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From smartphone makers embroiled in copyright battles to stores offering Black-Friday bargains, from investment banks at the center of public scandals to popular Super-Bowl commercials, some brands generated more Twitter buzz than others in 2012—for good and bad reasons—according to data from Topsy. more
More than three in four consumers say most of the claims that brands make in advertisements are somewhat exaggerated (57.4%) or very exaggerated (19.0%), according to a study by Lab42. Only 2.8% of consumers surveyed say the claims in various ads are very accurate. more![How to Design Your Business Card With Psychology in Mind [Infographic]](http://i.marketingprofs.com/assets/images/daily-chirp/ThePsychologyofBusinessCards-peek.jpg)
When creating a business card, keep in mind that it will be a memento in someone's wallet or purse to remind them of your meeting. So make sure your card includes these top 5 elements of the well-designed business card. more
Organizations are still cautious about dedicating resources to social media marketing: Only 27% of those surveyed employ someone who focuses exclusively on social media, according to a study by Ragan Communications and NASDAQ OMX Corporate Solutions. more
![The Wonderful World of Difficult Clients [Infographic]](http://i.marketingprofs.com/assets/images/daily-chirp/FieldGuidetotheWonderfulWorldofClients-Ciplex-peek.jpg)
Most companies must deal with clients. Unfortunately, some clients can be extremely difficult. To help you identify and handle challenging clients, Ciplex created this infographic highlighting the most common difficult-client types. more
Before SMBs embrace new advertising opportunities offered by social networks, they need to seriously consider how to go about measuring the ROI impact of such ad investments. more
Have a good holiday? This week's #SocialSkim kicks you back into gear with social stats, trends for the new year, and tips for keeping (socially) fit. And for the tomorrowhunters out there, we even managed to toss in a little future interfacing with smart light. (Don't worry, that'll make more ... more
Fully 8 in 10 people worldwide say they are optimistic that the new year will be a better year than the previous one, up 8 percentage points from the 72% who said so a year earlier, according to a 23-country poll conducted by Ipsos for Reuters. more
Reaching people is easy these days. For all intents and purposes, we no longer have technological barriers and geographical boundaries to worry about. Brand awareness is easy to come by. Or is it? more![Optimize Email for Abandoned Carts [Slide Show]](http://i.marketingprofs.com/assets/images/articles/lg/130103-slide-show-lg.jpg)
Your customer came thisclose to making an online purchase, but—for some reason—abandoned her cart before finalizing the sale. How should you follow up? more
For the fourth consecutive year, "facebook" was the most popular search term, accounting for 4.13% of all searches conducted in the US in 2012, up 33% from 2011 levels, according to a report from Experian Marketing Services, which analyzed the top 1,000 search terms for 2012. more
I know, I know. You're probably thinking, "Great, another end-of-the-year list!" I'm with you... But, it's easy to get contemplative when the last quarter draws to a close. And there are real lessons to learn. Here are eight of them for B2B marketers. more
Fully one-third (33.3%) of advertising and marketing executives surveyed say they are planning to fill design or marketing positions in the first quarter of 2013, according to a survey from The Creative Group. more
With the prevalence of the smartphone, email has become a virtually "always on" channel. It can lift retention, increase brand favorability, and create more payers out of players (or subscribers or members or prospects...). more
Deck the halls. This week’s #SocialSkim’s got viral greats and go-homes, Instagram and Twitter updates, and one (just one!) #adventcalendar. It’s also data-rich for your digestive pleasure. Skim for savvy, click to learn. more![What Matters This Holiday Season [Infographic]](http://i.marketingprofs.com/assets/images/daily-chirp/MWW-What-Matters-This-Holiday-Season-peek.jpg)
You know folks are spending the holidays being with friends and family, decorating, going to parties, and gift-giving. But do you know which holiday movies they prefer? Or their feelings about fruitcake? MWW created a fun infographic of what ranks high for merry-makers this season. more
Growing numbers of Americans say they trust other travelers' reviews of travel experiences shared online and are factoring those reviews into their travel plans in 2012, according to a new Ipsos Public Affairs poll conducted on behalf of Allianz Global Assistance USA. more![The Android Ascendancy [Slide Show]](http://i.marketingprofs.com/assets/images/articles/lg/121220-android-ascendancy-lg.jpg)
Working through a six-month rebranding effort, we learned seven key lessons we deemed worthwhile to share in the hope they can help others who might face similar challenges. more
More than one-half (54%) of online adults in the US say they never use the cloud; however, 95% of those who think they're not using the cloud, actually are: 65% use online banking, 63% shop online, 58% use social networking sites, 45% play online games, and 29% store photos online—all ... more
We're astounded, amused, and occasionally awestruck by brand names that naming consultants and other marketers come up with over the course of a year. So here are the most inspired (and most misguided) product brand names of 2012. more
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