 2010
- How to Create Advertising Campaigns that Make Men Do What You WantBroadcast on May 28, 2009
- Using e-Metrics to Optimize Your All-Around Marketing StrategyBroadcast on Apr 3, 2008
- Buyer Personas: A Smart Way to Align B2B Sales and MarketingBroadcast on Jan 17, 2008
Customer Behavior Take 10 Webcasts—tactical marketing know-how in just 10 minutes from subject matter experts
- Take 10 Author Series: How to Enchant and Engage Your CustomersReleased on Nov 11, 2011
- Take 10: 5 Rules for Creating Powerful Calls-to-ActionReleased on Aug 26, 2011
- Take 10: How to Deal With Negative Comments on FacebookReleased on Aug 19, 2011
- Take 10: How to Build a Better, Smarter Email ListReleased on May 20, 2011
- Take 10: 9 Ways to Make Your Webinars Start Strong and Finish BigReleased on Apr 1, 2011
- Take 10: How to Monitor Conversations with Free Online ToolsReleased on Mar 25, 2011
- Take 10: Discover What Your Competition is Worried (and Excited) AboutReleased on Jan 7, 2011
- Take 10: How to Write the Perfect Email Marketing Subject LineReleased on Sep 3, 2010
- Take 10: How to Set Up Website Profiles in Google AnalyticsReleased on Aug 27, 2010
Customer Behavior marketing downloads for the busy professional
- Influencer Marketing Success StoriesInfluencer Marketing Success Stories features 13 companies that have leveraged the influence of outspoken opinion-makers and ordinary online reviewers to achieve their marketing objectives. With examples including Forbes Digital and Virgin America, this new Case Study Collection will show you how use influencer to boost brand awareness, introduce new products, increase sales, and more.
- Research Spotlight: TwitterA successful Twitter program requires extensive research on whether your audience is there, what everyone is interested in, and what they're doing. Lucky for you, MarketingProfs has done the work for Research Spotlight: Twitter. Download it now to access close to 70 pages of Twitter research from 30 unique sources.
- Research Spotlight: FacebookResearch Spotlight: Facebook helps you focus on the most popular social network today. Get the research insights you need to create successful Facebook campaigns. Learn who's on Facebook, what they're doing, and how best to reach them.
- Slowpoke's Guide to Digital MarketingFeel like the digital marketing race began without you? Don't worry—you can still catch up to the social media superstars. The Slowpoke's Guide to Digital Marketing puts rocket fuel in your engine to propel your digital marketing campaigns.
- Website Conversion Success StoriesMany marketers spend too much time and money trying to get people to visit their sites, and not enough boosting the number of sales from the people already visiting. See how 11 companies, including Jelly Belly Candy Company and Kinaxis, are transforming their landing pages, and get great ideas for optimizing your own site to increase sales.
- Customer-Centric Innovation: How Companies Engage Customers in Product Development and Radical InnovationEngaging your customers can help increase satisfaction, loyalty, and brand awareness. This research report will help you understand the role of customers in product development.
- Benchmark Research: Marketing in the Economic CrisisThese economic times have everyone concerned and asking, "How does this effect marketing?". Well we surveyed our very own members to help give marketers a sense of how others are dealing and adapting to these tough times.
- B2B Sales Lead Generation: Integration of Web 1.0 and Web 2.0 MediaResearch on how Web 1.0 and Web 2.0 can be used in effective Lead Generation campaigns
- E-Newsletter How-To GuideThe e-newsletter has become ubiquitous. Almost a dime a dozen. How do you make yours not only stand out in the inbox, but make a positive impact on your bottom line? This guide will show you how.
- Online Research How-To GuideSet clear objectives and a realistic scope to online research projects. These are just two of the steps that this comprehensive, step-by-step planning guide will help you to accomplish to insure your online research results in the most relevant and useful information possible.
- Lead Generation How-To GuideGreat product, great sales team, great marketing collateral - now what? People to sell to, of course. Put your lead generation tactics under the microscope with this enlightening how-to guide. Get more and better qualified leads, faster today.
- B2B Direct Marketing How-To GuideDirect marketing is one of the fastest changing disciplines within marketing today. What worked 10 years ago, isn't working today. Heck, what worked last week sometimes doesn't even work today, so keep your skills sharp with his How-To guide, focusing on the B2B market.
- Benchmark Survey: Voice of the CustomerLink directly to the raw (aggregate) data in this 2006 survey of the ways companies are incorporating the voice of the customer into their marketing, their product development, and their management. With access to the raw data, you can view the results, and even filter them to see how a subset of companies in your country or industry answered. In this way, you can interpret the data in the most meaningful way for your business.
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