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  • Verizon iPhone Boosts Apple's Ad Network Share
    Google's Android is still the top smartphone operating system (OS) in the Millennial Media ad network, but Apple's iOS regained some lost ground in March 2011, on the strength of the Verizon iPhone, according to the Mobile Mix report by Millennial Media. more
  • The Power of Customer Feedback
    by Carolyn Hall
    Don't keep your marketing insight languishing in a silo, away from your core business processes. The technology exists to generate real business value from this often-untapped information, so take advantage of the chance to link knowledge about your customers to the rest of your business. more
  • Three Tips for Getting B2B Email Frequency Right
    Ardath Albee often gets questions about appropriate email frequency for B2B nurturing programs. How much is too much? How little is too little? "And, yep, wait for it—the answer is—it depends," she writes at the Marketing Interactions blog. So to help a range of B2B marketers find the right frequency for ... more
  • Mobile Presentation Views Surge 640% in 2011
    One out of ten presentations is now viewed via mobile device, up 640% over 2010 levels, with Apple devices the top choice for viewing such presentations, according to a report by SlideRocket. more
  • Seven Ways to Take Control of Your Online Reputation
    by Jamie Fairbairn
    What are others saying about you and your company online? With so many online channels available to consumers and competitors, it's time you took control of your online reputation. Just follow these seven simple steps. more
  • Ask Customers What You Don't Do Well
    When you spend proverbial blood, sweat and tears building a small business, the last thing you probably want to do is ask customers what you're getting wrong. But it doesn't have to be a horrendous experience—and it's a great way to identify and resolve issues before customers leave in a ... more
  • Top Tech Brands of 2011: Verizon, Motorola, Sony, and HP
    Verizon is the top mobile network brand of the year, according to the 2011 Harris Poll EquiTrend* report, which also announced winners in four other tech categories: Mobile phones (Motorola), consumer electronics (Sony), computer hardware (Hewlett-Packard), and gaming (Nintendo). more
  • Tips for a Smart Mobile Search Strategy
    In a recent Search Agents post, Mary Hayes reports that Forrester Research forecasts "marketing spend on mobile display ads and search will surpass $1 billion in 2011." She advises marketers that, if they haven't already done so, now is the time to jump on the mobile bandwagon. But Hayes also ... more
  • Pitfalls of Corporate-Rebranding Implementation (and a Helpful Checklist)
    by Christine R. Valeriann
    Corporate rebranding is intricate and time-consuming; but with the mergers, acquisitions, and ownership changes of the current dynamic business environment, it's a necessary endeavor. Avoid these pitfalls and use this checklist to ensure uniform, integrated distribution of your new brand/name. more
  • SERPs: The Benefits of Being No. 1
    The benefits of ranking on the first search-engine results page (SERP) are more valuable than ever: 60% of clicks are generated by the top three SERP results, while the average CTR (click-through rate) for the top spot is 36.4%, according to a study by Optify. more
  • Quick Tips for Transforming Your Enterprise Into a People-Pleaser
    The Temkin Group's Bruce Temkin has a six-step philosophy for pleasing users. "The trick to getting customer experience right," he notes in an article at 1to1 Media, "is simply to apply a bit of common sense." Don't miss the complete article (sign-in required). In the meantime, here are a few ... more
  • How to Hire Your Social Media Strategist
    by Verónica Maria Jarski
    When choosing someone to lead the charge on the social media front, do you want someone who's merely "good at social media" or someone who can achieve business goals? Here's how to hire the right person and get results. more
  • Internet Ad Revenues Rebound to Record High in 2010
    Online advertising appears to be back on track: US Internet ad revenues reached an all-time high of $26.0 billion in 2010, up 14.9% from $22.7 billion in 2009, fueled by growth in display-related formats, according to the Interactive Advertising Bureau (IAB). more
  • Six Ways Inbound Marketing Can Deliver Results for B2B Clients
    The digital revolution was a "perfect storm," says B2B marketing veteran Ron Fink in a guest post at HubSpot's Inbound Internet Marketing Blog. Seemingly overnight, marketers began struggling with how to integrate new "disruptive technologies" into longstanding B2B best-practices, he notes. "While we knew we needed to embrace change," Fink recalls ... more
  • The Top Three B2B SEO Recommendations to Consider
    by Nick Stamoulis
    B2B and B2C marketing have commonalities—and differences. Some B2C rules apply, whereas others have to be tweaked to fit B2B. The same is true for SEO. Here are three must-know SEO tips for B2B marketers. more
  • LinkedIn Top Social Tool for B2B Marketers
    More than nine out of ten B2B marketers (93%) say they conduct social media marketing to some extent and cite LinkedIn as their single most important social channel, according to a new report from BtoB Online. more
  • Humanize Your Email Marketing With a Well-Timed Thank You
    by Karen Talavera
    If you're in the business of building lasting customer relationships, saying "thank you" is essential. Without it, you're at greater risk of customer flight—and you're a sitting duck for the competition. Here's how to thank your customers via email—the right way. more
  • Do You Really Have Permission to Send That Email?
    In a post at Deliverability.com, Dennis Dayman tells the story of receiving a spam message that pitched—ironically enough—anti-spam products. He decided to investigate, and discovered it had come from a familiar email service provider. "I contacted a friend there and asked them to look into how this company [the author ... more
  • Nearly Half of Mobile Web Users Make Purchases
    Nearly one-half (49%) of mobile searchers—people who use the mobile Web at least weekly—say they have made at least one purchase via mobile device in the previous six months, according to a study by Performics and ROI Research. more
  • Drugs, Milk, and Money: Three Ways to Do Social Media in Regulated Industries
    by Glenn Engler
    "We're not allowed to" is one of the most commonly uttered phrases about social media by marketing professionals in regulated industries. Here are three ways to cut through the red tape and get back in the game. more
  • Are You Getting Twitter Right?
    "Building a brand through social strategies doesn't happen overnight," writes Maria Pergolino at Marketo's blog, "it requires a sustained commitment using effective strategies for engagement and relationship building." Even as Twitter celebrates its fifth anniversary, however, many businesses still get it wrong. Here are a few of Pergolino's tips for ... more
  • Ad Market Recovering Despite Shocks in Japan, Middle East
    Global ad expenditure is now forecast to grow 4.2% in 2011, down from the 4.6% forecast in December 2010, due to the effects of political instability in the Middle East and the earthquake in Japan, according to projections by ZenithOptimedia. Even so, online advertising is expected to continue surging worldwide, ... more
  • The Five Rs of Search Engine Marketing
    In a video interview with Web Marketing Today, Bryan Eisenberg offers a 7-minute primer on what he terms the Five Rs of search engine marketing. "I really wanted to demystify [the five core principles], especially for a lot of small and midsize businesses," he explains. "They hear so much conflicting ... more
  • Killing Giants: Three Rules for Toppling the Goliath in Your Industry
    by Stephen Denny
    We all face giants, those competitors who have more people, budgets, and resources than we can ever hope to have. And despite the uphill fight, we're asked to not only compete but also win. It's possible. Here are three ways to topple your biggest competitors. more
  • Brands Rely More on Digital Channels for Custom Content
    Spending on custom content published via digital channels—such as video, mobile, and Web—reached an all-time high of $12.5 billion in 2010, up from $12.1 billion in 2009, according to a new study by the Custom Content Council and ContentWise. more

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