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  • Headshot or Not?
    We've written before about Anne Holland's addictive Which Test Won?—a site where readers compare marketing pieces from actual A/B tests and vote for the one they would guess is more effective. Often, visitors get it right. But in a recent comparison of two banner ads, they got it profoundly wrong. Both ... more
  • I'd Like to Talk to the Manager
    If your small business has earned a devoted cadre of loyal customers, you can assume they have a vested interest in your ongoing success. They want uninterrupted, easy access to the products or services they love—and, therefore, want your company to thrive. But have you given your customers a way ... more
  • 2009 Holiday E-tail Sales Up 5%
    Online US holiday spending from November 1 through Christmas Eve 2009 reached $27 billion, a 5% increase over the same period a year earlier, according to comScore. Consumer electronics led among product categories, recording sales growth of 20% over 2008 levels. more
  • Top Facebook Status Trends of 2009
    During 2009, nearly a hundred million words a day were posted in status updates on Facebook—well over a thousand per second during peak times and up by a factor of four from the previous year, according to Facebook's Data Team. In addition, Farmville became the most talked-about application in status ... more
  • Online Ad Spending to Recover in 2010
    Though US online advertising is forecast to decline 4.6% in 2009––the first drop since 2002––the recovering economy, combined with basic structural changes in how marketers and the public use media, will lead to growth in early 2010, according to eMarketer. more
  • Dial M for Mobile Search
    According to research from SEMPO, more than 64 million US wireless subscribers surfed the mobile Internet in May 2009—almost twice as many as in the previous year. That accounts for more than 20% of the total US population, 28% of US wireless subscribers, and more than 40% of desktop Internet ... more
  • I Just Love to See Red
    Finally, a barcode-scanning app that works like a charm. For a mere $1.99 at the App Store, RedLaser, an application developed by Occipital, turns any iPhone into a functional barcode scanner. All you have to do is open the app and snap a still picture of a product's barcode. Once ... more
  • Eyes Wide Open
    For small and midsize businesses, the advent of social media has created a host of lead-generating opportunities. LinkedIn, Facebook, Twitter, and other social media have leveled the playing field for SMBs with a variety of affordable, effective channels for initiating and nurturing the kinds of B2B relationships that produce sales ... more
  • Business Leaders Value Sales, Marketing Data Most
    Accurate and timely decision-making is a key component of creating competitive advantage, yet only 3% of business leaders describe their companies as "experts" in using business data to drive better decisions, and only 27% agree that their company makes better, faster decisions than their main competitors, according to a survey ... more
  • Coupon, Incentive, Retail Site Traffic Jumps
    Traffic to retail sites surged in November as Americans began their online holiday shopping, according to comScore. Motivated by free shipping, price cuts, and discounts, consumers drove high traffic volume to online coupon and incentive sites as shoppers scoured the Web for money-saving opportunities. more
  • Consumers Uninformed About Value of HDTVs
    Amid a continuing disparity between HDTV set ownership and HD service adoption, 14 million US households report owning HDTV sets but not subscribing to an HD programming service, according to a study by Frank N. Magid Associates. That disparity signals opportunities for operators to grow their HDTV ownership base and ... more
  • Peter Shankman: Email, Social Tools, Musings on a Web 2.0 Washing Machine
    In a fun but informative short video, Ann Handley talks with PR guru/gadfly Peter Shankman about how he turned a natural gift for schmoozing into a successful business, why his company's email is "the ultimate forwardable email," and what the latest tools do and don't mean for marketers. more
  • Consumer Confidence Up Again in Dec.
    The Conference Board Consumer Confidence Index, which had increased in November, rose again in December and now stands at 52.9 (1985=100), up from 50.6 in November, according to the Conference Board's Consumer Confidence Survey. more
  • Adults Spend 13 Hours a Week Online
    US adults spent an average of 13 hours a week online in 2009, off slightly from last year, when average weekly online use was 14 hours, according to a poll by Harris Interactive. However, usage varies greatly: 20% of adult Internet users are online for only two hours or less ... more
  • 2009 TV Revenues Down 22%
    The television industry will close out 2009—a year dominated by shifting advertising budgets and a poor economy—with lower-than-expected revenues of $15.6 billion, a 22.4% decline from 2008, according to BIA/Kelsey. more
  • See Me During Office Hours
    During the recession, you've actively adjusted your message to address the needs and concerns of customers and prospects. But have you assuaged the fears of worried employees with similar gusto? If not, consider this: While you won't be able to put everyone's mind at ease, you may be able to improve ... more
  • Looking Back: A Decade of Changes
    As the decade draws to a close, only 27% of Americans have positive things to say about the past 10 years and 50% say they have generally negative feelings about them, according to Pew Research. The Internet, email, and cell phones, however, are viewed by many consumers as a ... more
  • CMOs Want Measurable Results From Social Media
    Though 2009 may have been a trial run for many companies using social media, CMOs expect social initiatives to have a direct impact on their bottom lines in 2010, according to a study from Bazaarvoice and the CMO Club. more
  • Touch up Your Touch-Points
    In this era of digital communications, your opportunities for connecting with customers, and of providing impressive service, have greatly expanded. But so, too, has the chance of disappointing—or even angering—those customers, notes Paul Schwartz. In a post at the Customer U blog, he lists ways that digital touch-points are actually harming ... more
  • The Word on the (Virtual) Street
    In a recent post at the Retail Email blog, Chad White highlights a host of interesting takeaways from this month's Winter Email Insider Summit. Among them are some hot email marketing tactics you may want to consider implementing, such as these: Give email credit where credit is due. "By withholding emails and monitoring sales," ... more
  • Android Shaking up Smartphone Market
    Awareness for Google's Android operating system is gaining momentum in the US as 17% of consumers in the market for a smartphone say they plan to buy an Android-supported device in the next three months, compared with 20% who plan to buy an iPhone, according to a study from comScore. more
  • Branded-Content Spend Reaches New High
    Marketers spent record highs on branded content in 2009––allocating on average 32% of their overall marketing, advertising, and communications budgets to the category––up five percentage points from the previous high of 27% recorded in 2007, according to a study from the Custom Publishing Council (CPC). more
  • E-Books Attract Internet-Savvy, Educated
    US consumers who own electronic book readers are more likely than other adults to be well-educated and have high incomes, according to Mediamark Research & Intelligence (MRI). They are also far more likely to be heavy mobile Internet users. more
  • Let's Go Steady
    "The problem with market research is that, while it can generate some pretty actionable insights, it's expensive," says Josh Bernoff at the Groundswell blog. "If you do surveys, it's always a struggle to get enough people to generate a large enough sample without breaking the bank—and when the survey's done, ... more
  • Twitter: Rocking Marketers' World
    Twitter rocks their world, say online marketers, and Facebook gets some serious attention. But LinkedIn, despite its name, gets almost no love at all. more

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