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Online Shoppers Want More Delivery and Return Options

by Ayaz Nanji

Customer Behavior
More than 8 in 10 people (83%) are satisfied overall with their online shopping experiences, but satisfaction drops below 50% when shoppers are asked about flexibility to choose delivery dates and shipping options, according to a recent report. more
From Nine to Known (Part 2): Nine Tips for Maximizing Your Nine-Minute Brand Actions [Infographic]

by William Arruda

Career Management
Finding nine minutes and spending them building your brand isn't difficult if you develop the nine-minute habit. Here are nine tips and tricks—and an infographic—for making nine minutes a day work for you. more
Mobile Minute [Video]: Mary Meeker's Mobile Trends

by Jen Quinlan

Mobile
This week, the famed analyst released her annual report on Internet trends, and there were some standout mobile findings. more
Marketing Students Say Facebook Is Most Important Social Tool

by Ayaz Nanji

Social Media
Some 77% of European marketing students say Facebook is the most important social media tool a brand can use to communicate to their generation, according to a recent survey. more
Top Five Tips for Making Content Work for Your Brand

by Neil Mody

Content
Timely, pithy, and unique content is critical to establishing awareness and trust with your audience. The need for you to produce content is not going away. So how do you make content work for your brand? more
What Women Want: Good News, Phone Calls, and Sleep

by Ayaz Nanji

Customer Behavior
On social media, women are happy to see family pictures and hear good news but are much less interested in emotional status updates and location check-ins, according to a recent report. more
Tips for Improving the B2B E-Commerce Experience

by Bob Barr

General Management
If you're like most B2B sellers, you've seen the features and functions available in the consumer e-commerce marketplace and realized that your company's website is woefully inadequate for delivering similar online experiences. Here are some tips to start fixing that problem. more
Who Is Winning the Talent War in Social Media? [Infographic]

by Verónica Maria Jarski

Social Media
Online-savvy job recruiters are turning to social networks to find new talent for their companies. But the competition for talent is fierce online. So, which companies are doing the best? (You'll be surprised.) more
How B2B Content Impacts Buying Decisions [Infographic]

by Ayaz Nanji

Content
Some 87% of B2B buyers say online content has a major or moderate impact on vendor preference and selection, according to a recent report by the CMO Council. more
Four Email Tips for Marketing Professionals

by Dmitri Leonov

General Management
Little attention has been paid to the importance of being better at receiving and processing email. So, here are my tips to help you process email more efficiently, free up hours of otherwise wasted time, and reduce your stress level. more
Social Media Lags Search, Email in E-commerce Conversions

by Ayaz Nanji

Social Media
Social media is lagging as a traffic source to e-commerce websites and as a driver of online purchases, despite increased brand investment, according to a recent report. more
A Master Guide to Product Listing Ads (PLAs) [Infographic]

by Verónica Maria Jarski

Advertising
To help marketers best use Google Product Listing Ads, Adchemy researched PLAs, published a best-practices whitepaper, then created the following infographic featuring steps to success and a must-do list. more
Ensure That Strategy, not Tactics, Drives Your Social Media

by Rachel DiCaro Metscher

Social Media
Before you can use a new channel, you must create a strategy around it. But many marketers struggle to create strategies. So, how can you begin to chart a successful social media route? Map out these five areas. more
#SocialSkim: Sephora Scores Pinners, Social CTAs, Nutella Day, Storytelling Like Pixar, and More

by Angela Natividad

Social Media
See how Sephora scores Pinners, what social CTA works best, how Jell-O hijacked #FML, what’s new on Instagram, and the latest Gmail update. You’ll also learn how to conduct a winning webcast and tell a story like Pixar does. more
How Senior Marketers Are Using Twitter

by Ayaz Nanji

Social Media
Links to mainstream media sites are the most commonly shared type of content by senior marketers on Twitter, according to a recent study by Leadtail. more
How to Use Content to Build Customer Loyalty and Retention

by Craig Fitzgerald, C.C. Chapman

Content
Many marketing professionals are having serious challenges in executing a content marketing program at a very basic level. How can you address those challenges and implement a successful content marketing program? By following these four steps. more
Companies Unaware of Slow Sales Response Times to Online Leads

by Ayaz Nanji

Sales
Companies have very optimistic views as to how fast they deal with Web leads—with nearly 25% saying that they respond by phone to online leads within five minutes. However, in reality only 5% actually do respond that quickly, according to a recent study. more
From Nine to Known (Part 1): Nine Nine-Minute Tips for Building Your Brand

by William Arruda

Career Management
Being visible and available is something you must do every day so you can attract ideal opportunities and advance your career. Here are nine activities you can easily slot into nine minutes to help you stand out, get noticed, and achieve your goals. more
The Impact of Contests on Email Leads [Infographic]

by Ayaz Nanji

Email Marketing
Landing pages running $500 giveaway contests generate 700% more email subscribers than landing pages not running contests, according to a recent study by Incentivibe. more
Content Marketing: Beyond Gutenberg

by Doug Kessler

Content
Gutenberg's invention has had a fantastic run. But it's time for content marketers to cut the ink-stained umbilical cord and become digital content marketers. more
62% of Shoppers Use a Mobile Device in Stores to Check Prices

by Ayaz Nanji

Mobile
The majority of shoppers (62%) use a mobile device at a brand’s physical location to compare products and prices, according to a recent survey of global consumers conducted by SDL. more
Small Businesses Find ROI in Social Media [Infographic]

by Verónica Maria Jarski

Social Media
A new study from Manta provides insight from more than 1,200 small-business owners regarding their top concerns, such as social media and ROI. Manta then created the following infographic from its findings. more
Four Steps for Using Images in Your Brand's Social Strategy

by Stephen Shepherd

Brand Management
As a marketer, how can you effectively use brand images in social marketing? What are some proven tips and tricks to incorporate images into your social content mix? Here are four practical ways to incorporate images into your social media marketing programs. more
#SocialSkim: Tweets for TV Ads, Twitter Amplify, Yahoo's Tumblr Purchase, Sponsored Pins, and More

by Angela Natividad

Social Media
Get the breakdown on Twitter's new TV ad product, Twitter Amplify, Yahoo’s Tumblr purchase and flickr makeover, and Pinterest’s new sponsored Pins. We’ve also got a new cross-platform responsive ad solution, piles of stats, an Awesome Wall to liven up your next cocktail, and more. more
Consumer Price Sensitivity and Deal Seeking Up in 2013

by Ayaz Nanji

Customer Behavior
Nearly 3 in 4 shoppers (74%) are more sensitive to price in 2013 compared with 2012, according to a recent survey of US consumers by Parago. more