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  • Four Ways to Handle Inactive Subscribers
    Every email list is going to have subscribers who sign up and then apparently vanish. "They may have opted in to a specific offer, then disengaged once they obtained the coupon, free content or other benefit you promised," writes Karen Talavera at MarketingProfs. "Or they joined your list while in the ... more
  • E-reader Brand Passion: Kindle Has It in the Bag
    When chatting online, consumers have the most to say about the Apple iPad, but they are more passionate about the Amazon Kindle, according to the NetBase Brand Passion Index, which measures the intensity of consumer passion for brands among users of online communities. more
  • Why You Should Run Your Website Like a Magazine
    by Ken Gordon
    How do you avoid the deep deadly pit of uninspired corporate content? Simple. If you want people to come to your site, and stay there, your content should be as rich and varied as that of a good consumer magazine. Offer that kind of variety, and you'll really build a ... more
  • Customer Experience Leadership Survival Guide, Part 2
    by Jeanne Bliss
    To make customer experience stick as part of your operation, you need to have an organized and phased approach for integrating it into your organization. Here, based on working with scores of clients from around the world, is the real-world approach for how to integrate customer experience into your operation. more
  • Four Affordable Tools That Can Help You Market Your Business
    by Steve Adams
    Small-business owners often feel the cash-flow pinch, especially when they're starting out. Because their resources are limited, they may feel that their marketing efforts have to be limited as well. Yet what they may not realize is that they already have some powerful marketing tools at their disposal. more
  • Five Reasons Why App-vertising Is Right for Your Business
    by Adam Boyden
    Simply put, "app-vertising" is the use of applications to deliver branding, messages, content, or functionality to reach target audiences. And if you're looking for a tool that offers affordability, ease of use, and significant return on investment (ROI), then app-vertising may well be right for you. more
  • Three Ways to Influence Your Influencers
    "In simplest terms, businesses are no longer in complete control of their products, brands and messages," writes Susan Gunelius at Entrepreneur.com. "End-users are now in control." And those end-users are largely influenced by so-called prosumers—brand and product advocates who use blogs, social networks and forums to shape opinions. "To stay competitive ... more
  • Groupon Leading Pack in Social Deal-Making
    Fast-growing Groupon is enjoying prominence in the social deal-making market, accounting for 79% of US Internet traffic to group coupon sites for the week ended November 27, 2010, while second-ranked LivingSocial received just 8%, according to Experian's Hitwise Intelligence. more
  • Two Key Ways to Optimize for Local Searches
    "When you perform a search at Google or Bing, the results are significantly influenced by your physical location, even on queries where you don't specify a location," writes Ray Comstock at Search Engine Watch. "So if you're in New York and you search for [pizza], or [hot tubs] or [DMV], ... more
  • Ad Recovery Picking Up Over Next 3 Years
    Global ad spending is forecast to reach $449.6 billion in 2010—up 4.9% from a year earlier—and continue to grow between 4.6% and 5.2% over the next three years, fueled by digital media and strong ad growth in developing markets, according to projections by ZenithOptimedia. more
  • Organic Search Drives Software-Buying Decisions
    Most high-tech companies understand that SEO is a critical channel for driving new clients, revenue and brand exposure. Organic search results are used widely by software buyers to find and evaluate products. New research from iProspect finds that organic search, more than paid search and online display advertising, offers the ... more
  • Mobile Email Opens Peak in Afternoons, on Weekends
    On average, 12% of email subscribers read email messages via mobile device during the standard workday, but that level increases to roughly 19% in early morning, late afternoon, and the weekend, according to a new study by eROI. more
  • What You Can Learn From a Portuguese YouTube Phenom
    Marketing budgets remain tight, and there's more competition than ever in the high-ROI world of social media. So how can you make your mark? In a post at the Influential Marketing blog, Rohit Bhargava tells the story of Ana Free, a Portuguese singer-songwriter who has racked up 20 million views ... more
  • B2B Social Media: How Cisco Gets It Right Worldwide
    "The networking company Cisco Systems is celebrating 25 years," writes Meryl K. Evans in a post at the B2B Social Media Digest. "Can you believe the company didn't exist before 1984?" True, it's hard to imagine a pre-Cisco world. Evans argues that the company's smart use of social media plays ... more
  • Cyber Monday Surpasses $1B in Record US Spending
    Retail e-commerce spending for the first 29 days of the November-December 2010 holiday season reached $13.55 billion, up 13% from the corresponding days in 2009, as Cyber Monday recorded $1.028 billion in online spending, up 16% from a year earlier, and the heaviest online spending day in history, according to ... more
  • Why Your Customers Might Want You to Just Shut Up
    Quick quiz: Have you ever walked into an airport, noticed that there is nobody in line at the check-in counter and still made a bee-line for the self-service kiosk? Better yet, have you ever waited in line for an ATM machine even though there was no one in line for ... more
  • Four Smart Ways to Trigger ROI
    According to Molly Niendorf, some marketers worry that triggered email will look inauthentic to recipients. "Sure, automatic emails have been around long enough that recipients know you're not perched at your computer, hitting the send button just as soon as they sign up or click a link," she writes at ... more
  • Marketers Neglecting Demand Chain Performance
    As marketers focus on creative development and campaign execution, they often overlook the operational aspects of their go-to-market processes, resulting in the inefficient delivery of marketing materials to intended audiences and, ultimately, weaker frontline performance, according to a study by the Chief Marketing Officer (CMO) Council. more
  • Three Errors That Lead to Bad Survey Questions
    If you want solid information, you should take great care when writing survey questions. "Leading and misleading questions always yield questionable data, based on which you are highly likely to report findings that can misguide stakeholders," writes Carrey V. Azzara at MarketingProfs. "Moreover, decisions they make based on such data ... more
  • 10 Ways to Entice Your Whole Company (Not Just Marketing) to Blog
    by Ann Handley
    It's a lot easier to maintain a robust, active blog when you have many contributors—not just one person responsible for writing compelling content, day in and day out, rain or shine, in sickness and in health. One place to look for help is to your own employees—from throughout the organization, ... more
  • Ten Steps You Can Take to Create Compelling Testimonials
    by Barbara Bix
    Most prospects are not experts in purchasing the types of products and services you offer. So what do they do? They turn to testimonials because testimonials are readily available and because they hope to learn from others' experiences. more
  • Why and How You Should Be Using Triggered Email, Part 2
    by Karen Talavera
    This article looks at the first two of four triggered-email campaigns that no email-marketing program should be without: Welcome and onboarding emails, and remarketing emails (such as resending to nonoperners and clickers but nonconverters). more
  • Customer Experience Leadership Survival Guide, Part 1
    by Jeanne Bliss
    To make customer experience stick as part of your operation, you need to have an organized and phased approach for integrating it into your organization. Without it, customer experience becomes one more customer-focused tactic that your company tried for a while and then abandoned. more
  • Five Reasons Your Advertising Shouldn't Lead With Price
    Especially in this economy, small businesses are tripping over themselves to tell customers about their low, low prices. But in an article at MarketingProfs, Dan Hill argues strenuously against price-leading campaigns and gives reasons like these: It is not a sustainable long-term strategy. "One of the key advantages of a sale ... more
  • Forrester: Tech-Savvy Workers More Upbeat About Employers
    Employees who use technologies at work such as smartphones, social media, and the Internet after hours tend to be stronger advocates for their employers, and those who use social media are among the most positive promoters of their companies' products and services, according to a report by Forrester Research. more

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