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  • Five Ways Deep Links Help SEO
    Worried that your website's inbound deep links—links to site pages other than your homepage or other top-level pages—are distracting visitors from your main advertising or branding page? Or that visitors following these links don't always realize they are on your site (as opposed to the site that linked to you)? Not ... more
  • Track the Pulse of Top iPhone and iPad Apps
    One of the most frustrating things about the iTunes store is its unintuitive search function. That's why folks have invented new apps like AppsFire for iPhone. It's an application that is search-engine optimized to float the most popular mobile apps sold through folks like iTunes to the top of the ... more
  • How to Nurture Your Leads' Emotions
    More than ever, your lead-generation program must include a strong nurturing component. A DemandGen survey, notes Cheryl Goldberg at the High-Tech Communicator blog, found that nurtured leads produce a 20-percent increase in sales opportunities versus non-nurtured leads. And—realistically—many of your leads will require at least a little nurture. "According to Brian ... more
  • Most Twitter Replies, Retweets Occur in First Hour
    Roughly 29% of tweets generate a reaction from other twitter users, such as a reply or retweet, and fully nine in 10 of those reactions occur in the first hour of the original tweet, according to a report by Sysomos. more
  • Email and Facebook Dominate Sharing of Online Content
    Email is still a key component of digital marketing: 49% of consumers share content online at least once a week, with most of it shared via email (86%) and Facebook (49%), according to a study from Chadwick Martin Bailey and iModerate Research Technologies. Just 4% of surveyed consumers share content ... more
  • Five Ways to Win Customers With Augmented Reality
    You know you could benefit by adding one or another new technology to your branding efforts, but how exactly? Well, it helps to look at existing examples of the latest cool innovations. Case in point: augmented reality (where real-world views through a webcam or mobile device are augmented with techno features that ... more
  • How to Engage B2B Prospects on Twitter
    "Just as B2B sales relationships aren't built overnight, sustained B2B Twitter relationships—often the basis for industry insight, lead generation and media coverage—require a commitment to engagement," says Karlie Justus in a post at the Social Media B2B blog. Although B2B companies necessarily focus on the legal and marketing aspects of crafting ... more
  • Content Quality (Not Quantity) Builds Social Media Influence
    Though most marketing executives (84%) agree there is a correlation between one's ability to drive action (influence) and one's reach, 90% draw a clear distinction between influence and popularity, and cite the quality of content as the most important factor in building influence online, according to a survey from Vocus ... more
  • Four Ways to Grow Your Email List
    "The start of a great email list is one that is filled with customers and prospects who have said yes to receiving information from you and who will be moved to action if the time or offer is right," says Wendy Lowe in an article at MarketingProfs. "But the list ... more
  • Forrester: Social Media Content Creation Waning
    Consumers continue to join and engage with social networking sites, but the percentages of those who contribute new and fresh content to a broad array of social media fell or reached a plateau in 2010, compared with levels recorded a year earlier, according to a study by Forrester Research. more
  • 10 Best-Practices in Planning and Marketing Virtual Events
    by Tom Wieser
    Imagine making your events (marketing meetings, conferences, tradeshows, etc.) available to a much larger, highly attentive audience that can conveniently gather and exchange information, browse exhibits, receive product demos, provide feedback, and network—all via their computer. more
  • Four Ways to Deal With Inactives on Your Email List
    by Karen Talavera
    On any email list, there will be subscribers who signed up and never again showed signs of life. In email lingo, we call such list members "inactives." They may have opted in to a specific offer, then disengaged, or they were in the market for your product or service but ... more
  • Fatal Mistakes in Questionnaire Design: Leading and Misleading Questions
    by Carey V. Azzara
    Leading and misleading questions always yield questionable data, based on which you are highly likely to report findings that can misguide stakeholders. Moreover, decisions they make based on such data could cause an organization's failure rather than lead to its success. Here's how to diagnose and repair those faulty questions. more
  • How to Achieve Relevance in Direct Digital Marketing: Have a Plan
    by Bryce Marshall
    This final installment in a series of articles on achieving relevance in direct digital communications discusses the fifth vital key: developing and maintaining a plan. Achieving relevance requires you to define a step-by-step approach to overcoming each hurdle. more
  • Four Ways to Impress Customers With Social Responsibility
    "It's a global trend," writes Geri Stengel at MarketingProfs. "Consumers want to buy from, employees want to work for, and other businesses want supplies from, socially responsible enterprises." So how can you demonstrate your commitment while improving your bottom line? Stengel suggests the following: Treat your employees with respect. Social responsibility ... more
  • Most Teen Brand Word-of-Mouth Occurs Offline
    Despite the image of teens being obsessed with digital communications, only 13% of teen word-of-mouth (WOM) about brands takes place online—via texting/instant messaging (7%), social networking (3%), and email (3%)—according to a survey from Keller Fay Group. more
  • Five Tools, Four Ways to Find Just the Right Keywords
    In a recent post at the Content Marketing Institute, Elise Redlin-Cook asks the timeless question, "How do you find the best keywords for your audience?" Then she offers some timely advice. She recommends several online tools for novice and expert search marketers alike that can help simplify the process of researching keyword ... more
  • Retailers Increasing Spending on Internet, Mobile Channels
    Most retailers say they are emerging from the recession better positioned for strong and sustainable revenue growth, with many planning to increase spending on Internet and mobile channels over the next 12 months, according to a survey from Forbes Insights. In addition, most retailers are planning to advertise more aggressively ... more
  • How IT Vendors and Partners Use Social Media
    Can social media really revolutionize the way people collaborate in the channel? Though many IT vendors now use social platforms to support specific product launches and major events, 32% say they don't know how to use social media effectively with their partners, according to a recent study by Amazon Consulting. Among ... more
  • Reaching Today's Digital-Savvy Chinese Consumers
    With a population of over 1.3 billion, not only does China have more Internet users than any other country, but 81.4% of Chinese consumers age 18-54 say surfing the Internet is a favorite way to spend free time, making it a top leisure activity in China, according to a survey ... more
  • An Easy Way to Enhance Your Online Customer Support
    The Internet has changed the very definition of brand engagement. Thankfully, online tools for customer relationship management keep evolving to meet the challenge. If you lack time to build online support, or don't have much moderating manpower, consider Get Satisfaction. Think "social support" for a user base that never sleeps: Get ... more
  • Why Customers Want Your B2B Sales Process to Go Digital
    "If B2B sales teams reduce the amount of face-to-face selling time in favor of more efficient sales models using the Web and telephone, will B2B buyers be receptive?" asks Robert Lesser in a recent post at the Acquiring Minds blog. You bet they will, he answers: "In fact, B2B buyers ... more
  • Social-Media Publishers Eager for Paid Sponsorships
    Over one-half (56%) of social-media content publishers, including Twitter users and bloggers, say they have monetized their social-media activities via advertising, sponsorships, or affiliate programs, and another one-third (32.1%) say they'd like to do so, according to a survey from IZEA. more
  • One Thing Most Viral Campaigns Know Up Front
    As our recessionary hangover drags on, you're probably thinking of evermore-creative ways to engage customers. But Drew McLellan of the Marketing Minute blog offers this caveat: "As you are crafting a new campaign or gimmick that you hope will go viral—always ask yourself, is the juice worth the squeeze for ... more
  • Two Ad-Design Rules to Make Your Brand Message Stick
    "Brand identifiability is under the advertiser's control and is a key consideration in ad design," note the authors of a recent research report on the effectiveness of visual ads. But because of rising "media noise" due to competing advertisements and "active ad avoidance by consumers," it has become challenging for ... more

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