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  • Why Amazon Doesn't Understand Social Commerce
    by Leigh Duncan-Durst
    Even before the recent furor over Amazon's sale of the self-published "The Pedophile's Guide to Love and Pleasure," and the subsequent less-than-stellar and social-media-inept response by Amazon, it seemed clear that the pioneering e-commerce giant had begun to fall behind the social-commerce curve. more
  • Four Questions to Ask Yourself Before Starting a Business
    by Stephen Johnson
    Many people are bullish about growth prospects now that the Great Financial Crisis seems largely behind us. But a lack of planning and preparedness will sink many of ambitions to start a business. These four questions can help structure your thinking before you make some important decisions. more
  • Three LinkedIn No-Nos
    "People use LinkedIn to connect with coworkers and industry peers, get business advice, and even find new jobs," writes Diana Freedman at HubSpot. "It's a great place for businesses to make relevant LinkedIn users aware of their brand." But, she cautions, those positive outcomes won't happen if you make mistakes ... more
  • Teen Girls and Brands: Social, Vocal, and Influential
    Teen girls today are influential social connectors who seek out information about brands from a wide range of sources and share that information frequently in their social circles, using a mix of face-to-face interaction and social media, according to a study by Varsity Brands and the Ketchum Global Research Network. more
  • SEO Tips for Bing
    Whether you're a site owner attempting to rank higher in search results, or a Web developer or designer working with a marketing team on a cool new project, it's more important than ever to understand how Microsoft's Bing works. So advises John Pring in a Six Revisions post. Why is a ... more
  • Facebook Nabs One in Four Pageviews in US
    Visits to Facebook accounted for 10.28% of US Internet traffic in the week ended November 13, 2010, up 63.5% from the same period a year earlier, according to according to Experian's Hitwise Intelligence. more
  • Five Essential Ingredients of a Social Tech Community
    Much has changed since the earliest days of social media, when technology vendors were experimenting with online communities to foster partner communications. Some communities have grown to become powerful, thriving hubs of information, while others have quietly fallen away. What makes for an engaging vendor-channel online community? In a recent ... more
  • Internet Ad Revenue Hits Record $6.4B in 3Q10
    US Internet advertising revenues reached an estimated $6.4 billion in the third quarter of 2010, a record high for the online ad industry and 17% higher than the same period in 2009, according to the Interactive Advertising Bureau (IAB) and PwC. more
  • Four Great Perks of a Facebook Brand Page
    When managed well, Facebook's community of 500 million (and counting!) global users is an ideal place for brands to get the message out. But before you start developing dazzling social campaigns, start by taking a small foundational step in the right direction. If you're using Facebook to promote a brand, be ... more
  • How to Design a Profitable Lead-Nurturing Program Right Now
    In a brief Take 10 online tutorial at MarketingProfs, Jim Lenskold, president of Lenskold Group, spells out clear guidelines for creating targeted lead-nurturing programs that can help you boost conversions, reduce sales-cycle times and create more profitable and enduring customer relationships. Granted, that's a tall order for a 10-minute presentation, but ... more
  • Top Retailers Sold on Facebook, Twitter for Marketing
    National retailers are marketing via social networking channels—particularly Facebook, but also Twitter—at increasing levels, integrating their online and physical properties via those channels and using their rapidly increasing fan and follower bases to build stronger brand experiences, according to a report by Media Logic. more
  • How a Customer Promoted 'Barbie Video Girl' Bigtime
    This year, Mattel launched Barbie Video Girl, a $50 version of the beloved blonde that sports a video recording device in her necklace and an LCD screen on her back. (Mattel has already courted vloggers like iJustine.) In the spirit of casual citizen journalism, creative mind Brandon Bloch bought ... more
  • Four Tips for Successful Holiday Email Campaigns
    There's still time to implement plans for your holiday email campaigns, writes Suzanne Norman in a recent post at the Emma blog, and you have reason to be optimistic about a profitable season: "[N]umbery types might like to know ... that email-driven sales were up 11% from 2008 during the ... more
  • Google, Hulu Set Video and Ad Records
    Americans viewed more than 4.6 billion online video ads in October 2010, with Hulu delivering a record 1.1 billion video ad impressions during the month on the strength of fall TV viewership, according to comScore Video Metrix. Meanwhile, Google Sites maintained its position as the top online video property during ... more
  • Four Ways to Gather Intel via Twitter
    "[T]here's more to Twitter than amassing followers and broadcasting your latest news," writes Ryan Holmes at MarketingProfs. "The real-time conversations that fill the Twitterverse offer an abundance of market insight and unprecedented visibility into consumer sentiment." Here's how you can gather and use all that information: Track conversations about your brand—and ... more
  • 10 Key B2B Mobile Arguments to Turn Skeptics Into Supporters: A Slideshow With Audio
    by Christina "CK" Kerley
    To launch your marketing programs, you need the green light from your internal executives—and that means building the business case for new media and new programs. Here's how to convince B2B executives that mobile poses a high-opportunity, high-ROI marketing channel—and can make a significant impact with their business-centric audiences. more
  • Six Steps to Improve Customer Retention
    by Chintan Bharwada
    Customer retention is ultimately driven by value. Even the best segmentation, targeting, positioning, creative messaging, or promotion with flawless execution will fall flat in the absence of value. To succeed, customer retention must be a top-down, companywide initiative. Here's how to get there in six steps. more
  • How to Attract an Audience for Your Virtual Events
    by Joerg Rathenberg
    Companies have discovered that a virtual-engagement strategy provides a new channel for reaching target audiences. Virtual-engagement platforms remain open 24/365 for connecting with prospects, customers, and employees around the globe. No wonder virtual engagement is on its way to becoming a key component of innovative companies' marketing mix. more
  • DRTV: There's Method in the Madness
    by Dave Miller, Miguel Ferry
    Some of the funniest comedy skits have been spoof TV spots—and they closely follow proven DRTV principles to make their sketch more believable and more poignant: They grab your attention; they frame a problem that needs to be solved; they state their offer as the solution; they show the product ... more
  • Four Reasons to Revive the Bulky Direct Mail Piece
    "Just a few years ago, I could count on receiving a mailbox-full of direct mail nearly every day, including the crown jewel of direct marketing, the BIG direct mail piece," writes Dean Rieck at Direct Creative. "Thick #10's, fat 6×9's, and beefy 9×12's once stood atop the mountain of attention-grabbing ... more
  • Fortune 500 Social Media Use: Twitter Overtakes Facebook
    The use of Twitter among the nation's largest corporations has nearly doubled: 60% of companies listed on the 2010 Fortune 500 have a corporate Twitter account with at least one tweet issued in the previous 30 days, up from 35% who did so a year earlier, according to research from ... more
  • How to Respond When Execs Hound You About Your Search Programs
    "You're sitting at your desk and the email lands in your inbox with a thud," writes Michael Brenner at B2B Marketing Insider. "[S]omeone important in your company just did a search in a major search engine on a keyword they thought was important, and your paid ... ad didn't show ... more
  • How to Accelerate Referrals
    "If you're like many professional service providers, you get a lot of business from referrals," writes Barbara Bix at MarketingProfs. But you may not realize how closely the referral process parallels the buying process. "[J]ust as you can accelerate the buying process," she notes, "you can accelerate referrals by anticipating ... more
  • Social Media Payoff for Brands, but 'Friends' Finicky
    Companies that deliver high-quality customer experiences via new media are rewarded for their efforts, often in the form of higher brand awareness and likelihood to purchase among those who engage, but that loyalty can be hard to find and hard to keep, according to a survey from Cone. more
  • Brands' Mobile Apps Frustrate Users
    Nearly four in ten mobile users (38%) say they're dissatisfied with most of the apps currently available from their favorite brands, and 69% agree that if a brand's mobile app isn't useful or easy to use, it contributes to a negative perception of the brand, according to a survey from ... more

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