Be Awesome! Save 30% When You Go PRO in October. »

Real-World Education for Modern Marketers

Join Over 600,000 Marketing Professionals

Start here!

Marketing Articles: Most Recent

Access thousands of our most recent online marketing resources here. Select any of the popular topics below to narrow your search. Get unlimited access to all of our exclusive marketing resources. Go PRO Today

Go PRO Now

Get unlimited access to all of our exclusive marketing resources

  • The Times They Are A-Changin'
    With 2009 well underway, your goals and strategies probably look a lot different than they did just last year. Something that made sense for 2008 might seem antique or laughable today. But as your business evolves with the new economic realities, don't forget that many of your prospects exist in ... more
  • No Downturn in Flatland
    Empty aisles. Echoing footsteps. Silence where there used to be chatter. Real-world retail is clearly suffering. And now new research suggests that if bricks-and-mortar merchants want to survive, they should go virtual big-time. Flatland is calling. According to the recent report, U.S. consumers are steadily moving ... more
  • Beware the Spaminator
    The best email offer in the world won't accomplish much if it never reaches your intended recipient. Beware:  there are strong forces at work these days trying their best to block your messages! In a recent MarketingProfs article, Debra Ellis discusses three distinct deliverability hurdles faced by today's email marketers. Meet the spaminators: ... more
  • Don't Compare Apples and Oranges
    In a post at the Email Experience blog, Spencer Kollas argues that marketers shouldn't spend their time worrying about the rates other companies achieve with their email programs. The reason, he says, is that those numbers could have little bearing on your activities. "If the industry is getting an 88% ... more
  • Paid-Search Prescription
    Is your paid-search campaign on life support? "Perhaps your spending has spiraled out of control and your conversions haven't budged," says William Leake in an article at MarketingProfs. "Or, like many of us, maybe your performance is fine but your budgets have been slashed, forcing you to produce the same ... more
  • Advice to Out-of-Workers: Read This Before You 'Network' With Me
    by Lori Feldman
    Before you ask me to go to work for you, go to work for yourself. When you've implemented the suggestions above, I'm more receptive to helping you connect with your next job opportunity. But I don't have time or inclination to work with job-seeking networking spammers. Heed the lesson of the ... more
  • How to Become 'Their Brand': Engaging Today's Fickle Customers
    by Manila Austin
    Marketers today understand that consumers think, feel, and react in ways different from June Cleaver some 50 years ago. We use descriptors like fickle, indecisive, and disloyal to describe the modern consumer. Just what do these terms mean? Mainly, they mean that consumers have too many choices—multiple brands, brand extensions, and ... more
  • Anatomy of a Novel-Sized Landing Page (Part 1)
    by Kim MacPherson
    A good landing page should tell a story. But filling the page with fluff isn't going to sell your product or service. There is a method to the madness behind the creation of a great splash or jump page. And it's a pretty systematic, organized, and detailed method, at that. more
  • Email Optimization: How Simple Changes Increase Open Rates, Clickthrough, Response, and Average Order Size
    by Debra Ellis
    Email marketing is likely your most effective tool for improving customer relationships, building brand awareness, and generating sales. It is also the most abused one. Practitioners of knee-jerk planning rely on emails to bolster a sagging month or fill in the holes left when other marketing techniques miss their mark. Even ... more
  • Case Study: How a Little Sweet Talkin' on a Company Blog Led to Increased Search Engine Rankings, Sales
    by Kimberly Smith
    Fairytale Brownies cooked up a win-win strategy to satisfy both its bottom line and its costumers' preferences. It created magic with a brownie blog optimized for search and attuned to customers' deepest dessert desires. The result? Some very happy endings. more
  • Try Analytics the Natural Way
    Let's face it. The Web analytics process can quickly turn complex and frustrating. But a recent post at Marketing Jive suggests it doesn't have to be that way—at least for organic search. "There are a number of simple ways to filter through the numbers each month when you are measuring ... more
  • Hey, Remember Me? Hey!
    Imagine that a typically obnoxious B2B-marketing email has come to life—and he wants to talk to you even though you can't remember where you met or why he has your address. In a highly entertaining video, Mark Brownlow of Email Marketing Reports adopts the off-putting persona, and shows us why ... more
  • I'm In With the In-Crowd
    "We all like the comfort of the crowd," says Mark Brownlow in a post at the Email Marketing Reports blog. "The knowledge that others went here before us tells us we're on the right path." Because of this tendency to trust the wisdom of crowds, he argues, you can encourage opt-ins ... more
  • What's Your Hook?
    You've undoubtedly developed a great elevator pitch for your company, product or service—that informative-yet-concise summation designed for delivery in the time it takes to travel from the lobby to the 17th floor. But what about visitors to your Web site—do you have a punchy way of telling them, in two ... more
  • They Gotta Believe
    When writing copy for email messages, landing pages and a host of product descriptions, marketers need to be more than clear and concise; they must also persuade readers to click through and take action. To help you achieve this goal of engaging—and gently goading—readers, Brian Clark of Copyblogger offers tips like these: Say ... more
  • Lead That Search Party!
    According to an iProspect and JupiterResearch study released last year, search users prefer "blended" search results—in which results are potpourried with videos and other media—over standard (slightly boring) text-only search results. Blended results (Google's term is "universal search") work like this: If you've got a restaurant, a search on your restaurant's ... more
  • What Exactly Do You Do, Again?
    We all know the cliché: you have 1.5 milliseconds to grab a prospect's attention at your home page and convince him to stay. So why, then, are so many B2B Web sites still not that "sticky"? According to a recent post at eMagine's B2B Web Strategy blog, it's because too ... more
  • The Inside Scoop
    There are lots of good frozen-yogurt shops in Simon Glickman's Pasadena, California, neighborhood. But one—21 Choices—seems to enjoy bigger crowds than the rest, and he explains in his Editorial Emergency newsletter how the small storefront keeps customers coming back from more: It delivers plenty of atmosphere. ... more
  • This Is No Time for Regrets
    "Oh, no! I thought that sale ran through today!" Your customer planned on grabbing a bargain, only to realize she got to your store a day after the sale ended. Is there any way you can still convince her to buy? Well, read on. One researcher recently worked with a ... more
  • Hit Me Baby One More Time
    While most of the email you send contains stand-alone content, it's worth considering an ongoing campaign that engages your customers with multiple messages. "A series of emails is a great opportunity to build top-of-mind awareness and recall for your brand," says Keri Palasz in a post at the Listrak email ... more
  • Get 'em Chattering
    When it comes to the analyzing the data you collect at your Web site, you're doing a great job. You know which of your customers visit most often, where they live, which keywords they use to arrive at your site and which links provide the best traffic. But are you ... more
  • Now That's Good Feedback
    You're having a casual conversation with someone from your customer-service department when he makes an offhand statement: "Oh, you should hear how much customers love [fill in employee name/company product]." If you find such news surprising, it's time to rethink how your front-line staff handles praise. They probably respond to ... more
  • Should You Launch a Brand Community?
    by Nancy Strauss
    On company Web sites everywhere, community sections are popping up—both a cause and an effect of a climate in which more and more marketing directors and brand managers are being asked by their companies, "Why don't we do something 2.0?" Although an online community can bring innumerable benefits to a brand, ... more
  • Did My Video Ad Work? How to Use Simple Tools to Measure the Effectiveness of Online Video Ads
    by Diaz Nesamoney
    Do video ads work to turn viewers into buyers and passionate brand advocates? For starters, measurement of the effectiveness of video ads gets bogged down by syndication, viral distribution, viewing via social networks, and many other factors. So how can you find out if your video ad "worked"—an even more important ... more
  • Win/Loss Analysis (Part 1)—A Process for Taking Revenue Up a Notch
    by Laura Patterson
    When done properly, win/loss analysis provides clarity and insights into customers' perceptions of your product, experiences throughout the sales cycle, and expectations created by your company messaging. more

Results for All Content » Marketing Articles » Most Recent: 6251 - 6275 of 8869

Previous 1 2  245 246 247 248 249 250 251 252 253 254 255 256  354 355 Next
MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that MarketingProfs: Your data is secure with MarketingProfs SocialSafe!