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Problem Solved: What's the Right Social-Media Fit?You know your company needs to jump in to social media to compete in today's Internet-based marketing world. But which channel is right for you? How can you find the right social-media fit? more
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Facebook, Nielsen Partner to Measure Ads' ImpactFacebook has entered into a multiyear partnership with Nielsen to allow better measurement of the effectiveness of advertising on the widely popular social networking site. The alliance is yet another move by Facebook to heighten its attractiveness as a marketing platform. more
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Adobe to Buy Omniture for $1.8 BillionAdobe will buy Web analytics firm Omniture in a move to enable Adobe customers to better measure and monetize their digital assets, said Adobe. more
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