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  • 10 Tips for Crowdsourcing Advertising With a Video Contest
    by Wil Merritt
    Conversation marketing. Engagement marketing. Social media. Earned media. Consumer-generated media. User-generated Content. Crowdsourcing. Outsourcing. Co-creation. No matter what you call it, the evolution of the way brands reach and interact with consumers has led to mass experimentation with the alluring, yet often hard-to-execute marketing tactic: the video contest. more
  • In an Age of Free Advice and Liberal Sharing, Is It OK to Ask for Something in Return?
    by DJ Waldow
    With social media a hot ticket item and social networking sites like Twitter, Facebook, LinkedIn, and YouTube making it easy to share, people are spending a lot of time offering free advice and sharing knowledge publicly, yet they are not asking for anything in return. But it's OK to ask. more
  • Traffic to Newspaper Sites Reaches All-Time High
    Newspaper websites in the top 25 markets continued to grow at rapid rate, reaching 83.7 million unique visitors in April 2010, up 10.1% from a month earlier, and up 15.0% from January 2010, according to data from comScore Media Metrix data released by Newspaper National Network LP (NNN). more
  • Ginger or Mary Ann?
    In a post at Copyblogger, Sonia Simone put an interesting twist on the perennial question "Ginger or Mary Ann?" by asking whether your blog is the sexy-starlet or the wholesome girl-next-door type. Ginger, for example, wasn't going to let something like a shipwreck interfere with her glamorous persona. "It takes some ... more
  • One in Five US Drivers Unfit for Roads
    Roughly 38 million Americans—or 18.4% of drivers on the road—would not pass a written drivers test exam if they were to take one today, according to results of 2010 GMAC Insurance National Drivers Test. more
  • Social Media Catches What Mainstream Misses
    The stories and issues that gain traction on blogs, Twitter, and YouTube differ substantially not only from those that lead in the mainstream press but also from one another, according to a study by the Pew Research Center. more
  • A Map to Build a Dream On
    Researcher Christophe Aguiton of Orange, a mobile carrier in France, praised the merits of maps in a recent speech: "They are practical things. But at the same time, a map is a dream engine ... people dream on maps," he said. And in today's social world, creative technos are proving ... more
  • US Ad Spend Rebounds 5.1% in Q1
    Total measured advertising expenditures reached $31.3 billion in the first quarter of 2010, up 5.1% from the same period a year earlier—the first increase in quarterly ad spending since the first quarter of 2008 and the largest gain since the first quarter of 2006—according to data from Kantar Media. more
  • Trust Me on This
    "Trust is one the hardest things to build into the 'blink' factor on a website," says Patsi Krakoff in a recent post at the Writing on the Web blog. "It's one thing to grab readers' attention with great headlines and clever tag lines. It's another level of challenge when the ... more
  • Social Media Ad Spend Trails
    Despite widespread consumer adoption of social media, advertisers on average allocated just 4% of their media spend to the channel in 2009, relying instead on traditional, proven online media choices that were in place before the economic downturn, according to data from interactive agency Razorfish. more
  • Social Media Brand Passion Index Measures the Love
    Consumers love Costco—and are more passionate about that love than they are for any other supermarket in the US, according to the newly launched NetBase Brand Passion Index, which measures the intensity of consumer passion for brands among users of online communities. more
  • Consumer Confidence, Expectations Increase in May
    The Conference Board Consumer Confidence Index increased in May—its third consecutive monthly gain—and now stands at 63.3 (1985=100), up from 57.7 in April, the Conference Board reported. more
  • When Plain Is Good
    If we were to suggest plain text for your next email campaign, you'd probably laugh in our faces. "The superiority of HTML email to plain-text email for driving response has become an accepted truth in email marketing," says Mark Brownlow in a post at the Email Marketing Reports blog. "Alchemy ... more
  • Trust in Facebook Tanking After Privacy Changes
    Trust in Facebook as a company has been shaken as a result of controversial changes it has made to its privacy policy, and that loss of trust may lead up to one-quarter of its users to curtail their usage or drop Facebook entirely, according to a new poll by MarketingProfs. more
  • E-commerce Spending Accelerates 10% in Q1
    Bolstered by upper-income consumer spending, US retail e-commerce sales reached an estimated $34 billion in the first quarter of 2010, up 10% from a year earlier—the largest increase in spending since the second quarter of 2008, according to comScore. more
  • Achieving Relevance in Direct Digital Marketing: Marketing's Influence on Technology Is Vital
    by Bryce Marshall
    The technology puzzle is no longer an area of operations that marketing-focused professionals can afford to ignore or defer to other entities within the organization. Marketing must influence technology if we are to achieve relevance in direct digital marketing. more
  • Case Study: In a SaaS World, Customer Feedback Drives Competitive Advantage
    by Barbara Bix
    At Kadient—a company that now delivers interactive Sales Playbooks—customer satisfaction is more important than ever. As the company began development of a SaaS product for a new market, here's how the management team readied a formal process for gathering customer feedback. more
  • The Secret to Reaching the Latino Market
    by Chanin Ballance
    To successfully reach the Hispanic audience, marketers should understand that what works with the general market can't simply be transferred to the Latino market. Instead, messages must be culturally adapted to capture the thought, meaning, and feeling, not just the words. more
  • Social-Media Listening vs. Social-Media Monitoring: Truly Connecting, or Merely Collecting?
    by Dan Neely
    Most companies know they need to pay attention to social media, because it provides the richest data sets of consumer information that have ever existed. So brands know there's an opportunity, and they fear being left out if they aren't tapped in. But what's the difference between monitoring social media and ... more
  • Freaky Friday
    The editors of Fortune came up with a fun idea for the magazine's "Best Companies to Work For" issue: Invite the CEOs of two employee-friendly retailers to trade places for a day. Maxine Clark (founder and CEO of publicly held Build-a-Bear) and Kip Tendell (cofounder and CEO of the privately ... more
  • The 140 Most Influential People on Twitter
    In the early days of microblogging, just as Twitter had launched, only three Twitter users were issuing tweets—company founders Biz Stone, Evan Williams, and Jack Dorsey—but now, with more than 100 million Twitter users, there are at least 140 key influencers in the Twittersphere, according to a Web Trend Map ... more
  • LinkedIn Top Social Site in Corporate America
    Among the employees of the nation's largest corporations, LinkedIn is the most popular social networking site, according to a report by NetProspex, which also found that the employees of Microsoft are the most actively involved in social networking, followed by those of eBay, Amazon, and Walt Disney. more
  • Show 'em That  SEO Sparkle!
    In an article at MarketingProfs, Dan Skeen writes that search-engine optimization provides several return-on-investment measures with a greater potential impact on a company's bottom line than many traditional tactics. However, he notes, because SEO is less tangible than some other areas of marketing investment, it's often harder to clearly show ... more
  • Web Video to Eclipse Broadcast TV by 2020
    The consumption of Internet video—content stored and distributed over Internet protocol (IP) architecture—is forecast to overtake the consumption of broadcast TV programming by 2020, according to a report by The Diffusion Group (TDG). more
  • Top-Gaining Site Categories in April Led by Home, Fashion
    Traffic to home and fashion community websites grew in April as the spring season prompted consumers to seek advice on home improvement and fashion trends, while photo sharing sites registered a boost in activity driven by seasonal events, such as proms and religious holidays, according to comScore Media Metrix. more

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