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  • Cloud Computing to Dominate by 2020
    Most technology experts and highly engaged Internet users (71%) say cloud computing will become more dominant than the desktop in the next decade—creating an environment in which people work via mobile and Web-based applications (such as Facebook and Google Docs) more than desktop software—according to a study by Elon University ... more
  • Social Media Users Want to Rant, Influence
    Nearly two-thirds (64%) of online consumers use social media, and among them over one-third (34%) say they have used social media as an outlet to rant or rave about a company, brand, or product, according to a Harris Poll. more
  • Most Americans Wake Up to Email
    Nearly six in ten online consumers (58%) say they start their day by checking email, whereas 20% head straight to search engine sites and 11% check in with Facebook, according to a study by ExactTarget. more
  • Small-Biz Confidence Higher, but Vacations on Hold
    America's small businesses are more optimistic about the economy: The Discover Small Business Watch, a monthly index on the pulse of small business owners, increased in May 2010 for the second straight month, to 87.4—its highest level in seven months—up 2.3 points from its April reading of 85.1, Discover reported. more
  • Who Are You? Who Who Who Who?
    One of the toughest things about cracking the social-media nut is figuring out the right voice to use for your brand persona. To do that, you need an immediate sense of who your brand is. Like people, brands have personalities, and understanding their personalities helps define a proper marketing tone. Lucky ... more
  • Caution: This Could Be a Trap
    The best that most B2B companies achieve with their online marketing programs is "average performance through a favorite tactic and/or advertising partner," states Ben Hanna in a post at the B2B Online Marketing blog. But why are their results so blah when there's an abundance of phenomenal success stories at ... more
  • B2B Customer Engagement: High Priority, Low Marks
    Most B2B marketers say customer engagement is a high priority both within their marketing organization (72%) and across their entire company (58%), but they don't rate their company's level of customer engagement highly, according to a survey from the Business Marketing Association. more
  • Online Ad Spend Double-Digit Growth Forecast for 2010
    Worldwide online advertising revenues are forecast to reach $61.0 billion in 2010, up 12.4% over 2009 levels, according to MagnaGlobal. It forecasts global online advertising to grow 11.7% in 2011—and thereafter by an average annual rate of 11.0% through 2015, reaching $103 billion in global spending that year. more
  • Baby, Please Don't Go
    When people click on your unsubscribe button, there's a good chance it takes them to a preference page where they can confirm the unsubscribe request, or adjust their subscription to a topic and frequency they prefer. But what about including an offer that tempts them to stay? In a post at ... more
  • LinkedIn Delivers B2B Traffic, Wikipedia More Leads
    Among social media channels, LinkedIn accounts for the greatest number of referred visitors to B2B websites, but Wikipedia is more effective at delivering relevant and serious leads, according to a study by LeadForce1. In addition, visitors referred to B2B websites from Wikipedia spend more time on those sites once they ... more
  • FIFA World Cup: Search, Mobile Viewing Stats
    With the 2010 FIFA World Cup in South Africa set to begin on June 11, US Internet searches related to the World Cup during the week ended May 29, 2010 were up 10% from levels recorded a week earlier, and up 64% from a month earlier, according to Experian Hitwise. more
  • Five Things to Think About Before You Launch Your Next Website
    by Jonathan Kranz
    Most companies do a fairly good job keeping pace with technologies. But the harder, yet more rewarding, work involves keeping up with how people use the Internet to learn, communicate, shop, and entertain themselves. By matching your Web presence to your customers' Web habits, you stand the best chance of ... more
  • Who Drives the Demand—A Critical Concept in Services Marketing Strategy
    by Mike Schultz
    There's no shortage of advice about which strategies work or don't work for services marketing. Yet they seem to conflict with each other regularly. So what's the scoop? Which ones work? It's less a question of which ones work than it is which ones will work for you given the ... more
  • Winning Facebook Tactics for Today's Search Marketer
    by Matt Lawson
    Facebook has more than 400 million active users who collectively spend more time on the platform than on any other website in the world, sharing detailed information about their likes, dislikes, and preferences. No wonder advertisers are salivating at the chance to reach Facebook users with precisely targeted ads. more
  • Email Marketing for 'Dads and Grads' Season
    by Wendy Lowe
    To some, June means the official start of those lazy days of summer. To many retailers, though, June is a busy month, because it's when they pick up extra revenue from those shopping for "Dads and Grads"—Father's Day and graduation season. How do you get your share of that revenue? more
  • Mobile Shopping Outlook Stronger for 2010
    Most online consumers (53%) now own a smartphone or Web-enabled mobile device, and among them 35% say they participated in some type of mobile shopping in the previous 12 months, such as comparing products and prices, up from 17% who said so a year earlier, according to a survey from ... more
  • If We Do Say so Ourselves
    "You might have noticed a trend in more and more marketing," writes Rohit Bhargava at the Influential Marketing Blog, "where large brands are featuring real people and actual employees in their ads." Heavy hitters like Intel, Best Buy, Dominos, IBM and GE have all used real team members to tell ... more
  • Debunking Top PPC Myths
    A few years ago, John W. Ellis wrote the post, "If Paid Search Isn't Working, Then You're Doing Something Wrong" at the Search Engine Land blog. Recently, now at his own blog, Ellis reviewed the article to see how current it was—only to find that it is still spot-on! "The fact ... more
  •  Blogosphere Dominated by Younger Americans
    The blogosphere is now dominated by younger adults age 21-35—those who have grown up during the blogging revolution—and bloggers in the US account for the plurality (29.22%) of blog posts worldwide, according to a study by Sysomos. more
  • Most Adults Watch Online Video
    Nearly seven in ten (69%) adult Internet users—or 52% of US adults—now use the Internet to watch or download video content, and 14% have uploaded video to the Internet—nearly double the 8% who did so in 2007—according to a report by the Pew Research Center. more
  • Maximize Sales 2.0 Information
    Social technologies, which have permanently changed consumer buying habits, have begun to influence B2B buying as well. Prospects compare prices online, use professional and social networks to get third-party opinions and reviews of the vendors and learn almost everything there is to know about the vendor before an engagement begins. ... more
  • Most Don't Want iPad, Though Apple Fans Do
    Anyone who sees the iPad in action, or gets their hands on one, seems to want one—but, when surveyed, over one-half of consumers (52%) say they don't need an iPad, and 38% say the new tablet is too expensive, according to research from Retrevo. more
  • PR/Comms, Not Marketing Controls Digital, Social Media
    New digital and social media tools are more likely to be under the strategic and budgetary control of corporate PR and communications rather than marketing departments, according to a study by the University of Southern California Annenberg School for Communication & Journalism. more
  • It's a Virtual Love Shack!
    In March, Facebook hosted 484 million unique visitors worldwide, up 22 million from February, per comScore. On average, people log in 11 times a month, meaning a big pile of people increasingly treat the site like home base for sharing and discovering what's cool and in and groovy. Good news for marketers: ... more
  • Social Networks Fastest-Growing Mobile Content Category
    Social networks are the fastest-growing mobile content category, both via application and for browser access, confirming the increasing popularity of social networking via mobile devices, according to data from comScore's MobiLens service. more

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