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  • Social Networking: Fastest-Growing Mobile Content Category
    Driven primarily by Facebook, social networking is the fastest-growing mobile content category in the US: Nearly 58 million mobile subscribers accessed a social networking site at least monthly via mobile device as of December 2010, up 56% from the previous year, according to a report by comScore. more
  • Three Tips for Setting Up Google Analytics
    In a recent post at Search Engine Watch, Rob Chant notes that if you're doing any marketing at all, measuring the performance of your website is still critical to your success. And although your Web server likely has a basic tracking tool already installed, he argues that Google Analytics (GA) ... more
  • Clicking Me Softly: A Five-Day Crash Course in Conversion (Day 1)
    by Oli Gardner
    Conversion is the mechanism and process of pouring targeted consumers into, through, and out the other side of the marketing funnel. That is the essence of "Clicking Me Softly." Convince, don't coerce. Guide, don't deceive. In day one of this crash course, we'll explore the economics of conversion. more
  • Top 50 Social Brands: eBay Beats Apple, Google
    eBay clinched the No. 1 spot among the top 50 ranking of social brands, for most effectively and consistently engaging customers via social media channels, according to Alterian's inaugural Social Media Reputation (SMR) Index. Apple was second on the list, followed by Google, BlackBerry, and Amazon. more
  • Three Tips for Monitoring Your Competitors on Social Media
    Marketers the world over are using social media not only to connect with customers and prospects, but also to see how well their competition is doing. As the wired social world grows in sophistication, so do the means to monitor the conversation. Sure, it's easier than ever to keep an eye on ... more
  • Rebalance B2B Marketing Budgets to Maximize Sales
    by Sean Geehan
    Rebalancing your marketing investments is the way to sustainable, predictable, and profitable growth. That's why it's crucial to analyze where your budgets are going and identify where the biggest returns on spend are. more
  • Marketers Up Spending on Digital, Social in 2011
    Driven by changes in consumer behavior and competitive forces, 80% of marketers say they plan to increase the volume of digital projects in 2011, with much of those investments focused on corporate websites and social technologies, according to a survey from AnswerLab. more
  • Four Timely Steps to Nurturing a B2B Relationship
    "You never know where you'll meet your next customer. You could be on a plane, in line for coffee or leaving a meeting with another prospect," says Mary Miller in an article at Target Marketing. The beauty of today's B2B marketing world, she adds, is that "the flight or coffee ... more
  • KPIs Provide Insight to Influence Success and Strategy
    by Laura Patterson
    Effective marketing-measurement helps companies guide scenario modeling, planning, and investments. Establishing key performance indicators (KPIs) is an integral part of such an initiative. Find your KPIs with these four steps. more
  • Google Tops Online Video Property in January
    Some 171 million US Internet users watched online video in January 2011, engaging in nearly 4.9 billion viewer sessions during the month, according to comScore Video Metrix. Google Sites, driven primarily by viewing at YouTube, was the top video content property, attracting 144.1 million unique viewers, followed by Vevo with ... more
  • List Segmentation: Why It's Important and How to Do It
    by Georgia Christian
    List segmentation increases the relevancy of your email messages—resulting in higher open and click-through rates and increased sales. Not sure how to get started? Here are eight factors to consider when segmenting customers. more
  • Four Ways to Determine How Well Your Holiday Emails Worked
    You may still be a bit worn out from a crazed holiday season, and you might not want to think about in-depth analysis and reporting. But, as Kelly Lorenz of Bronto says, this is "the perfect opportunity … to improve [your tactics] for future years' holiday seasons." Although Lorenz acknowledges that ... more
  • E-tail Marketing: Is Social Media Worth the Cost?
    Social media still trails traditional marketing channels such as email in driving traffic to retail websites; however, customers who visit top retail sites because of a social media interaction are highly likely to purchase, according to a study by Foresee Results. more
  • How to Activate Viral Campaigns (or Why Social and Sharing Are Not the Same)
    by Ben Straley
    Simply slapping up social media content and hoping it works to build brand awareness and drive sales is not enough: "Social" is not the same as "sharing." And social content works best when it's shared. Here's how you can activate viral sharing of your content. more
  • When Your Slam Dunk Isn't: Customer Misdirection
    "What do you do if you've created a product that, by your reckoning, should sell easily—but then it doesn't?" asks Tom Davenport at Harvard Business Online. For Greg Burrill, owner of WGB Homes, the inexplicable failure was a house he built in a suburban Boston development. Despite a price drop ... more
  • Facebook and Twitter Age Profiles Shifting
    Visitors age 35-54 comprised 35.4% of Facebook's user base in December 2010, down 3.6 percentage points from a year earlier, while Facebook's share of its youngest users (under age 18) and oldest users (age 55+) made the year's biggest gains, according to comScore. more
  • Three Ways to Get Valuable Links From Influencers
    "The most successful websites may start with an aggressive initial push to obtain links," writes Samantha Wells at the Daily SEO Tip blog, "but afterwards, it is inevitably the case that those sites retain authority because people willingly link to them. The challenge thus becomes to find influencers and readers ... more
  • Five Relationship Blunders to Avoid in Your Sales and Marketing
    by Kathy Sacks
    With Valentine's Day here, I'm reminded that marketing is like dating. You have to attract leads and differentiate yourself from the competition. Steer clear of these five mistakes, and build long-term relationships with your customers. more
  • Social Breakups: Why Friends, Followers Leave Brands
    More than four in five consumers say they have "broken up" with at least one brand on Facebook, Twitter, or email because of irrelevant, too frequent, or boring marketing messages, according to a study by ExactTarget and CoTweet. more
  • An Easy Way to Manage Multiple Social Media Accounts
    If you've been shoehorned, by choice or necessity, into the role of a social community manager, your fingers must ache. It's not easy navigating a multiplicity of social media accounts for yourself and a client—sometimes multiple clients—at the same time. But thumbs up! The super-helpful iPhone app MySocialMania doesn't just keep you ... more
  • Find Your Valentine: How to Optimize Your Online Prospects (for Business and Dating!)
    by Mark Simpson
    It's that time of year again. Valentine's Day is looming, and you're still alone. But are you marketing yourself well enough? Make these simple tweaks to any website—including your online dating profile—to improve success. more
  • Millennials Hooked on Social Networking
    Millennials depend on social networking sites more than any other age group for personal connections and self-expression—but Gen-X adults are most likely to value recommendations about products and services on social sites, according to a report by GfK Mediamark Research & Intelligence (MRI). more
  • Is Your Content Marketing as Effective as You Think?
    "All content is not equal in relevance or usefulness to your prospects," writes Ardath Albee at Marketing Interactions. "The overwhelming amount of content available online generates a lot of clutter and noise that your prospects must sort through to find useful information that addresses their needs." That's why pageviews and ... more
  • What Motivates Your Customer Network: Love, Glory, or Money?
    by David L. Rogers
    Whether customers are motivated by curiosity, personal interests, or commercial goals—it's crucial to know why they'd want to collaborate with your business. Here are three motivational forces that drive collaboration. more
  • Loyalty Programs Boost Email Success
    Email campaigns that target loyalty program members are more successful at engaging their audiences, generating higher open rates, transaction levels, and revenue per email, according to a report by Experian CheetahMail. Even email campaigns inviting prospects to join loyalty programs tend to outperform bulk promotional mailings. more

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