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  • Customer Acquisition Top Marketing Priority
    Large reductions in marketing budgets contributed to dismal sales performance in 2009, but companies are fighting back: Over three-quarters (72.5%) say they are increasing their marketing budgets in 2010, and over 9 in 10 cite customer acquisition as their top marketing objective in the next 12 months, according to a ... more
  • Four Common SEO Blunders and How to Avoid Them
    In a post at the Online Marketing blog, Lee Odden notes that one of the biggest fears for website owners is a sudden drop in search-engine rankings. Case in point: Google's recent 'Mayday' algorithmic change affecting long-tail searches (see Google Webmaster Matt Cutts' video explanation). It left many webmasters up-in-arms ... more
  • Women Dominant on Social Networks
    Social networking sites reach a higher percentage of women than men worldwide, and across leading social sites, such as Facebook, women are more engaged—consuming more pages and spending more time—according to a new study from comScore. On average, women spend 30% more time on social networking sites than men; moreover, ... more
  • Dive Deep Into Your Customer's Vertical
    Tech companies still find it difficult to design, market and deliver actual solutions to their customers' business problems. Though execs talk internally about solving customer problems, they often come at it from the wrong angle—i.e., a technology-centered mindset. In his recent issue of Under the Buzz, Philip Lay of TCG ... more
  • Twitter Ruled by Personal Voices, Not Brands'
    Though many brands now use Twitter to drive sales, improve customer service, and enhance brand loyalty, Twitter is a consumer-dominated medium: 91% of tweets are by consumers and only 8% are by marketers, according to a study by 360i. Brands are moreover rarely a topic of conversation: Only 12% of ... more
  • Facebook Users: Four Key Stats
    It's easy to get lost in the Facebook hype. Everybody's on it—but is "everybody" relevant to you? Here's a quick way to find out. Check out Research Spotlight: Facebook, a new report from MarketingProfs that offers a cheat sheet on the social site, breaking down vital user data for marketers. ... more
  • Solving B2B Challenges Through Social Media
    As online business communities flourish, the exchange of expert opinion and advice is expanding at a rapid pace. Marketers who once felt isolated can now gain insights from colleagues in similar situations around the world. One example is the phenomenal growth of MarketingProfs' Know-How Exchange. Initiated just a few years ... more
  • Forrester: Location-Based Social Network Users Influential, Few
    Like many aspects of mobile marketing, location-based social networks (LBSNs) offer interactive marketers the promise of connecting consumers with places and points of sale. Most marketers, however, should wait to adopt the nascent channel until larger industry players, such as Facebook and Yahoo, offer location-based services at a sufficiently large ... more
  • Go Shopping: It's a Cool Way to Check Out the Competition
    You spend a lot of time ensuring the best-possible experience for every customer purchasing your product or service. You've trained a friendly, knowledgeable staff, and you use customer feedback—both positive and negative—to shape the sales process and provide ongoing support. But do you know how your customer experience compares with that offered ... more
  • Shooting Down Three Myths of Viral Marketing
    The word "viral" has become synonymous with social-media success, writes Ian Greenleigh in a post at ReputationOnline. "It's even showing up on business cards." Some of the professional titles Greenleigh has recently seen: Viral Brander, Viral Marketing Planner. But the companies that assign these titles "don't understand social media," Greenleigh asserts. ... more
  • Two Subject-Line Traps to Avoid
    If a subject line gets truncated on its way to your subscriber's inbox, cautions Mark Brownlow at Email Marketing Reports, it can do more than cause a "wry smile" or a "little embarrassment." It can cause outright confusion, or it can tell your customers something you didn't even mean to ... more
  • Consumer Confidence Falls Again in July
    The Conference Board Consumer Confidence Index, which had declined sharply in June, retreated further in July and now stands at 50.4 (1985=100), down from 54.3 in June, the Conference Board reported. The Present Situation Index decreased to 26.1 from 26.8 last month, while the Expectations Index declined to 66.6 from ... more
  • You Hear What Customers Say, but Do You Know What They Mean?
    In the age of Facebook, Twitter, Foursquare, Urbanspoon and hundreds of other social-networking sites, you have unprecedented, real-time access to the discussions your customers are having with their friends, colleagues, families and the world at large. For your company, this means amazing data is there for the taking. "Effective listening and ... more
  • Five Ways to Get Unique, Keyword-Relevant Content on Your E-Commerce Site
    by Adam J. Thompson
    E-commerce sites can be particularly challenging for search-engine optimization (SEO) because they tend to lack unique, relevant content. The challenge can be easily (though not necessarily quickly) overcome with these five content techniques that can help you search-optimize e-commerce websites. more
  • Two Survey Questionnaire Flaws to Avoid: Scary Matrix Questions and Unbalanced Scales
    by Carey V. Azzara
    Poorly designed questions and scaling problems can derail your research efforts faster than you can say "the cat in the hat"! To help you avoid a few of the more common and onerous problems, this article explores two separate but related questionnaire-design issues: matrix questions and unbalanced scales. more
  • Shattering Five Branding Myths
    by Maria Ross
    When people think of branding, they often think of just a logo or business card. Or they think of the opposite extreme, such as Apple, and so assume they will never have the resources to "brand effectively." But branding on a budget is more than possible, and dispelling these five ... more
  • Gone Phishing: Why eBay Emails Can Be Hard to Trust
    by DJ Waldow
    People tend to open an email based on the two things they can see in their inbox: the From name and the Subject line. If recipients receive an email from a sender they do not recognize or trust, they are less likely to open it. If an email with a ... more
  • Questions Any Sales Manager Should Be Able to Answer
    "Would you ask the best violinist in an orchestra to take over as conductor without any preparation?" asks Michael Leimbach in a Pro article at MarketingProfs. "Probably not. And if you did, you wouldn't have very high expectations for the orchestra's performance." But that is exactly what you do when you ... more
  • Small-Biz Search Advertising Surges in 2Q10
    Small-business advertisers spent on average $2,231 on search advertising in the second quarter of 2010, up 159.7% from the $859 spent in the same period a year earlier, and up 1.4% from the $2,201 spent in the first quarter of 2010, according to a WebVisible study based on its small-biz ... more
  • Two Ways Search Marketers Can Leverage Facebook
    "Facebook has more than 400 million active users who collectively spend more time on the platform than on any other website in the world, sharing detailed information about their likes, dislikes, and preferences," writes Matt Lawson at MarketingProfs. In other words, the social networking powerhouse is a potential bonanza for search ... more
  • Spread Your Online Messages Offline
    Now, even your offline world can have a social element: Sotokolan, whose slogan is "Objects get social," enables you to attach your Facebook page to a custom QR code. (A QR code is like a barcode that, when scanned, points users to a Web page or reveals other digital information.) Through ... more
  • Lead Scoring: An Easy Three-Step Process
    Despite the proliferation of emerging media channels and ever-tightening marketing budgets, notes Chris McArdle at DemandGen Report, "fewer than 10 percent of B2C organizations are using proven techniques to effectively identify and target prospects." Why? According to McArdle, B2C companies are often daunted by lead-gen components, such as scoring. But, he ... more
  • Social Media and SEO Integrated via New Platform
    by Elaine Fogel
    To help drive viewers to online content, a just-launched platform uses linguistics technology and search marketing best-practices to integrate social media with search engine optimization (SEO). Search engine marketing and design firm Zog Media launched the platform, dubbed Project Redline, in partnership with social media press release builder PitchEngine. more
  • Mobile Marketing Gaining Ground Among Retailers
    US retailers are actively pursuing the mobile channel to enhance customer engagement and loyalty: 73% have some type of mobile initiative in place and 20% of are in the process of evaluating the mobile channel, according to a survey from Forbes Insights, in association with Research In Motion (RIM). more
  • Facebook Flops in Customer Satisfaction, Wikipedia Wins
    Though Facebook is the dominant social media platform, consumer satisfaction with the industry giant is low—with users citing concerns over privacy, security, technology, and advertising—whereas satisfaction with nonprofit Wikipedia is more favorable, according to a survey from ForeSee Results for the American Customer Satisfaction Index (ACSI). more

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