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  • Three Things You Can Learn From Groupon
    If you live in the United States or Canada, there's a chance you've used Groupon to receive discounts on a variety of products and services. "Since launching in November 2008, the Chicago-based deal-a-day website has sold over 7 million online coupons in 70 cities," notes Jackie Huba at the Church ... more
  • Local Business Search via Mobile Up 14%
    Consumers looking for local business information are increasingly turning to their mobile devices: The number of people who accessed Internet business directories on a mobile phone reached 17.3 million in March 2010, up 14% from the same period a year earlier, according to a study by the Yellow Pages Association ... more
  • Four Things Writers and Editors Need to Know About SEO
    When it comes to SEO, writes Ian Lurie at Conversation Marketing, "Publishers have it easy: Make some changes, site- or server-wide, and you're a hero." This isn't quite the case, though, for writers and editors. "Editorial staff," he continues, "have to apply sound SEO and online writing practices to every ... more
  • Gartner: Mobile Device Sales Up 13.8%, Android Surges
    Driven by increasing smartphone adoption, worldwide sales of mobile devices to end-users reached 325.6 million units in the second quarter of 2010, up 13.8% from the same period a year earlier, according to Gartner. more
  • Partner With Peers for Profit
    More and more tech vendors are incorporating technology and service specializations into their channel programs, promising stronger partner benefits—provided specific training and business requirements are met. Meanwhile, IT customers are demanding greater breadth and depth of expertise from their resellers as tech solutions become more varied and complex. In response ... more
  • Teen Social Media Influencers Wield Power Online and Offline
    The Web's most influential teens are more likely than other teens to actively participate in social media and digital activities, such as updating their social networking status and sending text messages, but they are also more likely to spend time influencing their peers and socializing offline, according to a survey ... more
  • Building a Brand on Twitter: Here's One New Way
    Using Twitter for brand-building? Hardcore users know one personal account is a full-time job, so nurturing a bunch of client/brand accounts just might make you crazy! But lucky for us, applications that can help simplify your brand-building tweets are showing up almost daily. Case in point: Tweet Adder. This desktop application, used ... more
  • Meerman Scott: Three Tips for Creating Viral B2B Content
    As B2B marketers extend their reach into social media, here's some time-tested sage advice on viral marketing that's worth a second look. In an archived article at MarketingProfs, social-media guru David Meerman Scott offers a step-by-step formula for B2B viral-marketing success. Here are just three of Scott's proven tips: Basic formula for ... more
  • Active Social Media Users Are Brand Fans
    Though most active users of social networking sites say they visit those sites primarily to stay connected with friends and family, many also want to engage with brands: 65% of such frequent social networking users say they are a fan of at least one brand on Facebook and 31% follow ... more
  • Hispanic Marketing Tactics That Work With Savvy Shoppers
    American businesses spent $5 billion reaching the Hispanic market in 2008, and for good reason. By 2013, Latinos will control 10 percent—or a staggering $1.4 trillion—of the country's buying power. So reports Chanin Ballance in an article at MarketingProfs. "That puts Hispanics ahead of all other minority groups, including African ... more
  • Three Crucial Ways to Serve Today's Wired Shoppers
    Today's consumers are "eager to use mobile devices to inform in-store decisions," says Target's Kris Roberts in a recent article that quotes experts on the subject at Knowledge@Wharton. Digital innovations, the article argues, are transforming how people shop. As mobile networks improve, it's becoming easier for retailers to target customers based ... more
  • How Chick-Fil-A's Email Offer Brought Customers Into Stores
    In a post at the Bronto blog, Julie Waite says you may know Chick-Fil-A recently introduced a Spicy Chicken Sandwich. "What you may not have heard," she notes, "was that they ran a special invite-only event promotion to taste the new sandwich (for free!) well in advance of its launch ... more
  • Social Media Brand Passion Index: Back-to-School Shopping
    When stocking up on back-to-school items, consumers love Target and Old Navy—and are more passionate about those brands than they are about any other major US retailer, according to the NetBase Brand Passion Index, which measures the intensity of consumer passion for brands among users of online communities. more
  • Three Ways to Tell a Compelling Story With Your Numbers
    "Numbers are the universal language of business," writes Bill Taylor at the Harvard Business Review. "We use them to … win approval for product introductions, to make the case for expanding into new markets or entering new categories. In other words, numbers, when used well, tell a compelling story." Taylor recently ... more
  • Marketing's Missing Link
    by Laura Patterson
    Perhaps because the difficult economic climate has forced marketers into a more tactical mode, with leaner teams trying to execute more with less, marketing strategy has taken a back seat. Whatever the reason, the lack of a strategy has huge implications on an organization's marketing effectiveness. more
  • Eight Ways to Improve Your Site Search and Capture More Conversions
    by Shaun Ryan
    Whether you're marketing an e-commerce, informational, or B2B site, your site search is a critical feature of your site and deserves your time and attention. And by making some small improvements to your site search, you can reap higher conversion rates, more leads, and happier repeat customers. more
  • URGENT: Bussiness moneys for you Dear, sir!! A Reformed Spam Writer Helps You Stay Out of the Junk Folder
    by Anna Goldsmith
    About 10%-20% of all emails you send—even to people who requested them—will get accidentally routed to the junk/spam folder. What about that other 80%-90%? Those emails may not be spam, but they will have definitely broken some of these six rules for avoiding a one-way trip to email oblivion. more
  • On Twitter, Popularity Does Not Mean Influence
    Even though a Twitter user may have a large following, his or her influence on Twitter is more strongly associated with engagement rather than numbers of followers or retweets, according to new research from the Hewlett-Packard Social Computing Lab. more
  • How to Get Inside Your Target Audience's Head
    It's one thing to market to people just like you. But what if you have nothing in common with your target audience? How do you get inside their head? In The Experience Effect, Jim Joseph offers a practical suggestion: "Read a book or go to a movie that depicts the ... more
  • Case Study: How a Mom-and-Pop Operation Turned Itself Into a Cult Brand
    by Kimberly Smith
    Coconut Bliss's grassroots, customer-focused efforts have enabled the company to establish a nationwide presence in just a few short years, while nurturing an incredibly strong and genuine passion among customers. more
  • Social-Media SEO: Five Key Tips
    Want to increase traffic to your site? A recent article at the SEO Traffic Spider recommends using social-media optimization (SMO) as a highly effective method for search-engine optimization of any website. As the name implies, you optimize your site by advertising it through social-media sites and online communities. According to the ... more
  • One More New Way to Take Your Business Mobile
    In less than five years, more than 50 percent of users at any given time will be accessing the Internet from a mobile device, according to Morgan Stanley. Frankly, it feels like that number is already being reached in the business world. After all, Internet-ready mobile devices are ubiquitous, and the ... more
  • Three Ways to Improve Your Lead-Generation Efforts
    "Online lead generation requires you to erect just the right-sized barrier," writes Ian Lurie at Conversation Marketing. "Something [just] big enough to keep unqualified, unpromising leads out, while letting interested potential customers, voters or clients in." He offers a 10-point primer on building a solid lead-generation program, and here are ... more
  • Email, Intranet Top Tools for Engaging Employees
    Email and an organization's intranet are the most important communication tools for organizations to engage employees and foster productivity, but a growing number of employers now use social media to distribute company news to their employees, according to a study from the International Association of Business Communicators (IABC) Research Foundation ... more
  • Active Twitter Users Most Influential Online Consumers
    What happens on Twitter doesn't just stay there: Active Twitter users—those who use Twitter on a daily basis—are three times more likely than other online consumers to produce a wide range of influential online content (blog posts, articles, and product reviews) that affect a brand's reputation, according to a survey ... more

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