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  • Top 15 Business & Finance Industry Websites, July 2009
    The websites of banks and online-banking services take the lion's share among the top 15 websites of the business and finance industry; non-banking websites such as Yahoo Finance, Google Maps, and CareerBuilder also rank prominently, however. more
  • Revelations in Marketing Automation
    IDC's CMO Advisory Practice is in the midst of its 2009 Tech Marketing Benchmark study, gathering marketing research data from hardware, software and services vendors. The study conclusions will inform IDC's 2010 Marketing Investment Planner, due out later this year. In a post on the Technology Marketing Blog, Seth Fishbein, ... more
  • Youth Isn't Always Wasted on the Young
    You might have mixed emotions—perhaps a blend of envy and awe—when you hear teenage CEOs discuss how they plan to secure venture capital for their second or third startup. But once you get past the novelty of their age, tales of their youthful success can provide you with an entirely ... more
  • Lessons From a Cardboard Box
    Mark Brownlow of Email Marketing Reports says he learned a thing or two while working in a cardboard-box factory as a teenager. "The first was the importance of proofreading," he says. "There are not a lot of alternative uses for 200,000 boxes advertising ‘Premium banannas.’ " Another lesson was the ... more
  • Top 15 US Websites, July 2009
    Search, social-media, and Web-based email sites feature prominently in the top 15 US websites (among all categories) for July 2009. more
  • Stellar Viral Videos, Pt. I
    News flash: mascara is recession-proof! At present, the most popular and recession-resilient videos on YouTube come from the "makeup tutorial" subgenre. Now, don't let those $5 words fool you: this cottage industry is composed of girls barely out of their teens, producing tutorials on everything from applying mascara with a ... more
  • It's as Easy as 123456
    All we hear these days is how important social media is to advertising. But has anyone isolated a simple formula for business outreach through social media? In a word, yes! In a recent article at Tech Journal South, The Findability Group's Heather Lutze presented her Social Media Advertising Formula for optimizing ... more
  • Thanks for Nothing
    In a post at the Marketing Interactions blog, Ardath Albee tells the story of a phone call from a favorite charity, and an inarticulate young man who explained that he wasn't calling to ask for a donation. His purpose, though, was not immediately clear. "He launched into reading a script ... more
  • That Is So Last Week
    "How much do you know about your customers right now, at this moment?" asks John Kembel in an article at MarketingProfs. You can't depend solely on the static nature of composite profiles, he argues, when the current downturn has put needs and attitudes in a state of flux. "[Y]ou need ... more
  • Communications Industry Forecast: Slump, then... Growth
    Total communications spending will decline 1% in 2009, to $882.6 billion—its first spending decline since the 2001 recession—according to the latest Communications Industry Forecast (CIF) from private-equity firm Veronis Suhler Stevenson (VSS). more
  • Stop Blabbing! I'm Here to Buy.
    At the Red Pill Email blog, John Caldwell presents one of the most common questions he receives from Web marketers: "We get great open rates and lots of clicks, but not very many conversions. Why?" His answer is swift and blunt: Because you're still selling on the landing page. Stop ... more
  • Ready for Your Close-up?
    In a post at the Emma blog, Edwin Acevedo tells the story of VideoLink, a video-production company that wanted to highlight its skills in an email campaign that showed off new features at a redesigned website. "They made a short video [hosted by CEO Gina Chudnow]," he says, "added a ... more
  • Win, Lose or Draw
    In a Pro article at MarketingProfs, Laura Patterson says you shouldn't think of win/loss analysis as a customer-satisfaction survey. Rather, she explains, it's "a process for differentiating why one sales effort wins and others fall short of the mark, and the intent of the analysis is to adjust go-to-market strategies ... more
  • Here's Why I'm Worth It
    If you charge a bit more for your product or service, it's more important than ever to tell your customers why you offer a better value than competition that seems less expensive. In a post at his blog, Jim Connolly presents a hypothetical scenario that offers a choice between two ... more
  • Commercial Break: M&M's Blue
    In this regular Daily Chirp feature, William Arruda shares some of his favorite television ads. And he offers up a lesson for how the ad relates to your personal brand. Today, he looks at M&M's "Blue" commercial. more
  • Peeling This Doesn't Make You Cry
    In an article at the MarketingProfs website,  Mike Volpe explains that SEO is one of the most effective ways to help your customers find you. He compares SEO to a gigantic onion, noting that "there is always another layer you can peel off." For your site to show up first ... more
  • You Can Thank Your DVR
    "Television advertising is finally on the cusp of long-anticipated change," says Daniel Frankel in an article at The Wrap. "The popularity of digital video recorders is making that 60-year-old TV ad standard—the two-minute commercial break—obsolete." In its place, notes Frankel, expect shorter, more frequent ad breaks, sponsorship by single advertisers ... more
  • Brand-Switching: Less Risk = More Switch
    Frugal American consumers have forsaken their favorite national brands in the case of many food and household, health, and personal-care products, but they are reluctant to switch to store brands on purchases for children and pets. more
  • Take This Plan and Shove It!
    "Lately," says Ken Magill in a post at DIRECT, "I regularly get messages from frustrated email managers whose bosses are trying to prod them into doing something self-destructive." It seems they're dealing with upper management who believe that doubling frequency will double profits, and that anything is fine as long ... more
  • Clients Don't Buy Tech, They Buy You
    Software and software as a service (SaaS) companies are often so enamored with the features of their technologies that they're prepared to shout them from the nearest rooftop, calling out the advanced capabilities that distinguish their product or service from their competitors'. But that's the easy part, writes Douglas ... more
  •  Ladies' Choice
    "Hey!" says comedian Sarah Haskins, as she dumps an array of Yoplait, Activia and Dannon onto a table at the beginning of a viral video. "Why am I holding all this yogurt? Because I'm a woman. And yogurt is the official food of women." Marisa Meltzer uses a post ... more
  • Grab for That Brass Ring!
    "I predicted back in January that 2009 would be the year of the email marketer," says Stephanie Miller in a post at the Daily Fix blog. "Times got rough mid-last year, and executives were scrambling to maintain revenue and keep customers happy." As a result, she thought, the low investment ... more
  • Are You Socially Acceptable?
    One reason social media sites have caught on like wildfire among users is that, by and large, they operate on basic principles of social decency. Now, be honest: Do your social-media skills match the subtle standards set at sites like Twitter and YouTube? Not sure? Well, here are a few site-inspired rules ... more
  • New Breed of Mobile-Media Consumers Emerging
    Avid users of mobile video constitute a unique audience that may not be reachable via other digital media, according to a study of mobile-phone users that measures consumers' reactions and feedback to mobile video advertising and their reliance on mobile for information. more
  • In Search of the B2B Holy Grail
    Surefire lead nurturing may well be the Holy Grail of B2B marketing. Marketers remain in constant pursuit of the golden tactics that will consistently convert prospects into paying customers. Well, sound the trumpets! A recent whitepaper from DemandGen Report and Marketo, "Calculating the Real ROI from Lead Nurturing," may help ... more

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