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  • Ownership of Untethered Gadgets Continues to Grow
    Far beyond the desktop, the digital world has expanded to an array of untethered devices: US consumers' adoption of laptop computers, cell phones, and other mobile gadgets continues to increase, while the ownership of desktop computers is gradually declining, according to Pew Research. more
  • Ask an Imprecise Question, Get an Imprecise Answer
    When you write survey questions, it's important to ensure the information it elicits will produce meaningful analysis. "Data from mixed-mode questions are hard, if not impossible, to interpret accurately," explains Carey V. Azzara at MarketingProfs. To make his point, he uses this sample survey question: Please rate the effectiveness in achieving ... more
  • 14 Ways to Improve Conversion Rates of Online Forms
    by Jo Roberts, Anne Yastremski
    Online Web forms that capture customer data in exchange for content—or another kind of information or service—are often the first point of contact customers have with your business. So, why are they so awful? Or overly ambitious? more
  • Bring Your Fans Home: How to Capitalize on Facebook Fatigue
    by Jessica Shieh
    Is the buzz around Facebook fading? That is just what a couple of recent studies suggest, so perhaps it's time to bring your fans home—back to your website. Marketers should give serious thought to supplementing their social-media strategies with a strong content-driven website. more
  • Digital-Media Terms: How Do You Translate That?
    by Chanin Ballance
    Interactive media platforms are a global phenomenon, occurring in all markets regardless of their level of economic, social, and cultural development. Therefore, when translating content into other languages, it's critical to define terms clearly. But what is the best approach? more
  • Protect Profitability: Start Each Day With a Mission Statement
    "Many business owners have dutifully written their vision and mission statements, working hard to craft statements with impact and importance," writes Marla Tabaka at Inc. "But what happens to those statements?" All too often, they're shuffled out of sight—and out of mind. In Tabaka's experience, many clients can't articulate a mission ... more
  • Video-Based Email Marketing Growing, Despite Challenges
    Nearly three-quarters of marketers (73%) say integrating video with email marketing increases click-through rates (CTR), and fully one-half are now using video in their email marketing programs, according to a survey from the Web Video Marketing Council. more
  • Case Study: How One Company's Thought-Leadership Content Is Driving New Business, Exposure
    by Kimberly Smith
    Emulate these best-practices for launching a well-trafficked corporate blog, and you'll be well on your way to establishing yourself as a trusted authority in your marketplace. more
  • How to Outbid Bigger Competitors on Google AdWords
    You might think that your small business—say, one with an annual Google AdWords budget of $50,000—has no chance when bidding against larger companies with much deeper pockets. Happily, that just isn't true. "Bidding for keywords on Google is not a straight auction," explains Minda Zetlin at Inc. "Instead, Google multiplies the top ... more
  • Leads: Quality or Quantity? Depends Where They Are in the Sales Cycle.
    As a marketer, you might have noticed a certain ebb and flow in the requests you get from your sales department. "At the beginning of the year when the funnel is looking light and the end of the quarter or year seems far away, eager sales people see their friends ... more
  • Small Biz Report: Social Media Adoption Levels Off
    As small businesses continue to navigate the economic recession, their adoption of innovative marketing technologies such as social media has leveled off, while expectations among those who use social media have changed, according to a study by Network Solutions and the University of Maryland's Smith School of Business. Still, among ... more
  • Most Americans Conduct Online Product Research
    The commercial use of the Internet among Americans continues to grow: 58% of US adults say they conduct research online about products and services, up from the 49% who said so in 2004, while roughly one-quarter (24%) have posted comments or reviews online about products they buy, according to a ... more
  • Five Easy Tools for Long-Distance Collaboration
    New media's about discovering savvier ways of communicating—not just with your target, but with your team as well. After all, the closer you collaborate, the better equipped you are to produce winning strategic work. But how can team members dispersed across the nation—or the world—easily maintain communication? Here's some help. Authority Labs lists ... more
  • Four B2B Marketing Engines to Fire Up Right Now
    In a recent post at the Reputation to Revenue blog, Rob Leavitt questions the value of B2B firms' putting so much energy into "advertising and collateral"—and stresses the need for a stronger emphasis on thought leadership and social media. Times have changed for B2B marketers, Leavitt argues, and companies need ... more
  • Social Media Brand Passion Index: Butterfinger Rules for Trick-or-Treaters
    When trick-or-treaters head out for their favorite candy on Halloween night, they'll be most delighted by the sight of a Nestlé's Butterfinger: Consumers are more passionate about that brand than any other major Halloween candy, according to the NetBase Brand Passion Index, which measures the intensity of consumer passion for ... more
  • How to Ensure Your Messages Render Correctly
    You might think you've done your rendering homework, but that might not be the case. "Don't assume that the custom template you tested several months ago is still rendering correctly across all ISPs and Browsers on PCs, Macs, iPads," writes Kimbery Snyder at the Bronto blog. "ISPs are always changing ... more
  • Mobile Proximity Marketing Forecast: $6B by 2015
    Driven by increasing consumer adoption of mobile devices such as the smartphone and iPad, mobile proximity marketing is forecast to reach $760 million in 2011, and swell to nearly $6 billion by 2015, according to a report by Borrell Associates. more
  • The '8Ps' of Buying Triggers
    by Adrian Ott
    Time is today's scarcest resource, and everyone is suffering from attention overload. Many marketers have therefore resorted to just getting louder (literally and figuratively). Rather than pushing (and annoying) customers, one way to break through the cacophony is via triggers that redirect customer behavior. more
  • What CMOs Can Learn From Mixed Martial Arts
    by Matt Trocchio
    Those who think mixed martial arts athletes are merely cavemen pounding each other for sport need to realize that they may well be the strongest personal-branding experts in the marketing world. Those "brutes" are very often better at social media marketing than many self-proclaimed gurus. more
  • Four Lingering Myths About Video-Email Marketing
    by Andy Shore
    People are always looking for the next great thing in email marketing, and these days much of the talk involves social-networking integration. But now that email and online media have gotten much more sophisticated, there is one other technology—video, long considered taboo in email marketing—that can be integrated into your ... more
  • Sales and Social Media—Measuring the ROI
    by Joan Curtis, Barb Giamanco
    Although the ability to measure tangible results when using social media is still evolving, companies are realizing substantial savings from their social-media initiatives. more
  • How to Become a Newsmaker
    When you're ready to position yourself as a media resource, says blogger Nettie Hartsock, you can hire publicists who pitch your expertise to journalists—or you can start making news at your blog. "The media is constantly sourcing blogs and the experts who write them to feature in both online and ... more
  • US Ad Market Strengthens, Auto Sector Rebounds
    Though the path toward recovery has been slower in the US than in most regional ad markets, the trend is positive: US advertisers spent an estimated $54 billion during the first half of 2010, up 3.8% from the same period a year earlier, driven by discretionary ad spending categories such ... more
  • Four Steps to SEO-Friendly Content
    "You have a great website. It has beautiful images, a compelling theme and intuitive navigation, all designed to take eager visitors to complete descriptions of your proprietary products and services," writes Tami Wessley at Whole Brain Marketing. "The only problem is your website shows up somewhere after page 10 on ... more
  • Most Americans Have Found TV Commercials Confusing
    Regardless of age, roughly three-quarters of Americans (75%) say they have found a commercial on television confusing and 21% say they often find TV commercials confusing, according to a Harris Poll. more

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