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  • Why and How You Should Be Using Triggered Email, Part 2
    by Karen Talavera
    This article looks at the first two of four triggered-email campaigns that no email-marketing program should be without: Welcome and onboarding emails, and remarketing emails (such as resending to nonoperners and clickers but nonconverters). more
  • Customer Experience Leadership Survival Guide, Part 1
    by Jeanne Bliss
    To make customer experience stick as part of your operation, you need to have an organized and phased approach for integrating it into your organization. Without it, customer experience becomes one more customer-focused tactic that your company tried for a while and then abandoned. more
  • Five Reasons Your Advertising Shouldn't Lead With Price
    Especially in this economy, small businesses are tripping over themselves to tell customers about their low, low prices. But in an article at MarketingProfs, Dan Hill argues strenuously against price-leading campaigns and gives reasons like these: It is not a sustainable long-term strategy. "One of the key advantages of a sale ... more
  • Forrester: Tech-Savvy Workers More Upbeat About Employers
    Employees who use technologies at work such as smartphones, social media, and the Internet after hours tend to be stronger advocates for their employers, and those who use social media are among the most positive promoters of their companies' products and services, according to a report by Forrester Research. more
  • Three Basic SEO Tips to Boost Website Visibility
    So, you want to improve your online visibility, but you're not an SEO expert. Never fear. C.B. Whittemore from the Simple Marketing blog has a basic SEO primer for you. As a "fierce practical" marketer, Whittemore seeks to understand how applying SEO to an array of digital content—website, blog, press releases, a ... more
  • Four Things You Must Know About Your Prospects
    In a post at his eponymous blog, Tom Trush tells the story of a client who asked for help after a direct-mail lead-generation campaign failed to yield a single response. His prospects, insisted the exasperated client, were different. "Every time I hear this claim my ear drums rattle," says Trush. ... more
  • Holiday Online Retail Spending Up 13%
    US retail e-commerce spending for the first 26 days of the November-December 2010 holiday season reached $11.64 billion, up 13% from the same period in 2009, according to comScore. Spending on Black Friday (Nov. 26) totaled $648 million, making it the heaviest online spending day to date in 2010, and ... more
  • Holiday Office Parties Worth the Cost? Yes!
    Despite tough economic times, holiday office parties are worth the price tag: 52% of surveyed advertising and marketing executives say the annual office party is a good investment, according to a survey by The Creative Group. more
  • Top-Gaining Site Categories Led by Gambling in October
    US Web traffic to online gambling sites more than doubled in October as the 2010 World Series of Poker Tournament neared its conclusion, according to data from the comScore Media Metrix service. Meanwhile, humor sites—led by Comedy Central—ranked second, as interest was piqued by Jon Stewart and Stephen Colbert's "Rally ... more
  • Three Deadly Mistakes Email Marketers Make
    In a post at the Email Marketing Reports blog, Mark Brownlow examines mistaken assumptions that can seriously damage the long-term success of an email program. Our basic beliefs about how our emails work aren't as self-evident as we'd like to believe, Brownlow notes; in some ways, we operate in the ... more
  • Top 50 Online Properties by Ad Reach and Visits in October
    Google Sites comprised the top-ranked property in October 2010 with 180.8 million unique visitors, followed by Yahoo Sites with 179.6 million, Microsoft Sites with 170.6 million, and Facebook with 151.1 million, which for the first time surpassed the 150 million visitor threshold, according to comScore Media Metrix service. more
  • If Webinars Are So Awesome, Why Do So Many Tragically Underperform?
    by Ann Handley
    Webinars are a wonderfully robust and lively marketing tool, and an effective way to reach your prospects or buyers. Or, rather, they can be... if done correctly. Here are three key challenges you need to address if you want to call your webinar a success. more
  • Nine Marketing Tips for Black Friday, Small Business Saturday, and Cyber Monday
    by Joe Manna
    Large retailers can count on Black Friday to turn their books from red to black, and online retailers have Cyber Monday to cash in afterward. This year, though, we also have Small Business Saturday. So how can a small business get the upper hand on these three monumental shopping days? more
  • Why Amazon Doesn't Understand Social Commerce
    by Leigh Duncan-Durst
    Even before the recent furor over Amazon's sale of the self-published "The Pedophile's Guide to Love and Pleasure," and the subsequent less-than-stellar and social-media-inept response by Amazon, it seemed clear that the pioneering e-commerce giant had begun to fall behind the social-commerce curve. more
  • Four Questions to Ask Yourself Before Starting a Business
    by Stephen Johnson
    Many people are bullish about growth prospects now that the Great Financial Crisis seems largely behind us. But a lack of planning and preparedness will sink many of ambitions to start a business. These four questions can help structure your thinking before you make some important decisions. more
  • Three LinkedIn No-Nos
    "People use LinkedIn to connect with coworkers and industry peers, get business advice, and even find new jobs," writes Diana Freedman at HubSpot. "It's a great place for businesses to make relevant LinkedIn users aware of their brand." But, she cautions, those positive outcomes won't happen if you make mistakes ... more
  • Teen Girls and Brands: Social, Vocal, and Influential
    Teen girls today are influential social connectors who seek out information about brands from a wide range of sources and share that information frequently in their social circles, using a mix of face-to-face interaction and social media, according to a study by Varsity Brands and the Ketchum Global Research Network. more
  • SEO Tips for Bing
    Whether you're a site owner attempting to rank higher in search results, or a Web developer or designer working with a marketing team on a cool new project, it's more important than ever to understand how Microsoft's Bing works. So advises John Pring in a Six Revisions post. Why is a ... more
  • Facebook Nabs One in Four Pageviews in US
    Visits to Facebook accounted for 10.28% of US Internet traffic in the week ended November 13, 2010, up 63.5% from the same period a year earlier, according to according to Experian's Hitwise Intelligence. more
  • Five Essential Ingredients of a Social Tech Community
    Much has changed since the earliest days of social media, when technology vendors were experimenting with online communities to foster partner communications. Some communities have grown to become powerful, thriving hubs of information, while others have quietly fallen away. What makes for an engaging vendor-channel online community? In a recent ... more
  • Internet Ad Revenue Hits Record $6.4B in 3Q10
    US Internet advertising revenues reached an estimated $6.4 billion in the third quarter of 2010, a record high for the online ad industry and 17% higher than the same period in 2009, according to the Interactive Advertising Bureau (IAB) and PwC. more
  • Four Great Perks of a Facebook Brand Page
    When managed well, Facebook's community of 500 million (and counting!) global users is an ideal place for brands to get the message out. But before you start developing dazzling social campaigns, start by taking a small foundational step in the right direction. If you're using Facebook to promote a brand, be ... more
  • How to Design a Profitable Lead-Nurturing Program Right Now
    In a brief Take 10 online tutorial at MarketingProfs, Jim Lenskold, president of Lenskold Group, spells out clear guidelines for creating targeted lead-nurturing programs that can help you boost conversions, reduce sales-cycle times and create more profitable and enduring customer relationships. Granted, that's a tall order for a 10-minute presentation, but ... more
  • Top Retailers Sold on Facebook, Twitter for Marketing
    National retailers are marketing via social networking channels—particularly Facebook, but also Twitter—at increasing levels, integrating their online and physical properties via those channels and using their rapidly increasing fan and follower bases to build stronger brand experiences, according to a report by Media Logic. more
  • How a Customer Promoted 'Barbie Video Girl' Bigtime
    This year, Mattel launched Barbie Video Girl, a $50 version of the beloved blonde that sports a video recording device in her necklace and an LCD screen on her back. (Mattel has already courted vloggers like iJustine.) In the spirit of casual citizen journalism, creative mind Brandon Bloch bought ... more

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