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  • You Can Climb This Pyramid
    Before you start soliciting links and becoming active in online communities, it's best to first ensure that your site's content, structure, and design are in peak condition, Virginia Nussey advises in a recent post at the Bruce Clay blog: "Before you can expect a site to develop inbound links, you have ... more
  • Teens Prefer Social Networking to Blogging
    Blogging has lost appeal for most teens and young adults in the past three years, but social networks such as Facebook and MySpace are more popular than ever, according to a new report from the Pew Internet & American Life Project. more
  • Event Attendance: IBM Gets Social
    When IBM suspected that a bad economy and widespread IT budget cuts would negatively affect attendance at its IMPACT 2009 SOA conference, it devised a strategy that used social networking and other online tactics to boost attendance and build stronger customer relationships. In a case study published by MarketingProfs, Sandy ... more
  • The Numbers: Super Bowl Ads, Social Media
    Among the 38 brands that ran TV commercials during the Super Bowl this year, 75% reported twice as many blog posts about their brands on Sunday, compared with levels on Sunday evenings over the previous six months, reports Radio Business Report, citing research from Prophesee, the social media arm of ... more
  • E-commerce Spending Up 3% in 4Q09
    Following four consecutive quarters of year-over-year declines, e-commerce spending grew 3% in the fourth quarter of 2009, to $39.0 billion, up from $38.1 billion in the third quarter of 2008, according to comScore. more
  • When Pizza Turns a New Leaf
    It'd be an understatement to say 2009 was a tough year for Domino's Pizza, what with the awkward employees-abusing-food scandal. A quick recap: two bored employees recorded themselves doing unpleasant things with food, and the video wound up on YouTube. Domino's responded swiftly enough, both terminating the employees and releasing an apologetic YouTube video ... more
  • Shine Like the Star You Are
    As B2B companies vie for attention in a still-wary marketplace, one of the keys to profitability is differentiation. Take a moment to ask yourself: How does your company set itself apart from the crowd? Does your team truly understand what makes your products or services stand out from those of ... more
  • Poor Web Performance Hurts Brands
    Consumer frustration with website performance during peak traffic times negatively affects business results: 78% of consumers have switched to a competitor's site due to poor Web performance during peak times, according to a new survey from Gomez. more
  • TV Ads Less Effective, Budgets Shifting Online
    More than half of advertisers (62%) say traditional TV advertising is less effective than it used to be, and many plan to shift their attention––and budgets––away from traditional TV to social media, online video ads, and branded advertising, according to a survey from Forrester and the Association of National Advertisers ... more
  • I Chat for a Good Cause
    The Great Recession has certainly not spared nonprofit organizations. With contributions down an average of nine percent, many charitable organizations have been forced to cut services. Some even face closure. Fortunately, though, the news is not all bad. "With the right marketing mix, savvy nonprofits are able to leverage social-media marketing ... more
  • Bing Searches Up  5% in January
    Google accounted for 71.49% of all US searches conducted in the four weeks ended Jan. 31, while Yahoo Search, Bing, and Ask.com received 14.57%, 9.37%, and 2.64%, respectively, according to Experian Hitwise. more
  • Customer Acquisition Tops B2B Concerns
    During uncertain economic times, acquiring new business is the biggest challenge facing B2B companies: 38% of a small group of multichannel executives surveyed cite cost-effective customer acquisition as their highest concern this year, according to a recent survey from MeritDirect. more
  • Time for That Annual Check-up
    Now that companies are running at full throttle in the brand-new year, it's a good time to do a quick maintenance check of customer-service standards—and size up staff performance in terms of the customer experience. Can't hurt, right? Here are some guidelines that might help the process: A recent post ... more
  • What Am I, a Magician?
    In a post at the Email Karma blog, Matt Vernhout discusses recent layoffs at AOL and the challenges facing employees who remain. "The individuals [who] do end up making it past the latest round of layoffs and buyouts will now have a major increase in workload," he notes. We can assume ... more
  • Stronger Brands Recover From Recession Faster
    The world's most valued brands are recovering from the recession faster than the Standard & Poor's 500 as a whole: the BrandZ* Top 100 brands have returned a 28% higher yield than the S&P 500, and are becoming profitable ahead of the market, according to Millward Brown. more
  • Social Media Top Online Priority in 2010
    Most companies plan to invest heavily in social media this year: Nearly three-quarters (73.5%) say social media as part of their overall interactive strategy is either a new priority or more of a focus than it was in 2009, according to a new survey from ISITE Design. more
  • First of All, Don't Suck
    "[I]n our quest for ever more hard problems to solve," says Avinash Kaushik at the Occam's Razor blog, "we forget that the number one goal of every website is not to suck. Especially at the really simple and basic things." To illustrate his point, he recounts a recent conference that ... more
  • BJ Fogg: Persuading Customers via Social Media
    How marketers persuade customers has changed: Using new technologies, we can now combine interpersonal influence with mass media reach—the biggest advance in persuasion since radio. more
  • Open Your Fortune Cookie
    When bloggers make predictions about marketing trends in the coming year, writes Rohit Bhargava at Influential Marketing, they often project what's currently happening onto the next 12 months. "I have done these sorts of blog posts before and the tough thing is to highlight things which will be relevant not ... more
  • Social Media Malware, Spam Up 70%
    The number of business reporting malware and spam attacks by cybercriminals on popular social networks rose sharply during 2009, posing a risk to users and the companies they work for, according to a report from Sophos. more
  • All in Good (SEO) Time
    "They say an Internet year is … equivalent to seven normal years," says Kevin Gibbon in a post at SEOptimise—meaning that we can witness seven real-world-years' worth of change in one year online. To help search marketers keep up, Gibbon offers seven ways to stay on top of the competition in the ... more
  • Now There's an Owl for That
    Sweet news, hardcore Twitter users! Hootsuite—the Twitter management tool developed with marketers in mind—just released an app for the iPhone. That means you can now access the handy features of Hootsuite in any old roost! We first covered Hootsuite shortly after Canadian company Invoke Media launched the adorable owl-themed service. It made ... more
  • 'Conversationalists' Climb Social Technographics Ladder
    Social media is not just for the young: 33% of online adults are Conversationalists—i.e., they post status updates at least once a week to social websites such as Facebook and Twitter—according to a study from Forrester Research. more
  • We Just Disagree
    "Several months ago I was meeting with a Director of Marketing Operations and we were reviewing their corporate lead qualification process," says Carlos Hidalgo in a post at the Annuitas Group blog. "As he explained how they qualify leads, I asked him if sales and marketing agreed on the definition ... more
  • Mobile Coupons Attract Younger Consumers
    Mobile couponing is still in its early stages, yet nearly two-thirds (66%) of younger adults (age 18-34) who own a mobile phone say they are at least somewhat likely to try receiving and redeeming bar-coded coupons via their mobile phones, compared with 46% of all adults who say the same, ... more

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