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  • Yellow Pages Users Ready to Buy
    The Yellow Pages are a valuable source of qualified leads: Most print and Internet Yellow Pages consumers either make or intend to make purchases after consulting those sources, according to a study by the Yellow Pages Association. more
  • I Told You It's Me, Not You!
    Recently, a MarketingProfs colleague called his cable company with a request to stop service at his address. When asked for his reason, he explained that he was a highly satisfied customer, but he was moving to an area the company didn't serve. It seemed simple enough. Later that week, however, he ... more
  • Ad Spend Forecast Again Revised Upward
    A tentative global economic recovery is beginning to fuel ad markets across the world: Ad expenditure is already accelerating in bullish developing markets, while the downturn is coming to an end more quickly than expected in the developed world, according to projections by ZenithOptimedia. more
  • Shoppers Seek Coupons and Free Shipping Offers
    Among a variety of holiday specials and shopping tactics, store coupons and free-shipping offers were the two incentives most used by shoppers during the fourth-quarter 2009 holiday-shopping season, according to a survey from MARC Research. more
  • 13 'Old-School' Marketing Techniques That Take Your Facebook Fan Page From Wimpy to Wow
    by Dean Rieck
    Once you have your page set up, how do you maximize your fan base and get the most out of your page? Some social-media gurus think that "old-school" marketing techniques have gone the way of the dinosaur and won't work on Facebook or other similar platforms. I disagree. more
  • Put Your Brand to Work: Build an Architecture for Engagement
    by Brandon Walsh
    You've done your homework and designed a strategic brand program. You've found insight through research, learned what makes your constituents tick, established a strong brand foundation, developed a framework for messages, and evolved a system for visual expression—all necessary to help your organization realize its goals and vision. Now it's ... more
  • Six Proven Ways to Leverage the Power of Your Customer Network
    by Dan Ziman
    Whether folks are coming to your website to read about products and services, complete a purchase, obtain customer support, or find out where you're located, you have invested to get them there. Now you need to get them to return, engage, help others, and help you innovate. Here are the ... more
  • The Power of Web Analytics: Top Four Tips for Marketers
    by Ram Krishnamurthy
    With the right strategy and execution in place, digital media has proven very cost-effective. It scales and caters to a larger volume with faster go-to-market capabilities. Which brings us to the issue of properly implemented Web analytics to accurately measure and quantify the power of digital marketing. more
  • It's the Same, but Different
    If you want customers or members to fill out a form or volunteer their time, writes Roger Dooley at the Neuromarketing blog, "you will be more successful if you describe the task in a simple, easy to read typeface." The reason? When something can be completed in a shorter period ... more
  • Location-Based Digital Video Ads Reach 237 Million
    Ten leading location-based digital video networks delivered a total of 237 million video ads per month to consumers age 18+ during the last four months of 2009, according to The Nielsen Company's inaugural Fourth Screen Network Audience Report. more
  • I Won't Burn This Log!
    Still wondering how people are really using your website? The answer may be closer than you think, reports Jared Spool in a post at the User Interface Engineering blog. Though the search log may not be a part of a site's regular analytics package, its contents provide a window into ... more
  • Mobile Ad Campaigns More Effective Than Online
    Mobile campaigns are emerging as powerful ad channel for marketers, outperforming online advertising by nearly five times across a variety of metrics, including unaided awareness, message association, and brand favorability, according to a study by InsightExpress. more
  • Direct and Digital Marketing Jobs Rebounding
    In anticipation of improving business conditions, digital and direct marketing executives continue to lift hiring freezes: 20% say they now have a hiring freeze, down from the 45% who said so six months earlier, while only 3% are planning layoffs in the second quarter of 2010, the lowest level recorded ... more
  • Gotta Have It: Web Registration Form
    Now that you have your marketing-automation system in place, is it really necessary to use those sorry Web registration forms when collecting leads? After all, you already know who these people are, since you can track their click-throughs when they download your whitepapers or data sheets, right? Not so, says ... more
  • Ask Search Share Up Fourth Straight Month
    Ask increased its market share for the fourth consecutive month, accounting for 3.44% of US searches in the four weeks ended March 27, 2010, up 21% from February, according to Experian Hitwise data. more
  • Internet Ad Revenues Rebounding, Reach $6.3B in 4Q09
    Though US Internet ad revenues were down 3.4% in 2009—to $22.7 billion from $23.4 billion in 2008—there are signs of an emergent recovery, the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers LLP (PwC) reported. more
  • The Little Shavers That Could
    How much does a new pack of razors cost you per month? Eight dollars? Ten? More than those little blades are worth? Well, Pierre de Nayer recently decided people should be able to get good shaves without being scalped, and he did something creative (and market-based) about it. Enter Raz*War, ... more
  • BlackBerry Ahead in Smartphone Content Downloads
    Despite the buzz surrounding the iPhone and latest Android devices, the BlackBerry still leads in the smartphone content-download race: RIM's BlackBerry accounted for 63% of smartphone visits to Myxer's mobile content site in March 2010, up 5 percentage points from the 58% recorded a year earlier and outpacing Windows, Palm, ... more
  • Not so Fast!
    In the rush to grow leads, B2B marketers are often tempted to use "quick-fix" lead-generation tactics, says Jep Castelein in a post at the Connected Marketer blog. Bad idea, he writes. Instead, B2B pros should take a step back, breathe deeply and "look at the big picture" to determine the ... more
  • Branded Social Profiles Increase Purchase Intent
    A brand's presence on a social media site not only engenders consumer loyalty but also affects consumers' likelihood to buy, according to a study conducted by Psychster Inc. for Allrecipes.com. Branded profiles on social sites tend to increase intent to purchase, especially when consumers can become fans of brands and add ... more
  • Twitter Reveals iPad Sentiment
    Over the weekend of Apple's April 3 release of the iPad, 73% of circulated tweets were favorable toward the iPad, but 26% expressed disappointment that the iPad could not replace the iPhone, according to a study from Attensity. more
  • Is Success on This Menu?
    The next time you dine out, take a close look at the menu—even if you already know what you want to order. The reason? Restaurants have learned a thing or two about convincing their customers to spend more money on certain dishes. "The use of menu engineers and consultants is exploding in ... more
  • I'm Just Here to Buy
    These days, retailers seeking to establish a thrifty-price image might want to ask one important question: Are customers here to browse or buy? That difference in customer intent could affect the overall impression of a store's pricing, according to one new research study. In a series of five experiments, researchers ... more
  • I Got an 'A' on This Test!
    Mark Brownlow of Email Marketing Reports often collates valuable information that we might otherwise miss. Most recently, he reported on the successful test results achieved by various email campaign tweaks. If you need some inspiration for your own efforts, consider findings like these: Adding an extra ... more
  • Corporate Reputations Improve, Berkshire Hathaway No. 1
    After hitting rock bottom during the height of corporate bailouts and the economic crisis, the public's perception of corporate America is bouncing back: The percentage of Americans who say the state of reputation of corporate America is "good" increased to 18% in 2009, up 6 percentage points from the 12% ... more

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