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  • Boost Customer Service With a Little Digital Magic
    Ever wanted to share a snowman in springtime, send a love letter to a stranger—or surprise a loyal customer with a gift message? Get a load of Layar, which puts the magic of augmented reality in the hands of anyone with an idea and an iPhone 3GS or a phone that ... more
  • Companies Using Social Media Without Game Plan
    Despite widespread adoption of social media marketing, most companies are still learning how to integrate those efforts into their overall corporate strategies: 78% of surveyed companies say they actively use social media, but just 41% say those efforts are part of a strategic game plan, according to a survey from ... more
  • Four Ways to Be an Indispensable Resource to Prospects
    "One of today's hottest B2B marketing topics, along with social media, is content," writes Susan Fantle in a guest post at Marketfish. And if you want your content marketing program to generate and nurture the right kind of leads, she has advice like this:Tell them what they want to hear. ... more
  • More Email Marketers to Integrate Social Media
    Most marketers believe there is value in combining email marketing and social media: Nearly 70% of small business marketers use some type of social media marketing tactic and 77% say integrating email marketing and social media is very or moderately important to their digital marketing efforts, according to a survey ... more
  • How Open Should You Be in Social Media?
    One of the challenges facing businesses today is deciding how open to be in online communities. Well, here's some good news: Openness in social media can vary. Businesses can start slow in online communities, hold back a bit and open up over time—the way people do in human relationships. (And think ... more
  • Three Ways to Make Email a Lead-Generation Machine
    "Social media is all the rage these days, and I'm in complete agreement that it should be part of your campaigns—but let's not overlook the power of email," writes Chad Horenfeldt in a recent post at the Anything Goes Marketing blog. Email is being underused by many B2B companies, Horenfeldt ... more
  • Millennials Favor Email for Deals, Promotions
    Millennials are more likely to use Facebook and Twitter to show support for their favorite brands, but when they're ready to purchase they use email—by signing up for coupon-loaded newsletters, according to a study by ExactTarget. more
  • Music and Mobile Made for Each Other
    Nearly three-quarters (73%) of mobile content downloaders—i.e., those who download mobile entertainment content from the Myxer platform—say they listen to music on their mobile phones, according to Myxer. more
  • Ad Recovery for Most Industries by 2011
    Boosted by newer advertising channels and increased marketing activity, ad spending is forecast to increase on average 0.6% in 2011 from 2010 levels, with outlays led by the diversified food products, pharmaceutical, and telecom industries, according to Schonfeld & Associates, Inc. more
  • Four Email Must-Do Principles to Boost Response
    As email becomes ever more prominent in the typical marketing mix, we can expect a few slip-ups and oversights. According to Max Kalehoff—writing at the AttentionMax blog—telltale symptoms of lax email practices include an ignorance of basic etiquette and less-than-rigorous spam compliance. "I'm not going to out anyone (including a prominent technology ... more
  • In Social Media Era, Facebook Rules
    We're at a turning point in how we describe Web-based innovation trends, and the ascendant term is "social media," according to a study by Justin Kistner posted on Socialfresh. Moreover, Facebook among those media is so popular that no other search term in Google beats the volume for "Facebook," Kistner ... more
  • Google Grabs 72% of Search in May
    Google continued to dominate search in May, accounting for 72.2% of all US searches conducted in the four weeks ended May 29, 2010, up 1% from April, while Yahoo, Bing, and Ask received 14.4%, 9.2%, and 2.1%, respectively, according to Experian Hitwise data. more
  • Frequent Social Network Users Profiled
    Frequent social networkers—people who use social networking sites several times a day—are more likely to follow brands, access their favorite social sites via mobile devices, and consume a wide variety of mobile technologies, according to a survey from Edison Research/Arbitron Internet. more
  • Four Lessons from Posh Real-Estate Agents
    If you're not in the market for luxury real estate, there's a good chance you haven't seen the glossy brochures that Christie's Great Estates and Sotheby's International Realty produce for their multimillion-dollar listings. "It is a shame that few of us do get to experience this world," writes Rohit Bhargava ... more
  • Web Tools to Help You Stay a Winner
    With the Internet's speed and rate of growth, who has the time to keep up with everything on it, let alone analyze your website's link structure to see what sites are linking to you? So asks Nick Stamoulis in a recent post at the Search Engine Optimization Journal. Still, "it ... more
  • Email CTRs Higher With Social Media Sharing
    Email messages that include a social media sharing option generate a 30% higher click-through rate (CTR) than those without sharing options—and messages with three or more sharing options generate a 55% higher CTR, according to a study by GetResponse. more
  • Top 50 Web Properties in May 2010
    Among the Top 50 online properties, Google Sites ranked No. 1 in May with 179 million unique visitors, followed by Yahoo Sites with 167 million and Microsoft Sites with 160 million, according to data from comScore's Media Metrix service. more
  • Summer Studies: Building a Business Case
    The slower months of summer can be a great time to write up case studies of successful projects you've done this year but haven't had time to brag about. The case study is an ideal way to showcase your high-tech expertise, promote your industry leadership and attract new clients. Erika ... more
  • Senior Marketers Rethinking Customer Engagement
    As customers take a more active role in brand conversations, engagement is fast becoming a critical strategy and metric for marketers, but many CMOs and other senior marketing executives are struggling to formulate successful engagement strategies that have measurable impact, according to a survey from Forbes Insights. more
  • Social-Media Rules of Engagement
    You hear a lot of talk about the need for openness and transparency in the social-media space, but what does it really mean to be transparent? According to Charlene Li of the Altimeter Group, marketers need to focus on being as open as they need to be to make their marketing efforts ... more
  • Four Ways to Track the People Yakking About You
    Face it: In today's world of blogs and social media, all company content—direct mail, ad copy or even personal correspondence—can become online content on view to millions. So warns Frank Reed in a recent post at the Biznology blog. "No matter what kind of correspondence or connection you make with ... more
  • B2B Marketers Satisfied With Twitter, Await Revenue
    Fully one-half (52%) of B2B marketers say they are satisfied with their return on investment (ROI) in Twitter—and among those who attribute direct sales to Twitter, that satisfaction level is 66%, according to a survey from BtoB Online. more
  • Consumers Want Print Magazines, but Also Relevance
    Despite major shifts in the publishing world—including dramatic declines in print ad revenues and numerous closures of print publications—consumers still want to read print magazines: 92% say they plan to stick to print; and when given the choice of print, e-reader, or online delivery, 90% still prefer print, according to ... more
  • Social Media Passion Index: Golf Brands
    Consumers love the Callaway Golf Company—and are more passionate it than for any other golf brand in the US, according to the NetBase Brand Passion Index, which measures the intensity of consumer passion for brands among users of online communities. more
  • How to Keep Your Customer Experience Efforts on Track
    There's a good chance your company has responded to the recession with an increased commitment to providing an exceptional customer experience. Such efforts might address systemic issues like "poorly designed interactions, broken processes, outdated business rules, insufficient customer insight and cultures that are far from customer-centric," notes Bruce Temkin in ... more

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