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  • It's a Virtual Love Shack!
    In March, Facebook hosted 484 million unique visitors worldwide, up 22 million from February, per comScore. On average, people log in 11 times a month, meaning a big pile of people increasingly treat the site like home base for sharing and discovering what's cool and in and groovy. Good news for marketers: ... more
  • Social Networks Fastest-Growing Mobile Content Category
    Social networks are the fastest-growing mobile content category, both via application and for browser access, confirming the increasing popularity of social networking via mobile devices, according to data from comScore's MobiLens service. more
  • Mobile App or Site? Choose With Care.
    Having a mobile app can make sense for a B2B company, says Jennifer Leigh Brown in a post at the B2B Insights Blog. "But there are key considerations when deciding between investing in a mobile application instead of designing a mobile website," she cautions. And when money is tight, you ... more
  • Millennials Swayed by WOM, Interactive Media
    Millennials are hard to sway using traditional advertising and media channels that don't promote interaction: Only 17.7% say their favorite TV spot has led them to purchase an advertised product, while nearly one-half (48%) say that word-of-mouth communications influence them more than TV advertisements, according to a study from Mr ... more
  • Where's That Lemonade Recipe?
    Even in the best of times, most of us would like to pretend a failed project never happened. And when something goes wrong in an economic downturn, there's an even stronger urge to ignore the misstep. But if you sweep a failure under the rug, you'll never learn what it ... more
  • Online Video: 30.3B Viewed in April, Vevo Surges
    Some 30.3 billion videos were delivered to US Internet users in April 2010, down 3.0% from 31.2 billion in March, and 177.8 million people watched online videos during the month, down 1.3% from 180.2 million in March, according to comScore data. more
  • Now That's a Serious Tradeoff
    As direct marketers know all too well, the obligation to collect taxes from Internet and catalog sales depends on whether a retailer has a "physical presence" in a customer's state. Charging and collecting taxes in these "nexus" states adds an administrative burden to sellers, and more cost to each buyer's ... more
  • This Won't Hurt a Bit
    "My dentist is Dr. Matt Stohl of Foothill Dental," writes DJ Waldow in an article at MarketingProfs. "As an email-marketing nut, instead of critiquing how he administers Novocaine or how the hygienist flosses my teeth ... I think about how the staff communicates with customers." Waldow gives Dr. Stohl high marks, ... more
  • B2B Less Engaged in Social Media Than B2C
    Fewer than one-half (45%) of B2B companies have only the basics of a social media presence—such as a Twitter and Facebook account, or a company blog—and only 32% are engaged in social media on a day-to-day basis, according to a survey from White Horse. more
  • Tell Me What You Really Think
    Unless you ask, you'll never know what a customer really thinks about your product or service. "By embracing a customer-feedback program," writes Carolyn Hall at MarketingProfs, "you can gain insight into customer attitudes and learn important truths about buying behavior as well as the evolving attitudes that will determine future ... more
  • Consumers: CPG Sites for Info, Offers; Facebook for Connecting
    Consumers are more likely to visit a CPG website—rather than social networks—for brand information and promotional offers, but they prefer Facebook for connecting with other customers and sharing opinions about CPG brands, according to a survey from Ipsos Marketing, Consumer Goods. more
  • Reaching Hispanics: First Segment by Acculturation, Then Speak Their Language
    by Ederick Lokpez
    Every time we hear or read "Hispanic market," we also hear the tagline "acculturation level." So what is acculturation, and why is it vital to take it into consideration? Because without segmenting this increasingly important market by level of acculturation, you'll never be able to speak their language. more
  • What I Did Right: How I Averaged 80 Comments and 135 Tweets in My First Week of Blogging
    by Lisa Petrilli
    My first-ever two blog posts have received 159 comments and have been tweeted 272 times. I'm simply stunned. But my foray into blogging has shown me that it can be a Herculean task to keep up with responding to comments and tweets while balancing clients and life. The reality is ... more
  • 10 Tips for Crowdsourcing Advertising With a Video Contest
    by Wil Merritt
    Conversation marketing. Engagement marketing. Social media. Earned media. Consumer-generated media. User-generated Content. Crowdsourcing. Outsourcing. Co-creation. No matter what you call it, the evolution of the way brands reach and interact with consumers has led to mass experimentation with the alluring, yet often hard-to-execute marketing tactic: the video contest. more
  • In an Age of Free Advice and Liberal Sharing, Is It OK to Ask for Something in Return?
    by DJ Waldow
    With social media a hot ticket item and social networking sites like Twitter, Facebook, LinkedIn, and YouTube making it easy to share, people are spending a lot of time offering free advice and sharing knowledge publicly, yet they are not asking for anything in return. But it's OK to ask. more
  • Traffic to Newspaper Sites Reaches All-Time High
    Newspaper websites in the top 25 markets continued to grow at rapid rate, reaching 83.7 million unique visitors in April 2010, up 10.1% from a month earlier, and up 15.0% from January 2010, according to data from comScore Media Metrix data released by Newspaper National Network LP (NNN). more
  • Ginger or Mary Ann?
    In a post at Copyblogger, Sonia Simone put an interesting twist on the perennial question "Ginger or Mary Ann?" by asking whether your blog is the sexy-starlet or the wholesome girl-next-door type. Ginger, for example, wasn't going to let something like a shipwreck interfere with her glamorous persona. "It takes some ... more
  • One in Five US Drivers Unfit for Roads
    Roughly 38 million Americans—or 18.4% of drivers on the road—would not pass a written drivers test exam if they were to take one today, according to results of 2010 GMAC Insurance National Drivers Test. more
  • Social Media Catches What Mainstream Misses
    The stories and issues that gain traction on blogs, Twitter, and YouTube differ substantially not only from those that lead in the mainstream press but also from one another, according to a study by the Pew Research Center. more
  • A Map to Build a Dream On
    Researcher Christophe Aguiton of Orange, a mobile carrier in France, praised the merits of maps in a recent speech: "They are practical things. But at the same time, a map is a dream engine ... people dream on maps," he said. And in today's social world, creative technos are proving ... more
  • US Ad Spend Rebounds 5.1% in Q1
    Total measured advertising expenditures reached $31.3 billion in the first quarter of 2010, up 5.1% from the same period a year earlier—the first increase in quarterly ad spending since the first quarter of 2008 and the largest gain since the first quarter of 2006—according to data from Kantar Media. more
  • Trust Me on This
    "Trust is one the hardest things to build into the 'blink' factor on a website," says Patsi Krakoff in a recent post at the Writing on the Web blog. "It's one thing to grab readers' attention with great headlines and clever tag lines. It's another level of challenge when the ... more
  • Social Media Ad Spend Trails
    Despite widespread consumer adoption of social media, advertisers on average allocated just 4% of their media spend to the channel in 2009, relying instead on traditional, proven online media choices that were in place before the economic downturn, according to data from interactive agency Razorfish. more
  • Social Media Brand Passion Index Measures the Love
    Consumers love Costco—and are more passionate about that love than they are for any other supermarket in the US, according to the newly launched NetBase Brand Passion Index, which measures the intensity of consumer passion for brands among users of online communities. more
  • Consumer Confidence, Expectations Increase in May
    The Conference Board Consumer Confidence Index increased in May—its third consecutive monthly gain—and now stands at 63.3 (1985=100), up from 57.7 in April, the Conference Board reported. more

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