Real-World Education for Modern Marketers

Join Over 600,000 Marketing Professionals

Start here!

MarketingProfs Daily

Access thousands of our most recent online marketing resources here. Select any of the popular topics below to narrow your search. Get unlimited access to all of our exclusive marketing resources. Go PRO Today

MarketingProfs Daily: Most Recent

Go PRO Now

Get unlimited access to all of our exclusive marketing resources

  • Want to Get Your Web Video Seen? Do This.
    "It doesn't matter how great your video is," writes Larry Kim in a Pro article at MarketingProfs. "[I]f people don't know it exists, it doesn't have much business value." That means you have to optimize your YouTube video for maximum visibility. So, how do you get the crowd to turn ... more
  • Tips for Building a Hot Mobile App
    In April, Morgan Stanley analyst Mary Meeker issued her report on this year's Internet trends. It included this revelation: Mobile is a hit, and in the next five years, people will be using it to get online far more often than any of their desktop devices. The current leader of this ... more
  • Don't Make These Four Mistakes With Your Leads
    As you nurture your leads, it's important to remember what "nurture" means. Because the last thing you want is to treat leads too aggressively, and so create a sense of alienation, before passing them along to Sales. In a helpful post at Marketo, Maria Pergolino identifies 10 faux pas to ... more
  • AMA Salary Survey: Marketers Cautiously Optimistic
    Despite the residual signs of the economic recession in 2010, marketers have some reason to be optimistic: 53% of marketing professionals say their salaries have increased in 2010 from a year earlier, according to the annual salary survey from the American Marketing Association (AMA) and Aquent. more
  • World Cup Sponsors' Ads Score Big
    Spain and the Netherlands may be the World Cup final contenders on Sunday, July 11, but official World Cup advertisers in the US and UK also scored big with TV viewers during the first half of the tournament, and their ads outperformed those of non-sponsors, according to Nielsen. more
  • Map Your Twitter Data to Boost Customer Engagement
    Chloe Sladden (@ChloeS) of Twitter recently said Twitter was worth more to MTV during the 2009 Video Music Awards than Nielsen was. Twitter worked with MTV to provide illustrated data on reactions as users watched the VMAs. Kanye West's interruption of artist Taylor Swift's acceptance speech made a splash: A ... more
  • Seven B2B Marketing Lessons
    What's the easiest way to learn a tactical lesson about B2B marketing? By hearing it from someone who's already learned it the hard way. You gain the knowledge—but avoid the pain. That's the basic philosophy behind the MarketingProfs B2B Forum: It offers experiential case studies, best practices—you name it—to help ... more
  • 'Facebook Fatigue' Afflicts Teens
    Most online teens (90%) use at least one social networking site—with Facebook still their top social destination—but nearly one-fifth (19%) of teens who have created a Facebook profile say they no longer visit the social site or are using it less, according to a survey from Roiworld. more
  • Consumer Loyalty and Satisfaction Varies by Industry
    Gamers are as passionate about their gaming consoles as auto buyers are about their cars, according to a survey from Ipsos Loyalty. more
  • When Is It Time to Hire an ESP?
    As your email-marketing program develops and expands—and your in-house technology struggles to keep up—you might decide to outsource tech tasks that no longer make for the best use of your team's creative time or your budget. According to Josh Gordon, writing at The Lunchpail, the single-minded efforts of an email service ... more
  • Industrial Marketers Spending More on Digital, Social Channels
    The manufacturing sector is showing early signs of recovery: 70% of industrial-sector marketers expect their sales to increase in 2010 over 2009 levels and 31% plan to increase their marketing budgets—with much of those dollars earmarked for online channels, such as video, social media, and search, according to a ... more
  • Marketing, Ad Execs Forecast Uptick in Hiring
    The employment outlook for marketing and advertising is showing signs of improvement: 91% of marketing and advertising executives say they are confident in their firms' growth prospects for the third quarter of 2010, and 18% say they plan to increase staffing levels, up 5 percentage points from the 13% who ... more
  • Four Ways to Kill Off Unproductive Aspects of Your Business
    If you're like most small businesses, you don't spend much time on internal seek-and-destroy missions that identify and kill unproductive elements. That, says Auren Hoffman at the Summation blog, is a mistake. "While it does not come [naturally] for a company (or any organization) to toss things out," he writes, ... more
  • Fashion-Forward Shoppers Spend More, Swayed by Social Media
    Consumers who describe themselves as "Fashion Forward" are at least twice as likely as other consumers to spend more on a wide range of consumer products, including apparel, and are most likely to refer friends and colleagues to their preferred retailers, according to a survey from Acxiom. more
  • Tech Buyers Get Serious With Social Media
    Technology buyers are aggressively adopting social media to help them make business decisions—most often using the new social channels to complement traditional decision-making approaches and information sources, according to a MarketingProfs article that cites new research by Forrester. But for tech-savvy buyers, social media are a means to an end—such ... more
  • Media and Marketing M&A Rebound in 1H10
    M&A activity for media, information, and marketing services rebounded strongly in the first half of 2010, led by digital and technology-driven companies, according to The Jordan, Edmiston Group Inc. (JEGI). more
  • Ways That Customer Feedback Can Help Product Development
    Incorporating customers' viewpoints into your business isn't just a fresh form of CRM, it can also make existing and future products better. Community manager Dawn Lacallade says her company Solarwinds actually got its R&D spend down to about 9% (compared with an industry average of about 20%) by strategically incorporating ... more
  • A Smart Three-Step Process for Responding to Prospects
    Lead-gen alert: B2B prospects are "sick and tired of the sneaky ways being used to get their information so a salesperson can 'help' them," writes Dale Underwood in a post at the B2B Conversations Now blog. Prospects are skeptical of requesting information at B2B websites, says Underwood, because too many ... more
  • Birthday, Anniversary Emails Generate More Revenue
    Personalized email campaigns that acknowledge recipients' birthdays or anniversaries are more successful at engaging their target audiences, generating higher open rates, transaction levels, and revenue, according to research by Experian CheetahMail. more
  • Tips for Protecting Profits in Down Times
    "Saving your budget (and keeping your team employed) in a down economy really boils down to one word: profit," writes Paul Stein in an article at MarketingProfs. "If you're not making money, you're losing money—and that's never good for business." As our recessionary hangover continues to linger, ROI matters more ... more
  • Wake up Your Customers with New Subcategories
    At first look, the task of arranging a category of products for your customers to choose from may seem to be relatively simple, say the authors of a new research report. "However, in reality, this task is quite complex," they note, "offering a virtually infinite number of assortment format choices." Case ... more
  • Display Ads Making a Comeback
    The US display ad market has made a comeback in the last few months, led by JPEG ads, which accounted for 42.4% of impressions in May, and leaderboard-style banner ads (728 x 90 pixels), among the most commonly viewed display ad sizes, according to data from comScore's Ad Metrix Creative ... more
  • Most Email Opens, Transactions Occur on Day 1
    Highlighting the instantaneous nature of the email channel, nearly one-half (47%) of transactions and over three-quarters (78%) of unique opens and clicks occur within the first day of email receipt, and such response times vary by industry and email offer type, according to research by Experian CheetahMail. more
  • One Easy Way to Make Your Emails More Readable
    Writing at the Retail Email blog, Chad White offers some interesting facts about the Baby-Boomer generation. First, by 2015, nearly half of the US population will be age 50 or older (AARP). Second, Boomers currently control over 80% of personal financial assets and account for more than 50% of the country's discretionary ... more
  • Blogging for Dollars: Retweets Are Nice, but Business Is Better
    "You are cranky, it's been a long day, you need to vent," writes Mack Collier at The Viral Garden. "So you write a nice stress-relieving post to your blog. Totally out of character with what you normally write, but you need the release." Of course, this is the post that ... more

Results for All Content » MarketingProfs Daily » Most Recent: 3076 - 3100 of 4730

Previous 1 2  118 119 120 121 122 123 124 125 126 127 128 129  189 190 Next
MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that MarketingProfs: Your data is secure with MarketingProfs SocialSafe!