Marketing Articles: Most Recent
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- Organizations that create customer communities tend to create communities of evangelists. more
- You know how good it feels when someone asks to hear your opinion on a subject that’s important to you. Your customers are no different. more
- Do you want to win one of the most prestigious and visible awards in marketing? Here's a roapmap to victory. more
- Translate an area of excellence into a benefit for your customer. Remove yourself from the picture as much as you can. Doing so is fundamental to good marketing. more
- Do you know WHY some people prefer Text vs. HTML -- or vice versa? more
- Chris recently discovered that when you let loose of your newsletter, a marvelous and (to a great extent) verifiable journey begins. more
- There are no silver bullets when it comes to dealing with dysfunctional manager-direct report relationships. more
- This final article in the series shows how e-newsletters can be used as a tool by a salesperson to close business. more
- Here are six simple but powerful strategies to help navigate today’s rocky high-tech management waters. more
- It might not be easy to acquire customers through email, but it can be done. But only if it's done right. more
- he pace of business has increased and life cycles are compressing. more
- hat happens when a company abruptly ceases all marketing? What's to become of a brand, once beloved and nurtured, when its promotional support has evaporated? more
- Corporate America – the brand – may well be grappling for years to come with the damage it suffered as a result of transgressions that surfaced last year. The challenge business now faces is restoring public trust. more
- Most companies spend their marketing budgets generating market awareness, but spend precious little equipping their sales force with the knowledge to sell. more
- To make it easy for customers to describe what you do, they must easily understand the “idea” of your company. more
- Are you afraid of alienating your customer with your marketing? Do you always feel like a stranger in their inboxes? more
- n the beginning, the IT department created the Web server and the server log. And darkness was upon the face of the marketing department.... more
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