Real-World Education for Modern Marketers

Join Over 600,000 Marketing Professionals

Start here!

Marketing Articles: Most Recent

Access thousands of our most recent online marketing resources here. Select any of the popular topics below to narrow your search. Get unlimited access to all of our exclusive marketing resources. Go PRO Today

Go PRO Now

Get unlimited access to all of our exclusive marketing resources

  • Did My Video Ad Work? How to Use Simple Tools to Measure the Effectiveness of Online Video Ads
    by Diaz Nesamoney
    Do video ads work to turn viewers into buyers and passionate brand advocates? For starters, measurement of the effectiveness of video ads gets bogged down by syndication, viral distribution, viewing via social networks, and many other factors. So how can you find out if your video ad "worked"—an even more important ... more
  • Win/Loss Analysis (Part 1)—A Process for Taking Revenue Up a Notch
    by Laura Patterson
    When done properly, win/loss analysis provides clarity and insights into customers' perceptions of your product, experiences throughout the sales cycle, and expectations created by your company messaging. more
  • Five Reasons to Change Your Registration Page (and Boost Conversions)
    by Amy Gesenhues
    Want to improve your online conversion rates? Reconsider your registration page. Whether your conversion process includes registering for a demo, signing up for an e-newsletter, or making a purchase, there are particular rules you should follow. more
  • Case Study: How a Company's Word-of-Mouth Strategies and Customer Focus Helped Grow Its User Base 150%
    by Kimberly Smith
    Small businesses need all the TLC they can get. Billing and invoicing online-solution provider FreshBooks knows that better than most. Its customer-centric focus is so fresh and refreshing, word-of-mouth has spread far and wide—and helped grow its user base 150%. more
  • Seek and Ye Shall Find Our Event
    When you plan an event, you pull out all the stops. So, too, should it be with your event promotions. Apogee Search's Brian Combs suggests in a recent MarketingProfs article to add paid-search marketing to your event promo mix. "With almost half of all Internet users now using search engines ... more
  • I Was Merely Acting!
    Set the scene: An attractive blonde Australian sits on the edge of her bed in an all-white bedroom and awkwardly begins a homemade video produced for YouTube. After a few false starts, she says, "Before I go any further, um, I want to make something really clear to everyone, okay? ... more
  • No! No! I Didn't Mean That!
    There’s almost nothing worse than sending out an email offer, only to realize a foolish typo or error evaded your eagle eye. It happens to the best of us. And Kelly Lorenz, writing at the Bronto blog, recommends a plan of action that includes steps like: Stopping the send. If ... more
  • I Totally Made That Up
    If you hear some slang you don't recognize, you can always visit the Urban Dictionary, where users provide, and vote on, correct definitions. Now, Addictionary is putting a playful spin on the concept by inviting users to invent, define and judge words all at once. The platform offers four interactive ... more
  • Watch Your Finger on That Trigger
    "Trigger-based email is when you email a message to a customer in response to certain [behavior] or preferences," Valerie Khoo reminds us in a post at the Sydney Morning Herald's Enterprise blog. "The email is literally triggered by something the customer says or does, or is based on other information ... more
  • You Too Can Tweet, Part II
    In last week's installment, we offered step-by-step tips to get you tweeting on Twitter. This week, we offer a few more advanced steps to take, based on Jim Sterne's advice in a MarketingProfs article. Incorporate these into your tweeting habits, and you'll be well on the way to becoming a Twitter ... more
  • Movin' On Up
    "I think one mistake many marketers make is to think of their lead management requirements too narrowly," says Jon Miller in a recent post at Marketo. He suggests it's time to move on up—beyond just nurturing and scoring leads—to a higher level of overall lead management. To help show the ... more
  • I'm the CEO, Dammit. Read My Blog!
    If you're a hard-charging CEO with lots of vision and business acumen, you've undoubtedly wondered if you should blog. Before you take the plunge, though, Todd Defren has some advice: Learn what it means to be a successful blogger. "Too many would-be CEO bloggers treat their new toy as little ... more
  • Frankly, You Just Scare Me
    Uh-oh. Just when you thought e-commerce might survive these dreary days, a new report comes along that says online merchants didn't do nearly as well last year as they could have done. Why, you ask? Because online shopping is just too scary for some people. According to research results released ... more
  • The New Paper-Or-Plastic
    "OK, so 'digital-or-print' is the new 'paper-or-plastic,'" says Doug Stern in an article at MarketingProfs. "[So, when is it] more appropriate to stick a stamp on [a marketing message] … than hit the Send button?" Before you make your decision, he recommends asking questions like these: What does this customer ... more
  • Know Where to Find Some Progressive Metrics?
    In a post at the Marketing Interactions blog, Ardath Albee discusses an ongoing debate between "Hard" and "Soft" marketing proponents on the best way to measure ROI. The Hard Marketing Camp, she says, "wants to tie everything to sales metrics saying anything that doesn't result in ... more
  • Keep It Simple, Smarty Pants
    "When it comes to website copywriting, design and development," says Rick Sloboda of Webcopyplus, "simple is always better." While an overly complex site will do nothing but confuse and frustrate many of your customers, a straightforward approach makes it easier for them to: Find answers for ... more
  • 10 High-Impact, Low-Budget Ideas for Marketing in a Down Economy (Part 2)
    by Jonathan Kranz
    Earlier this month, the author offered five ideas for getting ahead in an economy that's got us down. As promised, here are five more inexpensive (yet powerful!) ideas that can help you and your business come out on top. more
  • Seven Tips for Marketing Events With Paid Search
    by Brian Combs
    Marketing events with paid search campaigns can be a great source for additional traffic and, with these tips, can also be an efficient promotion channel. more
  • Five Questions to Ask Before You Hit Send
    by Doug Stern
    Some businesses opting for digital instead of print do it because they've gone green. Others want to harness the internet's speed, reach, and other capabilities. The rest like the convenience of online or have some other strategic purpose that points them that way. But it might pay to slow down and ... more
  • In a Tough Economy, Go to Battle for Your Customers
    by J. Mark Carr, Karl Gustafson
    Decision-makers who are worried over the stability of their company's finances should remember one simple truth: The source of your business's cash flow is your customer base. What all of this boils down to is the need to make smart, informed investment and cost-cutting decisions that have both a short-term and ... more
  • Case Study: Four Steps to Spurring B2B New-Product Awareness and Sales via Twitter
    by Kimberly Smith
    Twitter isn't the first tool that comes to mind in the B2B marketing toolbox. But COOP Ale Works deftly used it to generate buzz among potential consumers of its specialty brews—creating a level of demand that retail establishments, such as bars, couldn't ignore. more
  • Tag, You're It!
    When the spiders come crawling through your Web pages, will they find what they need to index the pages properly? They will if you're using meta commands, or tags, correctly. Meta commands are used on individual Web pages to "modify how search engine spiders behave," says Medium Blue's Scott Buresh ... more
  • The Cinema of Schadenfreude
    Few of us have kind words for the Fortune 500 CEOs who lived it up while the value of their companies, and our 401(k)s, imploded. And with a trio of videos dripping with schadenfreude, JetBlue proposes to help disgraced executives adjust to life without a private jet. Each episode at ... more
  • Cool It, Speed Racer!
    "I am not going to go on a rant [about] adding a 'share this,' 'follow me,' 'digg this,' or another technology to your email programs in order to drive cross-channel adoption of your email strategy," says Dylan Boyd in a post at the Email Wars blog. Instead, he wants to ... more
  • Easy There, Mr. Popular
    "Social media is cool!" proclaims Chris Brogan in a Pro article at MarketingProfs. "Blogging and podcasts are cool! We're so cutting edge! Twitter is like the future here today, and no one knows about it!" If you've noticed a certain facetious quality to his enthusiasm, his next line makes clear ... more

Results for All Content » Marketing Articles » Most Recent: 6226 - 6250 of 8821

Previous 1 2  244 245 246 247 248 249 250 251 252 253 254 255  352 353 Next
MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that MarketingProfs: Your data is secure with MarketingProfs SocialSafe!