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  • You've Got New Visitors at Your Site. Now What?
    by Gretel Going
    Your online marketplace encompasses the vast sprawl of the Web. That means endless opportunity. But it also means that a single, centralized location point becomes more important than ever before. Learn how your website—and content—can turn visitors into loyalists. more
  • Gen-Y Wants More Than Cool Brands
    Although a brand's coolness is important to up-and-coming Millennials, most surveyed Gen-Y Americans say a brand should be up-to-date (36%) and should have its own style (33%) to be appealing, according to a study conducted by InSites Consulting and MTV. more
  • Seven Tips for Achieving Social Media ROI
    We recently talked about how, in 2011, the most important priority for brand-side marketers and agencies will be squeezing an identifiable ROI out of their social media efforts. That drive may partly explain the influx of community manager jobs popping up over the course of last year, as well as ... more
  • How to Engage, Attract, and Understand Customers
    by Brian Tracy, Mark Thompson
    Ever wonder how fans of Apple are the brand's biggest advocates? Marketing is about understanding your customers enough to empower them to be evangelists for your cause. Here's how to motivate your fans and get results. more
  • Smartphone Ownership Drives Hyper Email, Facebook Use
    People who own smartphones are most likely to be hyper users of email and Facebook: 45% of smartphone owners check email constantly during the day (via multiple devices) and 28% check Facebook with the same frequency, according to a survey from ExactTarget. more
  • What to Do Today, This Week, This Month to Boost Your Client List
    Did your marketing team slow down a bit during the dark days of January/February? If so, they probably weren't alone. Once peak marketing seasons ebb, "many companies stop their marketing activities with the rationale that they will spend on marketing during the next busy season," according to a Promo Direct ... more
  • How Storytelling Can Spur Business Growth
    by Rich Nadworny
    When you have a fabled story attached to your business, it should be easy to succeed in social media, right? Wrong. Storytelling the right way and monitoring feedback will connect you with customers and get you results. more
  • Top 50 Websites: Twitter Edges Into Ranking
    Yahoo Sites comprised the top-ranked Web property in February 2011 with 177.5 million visitors, followed by Google Sites with 175.2 million and Microsoft Sites with 168.8 million, according to comScore Media Metrix service. Expedia (ranked No. 43) joined the top 50 ranking for the first time in February, as did ... more
  • The Career-Search Game Changer: Your Video Bio
    by William Arruda, Catharine Fennell
    When you strip away the basic requirements expected of marketers—hard skills and experience—what's left? Everything that can't be said in a resume! Learn how to stand out and let your personal brand shine with a video bio. more
  • One Very Convincing Reason to Test
    A recent edition of "Which Test Won" recounts an A/B test in which DIYthemes, a template system for WordPress, invited visitors to sign up for email newsletters. Version A used the headline "Get Email Updates (it's free!)," and used social proof messaging to encourage registration: "Join 14,752 others and get ... more
  • Celebrity Followers, Fans, Valuable to Brands
    Celebrities can be valuable to advertisers, but so too can the people who follow them on social media sites: 64% of US adults who follow a celebrity also follow a brand, according to a survey from The Nielsen Company. more
  • LinkedIn Passes 100-Million Member Mark
    by Vahe Habeshian
    LinkedIn has reached the 100 million member mark, the company announced today (Tuesday, March 22). Its members hail from some 200 countries, though a large plurality—44%—are based in the United States, LinkedIn said. In the past year, among the fastest-growing countries in terms of LinkedIn membership were Brazil, Mexico, India, ... more
  • Five-Star Books: Content Rules by Ann Handley and C.C. Chapman
    by Roy Young
    If you are a content creator, use Content Rules to break through writer’s block. If you are a content manager, use the book to elevate the quality and impact of the output. Regardless of your level in the organization and your responsibilities, you will use this book to guide your ... more
  • Ten Reasons You Shouldn't Ignore Social Media
    Plenty of businesses thought social media was a passing fad—something that would dazzle everyone for a brief time and disappear. But as the Facebooks and Twitters show staying power, Christine Whittemore says many skeptics have come to the conclusion that traditional methods of attracting customers are no longer enough. "They’ve noticed ... more
  • Bad News (About Brands) Travels Fast
    More than one-quarter of US consumers (26%) say they are more likely to tell family, friends, and coworkers about a bad experience with a product or service than a good one, according to LoyaltyOne's COLLOQUY report. more
  • Three Ways to Solve Duplicate Content Issues at Your Website
    Is duplicate content causing indexing issues for your site? In a recent post at the State of Search blog, Nichola Stott describes how multiple instances of similar pages, especially at the product level, are a common problem for larger sites. According to Stott, duplicate content doesn't necessarily mean that an exact ... more
  • Best-Practices in Customer-Experience Leadership: Voices From the Top
    by Jack Mitchell, Larry Senn, Teresa Laraba
    How do customer service champs maintain their loyal following? Three key speakers at this week's annual Customer Experience Leadership conference preview their talks and share best-practices on customer-centric cultures. more
  • B2B Brands Undervalue Online Display Marketing
    Only 13% of B2B interactive marketers say they have increased online display budgets in 2011 relative to 2010 levels, in large part due to perceptions of ineffectiveness, according to a new report from Forrester. more
  • Three Tips for Maintaining a Solid Voice-of-the-Customer Program
    In a recent issue, we discussed the importance of setting up a responsive social listening strategy, including addressing the voice of the customer (VoC). Here's a closer look at what that entails. In a recent article at ClickZ, Neil Mason describes the best way to implement a successful VoC program. According ... more
  • Need a Brilliant Brand Strategy? Go See a Movie
    by Duke Greenhill
    Filmmakers and marketers migrate toward one another because the key to their success is the same: story. Learn how Apple successfully created an emotional bond with its customers that transcends commerce and lives on. more
  • Nearly Half of Tweets Sent via Third-Party Apps
    Among a sample of 25 million tweets posted on March 11, 2011, some 42% were sent via third-party clients—roughly four times the average level implied by Twitter, according to a report by Sysomos. more
  • Five Tips for Turning a B2B Purchase Into a Relationship
    "There is a saying in sales that you should never sell past the sale," writes Jim Logan in a recent post at Saleskick. "In other words, when someone decides to purchase from you, stop selling." But that doesn't mean you should stop reassuring new customers about their purchase decision, he ... more
  • Case Study: How Olympus Spurred Product Awareness and Sales With Augmented Reality
    by Kimberly Smith
    Consumers are up to four times more likely to buy a product once they’ve held it in their hands. But it can be challenging to get people into stores, let alone within reaching distance of your product. To provide the masses with a virtual hands-on experience, Olympus tried a new ... more
  • Small Business Marketing: Social, Search Fastest-Growing Channels
    Despite a lack of investment in marketing technologies and staffing over the past two years, many small businesses are now stepping up investments in digital channels such as social media, search, and online advertising, according to a survey from Network Solutions and the University of Maryland's Smith School of Business. more
  • Mobile Marketing: No Longer a Tradeoff Between Reach and Targeting
    by Gib Bassett
    Communicating with your customers via the mobile platform is an effective way to engage, share offers, and learn about your consumers. Learn how to reach your target audience and boost your mobile marketing ROI. more

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