Though 59% of national brand marketers say local marketing is essential to their business growth and profitability, only 7% say they have highly evolved campaigns in place—complete with measurements and analytics—that can activate consumers at a local level, according to a report by the Chief Marketing Officer (CMO) Council in ... more

Figuring out which mobile approach to take can be complicated. Fortunately, Mutual Mobile has created an infographic that guides you to your destination through the process of elimination, so you know what you want (and what you don't). more

The next cultural shift your organization must pay attention to is mobile marketing—at the strategic planning level and at the tactical level. As a marketer, are you ready to ease your organization into mobile? more

In an inaugural segment of our video series, we take a look at a fundamental question: In our newly social age, is it incumbent on brands to be always at the ready, prepared to respond—with content or with creative—to events as they happen, in real-time? more

Ad clicks via tablet devices are projected to account for 20% of Google's paid-search revenues in the US by December 2013, up from 10.7% a year earlier, according to a new report from Marin Software. That would amount to roughly $5 billion in revenues from tablet ads alone for the ... more

Just what the title says... along with an infographic and a host of examples, illustrations, and explanations. more

Some 81% of women business owners (WBOs) say they're optimistic about their business performance in 2013 (66% of WBOs are more optimistic than they were last year), and 73% plan to invest more in marketing in 2013, according to a survey conducted by Web.com and National Association of Women Business ... more

To remember the Internet's past is to remain open and curious about its future. After all, seeing how far along it has come inspires us to wonder about where it's going. So, the fine folks at AVG have put together an infographic about the history of the Internet. more

When you see a screen displaying some type of message, image, or video, you are seeing a digital sign. These design tips will help you with your first digital display, and these marketing tips will help you create an ongoing digital display strategy. more

Find out how Twitter's getting into e-commerce and why Vine may unseat Instagram as the go-to app for live events. Learn how to use Vine for campaigning, how to maximize content marketing with Pinterest's Secret Boards, and what elements leaders need to create a social business. #Skim for social transcendence! more

Despite its wealth and stronger economic growth, the US is adopting new media technologies —smartphone, tablet, and IPTV (Internet protocol television)—at a slower pace than other countries. The US now ranks No. 12 in the adoption of new media technologies, and it's expected to slip to No. 14 by 2015. more

Online videos, which users love, have become useful marketing tools—for SEO, social media programs, and mobile and e-commerce. Here's how video will continue to make inroads in 2013. more

You might already have your video marketing strategy figured out, but technology is always changing. Learn whether your video platform is future-proof, and get tips on making sure your video platform and enterprise videos remain accessible and useful as technology advances. more

Can a piece of golden foil-wrapped chocolate be perfect? It can in the social media world, where the Valentine's Day treat Ferrero Rocher topped the Passion Intensity Index, generating the most social love and a perfect score of 100 among eight major chocolate brands. more

If you could speak with the brains behind TED Talks videos, Google's Webmaster community, and my.barakobama.com—and 17 other digital pioneers, what might they advise? Probably not what you'd expect. more

As publishing evolves, writers need to expand their skill set to succeed. They must "own" the marketing and sales introduction of their books. What used to be done via a whirlwind multicity book tour is now done mostly online: more efficient, yes, but also a lot of work! more

With the advent of digital, social, and mobile media, the consumer buying process has become more complex than simply identifying a need, exploring options, and making a purchase, according to new research conducted by Latitude and About.com. Even so, buying decisions appear to happening more quickly than ever, the study ... more

This installment answers two questions: "What's the difference between inbound and outbound marketing? (and which is better?)" and "With so much content to create, where do we focus our efforts?" more

Customers often break up with brands that ignore them. This infographic explains what happens when customers feel caught in a one-sided relationship with brands, and it offers tips for bringing the magic back into customer relationships. more

Two-thirds of online American adults use Facebook, making it the top social network in the US; but, among those users, 61% say they have at some point voluntarily taken a break from using Facebook for several weeks or more. more

Some common questions arise as you begin to implement a content marketing program: How often do I need to update my content? How often should I be publishing? What is too much? How do you find the time to publish? more

Some 400 million Tweets are posted on Twitter every day, and that vast flow of information is beginning to offer public health researchers new and timely insights into the patterns of disease and influenza, according to new research led by Mark Dredze of The Human Language Technology Center of Excellence ... more

Super Bowl XLVII could be called the "Super Bowl of the Third Screen." Viewers turned to their laptops, smartphones, and tablets to comment via social media on ads, the half-time show, and the blackout. The following two infographics break down the social media buzz during the Super Bowl. more

Like a good how-to lesson? We know we do, and this week in social media is packed with piles of 'em. It's all here, and then some. Skim for experience! more

Mobile marketing changes so rapidly that every day brings new developments, but some trends are here to stay, including the steady growth of mobile apps. To stay at the top of the mobile marketing game, you have to stay on top of these four trends. more