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  • Sure, I'll Come Fly With You!
    It's refreshing when a company seems to get it right, and DJ Waldow uses a post at the Bronto blog to explain why email messages from US Airways impress him on a regular basis. Why, it's like they're singing "Come Fly With Me!" Here's what sets them apart, according to ... more
  • The 411 on 420
    You log on to your computer and discover—splashed across the news section of your homepage—a candid snapshot of your celebrity spokesperson inhaling from an enormous bong. Quick, what do you do? If you're Speedo or Omega, and your spokesperson is Michael Phelps, you do nothing. If you're Kellogg's, however, you ... more
  • You're Driving Me Crazy!
    Dylan Boyd, who blogs at The Email Wars, tells the story of an email with the subject line: "Limited time only: save up to 25%! Plus get free shipping." Within, he discovered more action verbs than you could shake a stick at. At the top of the email there's a ... more
  • It Really Is All in the Mind
    Lingerie label Agent Provocateur is characterized by its risqué unmentionables and the naughty ladies that grace its adverts. So when it announced plans to explore social media earlier this year, we thought we knew what to expect: simpering femmes fatales that appeal more to men than women. We scoped out ... more
  • Tell It Like It Is, With a Smile
    "Given the challenging times we're living in, it's likely that the worldview your prospects hold today is not the same one they held a year, or even several months, ago," says Ardath Albee in a recent post at the Marketing Interactions blog. So, have your communications changed to reflect the ... more
  • Loose Lips: You Know Exactly What They Do to Ships
    Despite the obvious benefits of Web 2.0, the largely unregulated world of social media also poses some unique challenges for companies concerned about a host of issues ranging from legal liability to corporate branding. What to do? In The e-Policy Handbook, Nancy Flynn recommends a formal blogging policy with clearly ... more
  • My Brand Can Beat Up Your Brand
    What is this thing called brand loyalty? What are we really thinking when we say we prefer Brand X over another? These researchers identified some key thought processes of brand loyalists when comparing a beloved product to a new upstart, and offered some handy advice for marketers. They invited consumers ... more
  • Long Live the King
    As a busy blogger, Mark Brownlow of Email Marketing Reports often receives questions from his readers. And in a recent post at his blog, he lists a number of typical queries, to give us a sense of what marketers are pondering these days.   ... more
  • Coming on Too Strong
    Not long ago, Ardath Albee of the Marketing Interactions blog registered with a company's Web site so she could download a whitepaper that looked interesting. The next day she received an email from a "Sales Development Specialist" asking Albee to place herself in one of three "buckets" so he could ... more
  • 10 High-Impact, Low-Budget Ideas for Marketing in a Down Economy (Part 1)
    by Jonathan Kranz
    When the going gets tough, the tough get... cheap. Today, a good marketing idea has to be as inexpensive as it is clever. In this first of a two-part series are five inexpensive suggestions that can lead to productive results. more
  • Win Through a Social Contract: Use Teamwork to Create Value, Develop New Strategy, Iterate Quickly, and Implement
    by Nilofer Merchant
    People succeed together because they share a unified sense of purpose and a common vision for what they need to do. This unified sense of purpose comes from core beliefs. Core beliefs help a team to create together because they share a common worldview that helps people filter their observations, establish ... more
  • Terms, Shmerms! Why Business Can't Afford to Get Distracted by Facebook's Usage Policies
    by Crosby Noricks
    There's been a lot of brouhaha of late about Facebook's ill-fated attempt to change its terms of service to maintain licensing rights of terminated accounts—and understandably so. The issue of customer data ownership is an important one. However, many businesses with an active presence on the social site are now fearful ... more
  • The Top 4 Ways Smart Marketers Use Digital Branding Applications to Operate More Efficiently
    by Allen Adamson
    As part of the research I did in preparation for my recent book, BrandDigital, I interviewed some of the best and brightest people in the fields of marketing and digital technology, and they provided incredible insight on how digital tools and tactics can be used to not simply increase operating ... more
  • Case Study: How a Facebook Game Attracted 10 Times the Traffic, New Fans, Real Sales
    by Kimberly Smith
    Here's how a single Facebook game application attracted more than 11,500 plays, 10 times the usual traffic, 5,500 new fans, and more.... more
  • Have You Considered Analysis?
    There are some great free resources to help with keyword research. Overture's Search Term Suggestion Tool, for example, can provide useful insight. But as Keyword Research Analysis expert Valerie DiCarlo points out in a recent online article, these types of tools should just be a starting point. "The free tools ... more
  • Embrace the Rebuke
    If you've ever been to Fort Collins, Colorado, you've likely ventured to the outskirts of its historic district to sample popular beers like Fat Tire and 1554 at New Belgium's tasting room. The brewer has long touted its green-production policies—a stance popular with its customers—but recently found itself at the ... more
  • Monday, Wednesday, Happy Days
    Is it better to send an email on Monday or Wednesday? What about Tuesday or Friday? If you wonder about each day's pros and cons, a post at the 60 Second Marketer has some practical advice. Here's a sample of their wisdom: Sending a message on Monday has the advantage ... more
  • Give Away the Good Stuff
    "If you want to create something very good," says Tom Peters, "it takes time, energy, and sometimes money." That, he argues, is exactly why you should give away your finest know-how for free. Before you beg to differ, consider his ten-point business case, which includes reasons like these: It increases ... more
  • Do What I Say AND What I Do
    When David Greiner decided to redesign the Campaign Monitor newsletter—rather than give it a simple facelift—he first studied the advice his company gave to customers. "Turns out we were breaking a number of the recommendations we'd been advocating for so long," he notes, "and it was time to remedy that." ... more
  • Dare to Go Viral, Part Two
    Last week, we offered tips to help you determine your authentic corporate voice. Now that you've collected some cool insights, here's our second set of tips, to help you in your final phase of daring to go viral. Think hard on the data you've collected, and imagine scenarios where you can ... more
  • You Come Here Often?
    "Blogs, wikis, podcasts, vodcasts, social networks, mobile[s] … webinars, e-newsletters, print magazines, trade shows, RSS feeds, industry websites …" These are just some of the channels now available for meeting and greeting B2B prospects and customers, reports Stacy Whisel in a post at the B2B Insights Blog. So, with the ... more
  • Kickin' it Old School
    "Digital marketing has become the way to communicate in the 21st century," says Elaine Fogel in a Pro article at MarketingProfs. "Social media, email, search engine marketing, interactive marketing, blogs, wikis, and knols—the list goes on … to include mobile marketing, podcasting, videos." But in your rush to marketing's online ... more
  • What Am I, Chopped Liver?
    It looks like companies may talk the talk of customer service, but not that many walk the walk. That's the finding of a recent study by the CMO Council. As reported by Internet Retailer, the study's results show that, "Despite overwhelming agreement on the importance of the customer experience and ... more
  • Hey, Pop! We Can Do This!
    According to Kara Trivunovic and Andrew Osterday, most mom-and-pop businesses can't do much with email marketing advice that concentrates on sophisticated topics like multivariate testing, dynamic content development and data integration. For those who need entry-level advice, they created a 10-point Do-It-Yourself Primer that includes handy tips in plain English. ... more
  • Put Away Your Unreliable Mirror
    If you're looking for good business advice, says Drew McLellan, don't look in the mirror. "I know what you're thinking," he says. "You are the one in a million business owner who can in fact, be objective. Don't fool yourself. That's like asking someone who's had 10 shots ... more

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