PRO boosts your marketing IQ. Save 30% when you go PRO with code PROBRAIN

Real-World Education for Modern Marketers

Join Over 600,000 Marketing Professionals

Start here!

Marketing Articles

Access thousands of our most recent online marketing resources here. Select any of the popular topics below to narrow your search. Get unlimited access to all of our exclusive marketing resources. Go PRO Today

Marketing Articles: Most Recent

Go PRO Now

Get unlimited access to all of our exclusive marketing resources

  • Orange Crush
    When Tropicana unveiled entirely new packaging for its Pure Premium orange juice early this year, the company received an unexpectedly vocal response from a small cadre of customers. According to Stuart Elliot, writing at the New York Times, they didn't mince words—using adjectives like "ugly" and "stupid," the unhappy shoppers ... more
  • Behold the Golden Channel
    If you're new to digital marketing, you're not alone—and it's never too late to start making an online impact. This especially holds true with email—which, for many marketers, has proved to be the Golden Channel. Case in point: Seiko. "Two years ago," writes Dianna Dilworth in an article at DM ... more
  • When the Crowd Attacks
    On Friday 2/27, Skittles surrendered itself to the Zeitgeist. Visits to Skittles.com led users directly to Wikipedia (later changed to a Twitter search for "skittles," then to the official Facebook fan page), and attempts to explore the site navigation—little more than a pop-up—guided users elsewhere still: flickr, YouTube, Summize. The ... more
  • Time to Clean Out Those Pipes
    Are your sales pipelines feeling a bit clogged lately? Well, welcome to the recession, says Scott Gillum in a recent MarketBridge blog post. "With customers delaying and/or postponing decisions altogether, the ol' pipeline ain't what it used to be," he notes. But, lucky for us, he then offers 7 Pipeline ... more
  • The Right Way to Join the Fray
    In a post at the MarketingProfs Daily Fix blog, Mack Collier tells the story of Alison Heath, the director of marketing for a small company that received favorable coverage from the Washington Post. "That's good," he says. "Unfortunately, [though], commenters were attacking the business, based on the information contained in ... more
  • I Just Need to Know You Care
    What's the key to keeping customers loyal during the downturn? A new report from Forrester Research says it all comes down to showing that you care. "Customer experience" is the top determinant of customer loyalty right now, the research says. Bruce Temkin, VP and principal analyst, customer experience, at Forrester, ... more
  • Tell Me More, Tell Me More
    Under normal circumstances, Dylan Boyd believes email copy should be clear and concise. He explains his straightforward rationale in a post at the Email Wars blog: "[I]f I get 500-700 emails a day in my inbox, then I need to know WHO, WHAT, WHY and What's in it for me. ... more
  • Don't Call Me Average
    In a post on Key Performance Indicators (KPI) at the Occam's Razor blog, Avinash Kaushik facetiously asks readers to raise their hands if they think they're average. "No one is 'average' and no user experience is 'average,'" he argues. That's the reason he believes averages—despite their ubiquity—often serve to muddy ... more
  • Throw the Curve!
    In his roles as a successful blogger and an executive at Ogilvy, Rohit Bhargava works on both sides of the public-relations equation. The juxtaposition gives him a unique perspective on how the worlds of PR and media relate to one another, and he used a recent post, "What All PR ... more
  • How Hyundai Uses Behavioral Segmentation to Take the Bull by the Horns and Send the Bear Packing
    by Michael Barr
    Hyundai took the bull by the horns in this bear market and scored big. It used behavioral segmentation to identify what was keeping prospects from buying and then developed a strategy that made it easier for customers to part with their hard-earned dollars. What can you learn from its example? In ... more
  • How You Lose Sales With Bad Search Marketing Decisions Based on 'Best-Practice' Web Analytics
    by Todd Miechiels
    One of the most dangerous trends emerging is that B2B marketers, and their extended search-marketing resources, are regularly making bad decisions based on "solid analytics data." All too often, marketers are deciding to spend either more or less money based solely on the conversion rate of how a certain search phrase, ... more
  • GM's Biggest Strategic Blunder
    by David A. Aaker
    GM's CEO, Rick Wagoner, has opined that the automaker's biggest blunder was to walk away from the electric car. But GM's biggest strategic blunder might have been its failure to view Saturn strategically—and as a consequence not allowing it to fulfill its destiny as a domestic competitor to Toyota, Nissan, and ... more
  • Your Marketing Stimulus Package: Invest Now in Building Brand
    by Kevin Randall
    Every day we are bombarded with bad news about the economy: dismal corporate earnings, budget cuts, advertising gone dark, clients and agencies and people coming and going, and a sense of turbulence, malaise, and timidity. What can marketing do? Today's brand leaders should follow these 7 Ps of branding as ... more
  • Case Study: How Kodak Generated Marvelous Results by Turning Users Into Superheroes
    by Kimberly Smith
    Kodak knew that in all of us there's a superhero yearning to come out. It launched a viral-video campaign that reached two million customers and prospects who unleashed their inner superhero (along with howls of laughter), generating traffic to—and sales for—KodakGallery.com. more
  • Now, That's a Tiny Window!
    In search, you have a very short window of opportunity for engaging your prospect. The key to ensure you get seen through that tiny window: give searchers exactly what they're looking for. One way of doing this, says Medium Blue's CEO Scott Buresh in a MarketingProfs article, is to use ... more
  • Hold the Halo
    When a company does something extremely well, it's only natural to analyze its leadership and culture in search of best practices. If we become too enamored of Wall Street's latest darling, though, it might cloud our ability to identify what truly drives performance. "[I]s Google successful because of its distinctive ... more
  • Sure, I'll Come Fly With You!
    It's refreshing when a company seems to get it right, and DJ Waldow uses a post at the Bronto blog to explain why email messages from US Airways impress him on a regular basis. Why, it's like they're singing "Come Fly With Me!" Here's what sets them apart, according to ... more
  • The 411 on 420
    You log on to your computer and discover—splashed across the news section of your homepage—a candid snapshot of your celebrity spokesperson inhaling from an enormous bong. Quick, what do you do? If you're Speedo or Omega, and your spokesperson is Michael Phelps, you do nothing. If you're Kellogg's, however, you ... more
  • You're Driving Me Crazy!
    Dylan Boyd, who blogs at The Email Wars, tells the story of an email with the subject line: "Limited time only: save up to 25%! Plus get free shipping." Within, he discovered more action verbs than you could shake a stick at. At the top of the email there's a ... more
  • It Really Is All in the Mind
    Lingerie label Agent Provocateur is characterized by its risqué unmentionables and the naughty ladies that grace its adverts. So when it announced plans to explore social media earlier this year, we thought we knew what to expect: simpering femmes fatales that appeal more to men than women. We scoped out ... more
  • Tell It Like It Is, With a Smile
    "Given the challenging times we're living in, it's likely that the worldview your prospects hold today is not the same one they held a year, or even several months, ago," says Ardath Albee in a recent post at the Marketing Interactions blog. So, have your communications changed to reflect the ... more
  • Loose Lips: You Know Exactly What They Do to Ships
    Despite the obvious benefits of Web 2.0, the largely unregulated world of social media also poses some unique challenges for companies concerned about a host of issues ranging from legal liability to corporate branding. What to do? In The e-Policy Handbook, Nancy Flynn recommends a formal blogging policy with clearly ... more
  • My Brand Can Beat Up Your Brand
    What is this thing called brand loyalty? What are we really thinking when we say we prefer Brand X over another? These researchers identified some key thought processes of brand loyalists when comparing a beloved product to a new upstart, and offered some handy advice for marketers. They invited consumers ... more
  • Long Live the King
    As a busy blogger, Mark Brownlow of Email Marketing Reports often receives questions from his readers. And in a recent post at his blog, he lists a number of typical queries, to give us a sense of what marketers are pondering these days.   ... more
  • Coming on Too Strong
    Not long ago, Ardath Albee of the Marketing Interactions blog registered with a company's Web site so she could download a whitepaper that looked interesting. The next day she received an email from a "Sales Development Specialist" asking Albee to place herself in one of three "buckets" so he could ... more

Results for All Content » Marketing Articles » Most Recent: 6126 - 6150 of 8663

Previous 1 2  240 241 242 243 244 245 246 247 248 249 250 251  346 347 Next
MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that MarketingProfs: Your data is secure with MarketingProfs SocialSafe!