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Marketing Articles: Graphic Design
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- Email Marketing Tips for the 2009 Holiday Season by Alex WilliamsThe holiday season is the most important time of year for retailers, when aggressive goals are set for increased traffic and sales, both in-store and online. Email marketing is a powerful tool that retailers can use to build their brands and increase sales during that crucial period. more
- 22 Cheap or Free Web Usability Tools, Part 1: An Introduction by Craig TomlinUsability testing can increase your website's conversion rates and improve sales. Here are some cool tools to help you do just that. more
- What's the Color of Your Personal Brand? by William ArrudaColor is powerful. It's an important personal-branding tool, so use it wisely and consistently to support your personal-branding activities. To make the most of your color, follow these five rules. more
- Seven Words That Will Make Your Web Site Worth Viewing by Jerry BaderWhat are the seven most important words in Web marketing? Here's a hint: Search, engine, and optimization don't make the cut. So what words do make the list? What are the seven words that will make your Web site worth viewing? more
- Four Reasons Why Your Brand Needs a Visual System by Gwyneth DwyerWhat does your brand look like? Is it recognizable—in any medium? Or does it change its appearance and present a confusing array of visual styles? Most organizations understand the strategic importance of a consistent visual style... but fall short on implementation, especially when there are multiple in-house or agency creative teams. more
- Blueprint for Online Success: Understanding the Fundamentals of Web Site Design, Part 2 by Peter SenaThis is the second part of an article that discusses the importance of good Web site design and the process of streamlining the creation of Web sites. more
- Blueprint for Online Success: Understanding the Fundamentals of Web Site Design, Part 1 by Peter SenaGood site design starts with an idea—not with a technology. In today's internet obsessed world, far too many people are becoming more focused on the latest and greatest Web 2.0 buzzwords than on the fundamental purpose of the Web site. Whether that purpose is to provide information or allow for ... more
- Don't Settle for Web Site Mediocrity by David SalinasA Web site has to accomplish only two basic things to deliver success for your business—and those two things are mission-critical. A successful Web site must be built from the ground up to attract and capture: first, the attention of your target audience and, second, the attention of the major ... more
- 11 Tips to Align PC and Mobile Email Design by Loren McDonaldThe good news: More of your customers can read your email messages on their smartphones now, instead of waiting until they get back to a computer. The bad news: The email that looks so great on your PC may look like a garbled mess on the phone. These HTML cross-platform optimization tips ... more
- Creative Redeemed: How to Achieve Measurable Difference in Online Marketing
by Scott BrinkerThe power of great creative is that it over-delivers. It exceeds expectations. It signals that you care about and respect your audience—and it affects your brand when you need it most: the formative moment of a prospect's first impression of you. Measure precisely how much of a difference this makes. more - Fundamental Design Rules for Email Marketing Success by Winston BowdenGood email design is a critical part of ensuring a high response rate. A major frustration within the industry is the lack of standards to guide designers when creating HTML email. Though there isn't one email-marketing design bible, there are fundamental design rules that should be applied. This article reviews some ... more
- Why Google's New Web Browser Chrome Matters to You by David FelfoldiLast week Google released Chrome, its new standards-compliant Web browser. But what does that mean to you? Though Google offers a great comic that explains the big changes, it is a bit jargon-heavy and, frankly, long at 32 (comic) pages. Here's an introduction of Chrome for the layman. more
- Simplicity Is the Nature of Great Emails by Gary Levitt, Rob LubowThe modern email inbox is a perpetual promotion machine of colors, styles, and sales pitches all fighting to be seen. In an attempt to break from the herd, many email marketers ironically adopt a herd mentality of more clutter, more content, more, more, more. This misguided pursuit of increased visibility merely ... more
- Three Ways to Take Advantage of the Email Preview Pane by Reggie BradyDo you have the preview pane enabled in your inbox? Many of your email recipients use this setting and some even read most of their emails this way. In short, the preview pane is important email real estate, and you can use it to your advantage. What readers see in this ... more
- How to Make Your Email Program More Productive in 2008 by Reggie BradyIf you haven't done it yet, now is the perfect time to map out plans for your email program. Any changes you might make in the first few months of the year will stand you in good stead; any plans or changes that you implement in the first quarter should pay ... more
- Moving Madison Avenue: Finding Advertising Ideas Elsewhere by Martin LindstromWhat will happen when ideas become commodities just like everything else? Some people certainly buy ads from advertising agencies on the strength of the agency's own brand name, but is the value of those brands under threat? more
- Repackage, Rebrand & Relaunch? Or Do We Need to Dig Deeper? by Ted MininniLeading consumer-products companies are looking to rebrand, repackage and relaunch... often too frequently. Sometimes, the effort is merely putting a bandage on a deeper sore. It's far less painful to assess lagging sales in a superficial manner than it is to dig deeper into company practices, customer-service issues, and the ... more
- Maximizing Your Web Site's Effectiveness: Q&A with Karen Breen Vogel, CEO of ClearGauge by Mack CollierWith the rise of social media and user-generated content, there are more factors than ever to consider when designing a company Web site. Throw in SEO and choosing the proper design/layout for your Web site, and it all gets very confusing... very quickly. Which means that Web site optimization experts such ... more
- PowerPoint, Warts and All: Relearning to Communicate by Abhay PadgaonkarPowerPoint recently (and quietly) celebrated its 20th birthday. Why do some people love it while others passionately hate it? And how can we learn from its strength and its limitations, to be better and more effective communicators? more
- Six Tricks for Creating Brand-Building, Sales-Ripping Creative Briefs by Steve McNamaraWant to make your ads more effective? Project a stronger brand personality? In this follow-up to a MarketingProfs Classic—and one of our most popular articles ever—the author shares his experiences from some of the world's leading ad agencies. In his view, a well-written creative brief is the road map that ... more
- iPhone Debut Rivals Harry Potter Mania... But Will It Last? (Or, Why the iPhone Is Not a Phone) by Paul PaetzDoes the hype of the iPhone equal runaway success? Is the game already won? Or will there be an equal and opposite reaction when possibility and excitement about the future gives way to reality, and inevitable issues arise with service, availability, bugs in functionality and unfulfilled expectations? more
- The Top 5 Best (and Top 5 Worst) Things About Landing Pages by Scott BrinkerLanding pages have become the Omega-3s of Web marketing: if you're not using them and optimizing them ad infinitum, you're squandering your online ad dollars. Or so the landing page optimization crowd would have you believe. In the spirit of probing the pros and cons of this popular post-click marketing format—and, ... more
- Stop, Thief! How to Protect Your Site from Copyright Infringement by Stephan SpencerThey say that "Imitation is the sincerest form of flattery." Not if you are a Web site owner and you have a brand to protect! Stephan has seen designs copied, content copied... even entire sites copied. It's easy for someone to "View Source" and take whatever they like, without regard to ... more
- Launching Your Product: Seven Marketing 'Musts' by Gwyneth DwyerWhether your launch is for an entirely new product or for a line extension, these seven marketing communication musts will put you on the path to success. more
- Seven Steps to Building a Strong Nonprofit Brand by Laura RiesIn the nonprofit sector, marketing is often considered a dirty word, a necessary evil that no one admits spending too much time or money on. But to build a successful nonprofit organization to help people, you still need to follow the laws of branding. Why? Because powerful nonprofit brands will ... more
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