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  • Start It Off With a Bang!
    As the calendar page flips to a new year, now is the perfect time to re-evaluate and refine your search campaigns' lead gen capabilities. In a new MarketingProfs article, William Leake of Apogee Search offers the following tips for boosting your pay-per-click performance: Add new compelling lead bait. Many viable ... more
  •  Managing Millennials
    "Millennials may have built a house in Indonesia for Habitat Humanity or the like," says Lynne Lancaster in a BNet video posted to the Viaspire blog. "But they know very little about the corporate world, or how it operates." This generation—born between 1980 and 2000—is entering the workforce in ... more
  • This Email Doth Protest Too Much
    Marketers committed to a permission-based email strategy have an understandable urge to remind subscribers of the fact, especially when they're being unfairly flagged as spammers. In a post at the Email Marketing Reports blog, Mark Brownlow highlights the type of copy often used to justify legitimate messages. But there's a ... more
  • A Splash of Color for Your Whitepapers
    Have you ever fantasized about curling up by a roaring fire with a cup of cocoa and your favorite whitepaper? Probably not. Because, while we crave the information they contain, they are too often dry and long-winded. But in an article at MarketingProfs, Jonathan Kranz explains how to improve your ... more
  • I'll Have What She Was Wearing
    Past marketing research has shown that, although consumers like to touch products themselves, they often don't like it when other people do so. But does that always hold true? A recent retail experiment says no—especially when an attractive other person is involved. In this study, staff at a clothing store ... more
  • This is Only a Test
    "A great way to capitalize on the democratic medium of email is to put your burning questions, late-night hunches, and out-of-the-box ideas to the test with an A/B split test," says Megan Walsh in a post at the Email Experience Council blog. Here's some of her advice for using split ... more
  • You've Got to Read This
    In a post at his Damn, I Wish I'd Thought of That! blog, Andy Sernovitz recounts discovering something unusual when he opened the advance proof of a book written by Jack Covert and Todd Satterson; at the top of the package sat a pair of postcards designed for word-of-mouth promotion. ... more
  • Hocus-Pocus, Keyword Focus
    The secret to success in the new year may lie in divining the right keywords. As Christine Churchill says at Search Engine Land, the words you buy in pay-per-click, the terms you target for organic, the phrases you focus on in your images and videos, all depend on making good keyword choices ... more
  • Don't Be a Superior Jerk
    In a post at his Be the Brand blog, Dave Saunders links to a YouTube video by Perry Belcher that takes some Twitter users to task for their seeming lack of interest in the people who follow them. (NB: The video contains some four-letter words.) Belcher illustrates his point with ... more
  • You Don't Know I Want to Go
    In a post at the Email Wars blog, Dylan Boyd discusses the tricky status of permission-based email lists following a corporate merger or acquisition. "[H]ow does a company go about changing permissions from one brand to another?" he asks. Boyd got a front-row view of one such hand-off when a ... more
  • Six Free Tools for Online Reputation Management
    by Daniel Schawbel
    Gems of 2008: Online reputation management means tracking your brand and reacting when necessary. Brand monitoring can save you from a potential disaster when someone cites your name in an article that misrepresents you. What's more, it can help you proactively join conversations around your topic area, helping to get ... more
  • Email Marketing Disobedience: Six laws of proper e-Newsletter creation, and why you should ignore every one of them
    by Gary Levitt
    Gems of 2008: You need an e-newsletter and you know it. But before rolling up your sleeves, please review the following six bromides from a recent how-to article phoned in by a reigning email-marketing magnate. After each, I'll explain how to do the exact opposite so that you can avoid polluting ... more
  • Marketers, It's Time to Hop Off the 'Time Management' Treadmill
    by Stephan Spencer
    Gems of 2008: Ever sigh to yourself, "There just aren't enough hours in the day!"? You're not alone. Most marketers are overloaded and under-resourced. But it doesn't have to be that way. And managing your time more efficiently isn't the answer. more
  • Top 5 Legitimate SEO Techniques That Will Help Your Business Get Found
    by Mike Volpe
    Gems of 2008: People have not stopped buying things, so how are they researching and purchasing products since they have made themselves immune to old marketing techniques like banner ads and direct mail? The answer is with search engines and Google. According to comScore, Americans conducted 11.5 billion searches in June ... more
  • Case Study: How a Viral Campaign Gave OfficeMax Brand Recognition, Drove Shoppers
    by Laurie Lande
    Office supply chain OfficeMax also sells digital cameras and other products popular as holiday gifts—but its customers didn't think of it as a holiday-shopping destination. What's more, it was often confused with its chief rival. A wildly popularly web-based viral marketing campaign helped OfficeMax distinguish itself and encourage shoppers. more
  • You Know You Want Me
    If you offer an upscale product or service, you probably have "aspirational" customers who take a mix-and-match approach to luxury goods. In an article at MarketingProfs, Suzanne Hader describes some typical personas: "[T]he affluent stay-at-home mom who plans five-star vacations and Target shopping trips with equal enthusiasm; the student who ... more
  • Smart Phones, Smarter Marketing
    "To date," writes Rob Hof in a post at BusinessWeek's Tech Beat blog, "mobile advertising hasn't taken off partly because it's a hassle for advertisers to create special campaigns for mobile devices, most of which so far use stripped-down browsers that don't display standard Web pages very well." This will ... more
  • Cool Cloaking Device!
    Is your website invisible? If it's not designed to be found by search engine spiders, it might as well be. The key to visibility? Keeping content clear and simple. An untold number of expensive Web sites out there are beautiful to behold, but rarely seen by searchers. To help clarify ... more
  • Show Me the Way
    You know its time for your company to enter the realm of social media, but perhaps you're unsure of how to get started, or where to concentrate your efforts. You probably require outside help. And in a Pro article at MarketingProfs, Mack Collier provides an in-depth primer on hiring a ... more
  • Market Like a Native
    If you were to talk to a sixth grader about blogs or social networks or streaming video, you'd be having a conversation with a first-generation "digital native." While the rest of us learn new media as a second language—with varying levels of skill and comprehension—this emerging segment speaks Web 2.0 ... more
  • Time to Get Practical. (Kind of.)
    It's a recession, folks. They've brought out the "R" word. And everybody's pulling back. Turning in. Acting just plain scared. Gone are the days when a B2B team could take risks, push creative boundaries. It's time to get practical. But, hey, that doesn't have to be all bad. In a ... more
  • You Belong in Pictures, Baby
    "In 2007, 9 million digital picture frames were sold, about 1 million of them Wi Fi-enabled," writes Katy Bachman in an article for Brandweek. "By 2010, that's expected to jump to more than 42 million, with the vast majority of them Wi-Fi equipped, according to data from IDC." Can advertisers ... more
  • No C Left Behind
    A new whitepaper from ExactTarget—cheekily titled No Executive Left Behind—argues in its subtitle that there are 10 things your C-Suite must know about email. "You cannot assume that your C-Suite understands the critical role played by email in facilitating sales and maintaining strong customer relationships," ExactTarget's Jeffrey Rohrs says. "You ... more
  • Text Appeal
    "While US consumers are fully embracing text messaging," says Alan Berrey in an article at MarketingProfs, "very few enterprises have followed suit." And when you consider that 80 percent of Americans own mobile phones, and send over one billion test messages each day, it makes sense to develop a strategy ... more

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