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  • Put Your Website in the Lead
    "Your website can be your most powerful marketing tool, delivering a steady stream of new business leads and filling your sales pipeline," writes Bob DeStefano in a Pro article at MarketingProfs. To make the most of this potential, though, you need to know whether your site is a lead-generation machine ... more
  • Mobile Apps Market to Reach $17.5B by 2012
    The global mobile applications market is forecast to reach $17.5 billion by 2012 and surpass the market for CDs (which is projected to reach $13.8 billion during the same period), according to GetJar. more
  • Is Social Media the New Addiction?
    Not only do social media consumers visit their favorite social sites throughout the day, but almost one-half (48%) of them check Twitter or Facebook during the night or as soon as they wake up in the morning, according to a survey from Retrevo. more
  • Making UGC a Picnic
    What's a Picnic (apart from the classic family activity involving a checkered tablecloth and a ton of ants)? A Picnic is a formidably large candy bar proffered by Cadbury, stuffed with caramel, wafers and nuts. But unless you're in the mood to strengthen your jaw muscles, it's not really the ... more
  • This Is Our List of Demands
    "I've had a great opportunity recently to learn what B2B customers want in content by—shock of shocks—asking them," writes Bob Scheier in a recent post at the What Works, What Doesn't blog. As part of a competitive analysis he's conducting for a client, Scheier has asked a variety of readers ... more
  • US Ad Spend Down 12.3% in 2009
    Total measured advertising expenditures fell 12.3% in 2009 from 2008 levels, to $125.3 billion, according to data released by Kantar Media (formerly TNS Media Intelligence). more
  • Facebook Surpasses Google in US Traffic
    For the first time, Facebook surpassed Google in the US to become the most-visited website of the week, accounting for 7.07% of US Internet traffic in the week ended March 13, 2010, up 185% from the same period a year earlier, according to Experian's Hitwise Intelligence. more
  • Ad Spending Share by Medium, December 2009
    Cable and Network television together accounted for nearly 44% of ad spending share in December 2009 , according to recently released data from the Nielsen Company. Television's share, when including local TV, constituted some 60% of ad spending for the month. more
  • Booz: Consumer Frugality Here to Stay
    A "new frugality" born of the Great Recession and evidenced by two consecutive years of declining per-capita consumption is now becoming entrenched among US consumers and is reshaping their consumption patterns in ways that will persist even as the economy starts to recover, according to a study from Booz & ... more
  • Growing, Growing, Grown!
    "[C]ontinual email list growth is the Achilles heel of email marketing," says Karen Talavera in a Pro article at MarketingProfs. She says marketers face some tall challenges when they strive to maintain healthy list growth. For instance:  They must constantly replenish the subscriber pipeline. "For every sign-up you get there's a ... more
  • Smartphone Owners Ready for Mobile Coupons
    Over one-third (36%) of smartphone owners say they want to receive mobile grocery coupons, but only 9% have received a location-based coupon, discount code, or text message on their phone in the previous six months, according to a survey from Compete. more
  • Media and Marketing M&A to Rebound in 2010
    Fueled by optimism about the economy and business prospects in emerging media and interactive services, mergers and acquisitions activity in media and marketing is expected to rebound in 2010, according to a survey from AdMedia Partners. more
  • Why Salespeople Don't Like Your Customer-Reference Program (and What to Do About It)
    by Joshua Horwitz
    With most large corporate purchases, the only way to get new customers to sign on is to let them hear directly from current customers who can speak about their experience with your products. So why do salespeople often resist participating in your company's customer-reference program? For several reasons... more
  • The Two Laws of Branding From the Inside Out
    by Arie Opps
    If your unique brand attributes aren't all bubbling to the surface vying to be the No. 1 attribute, then you don't have a branding problem, you have a business problem. In other words, it's your business—not the brand—that isn't offering anything of unique value. more
  • Achieving Relevance: Understanding and Connecting With Constituents
    by Brandon Walsh
    Much more than just "your customers" or "your audience," your constituents are all the people for whom your work is meaningful—the internal and external populations whose interest, participation, and advocacy are important to your stability, growth, and long-term success. How do you connect with them? more
  • Of Brand Hijacks and PR Nightmares: A Tale of Two Brands and One Flub
    by Angela Natividad
    You've heard about recent well-publicized PR nightmares for two major brands (Heinz and Southwest). How could those situations have been handled differently? Here are some ways. more
  • Tough Love for Tough Luck
    If your company is on life support, don't expect sympathy or gentle encouragement from George Cloutier, the CEO of American Management Services and author of Profits Aren’t Everything, They're the Only Thing. The no-nonsense consultant advocates a severe, business-first philosophy that might shock small-business owners—and, possibly, revive their fortunes. In ... more
  • Digital Marketing Spend to Surpass Print in 2010
    Spending on digital advertising and marketing is forecast to reach $119.6 billion in 2010, overtaking the $111.5 billion projected for print advertising during the same period, according to a study from Outsell. more
  • Android, iPhone Battle Over Blackberry Owners
    Nearly four in ten (39%) Blackberry owners continue to prefer Apple's iPhone as their next smartphone purchase, but another one-third (34%) say they would switch to Google's Android operating system, according to a survey from Crowd Science. more
  • Go With the Global Flow
    A local search strategy should include more than just a presence at Google, Yahoo and Bing, says Jay Berkowitz in an interview at the New Times blog. Search marketers should also look to the tools and trends that consumers are embracing, he advises. Here are his tips for adding the latest ... more
  • Multicultural CPG Market: $520B by 2050
    By 2050, more than one-half of the US population will be non-white—African-American, Asian, or Hispanic—representing both a historic cultural shift and huge economic opportunity. The multicultural business opportunity for brands in the consumer packaged goods (CPG) space is projected to reach $520 billion by 2050, up 74% from $299 billion ... more
  • Kids and Gadgets: How Young Is Too Young?
    Most parents (61%) say the appropriate age for children to own their first cell phone is between 13 and 18, while over one-quarter (28%) say kids should have their own cell phone between 9 and 12 years old, according to a survey from Retrevo. more
  • Most Business-Blog Traffic From First-Time Visitors
    Although most business blogs tend to have a small, core group of loyal readers, a new study reveals just how small those groups are, relatively speaking, as the overwhelming majority of traffic to business blogs consists of first-time visitors. Nearly two-thirds (63%) of businesses that publish a blog say first-time ... more
  • Social Marketing Ahead of the Curve
    Advances in social technologies continue to add complexity and risk to the decisions marketers make every day. Wherever you find yourself along the adoption curve, "be deliberate in your adoption strategy," says Jeremiah Owyang in a Web Strategy blog post. Each stage has its own risks and benefits: Being first ... more
  • They Say Everybody Has One
    Point of fact: One of the most alluring things about Facebook is its infinite capacity to find us a new distraction—be it Farmville, virtual gift-giving or browsing through an old flame's recent family photo shoot (major creepiness factor, BTW). Second point of fact: Some companies know this about Facebook, and are already ... more

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