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  • Digital-Marketing Series: 9 Ways to Reach Digital Natives (and the Rest of Us, Too)
    by Ann Handley
    New media and technology have inherently changed the way the newest generations experience the world: how they learn, live, play, and communicate. So what's this mean for marketers, specifically, who want to reach digital natives... and the rest of us, too? more
  • Case Study: How Travel Channel Effectively Engaged More than 2 Million Facebook Users
    by Kimberly Smith
    Imagine a world in which you persuade your customers to kidnap their friends so that you can then convince them it's in their best interest to visit your Web site. Virtually, it's already happening. And turning out quite well for the Travel Channel. more
  • Quirky, Weird and Hard to Predict
    In a post at Copyblogger, Sonia Simone offers some unconventional blogging advice, her nine "little known" rules for a successful blog. It's an interesting read, with plenty of key takeaways like these: Don't over-explain. You might know everything about a subject, but that doesn't mean you have to write it all ... more
  • Green Is Good. Green Works.
    Van Jones beat the odds when The Green Collar Economy landed at number 12 on the New York Times best-seller list. "What he didn't have, as a first time author with an almost non-existent marketing budget, was the kind of money and name-recognition that typically helps place a book on ... more
  • Get Fresh! Go Organic!
    According to comScore, Americans conducted 11.5 billion searches in June 2008, 61.5% of those searches using Google. This is living proof, if we still needed it, that marketers should not only be investing in paid search, they should be optimizing their sites to be picked up in unpaid, organic search ... more
  • A Tale of Two Innovations
    The next time your management team meets to determine the fate of a recently introduced product or service, consider a post by Scott Anthony at Harvard Business Online. He argues that superficial success, or underperformance, might not give a full picture of actual potential. To make his point, Anthony presents ... more
  • You Are Carnac the Magnificent
    "Predictive statements are all around us, " writes Adam Gordon in the introduction to his book Future Savvy. "[I]n the newspapers, on TV, at conference presentations, in industry reports, consulting documents, think tank studies, and so on. All claim to be valid, but the record shows that few are." This ... more
  • Yammer to Keep It Together
    Imagine if you could take Twitter and make it exclusive to your company. Surprise!—you've created Yammer. With a three-month free trial, and provided everybody has a legit company email, enterprises can register on Yammer to create their own insular microblogging universe. Why does Yammer matter? Because as times change, so ... more
  • CAN-SPAM: My BFF
    Anyone who hears the acronym CAN-SPAM can be excused for assuming it's intrusive and onerous; but in an article at MarketingProfs, Neil Anuskiewicz says the legislated guidelines actually make you a better email marketer. No legitimate business will take issue, for instance, with the rule against harvesting email addresses: we ... more
  • How to Stop Traffic!
    In a recent Marcom Writer Blog post, Dianna Huff noted that, while going over her Google stats, she realized that one single archived issue of her newsletter was drawing a ton of hits. Rather than pat herself on the back for a job well done, however, she was dismayed, because ... more
  • A Skeptical Look at Word-of-Mouth
    Marketers don't always agree on the best way to achieve results, and Michael Antman takes the contrarian view of a strategy popular with many of his colleagues. "[S]ome businesses, especially on the B2B side, rely far too heavily on organic word-of-mouth strategies and, specifically, on acquiring new customers primarily through ... more
  • You Look Mahvelous!
    Let's face it: as consumers, we're not that good at judging the volume of a product (eg, how much liquid is actually in that bottle or glass of juice). Moreover, we use (sometimes erroneous) mental shortcuts to make inferences about how much a given product contains. For example, a well-documented ... more
  • Try Some Nonprofit Holiday 'Retail'
    "In these stressful economic times, it is more important than ever to build messages that resonate with your audience," says Winston Bowden in an article at MarketingProfs. "Like retailers, nonprofits should be thinking about how they can tell their story and leverage the holiday season." Here's some of his advice ... more
  • Guidelines for Choosing Online Marketing Technology
    by Charisse Tabak
    The burgeoning online marketing industry has produced a veritable treasure trove of technologies and their associated tools to support your efforts. With this cache of options comes the need to be accurate in your selection, making sure the tool matches the objective. more
  • Marketing to India: The New Frontier for American Business
    by Gunjan Bagla
    Marketing executives and entrepreneurs alike have rushed to China in the last decade. Yet, today, India offers an excellent, although somewhat misunderstood, alternative. Here are some myths (and realities) about tapping the potential of this country of 1.1 billion. more
  • Holiday Email Tactics for Nonprofits
    by Winston Bowden
    Retailers have been aggressively planning their holiday marketing strategies for months. In these stressful economic times, it is more important than ever to build messages that resonate with your audience. Like retailers, nonprofits should be thinking about how they can tell their story and leverage the holiday season. In this article, ... more
  • CAN-SPAM: Basic Real-World Compliance Tips for Marketers
    by Neil Anuskiewicz
    In 2003, the Controlling the Assault of Non-Solicited Pornography And Marketing Act (CAN-SPAM Act) became law. It was a big step toward cleaning up the "Wild West" of email marketing. Continuing that clean-up, earlier this year the Federal Trade Commission (FTC) modified the act, allowing email marketers to use their "accurately ... more
  • Case Study: How New Media Helped Auction Direct USA Boost Sales 40%
    by Kimberly Smith
    While auto dealerships across the nation struggle to survive in the new economy, Auction Direct USA's business is expanding. In fact, its fresh approach to online marketing has transformed the brand of this "used car dealer" to drive up sales. more
  • Good Copy, Bad Copy
    We never tire of good writing advice, and Anna Goldsmith of The Hired Pens recommends an interesting editing process that begins with taking a break. "We all know that when we're too close to things, we don't see them clearly," she says. So after writing your first draft, go for ... more
  • Don't Worry, No One's Looking
    When Tate Linden of Stokefire began to see a number of obscure blog posts touting a heretofore unknown competitor as the world's "first naming company," he thought he should check them out. And in a post at the Thingnamer blog, he concludes that the company had likely paid for the ... more
  • I Like 'Em Small and Focused
    Numerous studies have shown that when it comes to finding business information online, the big search engines may fail to deliver. Outsell, for example, found a 31.9 percent failure rate among business users when researching topics using the major search engines. That's because, according to Jason Prescott in a MarketingProfs ... more
  • Meltdown Marketing
    Marketing budgets often take a hit during economic downturns. And whether your department experiences a cutback, or you're simply on the hunt for inexpensive ways to increase your reach, Jenni Hilton offers ideas for maximizing your PR dollar in a post at Eternal Thoughts from a Sunshine Mind. Here are ... more
  • My Blog, Myself
    Ron Hudson of the Immediate Influence Blog recently asked his friends on Twitter to nominate candidates for a list that would become "50 of the Most Powerful and Influential Women in Social Media." They threw our own Ann Handley's name into the virtual hat, and when Hudson analyzed Alexa rankings, ... more
  • Staying on Top in a Downturn
    With the latest seismic shifts in the U.S. economy, it seemed a good time to check back to Jon Miller's "definitive guide to B2B marketing during a downturn," first presented last June in his Modern B2B Marketing blog. Here are seven of Miller's smart tips. 1. Use lead management to maximize ... more
  • OMG, that looks good!
    If the popularity of the 3G iPhone is any indication—Apple sold over one million units during its first weekend on the market—the smartphone is here to stay. According to Loren McDonald, this presents something of a quandary for email marketers. While everyone likes the idea of customers having access to ... more

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