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  •  Marketing Gets SaaS-sy
    If you are assessing your company's readiness to add SaaS providers to your partner base, it's important to consider the strategic differences that underlie a SaaS strategy. "You'll need to do more than tweak your on-premise marketing strategy to meet the unique challenges of marketing your SaaS solution," says Peter ... more
  • You Can't Not Hire Me
    Thanks to the topsy-turvy economy, many marketing professionals who never planned to make a career change are suddenly looking for work. And if you belong to this job-seeking brigade—or suspect you might soon join their number—it's time to get that resume in order. In a feature at the Editorial Emergency ... more
  • Death by Email: A Quick How-to
    There are infinite ways to destroy an email marketing program. And in a recent humorous post at the Deliverability.com blog, Andrew Kordek explains how to ruin your reputation in nine easy steps. It's easier than you think! Among Kordek's "tips": Blather. "First and foremost," he begins, "you need to understand ... more
  • Companies Frown on Tweeting, Friending
    Visiting social networks such as Facebook or Twitter except for clear business reasons is discouraged or outlawed outright at a majority of US workplaces. more
  • STAMP Out the Ad Noise
    Across all demographics—and yes, we mean all demographics—social networks are where the traffic's at. Because barriers to entry are low and engagement is high, this is perfect turf for marketers who want to communicate with users on a personal level. Best way to do that? Invite them to share in an immersive ... more
  • Oh, Yeah? Give Me One Good Reason.
    "Marketers who embrace demand generation and lead nurturing programs must generate a lot of content to keep those programs running," Ardath Albee notes in a recent post at the Marketing Interactions blog. But generating content for content's sake alone never gets the job done, she adds. To be effective, lead-gen ... more
  • Peripheral Vision
    If we were to ask you to describe your competition, you'd probably talk about companies that do exactly what you do. The owner of an Indian restaurant will discuss other Indian restaurants, for instance, while a florist will focus on rival flower shops. That approach is completely understandable—they are, after ... more
  • Google Performs 71% of Searches in September
    Google accounted for 71.08% of all US searches conducted in the four weeks ending Oct. 3, 2009, according to just released research. Yahoo Search, Bing, and Ask.com received 16.38%, 8.96%, and 2.56%, respectively. more
  • FTC Requires Bloggers to Come Clean
    New FTC guidelines will affect marketers who use blogs, Facebook, Twitter, and the like for word-of-mouth and viral campaigns, starting Dec. 1. more
  • Are You Paranoid Enough?
    As the economy shows signs of an upturn, it may be OK to breathe a slight sigh of relief. But only a slight one. This story from the past will illustrate why. In 1983, with prime interest rates above 20 percent and unemployment rates approaching 11 percent, Jack Stack and ... more
  • Wow, They Go on Forever!
    Last week, we explored how merchants offering fewer product selections this holiday season may want to stress the quality of their selections to keep customers interested. Now comes interesting new advice on how to present products visually to give a sense of volume to a given display. Researchers used M&M ... more
  • Get Out That Rake
    "Dog Whisperer" Cesar Millan had a problem. With an abysmal delivery rate of 81.29 percent, his email campaigns weren't getting through to many of the people who wanted them. "The company was constantly getting complaints from its subscribers," explains a mobileStorm case study. "Consumers claimed they hadn't received Cesar Millan's ... more
  • Open Rates Up 18.2%, Says Epsilon
    Open rates for marketing emails are up 18.2% over open rates for 2Q08, with 14 of 16 industries tracked experiencing a YOY increase in this metric. more
  • Better Than a Magic 8 Ball
    "It can be difficult to measure success of efforts that rely on emerging media," says Evan Gerber in an article at MarketingProfs. "[D]espite the fact that they are online channels, it's tough to decide what to track and what the numbers mean." So how do you get a firm ... more
  • What I'm Trying to Say Is...
    "If you think your website content isn't working for you," says Rick Sloboda of Webcopyplus, "you're probably right. And the realization that you need something better is a step in the right direction. But what's the next step?" He recommends a brainstorming process that wipes the slate clean with two ... more
  • IAB/PwC: 1H09 Online Ad Revenues Fall 5.3%
    US Internet revenue for the first half of 2009 came in at $10.9 billion, down 5.3% from the same period in 2008, according to the IAB Internet Advertising Revenue Report. more
  • Expand Your Local Horizons
    For the small-business owner, getting your name out via local search is a must. And to many marketers, that means optimizing for Google's universal results. After all, Google is the leader of the search-engine pack these days. But as David Mihm points out in a recent article at Search Engine ... more
  • Recession, Unemployment Drive Medical Site Traffic
    Although overall traffic declined slightly (-3%) to US websites in the health and medical category year-over-year from March 2008 to March 2009, health insurance sites experienced an 11% jump in volume. more
  • It's a Secret (Wink, Wink)
    According to The Wrap, ABC has chosen an unorthodox way to promote a new comedy on its fall schedule—by keeping it hush-hush. "The network is offering the sneak peak of '[Modern Family]' only to members of a special online fan base it's built called ABC Inner Circle," writes Josef Adalian. ... more
  • This Will Be on the Test
    "Something that we preach at eROI is to TEST TEST TEST," says Ryan Buchanan in a post at the company's blog. "We believe that testing should be an integral part of every email marketing campaign." If you're not sure how to get started, eROI comes to the rescue with a ... more
  • Consumers Continue to Limit Spending
    Even if economists say the economic tide is turning, US consumers are skeptical, with two-thirds (67%) planning to decrease small-scale discretionary spending and very few planning big-ticket purchases. more
  • Social Media Is #1 Challenge, Marketers Say
    Social media poses the greatest challenge to engaging customers today, according to a recent poll of more than 200 professional marketers. more
  • Consultative Selling: Staying Above the Fray
    The economic downturn in the technology sector has put a squeeze on resellers' margins. Not surprisingly, many value-added resellers (VARs) are looking to their professional services—not just products sales—to hit their profit goals. Others are evaluating partnerships and rethinking marketing strategies. But with client demands at through-the-roof levels, selling approaches ... more
  • Don't Jerk Me Around
    If we asked you to describe the jerk in your office, we'd probably get an earful. Maybe it's a colleague, a boss or even the CEO. Perhaps we put up with their bad behavior because we think they're visionary leaders or they possess a specific skill set we can't do ... more
  • Anecdotally Speaking
    Not long ago, the friend of a MarketingProfs colleague—we'll call him Pete—sighed in annoyance as he tapped furiously on his iPhone's keypad. He was visibly angry as he explained he had just received "the thousandth email this month" from a major retailer. "I'm sick of it," he said. "I'm unsubscribing. ... more

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