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  • Improve Your Website by Removing These Four Things
    Marketing experts often tell you which features your website absolutely must have. But for a post at the HubSpot blog, Kipp Bodnar created a list of items you should delete as soon as possible from your site. Here are a few items that deserve immediate elimination: Complicated animation. There's little ... more
  • Social Networking Among Older Adults Nearly Doubles
    Though young adults remain the heaviest users of social networking sites, older users are fueling much of the growth: 42% of online adults age 50+ now use social networking sites, nearly twice as many as the 22% who did so a year earlier, according to a study by Pew Research. more
  • Ad Spend Forecast Again Revised Upward
    Driven by a faster than expected rebound in the US advertising market and continued robust growth in Asia-Pacific and Latin America, worldwide ad expenditure is forecast to grow 3.9% in 2010, an upward revision of 1.0 percentage point from the 2.9% forecast issued in March 2010, according to Carat. more
  • Twitter-Based Customer Service: How Best Buy Gets It Right
    In a minor stroke of genius, Best Buy created @Twelpforce, a Twitter-based means to pose tech questions and get answers in real time. Today, Twelpforce is more than 28,000 followers strong. Reviews are so positive, and its execution so impressive, that the agency responsible (Crispin Porter + Bogusky) received the Titanium ... more
  • Four Rotten Marketing Thoughts to Avoid at All Cost
    In a post at the B2B MarketingSmarts blog, Susan Fantle recalls a negative thought recently expressed by a client—one she's heard countless times. "It occurred to me that it might be time to share [a] list of bad thoughts so that other B2B marketers might see the possible error of ... more
  • Brands Caught Astroturfing Risk Losing Customers
    Most marketers say online "astroturfing"—the practice of generating fake online product reviews and testimonials—is unethical, and many would consider not buying from a brand if they discovered the brand was engaging in such a practice, according to a recent survey from R2integrated (R2i). more
  • Two Sure Ways to Make Your Email Copy Sing
    In a post at Email Marketing Reports, Mark Brownlow presents a screenshot that looks like a page from a 19th-century novel: lengthy paragraphs filled with sentences of uniform length. That, he notes emphatically, is not how your email messages should look. "In fact, you wouldn't read the words if that was ... more
  • Facebook Users Like Brands for Discounts, Social Badging
    Though consumers turn to Facebook primarily to connect with friends and fill downtime, product discounts and "social badging" are the most commonly cited motivations for "liking" brands on Facebook, according to a survey from ExactTarget and Co-Tweet. more
  • Six Reasons Print Belongs in Your Media Mix (or Why Digital Popularity Brings Print Opportunity)
    by Gordon Plutsky
    Just because marketers are jumping on the interactive-marketing bandwagon doesn't mean things on the interactive side are all rosy. The decreasing numbers for print don't necessarily mean a particularly high ROI for all digital initiatives. Still, there is opportunity—but you need embrace a multichannel approach. Catalogs are a great example. more
  • How to Identify and Avoid This Survey-Questionnaire Design Problem: Mixed-Mode Scales
    by Carey V. Azzara
    Data from mixed-mode questions are hard, if not impossible, to interpret accurately. But such flawed survey questions abound, perhaps because at first blush they seem entirely workable. Here's why they're not—and how to avoid them in your survey instruments. more
  • A New Job-Search Paradigm: A Darn Good Resume Is Not Candidate Marketing!
    by Debra Feldman
    Most job seekers start their job-search process with many of the same ineffective steps—holdovers from a time before the rise of technology and social media. A job search, like successful business projects, should be expertly strategized, organized, and implemented. more
  • Formulate Your Content Strategy in 10 Simple Steps
    by Steve Sponder
    Content is moving from being among the final considerations of a Web-development project to being front and center in a digital-marketing strategy. And, more and more, brands are recognizing that a strategic approach to content is becoming important. To help, here's a simple 10-step systematic process for formulating a content ... more
  • With Content Marketing, You Get What You Pay For
    At least once a day, writes Joe Pulizzi at the Junta 42 blog, he receives an email asking how much content marketing (print and online) should cost. The short answer: It depends. "Look at it this way," he says. "I can pay $12 dollars to play eighteen holes of golf ... more
  • Brands Undervalue Social Media for Customer Service
    Though many companies are now using social media to acquire new customers and increase brand awareness, few are using social media channels for customer-service objectives, according to a survey from Alterian. Among surveyed top-brand senior-level marketing executives, 30.1% cite customer acquisition as their most important objective for social media and ... more
  • SEO Copywriting: Five Secrets to Online Success
    According to Brian Clark, founder of Copyblogger, using the right words in the right way in your website copy will consistently help convert visitors to buyers while also determining "how well you rank in search engines and how much traffic you get." In a popular post at the blog, Clark offers ... more
  • Top 50 Online Properties by Ad Reach and Visits in July
    Google Sites comprised the top-ranked online property in July with 178.4 million unique visitors, followed by Yahoo Sites with 174.2 million, while BrightRoll Video Network led in comScore's July Ad Focus ranking with a potential reach of 96% of Americans online, followed by SpotXchange Video Ad Network with 93%. more
  • Top-Gaining Site Categories in July Led by Gambling
    Interest in the annual World Series of Poker Tournament drove US Web traffic to online gambling sites in July 2010, while more than 170 million consumers visited an online retail site during the month, shopping for toys, tickets, and other consumer goods, according to data from the comScore Media Metrix ... more
  • How to Get SaaS Pricing Right
    Setting SaaS [software as a service] pricing is an important but daunting task for most early stage start-ups, especially when they don't have a track record. The first task in selling SaaS, writes Bob Warfield in a recent post on Enterprise Irregulars, is getting anyone to pay anything for your ... more
  • Social Network Gaming Gaining Wider Adoption
    One in five US consumers age six and older (20%)—roughly 56.8 million people—say they have played a game on a social networking website in the previous three months, according to a report from The NPD Group. more
  • Five New Branding Lessons From Lady Gaga
    It's Lady Gaga lesson-time again. After all, she is a marketer who consistently goes viral. And her results ring loud: Gaga's the first artist to hit 1 billion YouTube views. And she's turned quite a handy-dandy profit: 11.5 million albums sold in two years, including through digital media (where she ... more
  • Three Ways to Kick-Start a Sales Cycle
    A 2009 survey of decision makers in B2B companies found that "86% of the 'unique benefits' touted by vendors were not perceived as unique or having enough impact to create preference," writes Tim Riesterer in a recent article at MarketingProfs. "Is it any wonder you are having a hard time ... more
  • Higher Spending SMBs Using More Media Channels
    Higher spending small- to medium-sized business advertisers (SMBs) not only allocate more money to their advertising budgets than the other SMBs on average, but use over twice as many media channels in their marketing mix, according to a survey from BIA/Kelsey. more
  • Four Ways to Maintain Customer Loyalty in a Downturn
    "Customer loyalty matters, because selling more to current customers is easier and cheaper than finding and selling to new ones," writes Chintan Bharwada in an article at MarketingProfs. "Loyal customers tend to buy more, more regularly. And they will frequently recommend your business to others." In the midst of a sluggish ... more
  • How to Connect With Customers on Facebook, LinkedIn and Twitter
    In today's marketplace, the customer is in control and companies are being held to a whole new level of accountability, Paul Chaney notes in an on-demand seminar at the MarketingProfs site. Today's skeptical consumers are downright resistant to advertisers—and "the pressure is on to improve targeting to achieve relevance and ... more
  • How Miracle-Gro Uses Email to Grow Offline Sales
    "One click between email message and e-commerce is so ingrained for all of us—as both buyers and marketers—that it's almost nostalgic to think of using email solely to promote offline purchases," writes Stephanie Miller in an article at MarketingProfs. But that's exactly how Scotts Miracle-Gro—a company with no direct online sales ... more

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