Daily Chirp

Public Relations Daily Chirp for the busy professional

• Tool Identifies Top Influencers Based on Topic Area, Keywords
  Marketers can now identify their various industries' top 10 influential voices across blogs, articles, and social networks—and also see their own influence ranking vs. other voices in a given market—with the help of a free tool released this week. more
• Turning Thought-Leadership Content Into Cash
  In June, The Wall Street Journal reported a surge in social-media use by law firms interested in connecting with potential class-action plaintiffs. But if you take a closer look, you'll see that many of the approaches used provide viable marketing lessons for businesses of all types. more
• Social Media and SEO Integrated via New Platform
  To help drive viewers to online content, a just-launched platform uses linguistics technology and search marketing best-practices to integrate social media with search engine optimization (SEO). Search engine marketing and design firm Zog Media launched the platform, dubbed Project Redline, in partnership with social media press release builder PitchEngine. more
• Look Who's 10: Happy Birthday MarketingProfs!
  This year marks the 10-year anniversary of MarketingProfs. The site was founded a decade ago by CEO Allen Weiss, a marketing academic, as a place where his fellow "prof"-essors and marketing "prof"-essionals could learn from each other. more
• Problem Solved: You've Built a Social Media Fan Base, Now What Do You Do to Keep Them Engaged?
  There's nothing we love more than solutions—top-notch insights from top-of-the-line experts that help solve common marketing problems. Once a week, this column will pose a problem, and invite a MarketingProfs speaker—past, present, or future—to help solve it for you. more
• Know What Happens When You Don't Advertise? Google Knows.
  It's safe to say the first batch of post-dot-com-bubble brands have come into their own. Brands like Google, eBay, and Amazon. The one thing that sets them apart? They became successful without the support of television advertising to help launch them. more
• We Love Eric
  We've seen the power of Twitter's community used for good: spreading vital information during natural disasters, distributing Amber Alerts, and raising money for charities. Now imagine using not only Twitter's power but also the celebrity of the Nine Inch Nails. more
• Marketing Addictionary: 'Badvocate'
  Badvocate: (noun): People who passionately criticize or detract from companies, brands, or products. more
• Get Creative
  We've seen some great creative ads in the past, both online and on television. Now imagine that you could be the brains behind a nationwide ad. Well, Panasonic gives you this opportunity with its Next Generation Talent competition. more
• Roll Your Own: 'Mother of the Year' Video
  If you're a mother, or perhaps you have one, check out this fun promotion by MomsRising.org to celebrate someone you consider "Mother of the Year." more
• Selling Pork in the Age of Swine Flu
  The MarketingProfs customer-service team received an interesting message recently from a pork producer in Mexico. "At this moment we are suffering the worst crisis ever in the national pork industry... [and] we have no further blood to bleed out," wrote Carlos, a pork processor and retailer. He asks: Could marketing help him combat misinformation and unfounded claims about his pork? more