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  • Evolving the Customer Experience With Mobile Technology
    by Nathan Pettyjohn
    Retailers, marketers, and service providers are at an ideal point to capitalize on a massive opportunity to elevate the classic brick-and-mortar shopper experience by embracing emerging mobile technologies. Don't miss the opportunity to use these budding technologies to evolve the customer experience and boost profitability for your company. more
  • Four Ways to Find the Right Tone for Your Web Copy
    You know online content should have a more conversational tone than other marketing materials. But remember that "informality" isn't a one-size-fits-all proposition. "Conversational style has room for plenty of variation," says Rick Sloboda of Webcopyplus. "For example, a conversation with your banker will differ from a conversation with your spouse." To ... more
  • Most Americans Oppose Behaviorally Targeted Ads
    Most online adults (61%) say they're aware advertisers use their online browsing history to target ads to them, and roughly two-thirds (67%) say they are opposed to such tactics, even if those tactics help keep Web content free, according to a survey from Gallup and USA Today. more
  • Put That Bad SEO Experience Behind You, and Move On
    "Over the last dozen-plus years, unscrupulous SEO [companies] have given the entire search engine optimization industry a bad rep," writes Stoney deGeyter at Search Engine Guide. "It seems like every few months some high-profile person in the Internet world says something about how SEO is snake oil, sending ripples throughout ... more
  • Three Ways to Enhance Your Blog's Lead-Generation Potential
    "Most corporate blogs are ghost towns, in terms of both content and reader engagement," writes Ian Greenleigh at the MarketingProfs Daily Fix blog. "Abandoned blogs litter the web, making the businesses that own them look lazy, uncommitted and anything but current." A well-executed blog sets your content marketing apart from ... more
  • Social Media Driving Sales Worldwide
    Nearly one-half of sales professionals worldwide (49%) say social media is important to their success, and among top-performing salespeople, more than two-thirds (65%) say social media is integral to their success, according to a survey from OgilvyOne. more
  • Top 50 Online Properties by Ad Reach and Visits in November
    Yahoo Sites comprised the top-ranked Web property in November 2010 with 181.0 million unique visitors, followed by Google Sites with 178.7 million, Microsoft Sites with 175.7 million, and Facebook with 151.7 million, according to comScore Media Metrix service. more
  • Launch Your Own Social Media Contest: Here's Some Help
    If you're as big a fan of the Pepsi Refresh Project as we are, it's likely you recognize the power of a well-orchestrated contest to trigger engagement and enthusiasm around your product or service. Thankfully, setting up a social-ready contest with clear rules, spam filters and an analytics system isn't ... more
  • B2B Marketing Trends and Tactics to Consider for 2011
    As 2010 draws to a close, B2B teams are sharing what they've learned from the year's challenges, and forging tactics for 2011. What lessons have we learned from the struggle that was 2010? And what new wisdom are we applying to 2011? From the myriad reports circling the Internet, here are ... more
  • Holiday Shopping Ignites Growth at Retail Sites in November
    Americans flocked to online retail and coupon sites in November to take advantage of early deals and promotions as the holiday shopping season kicked off, according to data from the comScore Media Metrix service. Cyber Monday, the heaviest online spending day on record in the US, contributed a strong portion ... more
  • Five Ways to Optimize Email Campaigns for Better Link Reports
    Reporting on click-throughs is an important way of determining how engaged your audience is, notes Andy Shore in an article at MarketingProfs. However, "a lot of email marketers throw around words and phrases such as 'Google Analytics,' 'tracking,' and 'metrics' without really knowing how to translate link reports into successful ... more
  • Younger Execs Driving Mobile Use in C-Suite
    Today's business executives use a full array of electronic devices for work purposes, but next to the laptop, the smartphone is their device of choice, according to a new survey from Forbes Insights. Younger execs are leading the charge to mobile adoption, particularly in business-related buying, Web searching, and posting ... more
  • How to Avoid the Great Social Media Crash of 2011
    by Jamie Turner
    Warning: Social media may be heading for a big crash in 2011, and it could happen because businesses don't know how to measure the ROI of their social media campaigns. Find out how the Fortune 500 use social media, learn the three categories of social media measurement, and discover the ... more
  • Mobile Marketing: Top 10 Technical Design Considerations
    by Robert Carroll
    Worldwide sales of mobile devices were reportedly up nearly 14% in the second quarter of 2010 over the previous year. As the mobile marketing space continues to balloon, keeping up doesn't have to be daunting. Here are 10 technological design issues you'll need to know about to stay ahead of ... more
  • Let Your Brand Shine at Tradeshows
    by Rob Murphy
    A company's communications strategy plays a key role in reinforcing brand identity. For many, that includes logos, brochures, online presence, public relations, advertising or packaging. But what about tradeshows? How often have you attended tradeshows on behalf of your client, noticed an exhibitor, and wondered: What exactly does this company ... more
  • Why and How You Should Be Using Triggered Email, Part 3
    by Karen Talavera
    Many marketers aren't using triggered-email campaigns efficiently and are missing the chance to maximize customer lifetime value. Learn how up-sell/cross-sell and reactivation campaigns can boost conversion. more
  • Four Ways to Enchant Your Customers
    "I love to do business with small businesses—in-store, online, for myself, for others, for pleasure, for work—it doesn't matter to me," writes Guy Kawasaki at his eponymous blog. Based on his experiences, he has 10 tips for making the customer experience enchanting. Here are four: Staff your frontline with personable, passionate ... more
  • Banner Ads Most Ignored on Web
    More than three in five Americans (63%) say they ignore or disregard Internet ads, according to a new Adweek Media/Harris Interactive Poll. Internet banner ads are the most ignored (43%), followed by search engine ads (20%). more
  • How to Use Google's New Metatags to Protect Original Content
    In a recent Search Engine Land post, Matt McGee reports on Google's experiment with new metatags designed to help identify original sources of online content found through Google News searches. Google's blog post refers to the use of the new syndication source and original source metatags as an experiment: The company ... more
  • Top 2% of Twitter Users Generate 58% of Tweets
    Nearly one-quarter of Twitter users (22.5%) account for 90% of all tweets posted on the popular microblogging site, while a small hard-core group of Twitter users (2.2%) account for over one-half (58.3%) of tweet activity, according to a study by Sysomos. more
  • Four Ways to Translate Technospeak into Your Customer's Language
    "Writing marketing content for technology companies is not so much writing as it is translation from a foreign language," writes Cheryl Goldberg in a post on the High-Tech Communicator blog. "It involves taking highly technical information that only an engineer could love and transforming it into something that a business ... more
  • Google Nabs 66% of Searches in November
    Google Sites led the US explicit core search* market in November 2010, accounting for 66.2% of total searches conducted during the month, followed by Yahoo Sites with 16.4% and Microsoft Sites with 11.8%, according to data from comScore qSearch. more
  • Three Ways to Replace a Superstar Blogger
    Companies may find themselves in a touchy situation when their established social-media star leaves to pursue other interests. Just what do you do with a famous blog when its author says "adios"? Ford will no doubt find a way to survive if Scott Monty ever takes to the saddle with a ... more
  • Five Reliable Sources for Fresh B2B Blog Content
    Get ready! Here comes the new year—and another 12 months' worth of fresh blog content just waiting to be written! If that thought makes you shudder, you are not alone. Jimmy Wong, writing at the B2B Marketing Blog, agrees that "it can be a struggle to come up with ideas ... more
  • Social Media Marketing: No Overnight Success
    It takes time for brands to incorporate social media effectively: 28.1% of companies with two or more years of social media marketing experience say social tools have been fully integrated into their companies' business models, but that level increases to 44.4% among those with three or more years of experience ... more

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