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  • CMOs: Budgets Shifting; Social Spend, Optimism Up
    Though social media spending is projected to constitute a growing share of companies' overall marketing budgets over the next 12 months, CMOs say, integrating social marketing into their overall strategies is still a challenge, according to a survey conducted by Duke University and the American Marketing Association. more
  • Seven SMB Marketing Trends for 2011
    by Niel Robertson
    This will be the year online advertising turns its attention to small and midsize businesses (SMBs). Many SMBs could get overwhelmed by the number of new online marketing tools. Here are seven trends that'll create the biggest opportunity—and confusion—for SMBs in 2011. more
  • Don't Take the Twitter Joke Too Far
    On February 3, Kenneth Cole used Twitter to send the following message: "Millions are in uproar in #Cairo. Rumor is they heard our new spring collection is now available online at http://bit.ly/KCairo –KC" (According to @kennethcole's bio, the initials KC denote personal tweets.) Unfortunately for the designer—famous for his progressive ... more
  • What B2B Email Marketers Want to Improve Most
    Breaking through email clutter is a top priority for B2B email marketers: 66% say they are working to improve the relevancy of the content they deliver in email marketing programs, according to a report by BtoB Online titled B-to-B State of E-mail Marketing Best Practices.. more
  • How to Fight Offline Decisions That Can Hurt SEO Strategies
    Everyone in marketing "has an opinion about how a website should look, function and complement offline marketing campaigns," says a post at the Resource Nation blog attributed to Geoff Kenyon, "but rarely does everyone have the online marketing experience to make the efforts successful." As a result, the initiatives they ... more
  • The Real Reason Your Email Marketing Is Insufferable
    by Josh Nason
    Many companies ditch email marketing because it doesn't yield results, but the truth is—it's underperforming because they don't care about it. Here's how you can give your email campaigns a little love, and watch them flourish. more
  • SMB Twitter Use Doubles
    Social media has become an important marketing tool for small businesses, particularly younger firms: 32% of small-to-midsize businesses (SMBs) in operation for 0-6 years use Twitter, compared with just 7% of those in business for 11+ years, according to a report from BIA/Kelsey. Meanwhile, Twitter use among SMBs doubled, from ... more
  • The Three Pillars of Social Media Readiness
    As we strive to maintain impressive brand personas in the world of social media, unforeseen challenges can arise—from the inside out. It pays to bear in mind that things invisible to the outside world—"the anarchy, conflict, confusion, lack of communication and organizational silos" behind your firewall, as Michael Brito puts it—can manifest ... more
  • Clicking Me Softly: A Five-Day Crash Course in Conversion (Day 5)
    by Oli Gardner
    So far in our crash course on conversion, we covered the economics of conversion, why homepages aren't the best way to get results, and how to effectively use landing pages and calls to action to boost conversion. Our final installment covers page optimization and testing. more
  • Younger Generations Using Social Channels to Find Websites
    Though natural search engine results drive the most website traffic, online consumers are increasingly using emerging channels to navigate to websites, with social media having the greatest influence on younger generations, according to a report by Forrester. more
  • How to Create a B2B Facebook Community
    A while back, we offered a few tips from Karlie Justus on engaging B2B prospects on Twitter. And in a later post at the Social Media B2B blog, Justus turned her attention to Facebook. Admitting that the site can be less than B2B-friendly at times, Justus argues that "Facebook has ... more
  • Clicking Me Softly: A Five-Day Crash Course in Conversion (Day 4)
    by Oli Gardner
    Previously in our five-day crash course on conversion, we covered why homepages aren't the best choice for conversion success. Now, learn the five benefits of landing pages—and how to keep ad-to-page message alignment. more
  • Social Sign-In Favored Over Traditional Web Registration
    Consumers are frustrated with online registration: When required to register or create an account at a website, only 25% do so, whereas 75% leave the site; 66% say social sign-in would be a good alternative, according to a new study by Janrain. more
  • Clicking Me Softly: A Five-Day Crash Course in Conversion (Day 3)
    by Oli Gardner
    In part three of our five-day crash course on conversion, you'll learn why your homepage is likely not the right choice for conversion success—and four reasons why you might want to forego using it as your landing page. more
  • Three Things You Must Do Before You Increase Email Frequency
    Frequency has become an increasingly hot topic for email marketers. A recent article in The New York Times, for instance, reports research results from marketing firm Responsys that show large retailers sent an average of 152 messages per subscriber in 2010—a 15-percent boost in email volume from 2009. Sounds like ... more
  • Mobile Web Traffic to E-commerce Sites Surges 300%
    Mobile Web traffic to high-traffic e-commerce sites grew more than 300% during the 2010 online holiday shopping season over levels registered during the same period a year earlier, according to a report by Conductor. more
  • Clicking Me Softly: A Five-Day Crash Course in Conversion (Day 2)
    by Oli Gardner
    How do people convert? In simple terms, they interact at a designated conversion point. They do this—and are triggered to do this—by a call to action. In part two of our five-day crash course in conversion, learn how to effectively use a call to action. more
  • Don't Add Insult to 404 Injury
    "While browsing a website this week," writes Paul Williams at MarketingProfs Daily Fix, "I clicked a link that seemed interesting. However, the site had changed file structure since the link was created, and the page was no longer valid. So, up popped their 'Page Not Found (404 Error)' page." Everyone knows ... more
  • Social Networking: Fastest-Growing Mobile Content Category
    Driven primarily by Facebook, social networking is the fastest-growing mobile content category in the US: Nearly 58 million mobile subscribers accessed a social networking site at least monthly via mobile device as of December 2010, up 56% from the previous year, according to a report by comScore. more
  • Three Tips for Setting Up Google Analytics
    In a recent post at Search Engine Watch, Rob Chant notes that if you're doing any marketing at all, measuring the performance of your website is still critical to your success. And although your Web server likely has a basic tracking tool already installed, he argues that Google Analytics (GA) ... more
  • Clicking Me Softly: A Five-Day Crash Course in Conversion (Day 1)
    by Oli Gardner
    Conversion is the mechanism and process of pouring targeted consumers into, through, and out the other side of the marketing funnel. That is the essence of "Clicking Me Softly." Convince, don't coerce. Guide, don't deceive. In day one of this crash course, we'll explore the economics of conversion. more
  • Top 50 Social Brands: eBay Beats Apple, Google
    eBay clinched the No. 1 spot among the top 50 ranking of social brands, for most effectively and consistently engaging customers via social media channels, according to Alterian's inaugural Social Media Reputation (SMR) Index. Apple was second on the list, followed by Google, BlackBerry, and Amazon. more
  • Three Tips for Monitoring Your Competitors on Social Media
    Marketers the world over are using social media not only to connect with customers and prospects, but also to see how well their competition is doing. As the wired social world grows in sophistication, so do the means to monitor the conversation. Sure, it's easier than ever to keep an eye on ... more
  • Rebalance B2B Marketing Budgets to Maximize Sales
    by Sean Geehan
    Rebalancing your marketing investments is the way to sustainable, predictable, and profitable growth. That's why it's crucial to analyze where your budgets are going and identify where the biggest returns on spend are. more
  • Marketers Up Spending on Digital, Social in 2011
    Driven by changes in consumer behavior and competitive forces, 80% of marketers say they plan to increase the volume of digital projects in 2011, with much of those investments focused on corporate websites and social technologies, according to a survey from AnswerLab. more

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