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Segmentation Daily Chirp for the busy professional
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'Tis the Season to Be Grateful: Five Thank-You Email TriggersIt's the time of the year when businesses need to say "Thank you!" to their customers during the holiday season. And what better way than event-driven email campaigns that show gratitude to customers? more
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Google Launches DoubleClick Ad ExchangeIn a move to shove Yahoo off its display-ad perch, Google last Thursday launched its DoubleClick Ad Exchange, which the company promised would streamline and improve how display ads are targeted at and delivered to a desired audience. more
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