Career Management

• Five Tactics for Busting Silos in Your Companyby Roy YoungPreview
  As a marketing professional, you likely work in a specialized function that may feel like a silo in your company. But you're also best positioned to break down the walls between your function and others (like R&D, sales, finance, and so forth). It's not an easy task, but the following five tactics can help. [Read the full story] Marketing Articles: Career Management
• Marketers, It's Time to Hop Off the 'Time Management' Treadmillby Stephan SpencerPreview
  Ever sigh to yourself, "There just aren't enough hours in the day!"? You're not alone. Most marketers are overloaded and under-resourced. But it doesn't have to be that way. And managing your time more efficiently isn't the answer. Nor is simply delegating. You also need to be discerning about what you take on. In fact, when was the last time you prioritized your "to-do" list based on what will help further your marketing career instead of merely what will get you through your week? [Read the full story] Marketing Articles: Career Management
• Three Small Tips to Juice up Your Personal Brandingby Dan SchawbelPreview
  What goes unnoticed by many can be an keen advantage for the few. By taking steps to not only build a personal brand but also seek new ways to circulate your name, you will be more successful. Here are three easy (and easily overlooked) things you can do to juice up your personal branding. [Read the full story] Marketing Articles: Career Management
• Building Bridges with Your Corporate Communications Officerby Roy YoungPreview
  A company's chief communications officer (CCO) and its chief marketing officer (CMO) play vital roles that are very different from each other but can intersect in powerful ways. By understanding what your firm's CCO does, you can gain insights into how to build a relationship that benefits not only the two of you but also your company overall. [Read the full story] Marketing Articles: Career Management
• Six Tips for a First-Time or Newly Appointed CMOby Michael SprousePreview
  The most challenging part of a new Chief Marketing Officer's job is the first 4-6 months, when the marketing foundation is being poured. After that, it's all about delivering ongoing results and proving (and re-proving) the value that marketing provides. Here are six tips to give a new CMO some early success, strong momentum, and a solid leadership platform. [Read the full story] Marketing Articles: Career Management
• For Whom the Bell Tolls: Not Necessarily the CMO—How to Survive and Thrive Insteadby Laura PattersonPreview
  The role of the Chief Marketing Officer has evolved since some of the first CMOs, such as Mark Mears of Blimpie International and Phil Gospels-Strumpette of Coca-Cola, came on the scene in early 1990s. The CMO role—which initially tended to emphasize advertising, brand management, and market research—continued to evolve over the past 15 years as a result of the emergence of new media, the growing number of sales and service touch points, more complex distribution models, and the fragmentation of customer segments. The CMO has moved from focusing primarily on brands and clever advertising to a larger, more strategic role designed to enable a company to meet the ever-changing needs of a diverse and global customer base. [Read the full story] Marketing Articles: Career Management
• 8 Career Must-Do's for '08by Jason AlbaPreview
  This is not an article that offers tips for a job search, per se. Rather, this article offers career management advice, which is applicable whether you are in a job search or happily employed, and even if you own your own business. Here are eight things you should be doing in '08, to potentially boost your earnings, increase your visibility, and create more and better opportunities. [Read the full story] Marketing Articles: Career Management
• MarketingProfs Video: A Tutorial on the Subtleties of LinkedInby Matt DickmanPreview
  In the face of mounting competition and hype from rival networks Facebook and MySpace, LinkedIn has stayed true to its mission of creating a network for business professionals. I've been a member of the service for years, but until recently it had not had the critical mass necessary to get traction. Over the last six months, however, I've seen a flood of people using the service to connect professionally. As I said, LinkedIn doesn't pretend to be MySpace or Facebook. The design is clean, but a little stark, and it could use a little more personality to make it more engaging. In this video tour, I focus on what LinkedIn does well within its network and how you can apply the same logic to your own community. [Read the full story] Marketing Articles: Career Management
• Four Controversial Questions About LinkedIn (and How to Resolve Them)by Jason AlbaPreview
  Of course you know what LinkedIn is. You already have an account, right? So what's the next step? Here are four thorny questions about LinkedIn (and their related answers) to help you get the most out of this professional social networking tool. [Read the full story] Marketing Articles: Career Management
• MarketingProfs Video: A Tutorial on the Subtleties of LinkedInby Matt DickmanPreview
  LinkedIn doesn't pretend to be MySpace or Facebook. In the face of mounting competition and hype from rival networks, LinkedIn has stayed true to its mission of creating a network for business professionals. In this video tour, Matt Dickman focuses on what LinkedIn does well, and how you can leverage its strengths. [Read the full story] Marketing Articles: Career Management
• How to Influence Marketing Decisions When Your Boss Is Dead Wrongby Elaine FogelPreview
  When your boss or client has the final say, and the decision doesn't make good marketing sense, what do you do? Many senior managers have little marketing knowledge, yet the buck stops with them. Here's an approach to help you "convince" them that you have a solid point. [Read the full story] Marketing Articles: Career Management
• The Experts' Guide to Becoming a Recognized Expert: Get Great Speaking Gigs to Build Your Reputationby Miles GallifordPreview
  Your reputation can be greatly enhanced and reinforced by speaking at industry events. This article provides a checklist to help you win valuable speaking gigs. Invest some time in getting on the stage, and it will pay off many times over in helping you build your business. Follow the tips and tricks herein to maximize the benefits. [Read the full story] Marketing Articles: Career Management
• Fueling the Engine of Sales Success: Five Keys to Sustainable Self-Motivationby David McNallyPreview
  Beaten down by a constant stream of customer "No's," some salespeople find it difficult to pick themselves up and jump back in the game. But there are other salespeople whose motivation and resilience enable them to make every customer call as enthusiastically as if it were the first. For the majority of us who, perhaps, fall somewhere in the middle, there is an opportunity to increase "motivational intelligence" by keeping in mind five simple principles. [Read the full story] Marketing Articles: Career Management
• Eight Things to Do Right Now to Get More out of LinkedInby Jason AlbaPreview
  You've heard of it, you've read about it, you've even signed up for it—and you still wonder how to get the most out of it. LinkedIn is the most popular business networking environment around. Its jump from 13 million signups to 14 million happened in about a month. Here are eight things you should do today to start getting more out of the dynamic platform of LinkedIn. [Read the full story] Marketing Articles: Career Management
• Outsourcing and Delegating: Two Keys to Excelling in Your Careerby Stephan SpencerPreview
  Marketers often lament, "If only I had more time...." Improving your productivity by using something like GTD (Getting Things Done) will take you part of the way there. But you also need to become ruthless at delegating. The more effectively you delegate, the faster you will excel in your career. [Read the full story] Marketing Articles: Career Management
• How to Brand Yourself in a Competitive Job Market: Q&A with William Arrudaby Mack CollierPreview
  An increasingly competitive job market in recent years has led to the birth of the idea of "personal branding," as jobseekers look for ways to stand out to potential employers. One of the leaders of this burgeoning space is William Arruda, coauthor of the bestseller Career Distinction. Arruda's philosophy centers on identifying and communicating the unique value you can bring to an employer. If done correctly, your reputation and credibility will help you stand out from the crowd, and create an environment in which job opportunities come to you. [Read the full story] Marketing Articles: Career Management
• ROI Marketing: Are You Prepared?by Lauren Tucker, PhDPreview
  No matter how savvy the marketer, the impact that ROI marketing will have on the corporate culture can be an eye-opening experience. ROI isn't just a nifty tool to keep vendors in line. The infrastructure frameworks that serve the ROI model will lay bare the decisions of everyone who touches the marketing program, and that includes you. So what must you be prepared to do if and when your company embarks on the lofty quest of ROI marketing? [Read the full story] Marketing Articles: Career Management
• How to Hire a Marketing Innovatorby Ginny McGarrityPreview
  So you're looking for an impresario of innovation, a doyenne of the different, a marketing maven. But how do you know if the person you're interviewing is really the Wizard of Wow that your organization can count on to help pep up its profits? And how do you know your corporate culture will accept this champion of change? [Read the full story] Marketing Articles: Career Management
• Successful Networking Through Personal Brandingby Dan SchawbelPreview
  Some 80% of available jobs are never advertised, and over half of all employees obtain their jobs through networking. The most important component of a successful job search is your network, consisting of friends, family, neighbors, acquaintances, teachers, and coworkers. [Read the full story] Marketing Articles: Career Management
• Stop Digital Dirt From Undermining Your Employmentby William Arruda and Kirsten DixsonPreview
  Over one-third of employers have eliminated a candidate because of "digital dirt"—information about you online that is either unflattering or inconsistent with the image you would like to portray. Digital dirt could be preventing you from getting interviews and ultimately landing your ideal job. So if you have digital dirt, it's time to clean up your act. Here's the three-step process. [Read the full story] Marketing Articles: Career Management
• Never Look for a Job Againby William ArrudaPreview
  What if you never had to look for a job again? Try a job search role reversal: Instead of seeking out jobs, have them come to you. That's the future of career management—and for savvy careerists, the future is now. [Read the full story] Marketing Articles: Career Management
• Ten Tips for Perpetual Career Management: Forget the Corporate Ladderby William Arruda and Kirsten DixsonPreview
  The ladder is the most enduring metaphor for career advancement, yet it is no longer constructive to think of your career progression as climbing a ladder. In today's dynamic knowledge economy, this sporadic, effortful approach to career management isn't the most effective. Instead, you have to kick over the ladder and view your career climb as a ramp. [Read the full story] Marketing Articles: Career Management
• The Four Principles of 'Career Distinction'by William Arruda and Kirsten DixsonPreview
  Professional success today requires that you change the way you think about your career—by treating career management as an ongoing activity. Creating your personal brand helps you do so—with the ultimate goal of distinguishing yourself. But before you start working on building your brand, you need to adopt a new mindset—the "Career Distinction" mindset. [Read the full story] Marketing Articles: Career Management
• Managing Your Marketing Career in a Web 2.0 Worldby William ArrudaPreview
  It's no longer the world of work you knew when you graduated from college. The tried and true career management techniques you've been using just don't work in today's marketplace. Working hard, writing a compelling resume, staying connected to head hunters are all so... 20th century. To achieve the highest level of success and fulfillment today, you must immerse yourself in the Web 2.0 frame of mind. That means developing a new set of career management habits. [Read the full story] Marketing Articles: Career Management
• Job Market Secrets: Seven Tips for Acing the Million-Dollar Interview Questionby Debra FeldmanPreview
  That nerve-wracking question can come near the beginning of an official job interview or sneak up before the meeting is about to close. But poised executives are always ready to answer what is likely the most important question that surfaces in a serious dialogue between decision-makers and prospective employees. These seven tips help you become that poised executive. [Read the full story] Marketing Articles: Career Management
• Wanted: Leadership and People Skillsby Ted MininniPreview
  How can management -- from CEOs, CMOs and the rest of the alphabet soup of corporate executives -- run successful companies if they lack people skills? [Read the full story] Marketing Articles: Career Management
• Three 'Secrets' to a Successful Networking Eventby Paul McCordPreview
  Attending networking events can be frustrating and ultimately a waste of time for many business owners and professionals. Here are three ways to make them pay off for you. [Read the full story] Marketing Articles: Career Management
• The Personal Brand Champion of the Worldby Nick WredenPreview
  He could stop traffic in Moscow, Tokyo, Nairobi, Shanghai, and Mumbai. Kings, presidents, and prime ministers worldwide would take his call. He outshines Madonna, Mick Jagger, and Meryl Streep. Although it has been more than 25 years since he occupied center stage, he is the world's greatest personal brand. He is the incomparable Muhammad Ali. Ali's boxing record is the stuff of legend, and boxing has never been the same since he retired. But just as interesting are the lessons his life holds for developing your own personal brand. [Read the full story] Marketing Articles: Career Management
• The 10 Biggest Mistakes Marketers Make—No. 10: Failing to Be a Cash-Flow Leaderby Roy YoungPreview
  Marketing professionals don't get too far in their organizations unless they're perceived as true cash-flow leaders. Such leaders influence people in other parts of the organization to think in terms of how to generate cash flow. They're accountable for profitability. And they use their understanding of the market to set a strategic direction for growth that the rest of their firm follows. Cash-flow leaders thus contribute unique value to their organizations—and reap the rewards in the form of stimulating, satisfying careers. How can you become a cash-flow leader? The following guidelines can help. [Read the full story] Marketing Articles: Career Management
• Clearing the Clutter—How Busy Marketers Can Get Things Doneby Stephan SpencerPreview
  Marketers, by the very nature of their job function, must juggle numerous campaigns, a range of portfolios, multiple channels, and various corporate, political, and personnel issues—all simultaneously. Do you have multiple action lists running concurrently in your brain? Or great ideas buried within files, folders, emails, Post-It notes, and to-do lists? If that sounds like you, join the club! But I have to warn you: This is one club Stephan will be resigning from soon. Here's his plan. [Read the full story] Marketing Articles: Career Management

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