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Catch up on select AI news and developments since Friday, May 29. Stay in the know. more![The Difference Between Sales Positioning, Messaging, and Storytelling [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/260604-infographic-lg.jpg)
Marketing teams are shifting from AI hype to practical tools that improve workflows, reduce repetitive work, support smarter decisions, and strengthen performance without adding complexity. Read more more
Most enterprise marketers say they do not spend a significant amount of time on experimentation, according to recent research. more
Nearly half (47%) of B2B buyers say they now use AI tools frequently when researching software vendors, according to recent research. more![The Top Rewards and Challenges of Small Business Ownership [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/260602-infographic-lg.jpg)
Some 83% of US small business owners say they're happier now compared with when they worked for someone else, according to recent research. more
- Catch up on select AI news and developments since Friday, May 22. Stay in the know. more
![How Americans Feel About AI and Their Personal Data [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/260528-info-lg.jpg)
Some 56% of Americans say they feel powerless to protect their personal data from Al, according to recent research. more
AI agents are revealing why brittle platform integrations hold marketing back, exposing connectivity as the real infrastructure challenge behind automation, workflows, and scalable performance. Read more more
Learn how CTV, programmatic audio, direct mail, and live events support B2B pipeline when coordinated across audience, messaging, measurement, and buying-stage intent to improve outcomes. Read more more
A quarter of marketers say they follow Agile marketing practices like scrums and sprints, according to recent research. more
Customers say speed is the biggest benefit of getting service from an automated agent versus a human agent, according to recent research. more![The Confidence Crash: How New Software Impacts Workers [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/20260526-infographic-lg.jpg)
Nearly half (49%) of workers say they've felt less confident in their ability to do their job after a software transition, according to recent research. more- Catch up on select AI news and developments since Friday, May 15. Stay in the know. more
![AI Is Reshaping How Workers Learn on the Job [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/260521-infographic-lg.jpg)
Fully 63% of US workers say AI has taught them skills their employer never formally trained them on, and 54% say their employer still hasn’t provided formal training on those same topics, according to recent research. more
Marketing teams struggle with trust and strategy due to workflow challenges. Learn how agile operations improve predictability, collaboration, and AI success to elevate marketing’s role. Read more more
Meta is forecast to reach $243.46 billion in net worldwide ad revenue in 2026, compared with $239.54 billion for Google, according to recent research. more
Martech promised unified performance but delivered fragmentation. As budgets tighten and AI rises, CMOs need interoperability—not consolidation—to prove ROI and drive effectiveness. Read more more
Most enterprise CEOs say they would give their CMO's performance a grade of "B," according to recent research. more
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