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  • What to Do When the Buyer Wants the Status Quo
    There's a good chance your typical B2B customer works in a state of constant overload: too many emails, too many meetings and too much buzzing in her ears. It doesn't matter if your product or service would instantly improve her business and lower her costs—she doesn't have the time or ... more
  • Facebook Ad CPCs Up 22% in 2Q11
    Ad rates on the nation's most popular social network are climbing: Median cost-per-clicks (CPCs) on Facebook grew 22% in the second quarter of 2011 over the previous quarter, according to report by Efficient Frontier and Context Optional. Meanwhile, search spending increased 8% in the second quarter over 2Q10 levels. more
  • Four Ways to Make Branded Content Shareable
    A strong search strategy needs content that people want to share with their friends, family and colleagues. But every business faces a serious hurdle: "Branded content is tricky because it's often viewed as 'advertising,'" writes Jon Thomas at the Post Advertising blog. "As we know, audiences trust friends and strangers ... more
  • Six Do's and Don'ts of Email Design
    by John Murphy
    Without a well-crafted, clear, and consistent email design for your brand, your messages could be lost—or ignored—in the vast digital space. Here's how you should and shouldn't design your emails to get results. more
  • Marketing Execs Dish on Mobile, Social, Trends in Their Profession
    Mobile is expected to be the most influential advertising medium over the next three to five years, followed by social media, according to a new report by The Creative Group and the American Advertising Federation (AAF). more
  • Use Social Serendipity to Boost Innovation
    What is serendipity? You could say it is a manifestation of creativity whose inspiration comes from outside. More companies are finding that serendipity is a huge factor in innovation processes, resulting in the birth of "open innovation" programs such as Procter & Gamble's Connect & Develop, and contests where internal ... more
  • Lead Nurturing: What Can It Do For You? [Slide Show]
    by Elle Woulfe
    Marketing automation facilitates real-time, one-to-one conversations with prospects based on their actions. But before you automate, be sure to tackle these four elements to maximize your lead-nurturing efforts. more
  • Ad Spending to Return to Pre-Recession Highs in 2011
    Global ad expenditure is now forecast to grow 4.1% in 2011, reaching $471 billion, the same as the peak level of spending in 2008, according to projections by ZenithOptimedia. The expected growth is just 0.1 percentage point (PP) below the 4.2% projected three months earlier. more
  • Three Mistaken Beliefs That Can Cripple Marketing Teams
    What makes for a great marketing team? A dynamic leader at the helm? The right mix of compatible personalities? A steady influx of new talent? Or could making assumptions like these actually cripple a team's performance? J. Richard Hackman, writing at the Harvard Business Review, argues that quite a few ... more
  • How to Evolve Your B2B Customer Experience Using Images
    by Chad McCloud
    Do you know why your customers behave as they do? People tend to have difficulty explaining exactly why they like a product, but using images can help you get to the root of the real drivers of customer behavior. more
  • Websites Fueling Growth in Industrial Companies
    Nearly one-half (45%) of North American industrial businesses reported positive growth in the second half of 2010 and among them, more than three-quarters (76%) said their websites made a significant contribution to that growth, according to ThomasNet's Industry Market Barometer. Meanwhile, in a tough business environment, most industrial companies credit ... more
  • Four Simple Ways to Increase Website Conversion Rates
    by Jason Hennessey
    Want to improve your website's conversion rate? First, you'll need a professionally designed website that's been built with SEO in mind. Then, use these four tips to boost conversions and turn your visitors into customers. more
  • Five Tips for Creating Effective Transactional Emails
    "Most online retailers have little insight into the performance of their transactional emails, from basic deliverability characteristics to more sophisticated behavioral data once the emails have been sent," writes Emily Keye at the Bronto blog. That is a surprising fact when you consider transactional emails enjoy astounding open rates—up to 75% ... more
  • Email Open Rates Down, Click Rates Flat
    Email open rates fell to 17% on average in 2010, down 9 percentage points from 26% in 2009, , according to a report by Harte-Hanks. The pharmaceutical and government sectors recorded the highest open rates during the year, whereas the tech sector recorded the lowest. more
  • Want to Create Email Marketing Value? Check Out the Direct Mail in Your Mailbox
    by Ryan Morgan
    Direct mail certainly isn't what it used to be, but email marketers can apply many of the theories used for direct mail campaigns to increase the value of their email marketing. Consider these key lessons. more
  • Why Quora Matters
    "Love it or hate it," writes Niel Robertson at MarketingProfs, "Quora is a phenomenon that can't be ignored." The social media site defines itself as a continually improving collection of questions and answers created, edited and organized by everyone who uses it—and Robertson argues that the zeitgeist of its principles ... more
  • Facebook Top Social Site for Retail Info, Promos
    More online consumers are using Facebook on a regular basis to find information about their favorite retail brands, whereas fewer consumers are turning to blogs, forums, and consumer review sites than they were a year ago, according to a new survey from Compete. Twitter is less popular than Facebook for ... more
  • Four Ways to Boost SEO Results With Social Media
    SEO experts have spent the last decade preaching a gospel of optimized page-level elements and inbound links. "Those things are still important today," Jonathan Lawoyin writes in an article at MarketingProfs, "but getting real SEO results these days requires not only a technically optimized website and relevant inbound links but ... more
  • How to Find and Target Your Ideal Prospects on the Web
    by John Leavy
    Wouldn't it be good to know who your ideal prospects are before sending out emails, newsletters, tweets, or Facebook fan-page invites? Learn how to identify, find, and market to the right customers. more
  • Social Media Venture Funding Surging
    Venture capital (VC) funding of social media companies reached $2.23 billion in the second quarter of 2011, roughly 3.5 times the $643 million raised by social media companies one year earlier, according to a report by Wedbush Securities. Group-buying companies received the largest outlays during the quarter, led by LivingSocial, ... more
  • Six Tips for Presenting a Social Media Strategy to the C-Suite
    If you are rockin' the social sphere, at some point you may have to present your work to some higher-ups. No pressure. Just remember this: Your presentation could mean the difference between enterprise adoption of a great new social media strategy—or the relegation of social to the broom closet. (Just ... more
  • How to Improve the SEO Value of Your Twitter Account [Slide Show]
    by Daniel Rosenhaus
    We have known for some time now that Google and Bing use Twitter as a ranking factor, so it'll pay to improve the SEO value of your Twitter account and tweets. Here are seven steps to get you started. more
  • iPhone, iPad Users Most Likely to Click on Mobile Ads
    Mobile ads served to Apple's iOS deliver higher click-through rate (CTR) than those served to other smartphone operating systems, outperforming ads served to Google Android phones by more than 2.5 times, according to a study by MediaMind. Timing also plays a role, with overall mobile ad performance reaching its peak ... more
  • Three Steps to Choosing the Right Marketing Automation Platform
    Marketing automation systems—and the solutions they promise—can hold a magnetic appeal for B2B marketers. As Liz McLellan describes it at the BtoBlog, "We were going to have fewer but more meaningful touch points with prospects and send only highly qualified leads to sales. It sounded great. I was ready!" But the ... more
  • How to Sell Ad Space on Your Website
    by David Murton
    If you have a website that gets a good deal of traffic but generates no money, placing ads on your site may be the key to success. Learn how ad type, placement, and location can boost your website revenue. more

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