Real-World Education for Modern Marketers

Join Over 600,000 Marketing Professionals

Start here!

MarketingProfs Daily

Access thousands of our most recent online marketing resources here. Select any of the popular topics below to narrow your search. Get unlimited access to all of our exclusive marketing resources. Go PRO Today

MarketingProfs Daily: Most Recent

Go PRO Now

Get unlimited access to all of our exclusive marketing resources

  • Gartner: Key CRM Predictions for 2010
    As social networks become even more important for reaching customers, by the end of 2010 Facebook will be the No. 1 social networking site in all but 25 countries and will attain a total membership of 600 million (including inactive accounts and a small number of users with multiple accounts), ... more
  • Newspaper Sites Most Valued for Local Info
    Local newspaper websites remain the most used and valued online sources of credible and trustworthy local content and advertising: 57% of consumers cite their local newspaper website as the top online source for local information, followed by online portals (54%), and local TV websites (53%), according to a new survey ... more
  • Study: Social Media Use by Fortune 500
    The adoption of social media is growing among the nation's largest corporations: 22% of the 2009 Fortune 500 companies have public-facing blogs with a post in the past 12 months, and 35% have active registered Twitter accounts with a tweet sent within the past 30 days, according to a study ... more
  • LinkedIn: Time to Plug and Play
    The rise of search engine optimization (SEO) was a huge change for the marketing profession. But for B2B marketers, there's a new game in town: LinkedIn Search Optimization, or LSO, as Paul Dunay dubs it in a recent Buzz Marketing for Technology post. You can use LinkedIn's advanced search feature—it's ... more
  • New Year Drives Traffic to Tax Sites
    January marked the start of the tax season, prompting millions of consumers to visit tax websites during the month as they prepared to file their returns, according to comScore. more
  • Fortune 500 Weak in Natural Search
    Although they spend millions of dollars on paid search, Fortune 500 companies are largely invisible in natural search: Collectively, the Fortune 500 spent an average $3.4 million per day on 97,559 keywords during the fourth quarter of 2009, yet only for 25% of those keywords Fortune 500 companies rank in ... more
  • Charm 'em Like Rhett and Scarlett
    Let's face it: If your marketing approach consists of sporadically touting your company's greatness via the overpopulated social mediaverse, you're about to get absolutely nowhere—except ignored. Or hated. Blacklisted, even.  Frustrated with today's confusing social-media etiquette? Well, don't be! There are sassy methods for making your outreach simply ooze old-fashioned Southern ... more
  • I Prefer a Multiplex Relationship
    "It is increasingly common for suppliers in B2B settings to build multiple types of ties with their customers," a group of researchers recently noted in the Journal of Marketing. They cite as an example Brocade Communications, which in 2002 set up a marketing alliance and a joint venture with Hewlett-Packard, ... more
  • Smartphones: iPhone's Share Nearly Doubles
    Apple's share of the smartphone market jumped to 14.4% in 2009, overtaking Microsoft's Windows Mobile to become the No. 3 smartphone operating system, according to Gartner. more
  • Families Want Choices Among College Lenders
    Nine in ten (92%) parents with a child under age 25 say families should be able to choose from a variety of lenders to finance their children's college education, according to a survey from Ipsos Public Affairs. more
  • I've Got Your Back
    "I have a friend in Florida who owns six Subway franchises," writes Barry Densa in an article at MarketingProfs. "He's rolling in dough, whole wheat, and greenbacks." Lucky guy. But few businesses are so recession-friendly, we suspect. So, for the rest of us, Densa has a five-point strategy for helping our customers, ... more
  • How Consumers, Bloggers Use YouTube
    Music is the most popular video category on YouTube, accounting for 30.7% of all videos viewed, followed by entertainment videos (14.6%), and people and blog videos (10.8%), according to a study from Sysomos. more
  • Email Integral to Social Communications
    Contrary to speculation that social networking communications would replace traditional email, the amount of time consumers spend exchanging personal email has held steady: 71% of online consumers spent 20 minutes or more weekly exchanging email with friends and family in 2009, the same level recorded in the previous year, according ... more
  • Wow, What Are the Odds of That?
    Salespeople have long known that establishing rapport with a customer can help close a sale. And in these days of the cautious consumer, the tactic of revealing personal information about personnel "has become increasingly popular in sales and customer-service contexts," a group of researchers recently reported. One of the factors their ... more
  • The Next Big Thing Is Already Here
    "In the technology industry," writes Morgan Stewart in an article at MarketingProfs, "we are constantly focused on the next big thing." And there's often an assumption that whatever comes next will wipe out whatever came before. Do you remember, for instance, when computers were going to make paper obsolete? Or ... more
  • Tech Early Adopters: New Consumer Profile
    Attracting early adopters is critical for providers of new consumer technologies, and the profile of the cutting-edge consumer is changing, according to new research from In-Stat. more
  • Get Socialized
    "The more comfortable we get about the idea of measuring social media, the more we want to dig into the practical application of it," writes Amber Naslund at the Altitude Branding blog. But before you dive into a sea of metrics, she has some important recommendations. For instance: Always begin with ... more
  • Consumer Confidence Down Sharply in Feb.
    The Consumer Confidence Index, which had increased in January, declined sharply in February and now stands at 46.0 (1985=100), down from 56.5 in January, the Conference Board reported. more
  • You Might Get What You Ask For
    It's unlikely that Sound Transit expected a seven-minute video critique when it requested user feedback on its website. But that's exactly what the operator of Seattle's buses and trains got from Ian Lurie of Conversation Marketing. After giving the site a flunking grade, Lurie takes aim at a poorly organized homepage. ... more
  • Socializing Top Mobile Internet Activity
    Consumers spend an average of 2.7 hours on the mobile Internet each day—connecting socially, managing their personal finances, and even advocating for causes, according to a new survey from Ruder Finn. more
  • Twitter Growth Slows, User Base Younger
    The number of Twitter users reached an estimated 75 million by the end of 2009, up from approximately 5 million in the previous year, but the growth rate of new user accounts is slowing and only 20% of Twitter users are active, according to a study from RJMetrics. more
  • Experts: Internet Will Enhance Our Intelligence
    A decade from now, the Internet will have redefined the way we read, write, and gather knowledge to skills largely built around gadgetry and applications, according to a new study from Pew Internet. more
  • Five Risks to Take in '10
    In a recent Search Engine Land article, Andrew Goodman predicts that the biggest risk in 2010-2011 for search marketers may lie in working with outdated assumptions about the size and potential of target markets and the paid-search channel. As a remedy, he suggests five investment or expansion "risks" that could ... more
  • Move Over, Night Rider
    We like to emphasize that mobile is probably the most personalized technology available so far in the 21st century. And these days, finding ways to incorporate yourself into users' daily rituals is crucial to maximizing brand exposure on their up-close-and-personal handhelds. That's one reason for taking a look at GM's new ... more
  • Cover the Spectrum With Whitepapers
    "Since white papers are among the most popular pieces of content for [many] buyers," notes Cheryl Goldberg at the High Tech Communicator blog, "you'll want to create a lot of them. But coming up with new ideas for white papers can be a daunting task." To ease your brainstorming efforts, ... more

Results for All Content » MarketingProfs Daily » Most Recent: 3076 - 3100 of 4404

Previous 1 2  118 119 120 121 122 123 124 125 126 127 128 129  176 177 Next
MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that MarketingProfs: Your data is secure with MarketingProfs SocialSafe!