Last chance to save on PRO! Only $195 with code PROBRAIN

Real-World Education for Modern Marketers

Join Over 600,000 Marketing Professionals

Start here!

Marketing Articles

Access thousands of our most recent online marketing resources here. Select any of the popular topics below to narrow your search. Get unlimited access to all of our exclusive marketing resources. Go PRO Today

Marketing Articles: Most Recent

Go PRO Now

Get unlimited access to all of our exclusive marketing resources

  • Young 'Digital Natives' Switch Media Every Two Minutes
    Digital Natives, consumers who grew up with mobile technology, subconsciously move between devices and media platforms (e.g., TV, tablets, and smartphones) far more frequently than Digital Immigrants, those who learned about mobile technology in their adult lives, according to a study by Time Inc. more
  • Content Marketing Lessons From The Daily Show
    The Daily Show had been on TV for three years before audiences took notice. Back in 1999, when the show first aired, its inconsistent format and lack of focus all but drove away audiences. So what changed to make the show beloved by the masses? High-quality content, consistently delivered.  In ... more
  • Why Inactive Subscribers Might Be Just Fine
    According to conventional wisdom, if email subscribers remain inactive for at least one year, it's best to remove them from your list. But Dela Quist takes a contrarian view. "Inactivity is normal activity," he tells Ken Magill in an interview at the Magill Report. "Inactivity is the default position for consumers. ... more
  • Marketing Automation: Five Must-Do's for Achieving Maximum Efficiency
    by Kim Roman
    Marketing automation (MA) software allows marketers to manage prospect and customer databases, track activity, and personalize their messaging. Get the maximum benefit from your MA software by taking these five actions. more
  • Portable Purchasing: Trends in Shopping via Tablets, Smartphones
    Tablets are fast becoming the mobile shopping device of choice among consumers: 64% of tablet owners say they have made at least one purchase via their device in the previous six months, compared with 48% of smartphone owners who say the same, according to a new survey by Local Corporation ... more
  • Getting Customers to Talk About Your Product BEFORE They Get It
    "One can hardly deny that online testimonials are valuable, but those generally come after the sale," writes Kimberly Smith at MarketingProfs. "What if you could start that engine earlier by introducing a social component while customers are still excitedly anticipating the arrival of their new purchases?" San Francisco's Rickshaw Bagworks ... more
  • Why Social Media Doesn't Work (and What You Can Do About It)
    by Mike Heronime
    To make social media work for your brand, you need a solid engagement strategy. Learn five engagement-strategy idea starters—and three key ingredients—for social media success. more
  • Pinterest Now No. 3 US Social Network, Surpasses LinkedIn
    Pinterest is now the third most popular social networking site in the US, behind Facebook and Twitter, according to a new report by Experian Hitwise. Web traffic to Pinterest surged 50% from January to February of 2012, enabling the invitation-only site to overtake LinkedIn, Tagged, and Google+ in total monthly ... more
  • Five Steps to Improved Local Search ROI
    "Local search is one of the fastest growing categories of online advertising, expected to increase as much as 10% per year through 2015," writes Jon Schepke in an article at MarketingProfs. And with good reason. Consider the ROI of a local search campaign that Schepke's company implemented for an international hotelier: ... more
  • Email Like It's 2012, Not 1999
    by Karen Talavera
    No excuse justifies emailing like it's still 1999. Today, email marketing is about achieving optimal delivery, response, and financial benefits from the channel. Learn how to modernize your email marketing for success in 2012. more
  • Email Content Still Most Likely to Influence Buying Decisions
    Email remains a powerful way to connect with customers and influence their buying decisions: 66% of online Americans say they have made a purchase as a result of an email from a brand, more than three times the percentage of people who have purchased in response to a message delivered ... more
  • Five Twitter Tips for B2B Marketers
    B2B social marketing isn't an easily intuitive process because social has oft been perceived as consumer-focused. (For the most part, anyway.) But here's some good news: Social Media B2B—a great resource for B2B strategists—has made life a little easier for cautious B2B socializers by publishing 10 Tweetable Twitter Tips for B2B ... more
  • Four Ways to Improve the Lead-to-Sales Handoff
    by Kathy Rizzo
    Improving the lead-to-sales handoff at your company—and setting lead follow-up guidelines—can significantly boost ROI and help close Sales. Learn four invaluable handoff techniques you should be implementing. more
  • Google Android Captures Majority of US Smartphone Market
    Google Android continued to widen its lead in the US smartphone market in February 2012, crossing the 50% threshold to capture a majority share for the first time in its history, according to data from the comScore MobiLens service. more
  • Four Steps to Take When You Lose a Big Client
    Sometimes rotten things happen to good B2B companies—such as when a major client drops you during an economic downturn. (Sound familiar?) But every crisis carries a few good lessons with it, not the least of which is simply learning how to cope with a similar situation in the future. Writing at the ... more
  • Want Real Business Results From Facebook? Run a Social Campaign
    by Mark Schmulen
    To get real business results from your social media efforts, you need to build a community, engage your audience, and create word-of-mouth. Learn how running a social campaign on Facebook can help you do just that. more
  • Four Tips for a Successful Call to Action [Slide Show]
    by Christian Gulliksen
    Whether a monthly newsletter, a special offer, or an event invitation, each of your email messages has one clear goal: persuading subscribers to take an action. And that's why you need a compelling call to action. more
  • Video Email Marketing Boosts CTR, Purchasing Behaviors
    Online video has moved to the mainstream: 81% of senior marketing executives now use online video content in their marketing programs, up from the 70% who did so a year earlier, according to a report by the Web Video Marketing Council (WVMC) and Flimp Media. more
  • Five Must-Have Habits of Successful Video Marketers
    Thanks to the captivating union of sound, music, and movement, video can convey your company's stories like no other medium. To help businesses harness the power of video and craft entertaining and informative content, Jimm Fox suggests marketers adopt "7 Habits of Highly Effective Video Marketing." Among the tips in ... more
  • Four Mobile Email Myths You Need to Bust Right Now
    "With the increase in smartphone adoption, there's been a lot of talk lately about mobile email," writes Anthony Schneider of Mass Transmit. "Some of it is brilliant. Some of it's baloney." In the latter category is the notion that teenagers are the only ones reading email on mobile devices. Not true, ... more
  • Decoding the Code: Seven R's of a Relevant Mobile Barcode Campaign
    by Igor Glubochansky
    Mobile barcode campaigns can deliver a call to action, engage customers and prospects, and enhance the human experience as it relates to your brand. Learn seven key tips for launching a successful mobile barcode campaign. more
  • Facebook, Twitter Top List for Social Spending Growth
    More than one-half (53%) of advertising and marketing executives say they expect companies to increase investments in Facebook marketing in 2012, according to a survey from The Creative Group. more
  • Five Steps for Managing a PR Crisis
    It's unlikely that your brand will ever face a public relations catastrophe on the scale of British Petroleum, Bank of America, or Enron. But there's a chance you'll encounter crisis on a smaller scale. And hindsight allows you to study their errors then decide what you'd do differently. Anita Williams ... more
  • Six Ways to Prepare Your Brand for Social Media's Visual Revolution
    by Nick Westergaard
    Considering the emergence of the social network Pinterest and Facebook's Timeline, it's clear that brands without a solid visual vocabulary will be left behind. Learn six tips for ensuring your brand is ready for the visual revolution. more
  • Email Preferred Over Texting for Brand Offers, Promos
    Despite the widespread adoption of SMS text messaging in personal communications, most (86%) people prefer to receive promotional offers from brands via email rather than text, according to a survey from Ipsos OTX and Ipsos Global @dvisor. Similarly, most business professionals prefer email over text messages when receiving promotional offers ... more

Results for All Content » Marketing Articles » Most Recent: 3101 - 3125 of 8713

Previous 1 2  119 120 121 122 123 124 125 126 127 128 129 130  348 349 Next
MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that MarketingProfs: Your data is secure with MarketingProfs SocialSafe!