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  • Five, Four, Three, Two, Gone
    "You've decided to launch a blog for your business and you're busy laying the groundwork," says Mack Collier in an article at MarketingProfs. "You've selected a name for it, and you know what you want to blog about and who your bloggers will be." In the midst of your big ideas, ... more
  • Social Media Helps Guide Holiday Shoppers
    US online holiday spending reached $16 billion during the first 36 days of the November-December holiday season, an increase of 3% compared with the same period last year, with shoppers being influenced by social media, according to comScore. more
  • Bah, Humbug to the Downturn!
    Few companies have been spared the ravages of the recession, but some strategies seem to be working to help small businesses stay afloat. In a recent article at Inc., Elizabeth Wasserman suggests tactics that small retailers might employ to add some ho-ho-ho to the late-holiday sales season—and boost results in the ... more
  • Internet Strong Amid Tepid 2010 Ad Recovery
    Annual global advertising expenditure will have declined 10.2% by the end of 2009––the worst annual drop in modern times––but is forecast to stabilize and grow 0.9% in 2010, according to projections by ZenithOptimedia. more
  • The Chat Goes on
    Last spring, we offered a few insights about Chatty Cathies—online shoppers who love to use Live Chat options at retail websites. Among the findings we reported: (1) chatters tend to spend more money online than silent shoppers, and (2) the act of chatting builds customer loyalty. So, whether you're just considering ... more
  • Study Explores 'Social' in Social Media
    The integration of social media into American lives has created a world that is simultaneously expanding and narrowing, making it easy to create connections with people and businesses around the world—and in the immediate vicinity—while sometimes behaving in ways one wouldn't in person, according to a recent study by Euro ... more
  • Holiday Shoppers Holding out for Discounts
    Contrary to forecasts of an improved holiday shopping season, 2009 retail sales are down from last year as concerns over jobs cause Americans to spend less and wait for bargain prices, according to research by America's Research Group (ARG) and UBS. more
  • Lying Liars and the Lies They Lie
    "Every once in a while," writes Ardath Albee at the Marketing Interactions blog, "I get a bit irked at the irresponsible email practices of companies that play fast and free with their databases." In this case, an email from a marketing solutions company raised her ire by lying to her. Repeatedly. ... more
  • DVR Use and Online Video Growth Strong
    In the third quarter of 2009, Americans' consumption of new media formats grew at a brisk pace: DVR use increased 21% year over year, while the use of online video increased 34%, according to Nielsen's latest A2/M2 Three Screen Report. more
  • Mobile Content Access Issues Eclipse Experience
    Nearly eight out of ten US mobile content users have difficulty trying to access content due to slow page loads, phone/interface issues, and irrelevant content, according to a recent study conducted by TNS Global on behalf of Xiam Technologies. Moreover, mobile users report that 27% of the time, they are ... more
  • Are You Hot or Not?
    On a scale of one to 10, how would you rate your ability to measure the impact of your social-media initiatives? Be honest. Because if you're like the marketers who graded themselves for Emily Riley of Forrester Research, it's likely you see plenty of room for improvement. "The average grade ... more
  • You Stupid Donkey!
    Celebrity chef Gordon Ramsay has built a reality-television empire with his abrasive style, ready arsenal of barbed insults and propensity for four-letter words. It all adds up to great television. But in the case of Kitchen Nightmares, which focuses on Ramsay's attempts to save failing restaurants, the entertainment is also ... more
  • Facebook Pages' Use Patterns Studied
    Fully three-quarters (77%) of Facebook pages––public pages set up by brands, media outlets, and celebrities––have fewer than 1,000 fans and only 4% of Facebook pages have more than 10,000 fans, according to a study by Sysomos. more
  • Online Holiday Shopping Grows 4%
    Online spending during the first 34 days of the November-December 2009 holiday season reached $15.3 billion, an increase of 4% compared with the same period last year, with large online retailers benefiting most from that growth, according to comScore. more
  • Short, Sweet and Digging for Gold
    The purpose of a pay-per-click (PPC) ad, says Nick Usborne, is "to match a thought in a reader's mind and then move that person forward to your landing page with a click." But here's the catch: You have to do it in 95 characters or less if you're writing a ... more
  • Window-shopping, Parisian-style
    Get this: 8 in 10 smartphone users say they have trouble accessing content from their handhelds. What's more, they swear they'd spend at least $9 more per month on purchases if the products they wanted were easier to find. The stats come from a survey of both US and UK smartphone ... more
  • Must You Always Play It Safe?
    Peruse the blogosphere for email marketing guidance, and you'll discover a number of seemingly inviolate dictums—rules that must not be broken if you aspire to a successful email program. But in a post at the Email Marketing Reports blog, Mark Brownlow argues that many "best" practices are in fact simply ... more
  • Geotargeted Ads to Reach $1.9B in 2013
    By 2013, the geotargeted display advertising market is forecast to reach $1.9 billion, up from the $879 million spent on banners in 2008—a compound annual growth rate (CAGR) of 16%—according to BIA/Kelsey. more
  • B2B Media Platform Q3 Revenues Down
    Signaling continued restraint in marketing spending, the revenue for three key B2B media platforms declined during the third quarter of 2009 at approximately the same rates as during the first half of the year, according to American Business Media's Business Information Network. more
  • Senior Execs Continue Shift to Online Media
    Since 2003, senior executives have steadily increased their use of electronic media—so much so, that as of 2009 80% say within five years they will be consuming over half of their work-related media online and 60% say the same for leisure media, according to a Decision Dynamics Survey cosponsored by ... more
  • For Tech Support Just Tweet
    Here's a story that extols the power of Twitter as a technical-support tool. More importantly, it demonstrates how a large company, Comcast, found its customers in a social-media venue—and responded to them. Neville Hobson, in a post on Social Media Today, discusses the Twitter-centric customer-service operation at Comcast. Twitter hasn't ... more
  • Joking Your Way off the Hot Seat
    One way or another, the story was going to get out: a late-night talk show host, his rumored affairs with staff members and an alleged extortionist who wanted $2 million to keep quiet. So what did David Letterman do? Before anyone else had the chance, he told his studio audience—and ... more
  • Hey, Batter, Batter, Batter!
    If you've ever pitched the idea of creating an email preference center to your team, you know what a tough sell it can be. "I had a meeting this morning where we started to list out all the different country and local laws governing choices across various brand-service agreements," writes ... more
  • Inc 500 Succeeding With Social Media
    Business leaders among the Inc 500, an elite group of the nation's fastest-growing private companies, consider social media a central part of their marketing strategy, according to a recent study by the Center for Marketing Research at the University of Massachusetts at Dartmouth. more
  • Travel Outlook Mixed into 2010
    Even as business travel shows small signs of improving, leisure travel is expected to remain weak through early 2010 as concerns over household budgets dampen consumer spending, according to the travelhorizons survey, cosponsored by Ypartnership and the US Travel Association. more

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