Daily Chirp

Search Engine Marketing Daily Chirp for the busy professional

• Where Does Google Make Its Money? Top 20 Google AdWords Keyword Categories
  The insurance category fetches the highest cost-per-click (CPC) rates in Google AdWords pay-per-click (PPC) advertising: nearly $50 per click, according to new keyword research data from search marketing software provider WordStream Inc. more
• Google Instant Means 5 Big Changes for Search Marketers
  Google recently unveiled Google Instant, which displays search results to a user as they type. The benefits of these changes, according to Google, are (a) Predictive Typing: as you type, a prediction is made of what you are seeking; and (b) Instant Results: as you type, the results appear. Every new character updates the search results instantly. more
• Social Media and SEO Integrated via New Platform
  To help drive viewers to online content, a just-launched platform uses linguistics technology and search marketing best-practices to integrate social media with search engine optimization (SEO). Search engine marketing and design firm Zog Media launched the platform, dubbed Project Redline, in partnership with social media press release builder PitchEngine. more
• Is Murdoch Going Off the Grid?
  Google and other sites may soon be prevented from searching and indexing News Corp. content, Rupert Murdoch recently said. Whether content can live (profitably) off the Google grid remains to be seen. more
• Google's News: Hope for Online Advertising
  Google's announcement of its third-quarter results sounded a welcome note of hope for everyone in this recession—and for online marketers in particular. more
• Google Launches DoubleClick Ad Exchange
  In a move to shove Yahoo off its display-ad perch, Google last Thursday launched its DoubleClick Ad Exchange, which the company promised would streamline and improve how display ads are targeted at and delivered to a desired audience. more
• Google's Secret Weapon: Chrome OS for PCs
  "The operating systems that browsers run on were designed in an era where there was no web. So today, we're announcing a new project ... the Google Chrome Operating System. It's our attempt to re-think what operating systems should be." more
• New Brain in Town
  There's a new thinker in town, and its name is Wolfram Alpha—a "computational knowledge engine." It can handle some complex searches, and it's quite different from how Google functions. more
• Google: New Media Meets Old Media
  Google has always been considered a giant in the online world—it's even been said it rules the Internet. But one medium it hasn't ventured into is television. Until now, that is. more