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  • Spend Less, Get More
    Sad fact: Even if you have an unlimited budget to spend on paid search, you may not always get the number of Google ad impressions you seek. Why? Because, no matter how much money you have, "you're not the only advertiser in the world, and Google is trying to show ... more
  • Shall We Dance?
    It's an average morning at the Liverpool Street train station in London, England, with travelers crossing the main hall on their way to platforms or the street. And then, seemingly out of nowhere, 400 people break into a precisely choreographed dance as a medley of toe-tapping songs blares from the ... more
  • Just Ask the Man Who Owns One
    You've probably made a practice of asking customers to review your products, but are you using their praise to its full advantage? "Recently," says Kelly Lorenz at the Bronto blog, "I have seen an uptick in retailers utilizing customer reviews to sell products in their emails." Why? Because user-generated reviews ... more
  • Entrepreneurs Can Change the World
    A video can empower. It can inspire, creating a moment or a feeling that moves you to sally forth and conquer the world. It can leave you feeling capable and invincible and energized, all at once. Like this one does. more
  • This Packaging Makes Mother Earth Glad
    Especially for those of us trying to reduce our negative impact on the planet, the volume of waste generated by food packaging is discouraging. Cardboard cartons, plastic bottles and vacuum-sealed pouches—a single meal might produce a pile of trash. You can recycle, certainly, but it would be nicer to limit ... more
  • In Content (and Google) We Trust
    Welcome to the inaugural issue of the High-Tech Marketing & Sales Get to the Po!nt newsletter from MarketingProfs. This once-a-week guide is specifically intended for marketing and sales staff in the high-tech field. If you wish to opt out, just click on the link below. But if you like what you read ... more
  • Survey Says ...
    When you receive an invitation to take a survey, are you more likely to click on a link labeled Take a brief survey, or one that says Take a 5-minute survey? Suzanne Norman suspected it was the latter, and decided the hypothesis called for a test. "[A]fter all," she says ... more
  • Commercial Break: Nestle's Sweet Dreams You Can't Resist
    In this regular Daily Chirp feature, William Arruda shares some of his favorite television ads. And he offers up a lesson for how the ad relates to your personal brand. Today, he looks at Nestle's "Sweet Dreams You Can't Resist." more
  • Baby, You Can Tweet My Car
    Last month, talk of Volvo invaded the blogosphere when the company embedded live Tweets into a YouTube banner ad for its XC60 model. The feed kept viewers abreast of live coverage of the NY Auto Show, then gave them the option to follow Volvo on Twitter. It's a simple enough ... more
  • TLC for the CFO
    As B2B budgets tighten, CFOs are becoming more demanding. Show me the results! Justify the expense! What more can a CMO do? In a recent post at the Marketing Interactions blog, Ardath Albee offers some words of advice on producing the cold, hard facts that CFOs are desperate to see ... more
  • Can We Talk?
    Some time ago, we highlighted a MarketingProfs article in which Michael Antman cautioned against making word-of-mouth (WOM) strategies the primary element in your marketing mix. "He raises reasonable points about the limitations of WOM," says Deborah Eastman in her response. "[A]fter all, it can't completely replace other forms of marketing ... more
  • Google: New Media Meets Old Media
    Google has always been considered a giant in the online world—it's even been said it rules the Internet. But one medium it hasn't ventured into is television. Until now, that is. more
  • Tell It Like It Is
    We can't escape bad news—story after story about layoffs, closures and falling profits. It's only natural that employees are worried about the safety of their jobs. "Am I next?" they undoubtedly wonder, and they deserve an accurate picture of your company's health. In a post at Harvard Business Online, John Baldoni ... more
  • Why Do You Love That Fake Bag So Much?
    Here comes summer. Soon, tourists will descend on New York for the time of their lives. The shows! The dining! The street vendors hawking fake Louis Vuitton handbags! Needless to say, the appeal of that last attraction perplexes many marketers of luxury goods. Why do women flock to buy worthless knockoffs? ... more
  • Conversionary Tactics
    While most retailers have experienced various degrees of tumult during this recession, the picture isn't entirely gloomy. A recent survey by Internet Retailer, for instance, shows many online-only businesses have maintained—or are improving—their email marketing conversion rates. Of the 275 retailers surveyed: 56.4 percent report their ... more
  • Marketing Addictionary: 'TechNO'
    TechNO: (idiom) Using technology as a lame excuse for not going out, or not accepting a social proposal or date. more
  • Look Beyond the Rear-View Mirror
    "I run into lot of people who confuse web reporting with web analytics," says Anil Batra in a post at his Web Analysis blog. He illustrates the confusion with the story of a marketing manager who believed her analytics needs were covered by a staffer proficient at pulling data. "Does ... more
  • Brainstorm Like a Rainmaker
    Brainstorming a steady stream of ideas for your blog can be a challenge—especially when you're short on time and have already covered obvious topics. If you're facing writer's block, Michael Martine suggests several ways to update your blog and keeping readers engaged. Here are a few: Create ... more
  • Twitter in Real Life
    Twitter has swept the world as an Internet phenomenon. What would it be like if we lived out our offline lives speaking in 140 characters or less? The results would be hilarious, if this video is any evidence. more
  • Online Reputation Management: A View From the Top
    by Leslie Gaines-Ross
    The first few months of 2009 have already been tumultuous for reputations. So what can be done? Below, some of the findings of that online-reputation study as they relate to seven realities of managing online reputation in today's world—and some solutions to strengthen your reputation in the months ahead. more
  • Think and Act Like a Nonprofit to Deepen Connections and Build Relationships
    by Roger Sametz
    For decades, the prevailing wisdom was that nonprofits should learn from for-profit enterprises how to become "more businesslike." Many nonprofits thus embraced best practices in branding, marketing, service delivery, money management, and leadership. They have also learned how to keep different business models running simultaneously. To be successful in all these ... more
  • 25 Ways to Build Trust (and Sales!) with Customer Success Stories
    by Casey Hibbard
    Capturing the experiences of your most successful customers not only boosts your credibility but also educates buyers and shows them the payoff of your solutions. Here are 25 ways to use customer success stories in your sales and marketing to increase buyers' trust. more
  • Reading Your Buyers' Digital Body Language: A How-To Guide
    by Steve Woods
    Today's buyer is in control. This transition means that our sales teams are no longer required as a conduit of information. Industry websites, vendor sites, blogs, social media, and search all make the required information readily available and, by doing so, leave the sales representative out of the room. As a ... more
  • Case Study: How Good Karma Mixed With Moxy and Social Media Created Close to $1 Million in Revenue
    by Kimberly Smith
    How does helping out a friend, or a friend of a friend, become a million-dollar business... with not a penny spent on advertising? When those little favors are in huge demand—and word-of-mouth and social media spread the good news like wildfire. more
  • Five Stages of the Purchase Cycle
    Occasionally people may buy on impulse. Often, however, they go through a recognizable purchase cycle. "By targeting specific cycle stages, advertisers can increase relevancy by delivering appropriate messages at the right time," says Page Zero Media's Mona Elesseily in an article at Search Engine Land. Here are her definitions of the five ... more

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