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Daily Chirp: Metrics & ROI
Metrics & ROI Daily Chirp for the busy professional
- Problem Solved: What's the Right Social-Media Fit?You know your company needs to jump in to social media to compete in today's Internet-based marketing world. But which channel is right for you? How can you find the right social-media fit? more
- Facebook, Nielsen Partner to Measure Ads' ImpactFacebook has entered into a multiyear partnership with Nielsen to allow better measurement of the effectiveness of advertising on the widely popular social networking site. The alliance is yet another move by Facebook to heighten its attractiveness as a marketing platform. more
- Adobe to Buy Omniture for $1.8 BillionAdobe will buy Web analytics firm Omniture in a move to enable Adobe customers to better measure and monetize their digital assets, said Adobe. more
Upcoming Online Seminars
- Getting Brand Exposure with an iPhone App: Easier (and Cheaper) Than You Think December 10 with Carla White
- Choosing Your Facebook Marketing Tactics: Fan Pages, Groups, Ads... or All of the Above? December 16 with Jeff Widman
- A Killer Facebook Fan Page: Building It, Keeping It Fresh, and Integrating It into Your Marketing December 17 with Jeff Widman
Most Popular How-to Articles
- Why 70% of Facebook 'Fans' Don't Want Marketing, and What You Can Do About It by Morgan Stewart
- Ten Steps for Creating a FANtastic Facebook Fan Page by Mari Smith
- The Three Most Popular Social Networks for Business (and Why You Should Use Them) by Paul Chaney
- Yes, Facebook Is a Business Tool by Paul Chaney
- 22 Cheap or Free Web Usability Tools, Part 1: An Introduction by Craig Tomlin
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