Daily Chirp

Social Media Daily Chirp for the busy professional

• Tool Identifies Top Influencers Based on Topic Area, Keywords
  Marketers can now identify their various industries' top 10 influential voices across blogs, articles, and social networks—and also see their own influence ranking vs. other voices in a given market—with the help of a free tool released this week. more
• LinkedIn Passes 100-Million Member Mark
  LinkedIn has reached the 100 million member mark, the company announced today (Tuesday, March 22). Its members hail from some 200 countries, though a large plurality—44%—are based in the United States, LinkedIn said. In the past year, among the fastest-growing countries in terms of LinkedIn membership were Brazil, Mexico, India, and France. more
• The State of the B2B Marketer in Social Media: 3 Trends From SocialTech 2010
  SocialTech 2010 wrapped up yesterday. Here are four quick takeaways from the one-day event, which brought 221 B2B high-tech marketers to San Jose, Calif. (and another 467 attended virtually, online) to learn social media marketing tips, tactics and strategy specific to the business-to-business marketer. more
• Turning Thought-Leadership Content Into Cash
  In June, The Wall Street Journal reported a surge in social-media use by law firms interested in connecting with potential class-action plaintiffs. But if you take a closer look, you'll see that many of the approaches used provide viable marketing lessons for businesses of all types. more
• Social Media and SEO Integrated via New Platform
  To help drive viewers to online content, a just-launched platform uses linguistics technology and search marketing best-practices to integrate social media with search engine optimization (SEO). Search engine marketing and design firm Zog Media launched the platform, dubbed Project Redline, in partnership with social media press release builder PitchEngine. more
• 18 Use Cases That Show Business How to Finally Put Customers First
  Over the last six months, I’ve been working closely with Ray Wang, who is well known as an expert in the Customer Relationship Management space. With my focus on social technologies, we did a deep dive on how our worlds are colliding into the trend of Social CRM. more
• Problem Solved: What's the Right Social-Media Fit?
  You know your company needs to jump in to social media to compete in today's Internet-based marketing world. But which channel is right for you? How can you find the right social-media fit? more
• FTC Requires Bloggers to Come Clean
  New FTC guidelines will affect marketers who use blogs, Facebook, Twitter, and the like for word-of-mouth and viral campaigns, starting Dec. 1. more
• Google Wave: A Sea Change for Marketers?
  Starting today, Google will invite 100,000 users to beta-test its much-buzzed Wave. What will the hugely ambitious communication and collaboration platform mean for marketers? more
• Facebook, Nielsen Partner to Measure Ads' Impact
  Facebook has entered into a multiyear partnership with Nielsen to allow better measurement of the effectiveness of advertising on the widely popular social networking site. The alliance is yet another move by Facebook to heighten its attractiveness as a marketing platform. more
• Problem Solved: You've Built a Social Media Fan Base, Now What Do You Do to Keep Them Engaged?
  There's nothing we love more than solutions—top-notch insights from top-of-the-line experts that help solve common marketing problems. Once a week, this column will pose a problem, and invite a MarketingProfs speaker—past, present, or future—to help solve it for you. more
• Firm Sells Facebook Friends to Advertisers
  Need a friend? Brisbane-based uSocial will find thousands of them on Facebook for you—at a price. more
• Facebook Hits 300 Million User Mark
  Facebook users now number 300 million—nearly the size of the US population—CEO Mark Zuckerberg recently announced. His even bigger news: Facebook is now in the black, much earlier than anticipated. more
• Woofer, the Anti-Twitter, Launched
  This dog can't hunt, but it sure can woof: Woofer, which calls itself an "homage to Twitter," is a new "macroblogging" site that requires each post be a minimum of 1,400 characters, reports Jon Brodkin on Network World, in contrast to Twitter's maximum of 140 characters. more
• Twitter Lessons from the Lunch Cart
  "Twitter is still a scary, untamed frontier for many businesses," Fortune wrote recently. We hear a similar refrain from the marketers who are part of the MarketingProfs community: They know that they should be engaging online, but they don't have the foggiest notion of how to do it. more
• Twitter and Trolls and Squatters... Oh My!
  Recently, St. Louis Cardinals manager Tony La Russa sued Twitter for the misappropriation of his name by an anonymous account holder (the now vacant @TonyLaRussa) who had a whopping four followers. One issue that the incident brings to mind is Web anonymity and the plethora of online trolls, squatters, and the like that reside on social sites such as Twitter and Digg. more
• Marketing Addictionary: 'Bird-of-mouth'
  Bird-of-mouth (noun): The spreading of news or information via Twitter. more
• Streaming Music 2.0
  Top 40. Jazz. Alternative. To stream music online, you have several choices. Whether you want radio or individual songs, some of the more popular sites are radio paradise Pandora, Last.fm, iLike and imeem—and a relatively new site. more
• Website URLs Are so 2005
  Social network popularity is growing. So much that even TV is noticing. Major brands now list URLs not to their websites but to the social networks that they're on. "Look for us on Facebook" or "Follow us on Twitter" is becoming more widespread. more
• We Love Eric
  We've seen the power of Twitter's community used for good: spreading vital information during natural disasters, distributing Amber Alerts, and raising money for charities. Now imagine using not only Twitter's power but also the celebrity of the Nine Inch Nails. more
• Marketing Addictionary: 'Headfake'
  Headfake (noun): A situation in which you are familiar with a person's online avatar picture, which gives you an inaccurate idea of how that person appears in real life. more
• Twitter in Real Life
  Twitter has swept the world as an Internet phenomenon. What would it be like if we lived out our offline lives speaking in 140 characters or less? The results would be hilarious, if this video is any evidence. more
• Roll Your Own: 'Mother of the Year' Video
  If you're a mother, or perhaps you have one, check out this fun promotion by MomsRising.org to celebrate someone you consider "Mother of the Year." more
• Twitter + Wine = Dream Job
  With all that negativity about today's job market, a bit of lightheartedness doesn't hurt, right? Well, looks like Murphy-Goode Winery in Sonoma City, has done so by creating THE dream job for a Twitter and Facebook power user who's a wino (no joke). more
• Connecting Twitter with the Real World
  Twitter has seen massive growth as an online communications tool, especially with the recent influx of celebrity personas (Ashton, Oprah) using it. But perhaps no celebrity has found more success with Twitter than Tony Hawk, who is using it to bridge both his real and his virtual communities. What are the lessons for marketers? more