Daily Chirp

Word-of-Mouth Daily Chirp for the busy professional

• FTC Requires Bloggers to Come Clean
  New FTC guidelines will affect marketers who use blogs, Facebook, Twitter, and the like for word-of-mouth and viral campaigns, starting Dec. 1. more
• Know What Happens When You Don't Advertise? Google Knows.
  It's safe to say the first batch of post-dot-com-bubble brands have come into their own. Brands like Google, eBay, and Amazon. The one thing that sets them apart? They became successful without the support of television advertising to help launch them. more
• Marketing Addictionary: 'Bird-of-mouth'
  Bird-of-mouth (noun): The spreading of news or information via Twitter. more
• Commercial Break: Honda's 'Cog'
  In this regular Daily Chirp feature, William Arruda shares some of his favorite television ads. And he offers up a lesson for how the ad relates to your personal brand. Today, he looks at Honda's "Cog," which went viral before the term "viral" had gone viral. more