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Daily Chirp: Market Research
Market Research Daily Chirp for the busy professional
- iPhone Tops Blackberry in Smartphone LoyaltyNearly 4 in 10 Blackberry and other smartphone users (38%) would switch to Apple's iPhone as their next smartphone purchase, but only 14% of non-Blackberry smartphone users would switch to a Blackberry. more
- Eyes Glued Open: Video on the InternetMedia—from television to Internet video sites like YouTube and Hulu—consume more and more of our time nowadays. A Nielsen quarterly report gauges the influence of these media in our every daily lives. The findings are eye-opening. more
- 'Mainstream' Is Not a Target MarketMainstream is not a target market. In fact, by trying to blandly appeal to everyone, you wind up not really appealing to anyone in particular. Yet, in many companies, "niche" is a dirty word, right up there with "polarizing." more
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