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  • Cable TV Tops List of Moms' Must-Haves
    Cable TV, new clothes and accessories, and restaurant/bar outings are the three things that moms are most reluctant to give up in the name of saving money in this recession. But Gen Y, Gen X, and Boomer moms placed different values on each. more
  • You Don't Drive Me Nuts Anymore!
    What makes Twitter so useful is also what makes it difficult to navigate: everyone is spewing what they think, all the time, about anything imaginable. This is good for tracking brand buzz, because when you run a search on Twitter it's like being clairvoyant: the opinions are there, raw and ... more
  • Top 10 Online Retail Categories, September 2009
    The top online-retail category by average order size ($) in September was automotive, followed by computer hardware in second place, and event and movie tickets in third. more
  • Top 10 Online Retailers, September 2009
    September's top online retailer—based on conversion rate—was food home-delivery and mail-order service Schwan's, followed by florist ProFlowers, according to Nielsen. more
  • Be a Devil This Halloween
    Even though things are starting to look up, companies are still a bit wary about spending limited dollars in a tough economy. Might there be a devilish tactic lurking somewhere out there that will break through their uncertainty? Susan Fantle says yes. In a recent post at the B2BMarketingSmarts ... more
  • Till Death Do Us Part
    If you were to visit the subscription page at The Atlantic magazine's website, you'd find an important note beneath the form for payment information. It reads: "By paying with a credit or debit card, you authorize The Atlantic to charge your account now at the price above and then before ... more
  • Low Prices Will Rule 2009 Holiday Season
    US consumers plan to spend an average of $682.74 during the upcoming holiday season, a 3.2% drop from last year. More than half say sales and low prices will determine where they shop, although convenience will draw many of them online. more
  • Prepare to Face a Brave New World
    When dealing with the fallout from an economic downturn, we may try to find comfort in the idea that everything will go back to normal come the upturn. But what if we get there and realize "normal" isn't what it used to be? That may indeed be the case for brand ... more
  • Tell Them a Story
    A recent post at Bazaarblog touts the power of customer outreach through story-telling. The blog offers an inspired effort by CVS Caremark as an example. The CVS outreach campaign and website, For All the Ways You Care, features stories about caregivers—the thousands of "unsung heroes" who patronize CVS pharmacies ... more
  • Just Give Me the Facts, Ma'am
    When your email campaigns encounter deliverability issues—especially those for which you are not at fault—you might think the best way to resolve your problem is to make friends with an ISP representative and schmooze your way to an acceptable solution. But in a post at the Word to the Wise blog, Laura ... more
  • Halloween Spending Down 15% This Year
    US consumers are cutting back on their Halloween plans this year in response to the state of the economy. Still, plenty of people will be buying costumes for themselves and their children—and their pets. more
  • -9.9% Global Ad Spend Growth for 2009
    The first half of 2009 was much tougher on the media industry than expected. As a result, ZenithOptimedia is forecasting global ad spend growth this year at -9.9%, down from its earlier forecasts of -8.5%. more
  • Ad Spending Share by Medium, July 2009
    Local television retook the No. 3 spot from national magazines in July; meanwhile, cable television remained the No. 1 medium in ad spending, extending its lead over No. 2 network television. more
  • No Excuses
    "One of the ultimate excuses for not measuring [the impact of marketing efforts] is: 'Oh, that's just a branding campaign,'" says Avinash Kaushik in a post at the Occam's Razor blog. "Admit it, you've heard it. I suspect you've even used it liberally!" But is it true? Not entirely, according to ... more
  • Small Is Dutiful
    "Ask most people what they like about working with [small B2B companies]," says Steve Adams in an article at MarketingProfs, "and you'll hear answers such as 'their personal approach' or 'I'm not just a number to them' or 'I get to work with the heavy hitters instead of some trainee ... more
  • Visits to TV, Sports, Education Sites Rise in Sept.
    As Americans turned to the traditional activities of the fall season—checking out the new TV lineups, watching football, and returning to school—traffic increased at TV, sports, and education sites accordingly. more
  • Stay Tough, Stay Trendy
    Want to boost search results? Try benchmarking based on the latest trends, says Performics' Michael Kahn in a Chief Marketer article. An analysis by Performics of data from more than 200 paid-search programs uncovered some important shifts this past spring within many actively managed search campaigns; they could signal the ... more
  • Don't Be Guilty by Association
    You have a squeaky-clean opt-in list of subscribers who love the content you send—including highly relevant offers from your partners. But if you're using third-party content and templates (their HTML code for that content) for these campaigns, be aware that another company's bad behavior can have a negative impact on ... more
  • Problem Solved: What's the Right Social-Media Fit?
    by Claire Coyne
    You know your company needs to jump in to social media to compete in today's Internet-based marketing world. But which channel is right for you? How can you find the right social-media fit? more
  • Gays Prefer Working in States with Marriage Equality
    Other factors being equal, 71% of lesbian, gay, bisexual, and transgender (LGBT) adults would prefer a job with an employer based in a state that recognizes marriage equality over an employer based in a state that doesn't. more
  • Prescription Medicine Sites Lift Refills, Starts
    Online ads about prescription medicines and dedicated Rx websites raise consumers' awareness of prescription medicines, increase drugs' perceived favorability, and encourage patients to refill their prescriptions. more
  • The Big Picture: Consider It
    These days it seems there's no time to take your foot off the accelerator—even for a few minutes—to consider the big picture: your marketing plan. But while economic uncertainty makes planning challenging, a marketing plan can also offer new opportunities to reshape your strategy and redefine the work that gets ... more
  • Google's News: Hope for Online Advertising
    Google's announcement of its third-quarter results sounded a welcome note of hope for everyone in this recession—and for online marketers in particular. more
  • From the Mouths of Babes
    "I hate shyster pitches on the radio or TV," says Steve Woodruff in a post at the MarketingProfs Daily Fix Blog. "Like the services that want to extract money from your well-intentioned but naive wallet so that they can 'clean' your PC. I want to throttle those marketers." But he ... more
  • Just Show Me What You Want
    When you have products or services that customers don't buy on a regular basis—for instance, big-screen televisions or luxury excursions on the Orient Express—targeted email offers based on previous purchases may not be the best way to determine what they want next. That's why Sean Duffy of the UK-based EmailCenter ... more

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