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  • Industrial Marketers Spending More on Digital, Social Channels
    The manufacturing sector is showing early signs of recovery: 70% of industrial-sector marketers expect their sales to increase in 2010 over 2009 levels and 31% plan to increase their marketing budgets—with much of those dollars earmarked for online channels, such as video, social media, and search, according to a ... more
  • Marketing, Ad Execs Forecast Uptick in Hiring
    The employment outlook for marketing and advertising is showing signs of improvement: 91% of marketing and advertising executives say they are confident in their firms' growth prospects for the third quarter of 2010, and 18% say they plan to increase staffing levels, up 5 percentage points from the 13% who ... more
  • How to Ruin Your Brand, Your Business, and Your Career: The 13 Worst Marketing Mistakes, Part 1
    by M. P. Friedman
    This article originally addressed the seven worst marketing mistakes. But seven wasn't nearly enough. The list grew until it reached unlucky 13. Here are the first four. more
  • Five Reasons Virtual Support Will Supplant Human
    by Mark Gaydos
    The robots are here to help. Whether in the future you'll be tucked into bed by a robot is uncertain, but what is certain is that sometime in the next five years you're going to interact with a virtual agent on the Web, if you don't do so already. more
  • How to Get Your Message Heard in a Crowded Market
    by Kathryn Roy
    Many companies in crowded markets continue to go head to head against vendors with similar (or better) products. It's scary to narrow your focus to a smaller set of prospects, but if you address their needs—the "jobs" they want done—before your competitors do, you can boost wins, revenues, and morale. more
  • Three Key Investments for Improving Marketing Effectiveness and Accountability
    by Laura Patterson
    Over half of the responding companies to a recent survey indicated that the biggest barrier to an effective measurement strategy is a lack of budget and other resources; fewer than one-third selected any other issue. How can we break out of the vicious circle and improve our effectiveness and accountability? more
  • Four Ways to Kill Off Unproductive Aspects of Your Business
    If you're like most small businesses, you don't spend much time on internal seek-and-destroy missions that identify and kill unproductive elements. That, says Auren Hoffman at the Summation blog, is a mistake. "While it does not come [naturally] for a company (or any organization) to toss things out," he writes, ... more
  • Fashion-Forward Shoppers Spend More, Swayed by Social Media
    Consumers who describe themselves as "Fashion Forward" are at least twice as likely as other consumers to spend more on a wide range of consumer products, including apparel, and are most likely to refer friends and colleagues to their preferred retailers, according to a survey from Acxiom. more
  • Tech Buyers Get Serious With Social Media
    Technology buyers are aggressively adopting social media to help them make business decisions—most often using the new social channels to complement traditional decision-making approaches and information sources, according to a MarketingProfs article that cites new research by Forrester. But for tech-savvy buyers, social media are a means to an end—such ... more
  • Media and Marketing M&A Rebound in 1H10
    M&A activity for media, information, and marketing services rebounded strongly in the first half of 2010, led by digital and technology-driven companies, according to The Jordan, Edmiston Group Inc. (JEGI). more
  • Ways That Customer Feedback Can Help Product Development
    Incorporating customers' viewpoints into your business isn't just a fresh form of CRM, it can also make existing and future products better. Community manager Dawn Lacallade says her company Solarwinds actually got its R&D spend down to about 9% (compared with an industry average of about 20%) by strategically incorporating ... more
  • A Smart Three-Step Process for Responding to Prospects
    Lead-gen alert: B2B prospects are "sick and tired of the sneaky ways being used to get their information so a salesperson can 'help' them," writes Dale Underwood in a post at the B2B Conversations Now blog. Prospects are skeptical of requesting information at B2B websites, says Underwood, because too many ... more
  • Birthday, Anniversary Emails Generate More Revenue
    Personalized email campaigns that acknowledge recipients' birthdays or anniversaries are more successful at engaging their target audiences, generating higher open rates, transaction levels, and revenue, according to research by Experian CheetahMail. more
  • Tips for Protecting Profits in Down Times
    "Saving your budget (and keeping your team employed) in a down economy really boils down to one word: profit," writes Paul Stein in an article at MarketingProfs. "If you're not making money, you're losing money—and that's never good for business." As our recessionary hangover continues to linger, ROI matters more ... more
  • Wake up Your Customers with New Subcategories
    At first look, the task of arranging a category of products for your customers to choose from may seem to be relatively simple, say the authors of a new research report. "However, in reality, this task is quite complex," they note, "offering a virtually infinite number of assortment format choices." Case ... more
  • Display Ads Making a Comeback
    The US display ad market has made a comeback in the last few months, led by JPEG ads, which accounted for 42.4% of impressions in May, and leaderboard-style banner ads (728 x 90 pixels), among the most commonly viewed display ad sizes, according to data from comScore's Ad Metrix Creative ... more
  • Most Email Opens, Transactions Occur on Day 1
    Highlighting the instantaneous nature of the email channel, nearly one-half (47%) of transactions and over three-quarters (78%) of unique opens and clicks occur within the first day of email receipt, and such response times vary by industry and email offer type, according to research by Experian CheetahMail. more
  • One Easy Way to Make Your Emails More Readable
    Writing at the Retail Email blog, Chad White offers some interesting facts about the Baby-Boomer generation. First, by 2015, nearly half of the US population will be age 50 or older (AARP). Second, Boomers currently control over 80% of personal financial assets and account for more than 50% of the country's discretionary ... more
  • Blogging for Dollars: Retweets Are Nice, but Business Is Better
    "You are cranky, it's been a long day, you need to vent," writes Mack Collier at The Viral Garden. "So you write a nice stress-relieving post to your blog. Totally out of character with what you normally write, but you need the release." Of course, this is the post that ... more
  • Consumer Confidence Tanks in June
    The Conference Board Consumer Confidence Index, which had been on the rise for three consecutive months, declined sharply in June and now stands at 52.9 (1985=100), down from 62.7 in May, the Conference Board reported. more
  • The Fallacy of Search Engine Marketing Only
    by Scott Buresh
    There has been much debate in the search community about whether it is proper or even hypocritical for a search engine marketing company to use other forms of advertising unrelated to Internet marketing. The naysayers generally have a common argument: A quality SEM company "shouldn't need" to engage in any ... more
  • Why Do People Write Like That? (And How You Can Avoid Doing the Same)
    by Ernest Nicastro
    Those who write in corporatese love a paradigm, whether it's new, shifting, or otherwise. And they would never think of simply using something when they can leverage it. But there's a better way. more
  • How Scotts Miracle-Gro Uses Its Email Newsletter to Nurture In-Store Sales
    by Stephanie Miller
    Scotts Miracle-Gro Company, like many consumer packaged goods companies, has no direct online sales channel—but it finds that email-newsletter subscriptions boost purchases on average 1.5 times annually. Perhaps the reason the Scotts Lawn Care Update email newsletter is so successful is its commitment to the roots of the program—customer service. more
  • Your Launch Strategy and Beyond—at Cyberspeed
    by Barbara Bix, Olga Taylor
    When used systematically, market research is an ongoing two-way communication between your business and its target audience. Treated as such, market research becomes a constant source of information about opportunities for improvement and innovation. And via the Web, you now have a direct round-the-clock link to every potential customer. more
  • 'I'm Sorry': Three Ways to Say It to Customers
    No matter how excellent your company's product or service, and no matter how outstanding your customer service team, you will encounter disgruntled customers. It's a fact of life. And, warns Michael F. Kelly at MarketingProfs, this disproportionately vocal group can do serious damage to your company's reputation. "If 20% of your ... more

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