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  • How a QR Code-Driven Game Paid Off in Russia
    Back in Mother Russia last summer, mobile phone operator MTS engaged users on a titillating mobile scavenger hunt on behalf of its 'Red Energy' branded phone plan. The game kicked off in Moscow at the Paveletskaya subway stop, where a user could scan a QR code (a two-dimensional bar code) with ... more
  • How to Create Safer Passwords: A Simple Formula
    As B2B sales teams scour the Web for prospects, signing in at countless sites and social communities to generate leads, the creation of secure yet memorable passwords takes on a whole new level of importance. The challenge we all face these days, notes Scott Sears in a recent post at ... more
  • Digital Ads as Engaging as Content (Sometimes)
    Fully nine in ten consumers notice digital ads in the first 10 seconds of visiting a webpage, and in that period, consumers who fixate on such ads are as emotionally engaged with ads as they are with webpage content, according to research from the Online Publishers Association (OPA), which explores ... more
  • Why You Need a Gmail Priority Strategy
    "As a marketer, and one who works for a digital marketing agency that manages a lot of CRM programs for a lot of clients that includes a lot of email, Priority Inbox both excites me and scares ... me," writes Jonathan Richman at Dose of Digital. In essence, he notes, Google ... more
  • Got Social Strategy? One-Third of Brands Do
    Social marketing is growing up: Not only have activity levels across social communities risen, but the number of brands now applying more focused and disciplined approaches to their social media communities has increased significantly over the past year, according to a study by ComBlu. more
  • Seven Reasons Why Leading With Price Will Kill Your Advertising, Your Branded Offers—and Your Company
    by Dan Hill
    Leading with price in your messaging suggests your brand has nothing else to say or show for itself. And that's not good for a host of reasons. more
  • Why and How You Should Be Using Triggered Email, Part 1
    by Karen Talavera
    You can segment your list and version your broadcast campaigns with different offers and creative, but the real power of personalization and relevance lies in trigger-based email, because behaviorally targeted trigger-email campaigns get 30% higher open and click-through rates and three times the conversion rates of broadcast email. more
  • 12 Small-Business Marketing Phone Tips for the 12 Days Till Christmas
    by Kevin Baker
    During the holiday season, how do you reconcile the high-pressure needs of your small business with your family's desire to roast chestnuts on an open fire? Having a virtual phone service can help, as can these 12 small-business phone tips for the 12 days leading up to Christmas. more
  • How to Track Clicks in Your Email-Newsletter Campaigns
    by Andy Shore
    The success of your email-marketing campaigns cannot be determined without proper focus on what reports are telling you, and reporting on click-throughs is a critical way of determining how engaged your audience is. But you need to be able to translate link reports into successful email-marketing campaigns. more
  • What Zappos Can (Still) Teach Us About Customer Service
    In the last few years, Zappos has become as famous for its stellar customer service as for the shoes, apparel and accessories it sells. And on a recent visit to the Zappos headquarters, blogger Chris Moody was impressed by the lessons the company continues to teach. For instance: An extraordinary hiring ... more
  • Online Display Ads Bounce Back in Q3
    The US online display advertising marketing rebounded sharply in the third quarter of 2010 with $1.284 trillion worth of display ads delivered to Internet users during the period, up 22% from $1.050 trillion a year earlier, according to data from the comScore Ad Metrix. more
  • How to Make the Hottest SEO Trend Work for You
    "What's the hottest trend in search-engine optimization that you've never heard of (yet)?" asks Christopher S. Penn in a recent post at the Awaken Your Superhero blog. It's LDA, he reports. Penn cites a series of SEOmoz posts on Latent Dirichlet Allocation (LDA)—a context-based algorithm for determining search relevance. According to ... more
  • Digital Media Combos Drive Sales, Brand Favorability
    Exposure to impressions of organic search results, paid search results, and online display advertising—and specific combinations of such media—produces both a measurable lift in brand favorability and likelihood to purchase, according to a study by iProspect and comScore. more
  • How to Reduce the Stress of Tech Selling
    Though the recession is over and the economy is in recovery, most IT managers are still holding back on their spending—adding even more stress to an already lengthy sales cycle. Some of the stress can be avoided with an effective sales system and a strong game for each stage of ... more
  • Best Day for B2B Ads? It Depends
    Business professionals are more likely to click on digital ads during the weekend, but more likely to take action on such ads during the week—particularly on Wednesdays, according to a study by Bizo. However, a professional's industry is an even better indicator of when one is most likely to take ... more
  • Low-Cost Ways to Boost App Sales
    We've mentioned that you can draw traffic to paid mobile applications by creating a free "lite" version. Once users deem it useful, they may be happy to pay for the full version. But what's a company to do if it can't afford to create a whole new version of an existing app—with ... more
  • What Matters Most in B2B Selling? A Two-Question Quiz.
    "The Web makes it too easy for your competitor to lure away interested buyers before your people have had a chance to contact them," warns Steven Woods in a post at the Harvard Business Review blog. And that reality, he argues, demands some fundamental changes in the B2B sales process. ... more
  • Cha-Ching! Online Retail Is Back (for Now)
    US online retail spending reached an estimated $32.1 billion in the third quarter of 2010, up 9% from $29.6 billion a year earlier, and the fourth consecutive quarter of positive year-over-year growth following a year of flat or negative growth rates, according to data from comScore. more
  • How Gucci's Luxury Shoe Sale Lured Customers Worldwide
    In the mobile world, luxury brands must find creative ways to reach customers while maintaining a sense of hauteur. Jimmy Choo, for example, captured our imaginations by initiating @CatchaChoo, setting members of wedding social networks loose on the streets of London in a quest to win free shoes. Now it's Gucci's ... more
  • Three Ways to Maximize the Power of Testimonials in Email Campaigns
    The forward to Harvey Mackay's bestselling Swim With the Sharks Without Being Eaten Alive featured 15 solid pages of praise from VIPs like President Gerald Ford and the Reverend Billy Graham. "The kicker?" writes Hal Licino at MarketingProfs. "By the time the reader read those 15 pages, they were so ... more
  • Welcome Emails Drive Up Revenue, Transactions
    Email campaigns that welcome new subscribers generate higher transaction rates and more revenue per email than bulk mailings, as they educate subscribers and set expectations for future communications via email, according to a study by Experian CheetahMail. more
  • Draw a Picture With Your Data
    "Data visualization and infographics are powerful ways to communicate data, stats or information that most communications pros never even consider," writes Adam Singer at the Future Buzz blog. "And yet in a world increasingly saturated with data and information, they are a potent way to tell your story, break through ... more
  • Six Best-Practices to Improve Sales and Marketing Alignment
    by Laura Patterson
    Your sales and marketing organizations are the most critical links to customers. The alignment of those two organizations determines how well a company attracts buyers and sells to them. The relationship is more than just a simple handoff at the point a lead is generated; it is the foundation for ... more
  • The ROI of Real-Time Marketing and PR
    by David Meerman Scott
    In a world where speed and agility are essential to success, most organizations still operate slowly and deliberately. But the MBA-style approach of working off spreadsheets that predict what to do months into the future is no help when news is breaking in your industry today. The Internet has fundamentally ... more
  • Support Is the New Marketing: Why Web Marketing Is So Different From Offline Marketing
    by Gerry McGovern
    On the Web, customers want details, facts, comparisons, and feedback from other customers. They avoid the fluff and waffle and marketing hype. What the Web represents, more than anything else, is a shift in power: away from organizations, toward customers. Brands, politicians, even popes are being questioned more than ever. more

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