Daily Chirp

Market Research Daily Chirp for the busy professional

• Tool Identifies Top Influencers Based on Topic Area, Keywords
  Marketers can now identify their various industries' top 10 influential voices across blogs, articles, and social networks—and also see their own influence ranking vs. other voices in a given market—with the help of a free tool released this week. more
• Rethinking Normal: The Newest in Marketing Research From the ARF's Annual Conference
  At a lot of marketing conferences, over-excited pitch people talk a lot about The New Thing that will Change Every Paradigm Forever. So much over-enthusiasm can jade just about anyone, so it was a relief to attend the Advertising Research Federation's (ARF) re:Think 2010 conference taking place in New York City. But even there, among the stodgiest of marketing researchers, there's talk of… a paradigm shift. more
• iPhone Tops Blackberry in Smartphone Loyalty
  Nearly 4 in 10 Blackberry and other smartphone users (38%) would switch to Apple's iPhone as their next smartphone purchase, but only 14% of non-Blackberry smartphone users would switch to a Blackberry. more
• Eyes Glued Open: Video on the Internet
  Media—from television to Internet video sites like YouTube and Hulu—consume more and more of our time nowadays. A Nielsen quarterly report gauges the influence of these media in our every daily lives. The findings are eye-opening. more
• 'Mainstream' Is Not a Target Market
  Mainstream is not a target market. In fact, by trying to blandly appeal to everyone, you wind up not really appealing to anyone in particular. Yet, in many companies, "niche" is a dirty word, right up there with "polarizing." more