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  • How Direct Mail Can Drive Targeted Online Traffic
    In an article at MarketingProfs, Dean Rieck says a direct-mail campaign might be just what you need to drive targeted online traffic to your website. "According to the 2009 Channel Preference Study by ExactTarget," he notes, "direct mail influences 76% of Internet users to buy a product or service online." Here ... more
  • E-tailers Sending High Volumes of Email to Inactive Subscribers
    Most top-brand online retail marketers ignore signs of inactivity among their email subscribers, and continue to send email messages at steady and frequent rates, despite their subscribers' lack of response (no opens, clicks, or purchases), according to a study by Return Path. more
  • 'Fresh Content' Might Not Mean What You Think
    According to Lee Odden, the SEO concept of "fresh content" has been distorted by a convoluted game of telephone—one person giving information to the next, each with his or her own interpretation, until the final person receives a definition quite unlike the original. "I'm sure the genesis was something like: Someone ... more
  • Use a Food App to Hawk a Product Line. Why Not?
    We love photographing food—local gems we hope to immortalize and share. Now there's an app for that! Inspired by Foursquare, Foodspotting lets users snap pictures of food and share the name and location via iPhones. It's a great way for iPhone users to find yummy dishes nearby. (Just think: Now you ... more
  • How Calls to Action Can Generate Monster Leads
    In a post at HubSpot, Kipp Bodnar argues for the integration of your business blog and your corporate website. "Blogs are dynamic; they drive fresh content that prospects and search engines love," he explains. "Traditionally, corporate websites were static; they had traditionally served as digital brochures for businesses. By ... more
  • Social Media Trends Demanding for Marketers
    Social media continues to rapidly evolve—offering new channels and opportunities for marketers—but keeping up with the latest developments in social media takes work: 65% of advertising and marketing executives say it's somewhat or very challenging to keep up with social media trends, according to a survey from The Creative Group. more
  • Google's Share of Searches Holds Steady in July
    Google continued to dominate search in July, accounting for 71.43% of all US searches conducted in the four weeks ended August 1, 2010, while Ask's share of searches reached 2.32%, up 6% from June, according to Experian Hitwise data. more
  • Old Spice Guy's Viral Coup: How He Did It
    From July 13 to 14, "Old Spice Guy" (towel-clad spokesman Isaiah Mustafah) responded to users' Old Spice references at YouTube. Short YouTube video clips featured OSG charming users with witty repartee. Links to the videos appeared on Twitter like that. The resulting user stats were impressive: Upload views at YouTube, over 83 ... more
  • Four Triggers That Show a Shift in Prospect Interest
    "Triggers are behavioral indications of a shift in prospect interest," Ardath Albee notes in a recent post at the Marketing Interactions blog. "They result from the ways in which prospects respond to and interact with your content-marketing programs." The challenge for B2B marketers, Albee says, is to "define triggers that are ... more
  • Pick-Up in Communications Spending Forecast for 2010-2014
    Driven by gradual economic recovery, advances in digital technology, and secular shifts in business and consumer spending, total communications industry spending is on pace to increase 3.5% in 2010 and post a compound annual growth rate (CAGR) of 5.8% from 2010 to 2014, reaching $1.4 trillion in spending by 2014, ... more
  • Three Ways to Reach Readers Who'd Rather Be at the Beach
    During the hot summer months, email marketers often despair of subscribers whose minds are somewhere else. "So how can you make your email marketing messages matter to office workers counting the minutes before happy hour on sidewalk patios?" asks Ajay Goel at the Webbiquity blog. "Or busy moms and dads ... more
  • Online Video Rankings: Facebook Climbs to No. 3
    Some 178 million US Internet users watched online videos in July 2010 for an average of 14.7 hours per viewer, according to comScore Video Metrix. Though Google Sites continued to dominate online video viewing during the month, Facebook jumped one spot from its June ranking to become the third-most popular ... more
  • Three Things You Can Learn From Groupon
    If you live in the United States or Canada, there's a chance you've used Groupon to receive discounts on a variety of products and services. "Since launching in November 2008, the Chicago-based deal-a-day website has sold over 7 million online coupons in 70 cities," notes Jackie Huba at the Church ... more
  • Local Business Search via Mobile Up 14%
    Consumers looking for local business information are increasingly turning to their mobile devices: The number of people who accessed Internet business directories on a mobile phone reached 17.3 million in March 2010, up 14% from the same period a year earlier, according to a study by the Yellow Pages Association ... more
  • Four Things Writers and Editors Need to Know About SEO
    When it comes to SEO, writes Ian Lurie at Conversation Marketing, "Publishers have it easy: Make some changes, site- or server-wide, and you're a hero." This isn't quite the case, though, for writers and editors. "Editorial staff," he continues, "have to apply sound SEO and online writing practices to every ... more
  • Gartner: Mobile Device Sales Up 13.8%, Android Surges
    Driven by increasing smartphone adoption, worldwide sales of mobile devices to end-users reached 325.6 million units in the second quarter of 2010, up 13.8% from the same period a year earlier, according to Gartner. more
  • Partner With Peers for Profit
    More and more tech vendors are incorporating technology and service specializations into their channel programs, promising stronger partner benefits—provided specific training and business requirements are met. Meanwhile, IT customers are demanding greater breadth and depth of expertise from their resellers as tech solutions become more varied and complex. In response ... more
  • Teen Social Media Influencers Wield Power Online and Offline
    The Web's most influential teens are more likely than other teens to actively participate in social media and digital activities, such as updating their social networking status and sending text messages, but they are also more likely to spend time influencing their peers and socializing offline, according to a survey ... more
  • Building a Brand on Twitter: Here's One New Way
    Using Twitter for brand-building? Hardcore users know one personal account is a full-time job, so nurturing a bunch of client/brand accounts just might make you crazy! But lucky for us, applications that can help simplify your brand-building tweets are showing up almost daily. Case in point: Tweet Adder. This desktop application, used ... more
  • Meerman Scott: Three Tips for Creating Viral B2B Content
    As B2B marketers extend their reach into social media, here's some time-tested sage advice on viral marketing that's worth a second look. In an archived article at MarketingProfs, social-media guru David Meerman Scott offers a step-by-step formula for B2B viral-marketing success. Here are just three of Scott's proven tips: Basic formula for ... more
  • Active Social Media Users Are Brand Fans
    Though most active users of social networking sites say they visit those sites primarily to stay connected with friends and family, many also want to engage with brands: 65% of such frequent social networking users say they are a fan of at least one brand on Facebook and 31% follow ... more
  • Hispanic Marketing Tactics That Work With Savvy Shoppers
    American businesses spent $5 billion reaching the Hispanic market in 2008, and for good reason. By 2013, Latinos will control 10 percent—or a staggering $1.4 trillion—of the country's buying power. So reports Chanin Ballance in an article at MarketingProfs. "That puts Hispanics ahead of all other minority groups, including African ... more
  • Three Crucial Ways to Serve Today's Wired Shoppers
    Today's consumers are "eager to use mobile devices to inform in-store decisions," says Target's Kris Roberts in a recent article that quotes experts on the subject at Knowledge@Wharton. Digital innovations, the article argues, are transforming how people shop. As mobile networks improve, it's becoming easier for retailers to target customers based ... more
  • How Chick-Fil-A's Email Offer Brought Customers Into Stores
    In a post at the Bronto blog, Julie Waite says you may know Chick-Fil-A recently introduced a Spicy Chicken Sandwich. "What you may not have heard," she notes, "was that they ran a special invite-only event promotion to taste the new sandwich (for free!) well in advance of its launch ... more
  • Social Media Brand Passion Index: Back-to-School Shopping
    When stocking up on back-to-school items, consumers love Target and Old Navy—and are more passionate about those brands than they are about any other major US retailer, according to the NetBase Brand Passion Index, which measures the intensity of consumer passion for brands among users of online communities. more

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