Marketing Articles: Most Recent
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- Every business should have a litmus test that separates the truly loyal customers from those who are neutral or disaffected. more
- The mobile phone is the hot new and powerful marketing channel that savvy marketers are all talking about. more
- In the last installment of this series, our marketer was teetering--like Pauline in the old serials--perilously on the positioning precipice between corporate and product positions. Time to push her. more
- In today’s uncertain economic environment, most marketing investments need to be vetted by the finance department and show a strong Return on Investment in order to be funded. more
- Have you had an email fiasco where everything went totally wrong? more
- o some, writing a marketing plan is a waste of time. Here's a surefire way to get upper management on your side. more
- It's true that creativity and innovation often arise from unexpected and unconventional thinking. But not always. more
- ome managers seek out and grab on to the latest business buzzword like a kid on a cupcake. Of late, the fashionable management buzzword has been CRM. more
- The next time you hear “ROI,” resist the temptation to roll your eyes, and think instead about the impact those three letters will have on your career. more
- What makes a company great? Truly great? What makes for a company that acts like a great leader? more
- The question raises ire in all but the most sanguine marketer. more
- This is one tough business climate -- especially for marketing, which is often perceived as a cost rather than an investment. more
- Organizations that create customer communities tend to create communities of evangelists. more
- You know how good it feels when someone asks to hear your opinion on a subject that’s important to you. Your customers are no different. more
- Do you want to win one of the most prestigious and visible awards in marketing? Here's a roapmap to victory. more
- Translate an area of excellence into a benefit for your customer. Remove yourself from the picture as much as you can. Doing so is fundamental to good marketing. more
- Do you know WHY some people prefer Text vs. HTML -- or vice versa? more
- Chris recently discovered that when you let loose of your newsletter, a marvelous and (to a great extent) verifiable journey begins. more
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