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  • Mastering the Language of Email Marketing
    "Every industry has its own language," writes DJ Waldow in an article at MarketingProfs. "The email marketing community, too, has its own jargon that sets it apart. And if you are unfamiliar with it, navigating the world of email marketing can be confusing." Whether you're just starting out, or you've ... more
  • Pew Profiles 'On-the-Go' Mobile Local News Consumers
    Nearly one-half of US adults (47%) get at least some local news and information via cellphone or tablet computer, and such mobile consumers tend to be young, affluent, and more plugged into digital media and their local communities, according to a survey from Pew. more
  • How Vulnerable Are You to Customer Defection?
    by Laura Patterson
    Our job as marketers is to acquire, grow, and retain profitable customer relationships to create a sustainable competitive advantage. Here are five factors for measuring (and maintaining) successful customer relationships. more
  • Why 'Free' Content Might Cost You Thousands
    It was an innocent mistake that had dramatic—and costly—consequences. Employees of Canadian copywriting company Webcopyplus believed that Web images without copyright notices were in the public domain. And, operating on that assumption, they used Google Images to source an unmarked scenic photo for a client's travel blog. Soon after publication, however, ... more
  • Google Nabs 65% of Search in February
    Google Sites led the US explicit core search market in February 2011, accounting for 65.4% of total searches conducted during the month, followed by Yahoo Sites with 16.1% and Microsoft Sites with 13.6%, according to data from comScore qSearch. more
  • Three Ways to Boost Blog Comments and Your SEO Program
    You might not think of your blog's comment section as an integral part of your SEO strategy. But you should. "If you can get comments on your blog, you'll increase both your SEO benefits and your status as an industry leader," explains Diana Freedman at the HubSpot blog. "Each new ... more
  • Facebook Marketing: Six Reasons to Approach With Caution
    by Douglas Karr
    What slowly began as a dorm room phenomenon has developed into one of the world's most essential business strategies. But before businesses jump headfirst into Facebook, they might want to take a closer look at the power Facebook wields over every account, page, and photograph. more
  • Fortune Global 100 Social-Media Savvy, Getting Savvier
    Twitter is emerging as the leading social platform among the world's largest corporations: 77% of the Fortune Global 100 (FG100) have a Twitter account, whereas 61% have a Facebook page, according to a report by Burson-Marsteller. more
  • Harnessing the Mobile Web: Three Strategy Considerations
    Knotice has produced an elegant whitepaper detailing how you can harness the power of the mobile Web. "Over the next decade, the mobile Web will be a key conduit for your customer relationships, and foundational to your overall mobile strategy," the introduction notes. The key for businesses? Using the mobile ... more
  • The Market Research Survey Is Dead; Long Live the Market Research Survey
    by Lev Mazin
    Market research surveys, though expensive and out of reach for many, have been around for ages. But there is now a revolution brewing in MR that makes it something even the smaller players can fully participate in. more
  • Long-Tail Websites Deliver Higher Ad CTRs
    Digital marketers may be missing opportunities by focusing ad campaign spending solely on premium short-tail websites: Average click-through rates (CTRs) for ads placed on long-tail websites are 24% higher than those placed on short-tail sites, according to a study from CONTEXTWEB. more
  • Three Ways to Transform Your Leads Into Sales
    Does your business spend time and money generating leads that languish neglected in a pipeline? "The industry wide statistic of 70% of leads never receiving effective sales follow-up is astounding," writes Maria Pergolino at Marketo. "With the mass amount of resources devoted to lead generation, the act of following up ... more
  • Social CRM: Measuring Relationships (the Wrong Way, and the Right Way)
    by Sean Howard
    If you've invested a lot in social media, you hopefully have a growing number of people talking about you. If so, who are they? Which ones are driving the conversation? Do your social CRM measurement tools tell you anything? more
  • Forrester: User Attitudes Toward Email Improving
    Attitudes toward email marketing have improved over the past four years: Consumers delete fewer promotional email messages without reading them and are more likely to forward such messages to others, according to a report by Forrester Research. more
  • Just What Do Marketers Do, Anyway?
    by Barbara Bix, Olga Taylor
    Product value isn't defined by quality or price; it relies on marketing and customer insight. Without them, a $1,000-a-minute violinist is a $32-a-day subway performer. Learn to find your $1,000-a-minute market. more
  • Email Lessons From a Bridal Expo
    In a post at the Lunch Pail blog, bride-to-be Casey Barto recounts a visit to a bridal expo. "On the day of the show with pen in hand, I scribbled my email address and name on the contact lists of vendors who interested me most," she says. What happened next ... more
  • Google Android Overtakes RIM, Apple
    Google Android surged past RIM BlackBerry to become the most popular smartphone platform in the US, accounting for 31.2% of market share as of January 2011, up 7.7 percentage points from the previous three-month period, according to data from the comScore MobiLens service. more
  • Secrets of Case Study Winners: How B2B Marketers Can Create Successful Programs
    by Paul McKeon
    Though social media has brought clients and vendors together, it's still a tough sell to get clients to agree to do case studies. But the B2B marketers who produce dozens of case studies know a few secrets... and this article shares them with you. more
  • When Z Comes Before A
    You probably haven't given much thought to alphabetical order since you said "present" as your high school teacher took attendance each morning. But in a post at the Neuromarketing blog, Roger Dooley reports on research suggesting you should. The reason? It seems that people whose surnames begin with letters between ... more
  • Retail Offerings on Facebook Up 60%
    Retailers ramped up product offerings on Facebook in 2010: Some 7.6 million products—valued at roughly $3.78 billion—were offered on Facebook via SortPrice-built storefronts in 2010, up 60% from the 4.6 million products offered in 2009, according to a report by SortPrice. more
  • Use Your Address to Get Noticed in Google Places
    In a recent post at Search Engine Watch, Peter van der Graaf notes that local search results are becoming more important to the SEO mix. In Google Places, for example, businesses can now promote themselves on Google Search and Maps, he notes. But have you ever wondered how you can rank ... more
  • SEO Must-Know Basics: The Hows and Whats
    by Sean Sweeney
    Search engine optimization (SEO) is a common theme of website-redesign projects these days. RFPs dedicate entire sections to the topic, but it's still confusing to some. Here are the must-know, fundamental basics of SEO. more
  • Deal-a-Day Spending to Reach $3.9B by 2015
    US consumer spending on deal-a-day offers is forecast to reach $3.9 billion by 2015, increasing at a compound annual growth rate (CAGR) of 35.1% over the next four years, from an estimated $873 million spent in 2010, according to BIA/Kelsey. more
  • Keys to Successful Social Media Monitoring in 2011
    We recently offered tips for checking out your business rivals through social media monitoring. But what exactly is the state of the customer-monitoring art in 2011?  Lucky for us, monitoring firm Synthesio has produced quite a useful article that explores what the big picture of social media monitoring looks like ... more
  • Five Myths About the Youth Market: Busted
    by Amy Henry
    The youth market is hotly pursued by scores of brands in so many industries. But the youth demographic is fraught with myths. To help reinvent your marketing efforts and boost results, here are five common myths—busted. more

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