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  • Web-Metrics Express: What You Need to Know to Avoid Mistakes
    by Pete Gaioni
    Approaching your website's analytics as a three-step process will allow you to not only understand the tools available and what they have to offer but also create a gauge by which you can determine how well key business objectives are being met. more
  • Business Owners Feeling Increasingly Stressed
    More than one-half (56%) of leaders of privately held businesses globally say their stress levels are greater now than they were a year ago, according to a survey from Grant Thornton. more
  • Taken for a Ride
    We've all fallen for something when we should have known better. Gullibility is bad enough in our personal lives—but when it happens at work, jobs and profits might be on the line. Stephen Greenspan's book, Annals of Gullibility: Why We Get Duped and How to Avoid It, might help you ... more
  • Social Network Monthly Use: 5.5 Hours
    Web audiences across 10 countries spent an average of 5.5 hours on social networking sites in February 2010, up from more than 2 hours in February 2009, but about half an hour less than US Web users' average, according to the Nielsen Company. more
  • Entrepreneurship During the Recession
    Challenging economic times can serve as a catalyst for the entrepreneurial spirit and lead to the creation of much-needed new jobs: 69% more unemployed US workers started a business in 2009 than they did a year earlier, according to a report from TrendsSpotting. more
  • Careful How You Land That Thing
    When it comes to your search ad's landing page—the page that captures the imagination and clicks of your potential customers—you can't be too careful. So warns Jared Spool in a recent User Interface Engineering post that describes common pitfalls when creating landing experiences. To get the most for your search-advertising dollar, Spool recommends, ... more
  • Messaging Through Earbuds, Pt. I
    If you don't think of podcasting as a mobile medium, think again! Any users with MP3 players (including smartphones) can load podcasts onto their devices and listen to them anywhere—while sitting on the subway, jogging, walking the dog, you name it. Podcasts are inexpensive to produce, and once you've loaded one onto your server, you can ... more
  • Put Your Website in the Lead
    "Your website can be your most powerful marketing tool, delivering a steady stream of new business leads and filling your sales pipeline," writes Bob DeStefano in a Pro article at MarketingProfs. To make the most of this potential, though, you need to know whether your site is a lead-generation machine ... more
  • Mobile Apps Market to Reach $17.5B by 2012
    The global mobile applications market is forecast to reach $17.5 billion by 2012 and surpass the market for CDs (which is projected to reach $13.8 billion during the same period), according to GetJar. more
  • Is Social Media the New Addiction?
    Not only do social media consumers visit their favorite social sites throughout the day, but almost one-half (48%) of them check Twitter or Facebook during the night or as soon as they wake up in the morning, according to a survey from Retrevo. more
  • Making UGC a Picnic
    What's a Picnic (apart from the classic family activity involving a checkered tablecloth and a ton of ants)? A Picnic is a formidably large candy bar proffered by Cadbury, stuffed with caramel, wafers and nuts. But unless you're in the mood to strengthen your jaw muscles, it's not really the ... more
  • This Is Our List of Demands
    "I've had a great opportunity recently to learn what B2B customers want in content by—shock of shocks—asking them," writes Bob Scheier in a recent post at the What Works, What Doesn't blog. As part of a competitive analysis he's conducting for a client, Scheier has asked a variety of readers ... more
  • US Ad Spend Down 12.3% in 2009
    Total measured advertising expenditures fell 12.3% in 2009 from 2008 levels, to $125.3 billion, according to data released by Kantar Media (formerly TNS Media Intelligence). more
  • Facebook Surpasses Google in US Traffic
    For the first time, Facebook surpassed Google in the US to become the most-visited website of the week, accounting for 7.07% of US Internet traffic in the week ended March 13, 2010, up 185% from the same period a year earlier, according to Experian's Hitwise Intelligence. more
  • Ad Spending Share by Medium, December 2009
    Cable and Network television together accounted for nearly 44% of ad spending share in December 2009 , according to recently released data from the Nielsen Company. Television's share, when including local TV, constituted some 60% of ad spending for the month. more
  • Booz: Consumer Frugality Here to Stay
    A "new frugality" born of the Great Recession and evidenced by two consecutive years of declining per-capita consumption is now becoming entrenched among US consumers and is reshaping their consumption patterns in ways that will persist even as the economy starts to recover, according to a study from Booz & ... more
  • Growing, Growing, Grown!
    "[C]ontinual email list growth is the Achilles heel of email marketing," says Karen Talavera in a Pro article at MarketingProfs. She says marketers face some tall challenges when they strive to maintain healthy list growth. For instance:  They must constantly replenish the subscriber pipeline. "For every sign-up you get there's a ... more
  • Smartphone Owners Ready for Mobile Coupons
    Over one-third (36%) of smartphone owners say they want to receive mobile grocery coupons, but only 9% have received a location-based coupon, discount code, or text message on their phone in the previous six months, according to a survey from Compete. more
  • Media and Marketing M&A to Rebound in 2010
    Fueled by optimism about the economy and business prospects in emerging media and interactive services, mergers and acquisitions activity in media and marketing is expected to rebound in 2010, according to a survey from AdMedia Partners. more
  • Why Salespeople Don't Like Your Customer-Reference Program (and What to Do About It)
    by Joshua Horwitz
    With most large corporate purchases, the only way to get new customers to sign on is to let them hear directly from current customers who can speak about their experience with your products. So why do salespeople often resist participating in your company's customer-reference program? For several reasons... more
  • The Two Laws of Branding From the Inside Out
    by Arie Opps
    If your unique brand attributes aren't all bubbling to the surface vying to be the No. 1 attribute, then you don't have a branding problem, you have a business problem. In other words, it's your business—not the brand—that isn't offering anything of unique value. more
  • Achieving Relevance: Understanding and Connecting With Constituents
    by Brandon Walsh
    Much more than just "your customers" or "your audience," your constituents are all the people for whom your work is meaningful—the internal and external populations whose interest, participation, and advocacy are important to your stability, growth, and long-term success. How do you connect with them? more
  • Of Brand Hijacks and PR Nightmares: A Tale of Two Brands and One Flub
    by Angela Natividad
    You've heard about recent well-publicized PR nightmares for two major brands (Heinz and Southwest). How could those situations have been handled differently? Here are some ways. more
  • Tough Love for Tough Luck
    If your company is on life support, don't expect sympathy or gentle encouragement from George Cloutier, the CEO of American Management Services and author of Profits Aren’t Everything, They're the Only Thing. The no-nonsense consultant advocates a severe, business-first philosophy that might shock small-business owners—and, possibly, revive their fortunes. In ... more
  • Digital Marketing Spend to Surpass Print in 2010
    Spending on digital advertising and marketing is forecast to reach $119.6 billion in 2010, overtaking the $111.5 billion projected for print advertising during the same period, according to a study from Outsell. more

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