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- f your business sputters for any reason whatsoever, here is an excellent email tactic that you can use in your marketing. more
- hy should you pay attention to the senior women's market? Because during the next 20 years, the number of 50+ Americans will grow by a whopping 40 million people. more
- ven with small budgets, automakers are doing some pretty interesting stuff online. Read about one car maker's ever-growing commitment to the Internet. more
- Companies are often not true to themselves when they establish their brand. So where do you start? Following are some guidelines to help you establish and grow a believable brand that’s consistent with your company’s “true self.” more
- All types and sizes of companies are finding that a global approach to their business is imperative if they plan to keep their competitive edge and secure their future survival. more
- conomists and pundits are still reporting how bad the U.S. economy is, but Wal-Mart seems immune. How do they do it? more
- What's an advertiser to do when the most affluent customers aren't compelled to watch TV commercials and are, in fact, actively avoiding them? more
- Here's an comprehensive primer on the various types of customer retention programs. You want to retain your customers, don't you? Then don't miss this one. more
- What's the key differentiator for airlines -- or most any other company? No, it's not price. Companies that have this precious quality can decidedly distinguish themselves in seemingly commoditized markets. more
- If you divide your users into logical groups and then compare and contrast how they behave and what they do, you'll have more accurate, actionable information that actually means something. more
- o you know the difference between a strategy and an objective? Is a mission the same thing as a goal, or a vision? Which, if any of these, can be measured? And how do they all relate to one another? more
- Going global requires a special way of understanding the world and operating in it. It's called "global intelligence." more
- Among the rules Lee learned as a young copywriter was this: "Don't use humor. There's nothing funny about separating a man from this money." more
- Before you can decide what data you need, you have to know what you have. more
- How do you eat a cow? One bite at a time. It’s how companies recruit new customer evangelists, too. Instead of selling customers on the whole kit and cow-boodle of products, successful companies often first entice customers with a steak dinner. more
- As any marketer knows, a product launch must be a coordinated and diligent effort. You also have to make sure that the offering is widely adopted as quickly as possible. more
- s marketing professionals in a new world, we need to manage our own careers. And we must do so in the midst of budget cuts, layoffs and restructuring. more
- No matter your opinion of the ongoing war with Iraq, the reality is upon us. So what does it all mean for businesses? more
- How might the high-learning-curve truths of the snow-sport industry translate into some useful nuggets for marketers in general? Bear with us. There are a few lessons we can learn here. more
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