Be Awesome! Save 30% When You Go PRO in October. »

Real-World Education for Modern Marketers

Join Over 600,000 Marketing Professionals

Start here!

Marketing Articles: Most Recent

Access thousands of our most recent online marketing resources here. Select any of the popular topics below to narrow your search. Get unlimited access to all of our exclusive marketing resources. Go PRO Today

Go PRO Now

Get unlimited access to all of our exclusive marketing resources

  • Have We Got the Answer for You!
    If you've never visited the MarketingProfs Know-How Exchange—or if it's been a while—why not stop in to see how the community responds to a host of topics, both in real time and in the vast archive of past conversations? Take the case of one MarketingProfs member, Kayle, who recently requested ... more
  • We Love Eric
    We've seen the power of Twitter's community used for good: spreading vital information during natural disasters, distributing Amber Alerts, and raising money for charities. Now imagine using not only Twitter's power but also the celebrity of the Nine Inch Nails. more
  • If It Ain't Broke, Why Add to It?
    Lots of companies offer add-ons for their products. (Think: a carrying case for a digital camera or a memory card for a computer.) But does that practice always have a positive effect? Or could offering an add-on actually cause consumers to question the intrinsic value of the base product? ("Why ... more
  • Summer's Coming: Make Lemonade
    "The economic downturn spells bad news to most marketers," says Jack Trout in a post at the Branding blog, "but a slump also presents an opportunity to build brands." He takes a back-to-basics approach to his brand-building, and recommends a few down-home strategies that might help turn your lemons into ... more
  • No Chocolate in the Peanut Butter!
    "There are many similarities between social media marketing and email," says Ross Kramer in an article at MarketingProfs, "but they are two distinct marketing channels and they should be used separately to enhance or magnify, not just promote, each other." Kramer outlines a process for complementary strategies that play to the ... more
  • Marketing Addictionary: 'Badvocate'
    Badvocate: (noun): People who passionately criticize or detract from companies, brands, or products. more
  • Analytics Success: Just Steps Away
    In a post at the Internet Marketing Strategy blog, Ian Lurie claims that you can create a successful marketing analytics program in just 27 easy steps. It sounds like a lot of steps—and there is a lot to consider—but his process is both comprehensive and straightforward. Lurie begins by explaining ... more
  • The Foolishness of Fencing in Facebook
    In a post at the Acidlabs blog, Stephen Collins points to the results of a recent survey that found a whopping 55 percent of Australian employers blocked workplace access to social networks like Facebook; the proportion is smaller elsewhere—20 percent in Britain, 12 percent in France and 10 percent in ... more
  • Get Creative
    We've seen some great creative ads in the past, both online and on television. Now imagine that you could be the brains behind a nationwide ad. Well, Panasonic gives you this opportunity with its Next Generation Talent competition. more
  • Managing Email Addresses in B2B: How to Increase Email Coverage of Your Customer Base
    by Ruth P. Stevens
    Everyone's looking to do more with less these days. After comparing the cost of postal mail (about a dollar apiece) with the cost of email (about a penny apiece) any B2B marketer is going to prefer using email as the medium for staying in touch with current customers and inquirers. ... more
  • How Do I Love Thee...? Ten Tips for Using Web 2.0 to Give Back to Your Professional Network
    by William Arruda
    Effective networking is all about giving. One of the best ways to give to your network members is to help them build their personal brands. And if you help them build their brands on the Web, you demonstrate how savvy you are about the new Web 2.0 world we live ... more
  • Deliver a One-Two Punch: Tap the Synergy Between Email and Social Media
    by Ross Kramer
    There are many similarities between social-media marketing and email; but they are two distinct marketing channels, and they should be used separately to enhance or magnify, not just promote, each other. Think of it this way: Social media is for awareness; email is for retention. more
  • Leapfrogging for Success: Change the Game via Innovation
    by Evan Gerber
    Marketers these days find themselves increasingly squeezed between a big rock and a very hard place: Their mandate is to demonstrably improve ROI, with reduced budgets, while communicating with skittish audiences that are less inclined to make purchases. Not surprisingly, people are looking for ways to change the game altogether. more
  • Case Study: Three Small (Biz) Steps to Increased Product & Service Sales, Recession Edition
    by Kimberly Smith
    Sales of luxury products and services have been suffering in the current economy—all the more so for small businesses. But email, coupons, and new-client referral and member-rewards programs have helped this small business beat the recession blues. See how. more
  • When a Viral Pandemic Is Good
    Things were different in 2007, when Saturday Night Live aired "Lazy Sunday"—a hip-hop ode to movie-going—and a copy of the clip went whizzing around the Internet. "Back then," says Maria Russo in a post at The Wrap, "the video could be found on any random blog or website and you ... more
  • Basic Tips for Fighting Click Fraud
    Click Forensics has released statistics for the first quarter of 2009 revealing that 13.8 percent of clicks are a result of fraudulent behavior. Although that figure is down from 17.1 percent in Q4 2008, it's still too high for search marketers' comfort as they watch every penny spent and earned. ... more
  • Keep in Touch This Summer, OK?
    As summer approaches, and your subscribers begin to go on holidays, you might wonder whether you should scale back your email campaigns. But in a post at the Email Experience Council blog, Ryan Allis says, "Not only should you feel comfortable sending out your messages over the summer, it's also ... more
  • Eyes Glued Open: Video on the Internet
    Media—from television to Internet video sites like YouTube and Hulu—consume more and more of our time nowadays. A Nielsen quarterly report gauges the influence of these media in our every daily lives. The findings are eye-opening. more
  • Are You Giving Customers the Finger?
    If you've flown anywhere lately, you know how dire the experience has become. We're talking about overbooked flights, overworked staff, scant luggage space and virtually nonexistent snacks. It's a level of service to which most frequent flyers have become accustomed, and about which few people complain anymore. In a ... more
  • Put Sociability in B2B Sales
    If you haven't embraced some form of social networking in your B2B sales organization, chances are you're wondering how to start. Not surprisingly, sales experts have different viewpoints on how field managers should most effectively adopt social media. In an article on The Ultimate Sales Executive Resource, sales guru Christian ... more
  • No Peeking!
    When you order a gift for someone, it's always disappointing if they discover what they're receiving ahead of time. This must have been a problem for L.L.Bean customers who share email accounts with loved ones, because the "Tracking Your Order" FAQ page at its website has quite an interesting recommendation ... more
  • Commercial Break: Trust Condoms, One Love
    In this regular Daily Chirp feature, William Arruda shares some of his favorite television ads. And he offers up a lesson for how the ad relates to your personal brand. Today, he looks at a commercial about a subject that still makes some people squirm: condoms. more
  • Spice Up That Limbo Space
    Yet another promising piece to add to your digital-strategy arsenal: how about interstitial :15-:30 video spots? This summer, ShortTail Media is launching a beta for its Digital 30 (D30) program—full-page interstitial ad placements in which 15- to 30-second spots can be incorporated. Interstitials are ads you see when you are ... more
  • Tell 'Em What You Think
    "One of the best ways to grow your blog, is to leave it," says Mack Collier in a recent post at The Viral Garden. "What I mean by this is, leaving comments on other blogs is a great way to create value for others, and ultimately grow awareness for your ... more
  • Make the Most of the Slow Season
    "When the slow season strikes," says Kimberly Smith in an article at MarketingProfs, "it's time to put some energy into pumping up that brand." She runs down a list of action points that make the most of your downtime, and says here's where you should start: Strengthen connections with your ... more

Results for All Content » Marketing Articles » Most Recent: 6101 - 6125 of 8876

Previous 1 2  239 240 241 242 243 244 245 246 247 248 249 250  355 356 Next
MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that MarketingProfs: Your data is secure with MarketingProfs SocialSafe!