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  • I No Robot. Hear Me?
    Too often, argues Julia Rubiner in the Editorial Emergency newsletter, automated email messages lack the human touch. "They frequently sound like they're coming from a robot for whom English is a second language," she says. "If you're trying to connect with people and persuade them to take action … you ... more
  • Seniors Least Likely to Use Internet
    Only 38% of US adults age 65+ are online––a significantly lower rate of Internet adoption than both the general population (74%) and the next-oldest group, adults age 50-64 (70%), according to research from Pew Internet. more
  • Consumers Seek Newspaper, Magazine Ads for Bargains
    Newspaper and magazine ads are still the preferred way for consumers to find shopping deals, but the Internet is not far behind, according to a survey from Harris Interactive. more
  • The Benevolent Hacker
    "When a 12-year-old can gather information faster, process it more efficiently, reference more diverse professionals, and get volunteer guidance from better sources than you can at work," write Bill Jensen and Josh Klein at the Harvard Business Review, "how can you pretend to be competitive?" It's an ironic situation in which ... more
  • Five Reasons Why Mobile Marketing Is Prime for B2Bs—And Five Key Questions B2B Marketers Should Be Asking
    by Christina "CK" Kerley
    In the B2C space there's a lot of buzz around mobile marketing, but in the B2B sector it's more likened to a whisper. B2Bs are missing out on super-sized opportunities for integrating a valuable new brand touch point for their customers and establishing a dynamic new communications channel with professional ... more
  • What Stonyfield, Method, and Green Mountain Roasters Know (and You Should, Too)
    by Ted Mininni
    New vision and approaches can add significantly more value to brands over their competitors. Some brands can easily become commodities. Unless they choose otherwise. more
  • Selling Like Billy Mays: Five Essential Character Traits That Make a Product Easy to Sell
    by Barry Densa
    Billy Mays, who, sadly, passed away at age 50, was a potbellied, black-bearded Atlantic City carnival barker who wore a blue long-sleeve shirt and a white undershirt. And direct marketers loved him. According to Mays, to be great and an easy sell, a product must have these five essential character ... more
  • Who Are Potential Apple Tablet Buyers?
    The new Apple tablet has wide appeal and will significantly expand Apple's customer base, as half of potential buyers don't own an iPod or iPhone, according to an SRG survey of online Americans age 12+. more
  • No Clipboards Here
    Let's say you're out running errands and can find what you need at either of two stores. Both are well stocked and conveniently located, and both offer plenty of parking—but there's one critical difference. At Store A, you can walk right in and do your shopping; at Store B, however, the ... more
  • Case Study: Lessons From Martin Guitars: Three Ways to Survive a Downturn
    by Kimberly Smith
    C. F. Martin & Co. survived the Civil War, the Great Depression, and both World Wars. Inspired by its past, the guitar maker thrived in 2009. more
  • Cheers to a New Year of SEO
    What do bartenders and websites have in common? Both need to be optimized to succeed. So says Jill Whalen in an amusing article at Search Engine Land. She demonstrates how the rules of optimization may dually apply to 'tenders and 'sites alike: Rule #1: Optimization shouldn't turn people off.  ... more
  • What Google Suggest Suggests
    Google is a powerhouse of information on a range of human behaviors, emotions, and opinions, and it offers insight into what people might care the most about concerning a given topic, according to a post by Duke and MIT professor Dan Ariely on his blog, PredictablyIrrational.com. more
  • Mobile Advertising ROI: What Works, What Doesn't
    Animated ads are the fastest-growing and most-effective mobile ad format among both brand and direct-response focused campaigns, enabling marketers to tell a more complex message without the necessity of a click, according to a study from Quattro Wireless. more
  • I Knew You'd Be There for Me
    Belgian beer label Stella Artois has added a splash of engagement to its marketing strategy with Le Bar Guide. Developed by Acrossair, Le Bar Guide is a free app that points users to the nearest bar serving Stella. Run searches by ZIP Code, or switch the augmented reality feature on—and have ... more
  • To the Power of Five
    More than ever, a successful lead-generation program relies on a steady stream of new content. And since the pressure to produce high-quality whitepapers and blog posts can be intense, Ardath Albee recommends the "Rule of 5" to ease your load and maximize results. "The Rule of 5," she explains at the ... more
  • Tapping the Potential of Online Demos
    An online demo is a powerful tool that can connect your prospects with your software in minutes, showcasing a full array of features and helping you drive home the value of your solution. But it can do much more than that, writes Jayson Gehri in a MarketingProfs article titled "The ... more
  • Super Bowl Viewers Tune in for Ads
    Over one-half (51%) of Super Bowl viewers enjoy the commercials that air throughout the game more than the game itself, according to the Nielsen Company. The remaining 49% say they enjoy the game more than the ads. more
  • YouTube to Launch Movie Rentals
    YouTube is set to debut movie rentals this week with a limited selection of independent films from the Sundance Film Festival, according to YouTube Biz Blog. more
  • Holidays Drive Traffic to Retail, Greetings Sites
    Traffic to retail websites grew in December as the online holiday shopping season reached a crescendo—while consumers' holiday festivities generated a surge in traffic to flowers/gifts/greetings and e-card sites, according to comScore. In addition, traffic to shipping sites reached a 2009 high as consumers rushed to ensure timely delivery of ... more
  • Marketers to Focus on Social Media in 2010
    Two-thirds (66%) of marketing professionals plan to invest in social media over the next 12 months and 40% will shift more than one-fifth of their traditional direct marketing budget toward digital, interactive, or social channels, according to a new survey from Alterian. more
  • Ride the Wedding-Dance Wave
    Last summer, a happy couple sent ripples through the Net when their video, JK Wedding Entrance Dance, hit YouTube. The video depicted a wedding entourage dancing down the aisle to Chris Brown's "Forever," concluding with the bride cutting the rubber in the general direction of her nervous, but giddy, groom. Great ... more
  • 2010 Ad Spend Flat, Online Up: Forecast
    In view of improved expectations of economic recovery, the US advertising market is forecast to fall just 0.1% this year, according to a revised forecast from MAGNA. The reassessment is a slight improvement from MAGNA's forecast issued in December 2009, which projected a 1.3% decline in ad spending. more
  • B2B Goes 007
    "While most people think of social media as a non-business arena, many savvy marketers are ... leveraging [it] to gather intelligence about prospects," says Dan McDade in a recent post at the DemandGen Report blog. In short: B2B marketers are turning into virtual 007s—in a good way. "Social media can provide ... more
  • Many Google News Users Bypass News Sites
    More than four out of ten (44%) of visitors to Google News scan headlines without accessing newspapers' individual sites, including many "power news users" who consult news sources as least twice a day, according to new study from Outsell. more
  • Give 'em What They Want Today!
    "Retailers have complained incessantly about unfair competition from e-commerce stores," writes Mark Riffey at the Business is Personal blog, "but not enough have done something about it." Online shopping is undeniably convenient and efficient. After all, customers can browse, comparison-shop and make purchases from the comfort of their favorite chair. But—despite ... more

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