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  • Top 5 Legitimate SEO Techniques That Will Help Your Business Get Found
    by Mike Volpe
    It is essential that you make it easy for customers to find you, and one of the most effective ways to do so is search engine optimization, which focuses on getting your Web site listed in the unpaid, organic search engine results. How do you actually get your Web site ranked ... more
  • Clearing the Air About Word-of-Mouth
    by Deborah Eastman
    Michael Antman's recent article, "Six Reasons Word-of-Mouth Doesn't Work," struck a chord. He raises reasonable points about the limitations of WOM; after all, it can't completely replace other forms of marketing communications. However, we can't ignore the impact of WOM. What's more, here's what companies should be doing to leverage it. more
  • Email ROI, or Kicking Our Baby Out of the Nest
    by Stephanie Miller
    Email continues to be a highly effective channel. But for too many marketers, email revenue per subscriber is not growing, and more and more subscribers are simply ignoring the messages. How can we continue to grow our email programs? more
  • The Latest SEO Trends and Metrics: What's Hot, What's Not
    by Stephan Spencer
    It takes time and experience to stay on the cutting edge of SEO, and more than likely you don't have that kind of time, considering your other marketing efforts. So here's a quick update on what's hot and what's not in the world of search engine optimization. more
  • Case Study: How a Software Company Generated Strong Click-Through Rates on Facebook
    by Kimberly Smith
    How could a software developer call attention to its new product? Serena Software developed a video Facebook application that garnered big results and, along the way, challenged the channel's reputation for negligible return. more
  • Rock the Vote
    In a perfect world, you would have the freedom to identify a problem, brainstorm a solution and implement changes without needing the support and buy-in of your colleagues. Few of us, though, have that luxury. And in a post at the Thingnamer blog, Tate Linden gives his best advice for ... more
  • Springtime for Twitter
    Unless you happen to be Mel Brooks, the idea of using Adolph Hitler as a comic foil would sound like a bad idea. And—at first—you might not approve of this video posted at the Fallon Planning blog. But as you read the phony subtitles composed for a scene borrowed from ... more
  • Through with Buzz(words)
    In a post at her blog, Christina Kerley—known informally as CK—recounts a question she received during a conference Q&A session: "Can you tell me the buzzwords that marketers should avoid using with our audiences and in our communications?" You've likely asked yourself the same thing, and you might be surprised ... more
  • Dumb It Up, People
    You've just used the restroom at Disneyland, and are approaching the sinks when you have a slight moment of anxiety. What exactly are you supposed to do with the faucet and the soap? Fortunately, there's a small placard, sponsored by a paper-towel manufacturer, that explains how to apply soap, rinse ... more
  • Help Me, Guide Me, Grow My Leads
    According to a recent white paper from Pontiflex, online lead generation grew 71% in the 2006-2007 timeframe, more than twice as fast as the online ad market. But conducting a good campaign can present "publishers, advertisers and advertising agencies with serious difficulties," says Zephrin Lasker. He offers four tips to "make ... more
  • Did You Clean That?
    "Fifty million people changed their email address last year," says Eric Groves. "How many of those are on your email list right now?" ...Not happy with your answer to that one?  Don't worry: Groves says a little regular maintenance can keep your list hale and hearty.  Here are some of his choices for ... more
  • Time to Yelp!
    Following its 2005 debut, Yelp became the Zagat for a new school of tastemakers. "Yelpers" review everything—bars, boutiques, dot-coms, universities—with humor, anecdotes and flair. Yelp boasted 3.3 million users in March. For marketers targeting young adults, it's got major sex appeal: Yelp reviews are trusted by spendy twenty-somethings, and many ... more
  • Surf the Huge Blue Wave of Web-Design Success
    Any teacher can tell you that students have three basic learning channels: auditory (written and spoken words); visual (pictures and graphics); and kinesthetic (hands-on activities). If you had to choose your preferred channel for online communication, you'd probably pick verbal communication. But, says Rick Sloboda of Webcopyplus, only 20 percent ... more
  • So Many Paths to My Heart
    More than 50 years of consumer research suggests that when dealing with product types that consumers really care about, there are at least 5 ways marketers can encourage customers to develop favorable attitudes toward their specific products. Whether you appeal to their imaginations, their values, their feelings, their analytical minds, ... more
  • Stay Away from the Honeypots!
    In a pair of posts at Email Marketing Reports, Mark Brownlow discusses the subject of spam traps. He says there are two main types: Honeypots. "Some [anti-spam] organizations put specific email addresses on a website for the sole purpose of attracting harvesting software," he explains. Spammers may then capture these ... more
  • A Six-Step Web-Branding Blueprint for the Experience Economy
    by Jerry Bader
    Change is inevitable: As an economy matures, ages, and ultimately evolves into something new, adjustments must be made to our business development, marketing, and branding. Failure to adapt to new realities results in potentially unwanted and dramatic consequences. We are all aware of how modern economies have developed from those based on ... more
  • The Power of Search Within a Complex Sales Cycle
    by Roxanne Lott
    Now that we know that 85% of B2B customers use the Internet at some point during the buying process, why is it that so many business executives still contend that online marketing "doesn't work" for businesses with enterprise solutions or complex sales cycles? more
  • Case Study: The Attraction Advantage—How Mexican Mangos Ripened Sales 13% in Four Months
    by Jenny Schade
    It's a marketer's dream. Customers are so passionate about your product they actually crave it. In fact, outside of the US, your product is the number-one consumed fruit. However, here's where the dream hits reality. You're in the US, where two-thirds of US consumers have never tasted a mango. You've been ... more
  • Email Hygiene: Six Ways to Polish Your List
    by Eric Groves
    You already know the importance of a permission-based email list. You even practice list segmentation to improve the relevance of the emails you send to your customers and prospects. But how much time do you devote to cleaning your email list? If your email hygiene is lax, you're greatly limiting the ... more
  • Case Study: How a Technology Company Leveraged March Madness Live Streaming to Increase Visibility for Its Own Product
    by Kimberly Smith
    When CBS Sports announced that it would once again live-stream the NCAA March Madness tournament during regular business hours, eTelemetry jumped at the chance to use the event as a prime backdrop for its own campaign. more
  • The Case for Cases
    A Pro Membership at MarketingProfs includes access to case studies that examine a new story of marketing success each week. A recent example—written by Kimberly Smith—looks at Tripmela, a site that aggregates and broadcasts travel bargains to India through a weekly "10 Best Deals" newsletter. In the study's Quick Read ... more
  • We're Still Married to the Past
    "It is a sociological fact that when times are tough, people turn to the past—to what they know—for comfort," writes Patrick Byers in a post at the Responsible Marketing blog. "So, it should come as no surprise that recent advertising is taking us away from the present and into our ... more
  • Put Your Words to Work
    Ardath Albee has a word for the marketing copy that loiters at your website without any clear goals or ambition: Unemployed. "[C]ontent, to be of value to anyone, must do something," she says in a post at her Marketing Interactions blog. In other words, it should have a job. According to ... more
  • Does It Come in a, You Know, Box?
    In post at the Neuromarketing blog, Roger Dooley says, "U.S. consumers have been conditioned to believe that proper wine comes in a 750ml glass bottle with a natural cork. Artificial corks and screw cap closures are suspect, to say the least. And box wines are traditionally suited only for penniless ... more
  • We Don't Need No Stinkin' Rules
    Rich Baker and Gary Levitt want you to know a few things about your customers: They are wise; they are intrinsically special; and they'll think you're special even if they don't hear or read your special script. In other words, canned customer service content doesn't work. With that in mind, ... more

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