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  • Caution: This is NOT a DIY Project
    While enjoying a recent meal out, Richard King got into a friendly conversation with a fellow diner about his work in email marketing. "After 15 minutes our discussion [came to] the famous question," he recounts at the EmailDirect blog. "'Why wouldn't I just do that in-house?' I quickly replied with ... more
  • Ad Spending Share by Medium, June 2009
    National magazine ad spending surpassed local TV ad spend in June, bumping local TV into fourth place, but cable TV kept its lead, followed closely by network TV. more
  • For Seniors: A Kindler, Gentler Recession
    Americans 65+ have suffered less in this recession than other age groups, because most have already retired and downsized their lifestyle. Hardest hit have been those on the verge of retirement. more
  • Gays, Lesbians Like Blogs, Social Networking
    More than half (55%) of gay and lesbian Americans read blogs, compared with only 38% of heterosexuals. They also use social networking sites more than their heterosexual peers. more
  • Whitepapers: Publish AND Promote, or Perish
    For small companies, technology whitepapers can be time-consuming and expensive to produce. Depending on the topic, they can also be highly perishable, with a relatively short shelf life. So it makes sense to get the most out of them as soon as they are published. In Michael Stelzner's Writing White ... more
  • Firm Sells Facebook Friends to Advertisers
    Need a friend? Brisbane-based uSocial will find thousands of them on Facebook for you—at a price. more
  • Speaking of Marketing
    "Have you ever been in a conversation with other marketers," asks Beth Harte in a post at the Daily Fix blog, "and you get the sense that even though you are talking about marketing, sometimes you aren't on the same page about how marketing should work, be implemented or the ... more
  • Top 10 Online-Trading Sites, July 2009
    Fidelity.com was by far the leading online-trading website in July, followed by those of Scottrade and ING's ShareBuilder, virtually tied for second place, according to Nielsen NetView data. more
  • Oh, No You Don't!
    When David Meerman Scott signed up for email alerts about launches and events at the Kennedy Space Center, he didn't expect getaway offers from Delaware North Companies Parks & Resorts, which operates the space center's visitor center. A close examination of the subscription's fine print, however, revealed an opt-out policy ... more
  • US Ad Expenditures Down 14.3% in 1H09
    Total measured advertising expenditures in the first six months of 2009 fell 14.3% from a year earlier, to $60.87 billion, according to TNS Media Intelligence. Q2 spending was down 13.9% from last year—the fifth consecutive quarter of year-over-year decline. more
  • Industry Reputations Take a Beating
    The reputations of several industries—car manufacturers and banks prominent among them—plummeted in the last year. more
  • Image-Based Ad Impressions by Industry, July 2009
    The financial services industry accounted for the most online image-based ad impressions in July, with nearly 36 billion. Next were Web media and telecommunications, followed by retail goods and services, according to Nielsen. more
  • Social Networks Deliver 21% of Ad Impressions
    Social networking sites delivered 21% of all US online display ad impressions in June 2009, according to a recent comScore study, with MySpace and Facebook together accounting for more than 80% of impressions in the social networking category. more
  • Fist-Bump Your Card-Stack Into Oblivion
    The sun is setting on the tyranny of business cards—that stack of stiffs that seems important as you add to it again and again, but which you never really get the chance to sort through later. Well, hail and farewell!  One application precipitating the demise of these paper dinosaurs is Bump, which pretty much turns ... more
  • Why Not Quantity AND Quality?
    When Melissa Marron recently checked out the lead-generation-related results of the MarketingProfs' Marketing ROI & Performance Evaluation Study, it prompted her to ask this question of her fellow B2B marketers: "Why do we have to think of [lead] quality and quantity as mutually exclusive?" And in a recent post at ... more
  • Top 10 Current Events & News Destinations, July 2009
    Yahoo News led the way among online current events and global news destinations in July, followed by the CNN's and MSNBC's digital networks, according to Nielsen NetView data. more
  • Turn That Follower Into a Retweeter
    "When you first start playing in the social media sandbox, you feel compelled to collect," says Mark Goren in a post at the Daily Fix blog. "Subscribers. Followers. Friends. The more the merrier—at least that's what it feels like at first." But consider this: Just because someone ... more
  • Facebook Hits 300 Million User Mark
    Facebook users now number 300 million—nearly the size of the US population—CEO Mark Zuckerberg recently announced. His even bigger news: Facebook is now in the black, much earlier than anticipated. more
  • Facebook: Great Growth, Big Gaps
    Facebook use among the 55+ set increased 25% from July 4 to August 4, after growing an astounding 532% in the previous six months. more
  • Stand Up to Stand Out
    According to Madison Riley and Brooks Kitchel of Kurt Salmon Associates, retailers often respond to sluggish sales by slashing prices and hoping to beat the competition on value. But there's a problem. "Contrary to the common practice of deep discounting in troubled times," they argue, "competing on compelling products is ... more
  • Tried-and-True or Just Plain Blah?
    Everywhere we look, ever since we can remember, we see that price ending: .99. But does using this just-below-a-round-number pricing system always produce optimum results for merchants? Might other pricing options produce better results? Some researchers recently took a fresh look at pricing, and their results suggest it may be time ... more
  • Hey! Is This a Bait-and-Switch?
    In a post at the FutureNow blog, Bryan Eisenberg recalls an email from Nikon that caught his attention with the subject line "My Picturetown—20GB for just a few cents a day!" So far, so good. But clicking on the message's call-to-action—Store my photos and videos—led him to a landing page ... more
  • WoM Marketing Still Growing, but More Slowly
    Spending on word-of-mouth (WoM) marketing slowed in 2008, nevertheless increasing 14.2%, to $1.54 billion. It is on pace to increase another 10.2% in 2009, placing WoM among the fastest-growing advertising and marketing segments. more
  • Adobe to Buy Omniture for $1.8 Billion
    Adobe will buy Web analytics firm Omniture in a move to enable Adobe customers to better measure and monetize their digital assets, said Adobe. more
  • Is Your Store for Barry or Jill?
    In Competing on Analytics: The New Science of Winning, Thomas Davenport and Jeanne Harris explain how Best Buy used data collected on 60 million U.S. households to create eight customer segments. And with the insights it gained, the company devised new formats that cater to specific segments in a few ... more

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