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  • Top Haiti Relief Search Terms
    Across all major search engines, the top 10 search terms containing "Haiti relief" accounted for nearly half of the 679 search terms containing "Haiti relief," which itself was the top term, accounting for 12.16% of searches for the four weeks ended January 23, 2010, according to Hitwise Search Intelligence. more
  • What Can Celebrities Do for You?
    If you tune in to Access Hollywood or flip through the pages of Us magazine, you'll see features on the clothing, accessories, jewelry and cosmetics favored by trend-setting celebrities. In many cases, these products were provided as "gifts" from companies eager for the editorial coverage that a celebrity's interest can ... more
  • Confidence in Corporate, Sales Messaging Weak
    Although companies know they need a marketing message that stands out in the marketplace, 62% of executives rate their company's message as average to poor and only 38% say their company has a differentiated story, according to a survey from Corporate Visions. more
  • You Were Right Here All the Time?
    We recently encouraged businesses to expand their local search horizons and add more local flavor to their national search campaigns. Now, in a post at the Content Rich blog, Jon Wuebben offers more arguments for growing local roots in your search campaigns.  Wuebben quotes Neg Norton, president of the Yellow Pages Association, who ... more
  • Android Shaking Up Smartphone Market
    Google's Android has been available as an open-source platform for just over one year, but the new mobile operating system has already gained significant market traction: Android users initiated seven times more downloads of mobile entertainment content than iPhone users in the fourth quarter of 2009, according to Myxer. more
  • The Birth of a Blog
    When building an online community, there are some underlying principles that hold true whether a company is large or small, and among those is a genuine commitment to openness and fostering a dialogue. When starting a blog, companies need to be prepared to embrace those principles; they must also be ... more
  • Marketers Redefine Success During Recession
    Nearly two-thirds of marketers (64%) say they define success differently in the economic downturn while over one-half (55%) say emphasis on short-term responses to the economic slowdown has led them to neglect long-term strategy, according to a survey from Spencer Stuart. more
  • Consumer Confidence Up Moderately in Jan.
    The Conference Board Consumer Confidence Index, which had increased in December, improved further in January and now stands at 55.9 (1985=100), up from 53.6 in December, the Conference Board reported. more
  • Decade's Top 10 Viral Campaigns
    The most significant online viral campaign of the decade was "Mentos and Diet Coke experiments" by Eepybird.com, according to a survey conducted by GoViral. more
  • Most Hispanics to Participate in Census
    With 2010 Census questionnaires set to arrive in mailboxes across the country by mid-March, 84% of Hispanics intend to be counted this year and are confident that personal information collected won't be shared with other government organizations, according to a survey from Telemundo and Ipsos Public Affairs. more
  • Online Fraud Down in 2009
    Even in the current economic climate, investments in fraud management are paying off as total estimated online revenues lost to fraud fell 18% in 2009, down to $3.3 billion from $4 billion in 2008, according to a survey from CyberSource. more
  • Lessons of the Little Mermaid
    You're probably familiar with the story of The Little Mermaid. In this classic tale of unrequited love, a girl exchanges her voice for the chance to be close to a prince. It's a parable about finding the right voice amid the melee. Faced with a plentitude of uncertainties about social media, ... more
  • Millennial Women Want Work/Life Balance
    Millennial women are optimistic about their career prospects: 94% of young (age 22-35) professional females surveyed say they can achieve a balance between a satisfying professional life and a gratifying personal life, according to a survey from Accenture. more
  • Show Me That You Know Me
    "B2B marketing is harder than B2C marketing," says Kyle Flaherty at the Dance With Strangers blog. Why? Because "B2B marketing is really B2C2C2C2C2C marketing," he explains. On the surface, B2B marketing appears "fairly mundane," Flaherty says. "One business communicates with another." The only problem is, "I have never in all of ... more
  • All Together, Now, Brand!
    As the marketplace continues to change and evolve, there's a possibility that you've developed a new vision for your company and a new commitment to your industry. Perhaps, in the process, you have even determined that you need a new name or a new way of talking about what you ... more
  • Social Media Top Priority for Digital Marketers
    In anticipation of a stronger global economy, digital marketing––fueled by social technologies that interact directly with customers––is positioned to thrive in 2010: 81% of brand executives expect increases in the volume of digital projects during the year, according to a survey form the Society of Digital Agencies (SoDA). more
  • Disconnects Plague Loyalty Programs
    Even as more marketers adopt loyalty and rewards programs to improve sales, they are failing to fully engage their customers: Most consumers surveyed (54%) say the barrage of irrelevant messages, low-value rewards, and impersonal engagement don't particularly engender loyalty, according to a survey from the CMO council. more
  • Say It With Pictures
    It's a new year! Time to take a fresh look at your strategic plan for the year ahead. What do you hope to achieve by December 31, 2010? Better customer service? Stronger branding? Greater social-media buzz? All of the above? And just as important: How will you convey that plan, ... more
  • I No Robot. Hear Me?
    Too often, argues Julia Rubiner in the Editorial Emergency newsletter, automated email messages lack the human touch. "They frequently sound like they're coming from a robot for whom English is a second language," she says. "If you're trying to connect with people and persuade them to take action … you ... more
  • Seniors Least Likely to Use Internet
    Only 38% of US adults age 65+ are online––a significantly lower rate of Internet adoption than both the general population (74%) and the next-oldest group, adults age 50-64 (70%), according to research from Pew Internet. more
  • Consumers Seek Newspaper, Magazine Ads for Bargains
    Newspaper and magazine ads are still the preferred way for consumers to find shopping deals, but the Internet is not far behind, according to a survey from Harris Interactive. more
  • The Benevolent Hacker
    "When a 12-year-old can gather information faster, process it more efficiently, reference more diverse professionals, and get volunteer guidance from better sources than you can at work," write Bill Jensen and Josh Klein at the Harvard Business Review, "how can you pretend to be competitive?" It's an ironic situation in which ... more
  • Who Are Potential Apple Tablet Buyers?
    The new Apple tablet has wide appeal and will significantly expand Apple's customer base, as half of potential buyers don't own an iPod or iPhone, according to an SRG survey of online Americans age 12+. more
  • No Clipboards Here
    Let's say you're out running errands and can find what you need at either of two stores. Both are well stocked and conveniently located, and both offer plenty of parking—but there's one critical difference. At Store A, you can walk right in and do your shopping; at Store B, however, the ... more
  • Cheers to a New Year of SEO
    What do bartenders and websites have in common? Both need to be optimized to succeed. So says Jill Whalen in an amusing article at Search Engine Land. She demonstrates how the rules of optimization may dually apply to 'tenders and 'sites alike: Rule #1: Optimization shouldn't turn people off.  ... more

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