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  • Don't Get Linked Out on LinkedIn
    LinkedIn is "one heck of a community for getting to know your prospects and customers," writes Ardath Albee at Marketing Interactions. "[But it] can also expose a lack of integrity and authenticity in a heartbeat." So if you're using LinkedIn as a lead-generation tool—or for any other purpose—consider this cautionary ... more
  • Signs of Recovery in Industrial, Tech Marketing
    Despite dismal economic news overall, some business sectors are showing signs of improvement: Fully one-half of industrial-sector companies are expecting annual revenues in 2010 to be higher than they were in 2009, compared with the 24% of companies that reported the same a year earlier, according to a survey from ... more
  • Google Leads in Explicit Core Search in August
    Google Sites led the US explicit core search* market in August 2010, accounting for 65.4% of total searches conducted during the month, down 0.4 percentage points from July, according to data from comScore qSearch. more
  • How Jimmy Choo Boosted Its Brand With CatchaChoo
    From April to June, luxury shoe vendor Jimmy Choo leapt into tennis-shoe production and social media with a splash: It dreamed up CatchaChoo, a "trainer hunt" that united the real and digital worlds on a quest to capture free sneakers. Inhabitants of London were invited to follow CatchaChoo on Facebook, Foursquare ... more
  • B2B Marketers to Boost Spending on Social Media, Digital
    B2B marketers continue to shift their marketing mix away from traditional marketing vehicles toward social media and digital channels: 67% plan to increase spending on social media over the next two to three years and 64% plan to increase spending on digital and online marketing over the same period, according ... more
  • Four Steps to Writing B2B Promos That Actually Work
    In a recent post at Rick Short's B2B Marcom Blog, Short recounts receiving two useless B2B email promotions. The first never explained what the writer's business actually did; the second repeatedly used an acronym Short simply couldn't identify. He deleted the first, and sent a cryptic reply to the writer ... more
  • Content Marketing Vital to B2B Marketers
    Content marketing is now a well-established, core marketing strategy in the B2B marketplace, with B2B marketers considering content integral to their marketing mix: fully 9 in 10 organizations say they market with content, according to a new study from MarketingProfs and Junta42. more
  • Why You Might Want To Send an Email on Sunday
    While most experts will say there's no such thing as the perfect time to send your email offer or newsletter, conventional wisdom holds that Tuesday—generally speaking—is the best day for a campaign, and Friday the worst. "The theory behind the rule of thumb makes sense," notes Caroline Ruggiero at the Marketo ... more
  • Marketers to Double Spending on Digital Data by 2012
    US marketers are expected to more than double their investments in online-derived data sources by 2012, allocating a projected $840 million to information about digital audiences, transactions, and clickstream behaviors, according to a study by the Winterberry Group. more
  • Achieve Less Din, More Dialogue With Your Social-Media Presence
    by Chiaki Nishino
    There's not merely buzz but outright din surrounding social media and how "everyone" is using it to win hearts and minds, and maybe even help grow business. But before you jump in, take pause to reframe your thinking about social media—away from the tactical, and toward the strategic. Doing so ... more
  • Three Ways to Find Negative Keywords
    by Larry Kim
    Keyword discovery is a huge component of pay-per-click advertising. You need to find relevant keywords so you can create topical ad groups, text ads, and landing pages. But for truly cost-effective, high-ROI PPC campaigns, it's equally important to find negative keywords—those that aren't relevant to your offerings or customers—so you ... more
  • Content Marketing Has Been a Successful PR Strategy for Decades
    by Ford Kanzler
    The highly effective strategy of creating informational content that's valuable to prospects and customers has been with us for decades. Demonstrating expertise, becoming an authority, providing "how-to" information, and speaking about subjects of interest or relevance to your market are a superb way of promoting or driving market engagement for ... more
  • Five Reasons Why Social Media Is Right for Small Business
    by Mike Krause
    When it comes to social media, the one thing that small and midsize businesses want to know is this: Is it worth it? Yes, it is. Here are five quick reasons why. more
  • Three Brilliant Lessons From Gilt.com
    "To say that Gilt.com is on fire may be something of [an] understatement," says Rohit Bhargava at the Influential Marketing Blog. "The site, which features daily special sales of luxury products at discount prices is on track by some estimates to pull in $400 million in sales for the 2010 ... more
  • US Ad Spend Increases 5.7% in 1H10
    Led by television media spending, total measured advertising expenditures reached $63.6 billion in the first half of 2010, up 5.7% from the same period a year earlier, according to data from Kantar Media. Ad spending during the second quarter of 2010 grew 5.4% over the same period in 2009. more
  • Four Ways to Optimize Your E-Commerce Website
    "E-commerce sites can be particularly challenging for search-engine optimization (SEO) because they tend to lack unique, relevant content," writes Adam J. Thompson in an article at MarketingProfs. "Most e-commerce websites contain mostly navigational pages (with little content) and product pages (with mostly duplicate content)." So how can you improve results for ... more
  • Three Steps to Highly Qualified Prospects
    "If yours is like a lot of sales organizations," write Ed Tittel and Carl Eidson in a PRO article at MarketingProfs, "it may have intensified prospecting efforts lately as old customers downsized, cut spending, and, in some cases, went out of business." And if you follow traditional prospecting advice, your team ... more
  • Brand Marketers Not (Yet) Sold on Social Media
    With brand awareness cited as their primary brand-management goal in 2010, most corporate brand executives say online communications and traditional public relations—not social media—are still the most effective channels to reach their audiences, according to a survey from MiresBall and KRC Research. more
  • Warning: This May Electrify the Engineer Geeks in Your Audience
    Engineers are smart, competitive, time-constrained, and of course geeky. So how does a high-tech marketer connect with such a consumer segment? Give them what they want: smart, funny content that not only informs them, but gets them thinking and makes them laugh. A recent post at the Deep Tech Dive ... more
  • Google Instant Means 5 Big Changes for Search Marketers
    by David Felfoldi
    Google recently unveiled Google Instant, which displays search results to a user as they type. The benefits of these changes, according to Google, are (a) Predictive Typing: as you type, a prediction is made of what you are seeking; and (b) Instant Results: as you type, the results appear. Every ... more
  • Men More Likely to Act on Ads, Women More Likely to Click
    Businesswomen deliver a 23% higher click-through rate for online ads than businessmen, who are 53% more likely, however, to take action—such as download a whitepaper, start a free trial, or make a purchase—after clicking on an ad, according to a study by Bizo. more
  • Unify Your Online Image: Present  All Your Social Links at One Site
    When you think about it, the time you put into social media is an investment in your professional reputation: You're building (or cultivating) relationships, sharing knowledge, and providing opinions on quotidian and global topics. Wouldn't it be cool if there was one beautiful, harmonious way to demonstrate all of that ... more
  • How Your Social-Media Strategy Is Stifling You
    Dianna Huff has long been telling B2B marketers that they need to have a strategy in place before they enter the social-media waters. "But here's the deal," she admits in a recent post at the B2B MarCom Writer Blog. "I've been wrong. Dead wrong." Why the change of heart? Because the ... more
  • Adults Texting More, but Teens Still Rule
    Texting among US adults has increased substantially over the past year, but still does not approach the magnitude of texting activity among teens: 72% of adult cell-phone owners send and receive text messages now, up from the 65% who did so in September 2009, whereas 87% of teen cell-phone owners ... more
  • Two Ways to Be Indispensable to Your Customers
    "One of the truly jarring dimensions of the Great Recession is the death sentence it has imposed on hundreds of brands, even whole companies, that were once familiar parts of the business landscape," writes Bill Taylor in a post at the Harvard Business Review blog. In this economic environment, Taylor says, ... more

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