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  • Top 10 for Online Marketing Success in 2009
    by Aaron Kahlow
    Do you know what will ensure your web site's success in 2009? Here's the top 10 ideas for online marketing success this coming year... and beyond. more
  • Case Study: How Intuit Used Viral Marketing and an Interactive Web Site to Generate Small-Business Leads, Engage Customers
    by Kimberly Smith
    Inspired by the viral success of Office Max's "Elf Yourself," QuickBooks-maker Intuit set out to creatively engage small businesses with its "Jingle Generator." The effort exceeded targeted metrics, earning viral a spot in the marketing mix. more
  • Free Firefighting Tools
    When it comes to your company's reputation, what the Internet giveth, it can also taketh away. The benefits of good online buzz can diminish in the space of hours or days if a harsh critic or unhappy customer decides to make their complaints public. Since you can't formulate a plan ... more
  • I Resolve to Treat You Right
    Cost-effective, and just plain effective, email communications are quite possibly the one sure thing to cling to in the current downturn. So, are you treating them—and your subscribers—right? In a post at ClickZ, Stefan Pollard says there's no time like the present to improve your email marketing programs. He offers ... more
  • Riding Shotgun
    "Initially, I wanted to be the CEO because I wanted to make the decisions," says John Edwardson, CEO of CDW, in a video on ChicagoBusiness.com. "And one of the lessons I learned a long time ago was that if you make all the decisions, nobody will want to work for ... more
  • You Want to Cut What??
    It’s no secret that when the economy goes south, the first cuts companies often make are from marketing. That could mean "bye-bye search budget" if you don’t take steps now to protect it. William Leake of Apogee Search explains in a recent MarketingProfs article how to keep the axe from ... more
  • Going Up the Down Escalator
    MarketingProfs' own Roy Young recently asked Barry Judge (CMO of Best Buy) and Jessie Paul (CMO of Wipro) how they planned to stay up in a down economy. An article at MarketingProfs details their responses, including this helpful tip from Judge: "Seek out pockets of demand, and invest." Here's how: ... more
  • The Time to Authenticate is Now
    "There's been talk for some time now that ISPs would eventually take into consideration whether an email was authenticated when deciding whether to block email from a particular sender," says Chad White in a post at the Retail Email blog. For this reason, he was intrigued when Hotmail flagged an ... more
  • What Does 'Embargo' Mean Again?
    Last year, Chris Anderson of Wired magazine made news with the controversial decision to publish the email addresses of PR practitioners who consistently bombarded him with irrelevant pitches. Now, Michael Arrington of the TechCrunch blog has fired an opening salvo at companies that fail to enforce embargoes. "We've never broken ... more
  • B2B Wisdom for the Hard Times
    It happens with every downturn: some companies find ways to thrive. In a recent post at B2B Marketing Confidential, Andy Hasselwander offered some good advice on doing business when the economy goes south. His source? None other than Studs Terkel's book about the Great Depression, Hard Times. One chapter in ... more
  • So Many Tweets, So Little Time
    You already know why you need to be on Twitter. And if you've taken the leap into the great microblogging beyond, it's likely you've come across some issues: It takes so much time to produce the number of Tweets necessary to convince Twitter users there's a HUMAN BEING back here! It's ... more
  • Got a Waffling Customer? Push Her Over the Edge!
    "If you want to avoid being stuck with inventory or downtime during a recession," advises Seth Godin in a post at his eponymous blog, "you might profit from realizing that people [now] tell themselves a different story when they go to buy something." Two years ago, your customers might have ... more
  • Another Email? Great!
    "In the holiday email season of 2008, retailers turned up the gas on their email campaigns, hoping to salvage what was predicted to be a flat or down consumer spending season," says Loren McDonald in an article at MarketingProfs. If handled haphazardly, that's a risky strategy that increases the likelihood ... more
  • That Green One Is So Me
    As the new year dawns, companies—and their products—are competing for consumer attention like never before. What will set you apart from the crowd in 2009? We hope it's the extra knowledge you gain here, of course. So let's get right to work: this time, we'll focus on getting noticed. A ... more
  • Managing Email Frequency: Focus on the Subscriber
    by Loren McDonald
    In the holiday email season of 2008, retailers turned up the gas on their email campaigns, hoping to salvage what was predicted to be a flat or down consumer-spending season. Chad White's Retail Email Index shows retailers sent a record number of emails in early December. But, he also points out, ... more
  • Five Ways to Fail at Attracting and Retaining Customers in 2009
    by Michael DiFrisco
    Want to really impress your boss, your board, your employees, or your mom? Want to drive your customers to the competition? Then simply fall flat on your face in your attempt to get your business to stand for something in the marketplace in 2009. That will really make an impact—and ... more
  • Customer Success Stories Speed the Sale
    by Barbara Bix
    Would your prospects be more likely to buy if they knew how others have benefited from your services? If so, maybe it's time to tell them. Better yet, let your current clients do the talking. But make it easy for them to share their experiences with a wide audience. Launch a ... more
  • Social Media ROI—What's the 'Return on Ignoring'?
    by David Alston
    What does "return on investment" really stand for? Roughly, it means the value we expect to get out of the effort we put into something—the output (return) resulting from an input (investment). But here's the trick: ignoring the input, or doing nothing in social media, will guarantee no return at ... more
  • Case Study: How Branded Social Communities Help Sony Increase Consumer Engagement, Loyalty... and Sales!
    by Kimberly Smith
    Sony Electronics rolled out a series of online, community-focused features aimed at providing value for (and connecting with) personal electronics users. The effort is paying off with high usage, increased customer insight, loyalty... and sales growth. more
  • This Time, It's Personal
    Everyone likes personalized attention, and it seems that a handwritten note might be worth the time it takes to write. A post at the Neuromarketing blog cites an interesting study discussed by Robert Cialdini in the book Yes! 50 Scientifically Proven Ways to Be Persuasive. When researchers sent a survey ... more
  • Start It Off With a Bang!
    As the calendar page flips to a new year, now is the perfect time to re-evaluate and refine your search campaigns' lead gen capabilities. In a new MarketingProfs article, William Leake of Apogee Search offers the following tips for boosting your pay-per-click performance: Add new compelling lead bait. Many viable ... more
  •  Managing Millennials
    "Millennials may have built a house in Indonesia for Habitat Humanity or the like," says Lynne Lancaster in a BNet video posted to the Viaspire blog. "But they know very little about the corporate world, or how it operates." This generation—born between 1980 and 2000—is entering the workforce in ... more
  • This Email Doth Protest Too Much
    Marketers committed to a permission-based email strategy have an understandable urge to remind subscribers of the fact, especially when they're being unfairly flagged as spammers. In a post at the Email Marketing Reports blog, Mark Brownlow highlights the type of copy often used to justify legitimate messages. But there's a ... more
  • A Splash of Color for Your Whitepapers
    Have you ever fantasized about curling up by a roaring fire with a cup of cocoa and your favorite whitepaper? Probably not. Because, while we crave the information they contain, they are too often dry and long-winded. But in an article at MarketingProfs, Jonathan Kranz explains how to improve your ... more
  • I'll Have What She Was Wearing
    Past marketing research has shown that, although consumers like to touch products themselves, they often don't like it when other people do so. But does that always hold true? A recent retail experiment says no—especially when an attractive other person is involved. In this study, staff at a clothing store ... more

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