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  • Marketers to Double Spending on Digital Data by 2012
    US marketers are expected to more than double their investments in online-derived data sources by 2012, allocating a projected $840 million to information about digital audiences, transactions, and clickstream behaviors, according to a study by the Winterberry Group. more
  • Three Brilliant Lessons From Gilt.com
    "To say that Gilt.com is on fire may be something of [an] understatement," says Rohit Bhargava at the Influential Marketing Blog. "The site, which features daily special sales of luxury products at discount prices is on track by some estimates to pull in $400 million in sales for the 2010 ... more
  • US Ad Spend Increases 5.7% in 1H10
    Led by television media spending, total measured advertising expenditures reached $63.6 billion in the first half of 2010, up 5.7% from the same period a year earlier, according to data from Kantar Media. Ad spending during the second quarter of 2010 grew 5.4% over the same period in 2009. more
  • Four Ways to Optimize Your E-Commerce Website
    "E-commerce sites can be particularly challenging for search-engine optimization (SEO) because they tend to lack unique, relevant content," writes Adam J. Thompson in an article at MarketingProfs. "Most e-commerce websites contain mostly navigational pages (with little content) and product pages (with mostly duplicate content)." So how can you improve results for ... more
  • Three Steps to Highly Qualified Prospects
    "If yours is like a lot of sales organizations," write Ed Tittel and Carl Eidson in a PRO article at MarketingProfs, "it may have intensified prospecting efforts lately as old customers downsized, cut spending, and, in some cases, went out of business." And if you follow traditional prospecting advice, your team ... more
  • Brand Marketers Not (Yet) Sold on Social Media
    With brand awareness cited as their primary brand-management goal in 2010, most corporate brand executives say online communications and traditional public relations—not social media—are still the most effective channels to reach their audiences, according to a survey from MiresBall and KRC Research. more
  • Warning: This May Electrify the Engineer Geeks in Your Audience
    Engineers are smart, competitive, time-constrained, and of course geeky. So how does a high-tech marketer connect with such a consumer segment? Give them what they want: smart, funny content that not only informs them, but gets them thinking and makes them laugh. A recent post at the Deep Tech Dive ... more
  • Google Instant Means 5 Big Changes for Search Marketers
    by David Felfoldi
    Google recently unveiled Google Instant, which displays search results to a user as they type. The benefits of these changes, according to Google, are (a) Predictive Typing: as you type, a prediction is made of what you are seeking; and (b) Instant Results: as you type, the results appear. Every ... more
  • Men More Likely to Act on Ads, Women More Likely to Click
    Businesswomen deliver a 23% higher click-through rate for online ads than businessmen, who are 53% more likely, however, to take action—such as download a whitepaper, start a free trial, or make a purchase—after clicking on an ad, according to a study by Bizo. more
  • Unify Your Online Image: Present  All Your Social Links at One Site
    When you think about it, the time you put into social media is an investment in your professional reputation: You're building (or cultivating) relationships, sharing knowledge, and providing opinions on quotidian and global topics. Wouldn't it be cool if there was one beautiful, harmonious way to demonstrate all of that ... more
  • How Your Social-Media Strategy Is Stifling You
    Dianna Huff has long been telling B2B marketers that they need to have a strategy in place before they enter the social-media waters. "But here's the deal," she admits in a recent post at the B2B MarCom Writer Blog. "I've been wrong. Dead wrong." Why the change of heart? Because the ... more
  • Adults Texting More, but Teens Still Rule
    Texting among US adults has increased substantially over the past year, but still does not approach the magnitude of texting activity among teens: 72% of adult cell-phone owners send and receive text messages now, up from the 65% who did so in September 2009, whereas 87% of teen cell-phone owners ... more
  • Two Ways to Be Indispensable to Your Customers
    "One of the truly jarring dimensions of the Great Recession is the death sentence it has imposed on hundreds of brands, even whole companies, that were once familiar parts of the business landscape," writes Bill Taylor in a post at the Harvard Business Review blog. In this economic environment, Taylor says, ... more
  • Three Tips for Easier Website Conversions
    "Whether you're an HR director trying to help your employees choose the right insurance plan or a marketing manager trying to move more televisions, understanding the way people react to product choices can make or break your next online campaign," says Dave Urlakis in a new e-book by The Jellyvision ... more
  • Four Tips for E-Newsletter Success
    Whether you send e-newsletters on a weekly or monthly basis, it's a great way to connect with your customers and achieve a number of diverse goals. But is your newsletter as effective as it could be? Consider this advice from Damian Davila, writing at the Idaconcpts blog, on creating e-news that ... more
  • E-reader Owners Prefer Kindle Over iPad
    Though consumers say the Apple iPad is "more compelling" than the Amazon Kindle, 64% of e-reader owners say they prefer the Kindle to the iPad, according to a new survey from One News Page. more
  • Three Ways to Balance Data Collection With Customer Service
    Debra Ellis recently received an unusual question during a visit to her doctor: "Has capturing information replaced service?" he asked. The doctor had recently taken a vacation with his family, and had endured an excruciatingly complex check-in process at the campground; when his family added another day to their stay, ... more
  • Improve Your Website by Removing These Four Things
    Marketing experts often tell you which features your website absolutely must have. But for a post at the HubSpot blog, Kipp Bodnar created a list of items you should delete as soon as possible from your site. Here are a few items that deserve immediate elimination: Complicated animation. There's little ... more
  • Social Networking Among Older Adults Nearly Doubles
    Though young adults remain the heaviest users of social networking sites, older users are fueling much of the growth: 42% of online adults age 50+ now use social networking sites, nearly twice as many as the 22% who did so a year earlier, according to a study by Pew Research. more
  • Ad Spend Forecast Again Revised Upward
    Driven by a faster than expected rebound in the US advertising market and continued robust growth in Asia-Pacific and Latin America, worldwide ad expenditure is forecast to grow 3.9% in 2010, an upward revision of 1.0 percentage point from the 2.9% forecast issued in March 2010, according to Carat. more
  • Twitter-Based Customer Service: How Best Buy Gets It Right
    In a minor stroke of genius, Best Buy created @Twelpforce, a Twitter-based means to pose tech questions and get answers in real time. Today, Twelpforce is more than 28,000 followers strong. Reviews are so positive, and its execution so impressive, that the agency responsible (Crispin Porter + Bogusky) received the Titanium ... more
  • Four Rotten Marketing Thoughts to Avoid at All Cost
    In a post at the B2B MarketingSmarts blog, Susan Fantle recalls a negative thought recently expressed by a client—one she's heard countless times. "It occurred to me that it might be time to share [a] list of bad thoughts so that other B2B marketers might see the possible error of ... more
  • Brands Caught Astroturfing Risk Losing Customers
    Most marketers say online "astroturfing"—the practice of generating fake online product reviews and testimonials—is unethical, and many would consider not buying from a brand if they discovered the brand was engaging in such a practice, according to a recent survey from R2integrated (R2i). more
  • Two Sure Ways to Make Your Email Copy Sing
    In a post at Email Marketing Reports, Mark Brownlow presents a screenshot that looks like a page from a 19th-century novel: lengthy paragraphs filled with sentences of uniform length. That, he notes emphatically, is not how your email messages should look. "In fact, you wouldn't read the words if that was ... more
  • Facebook Users Like Brands for Discounts, Social Badging
    Though consumers turn to Facebook primarily to connect with friends and fill downtime, product discounts and "social badging" are the most commonly cited motivations for "liking" brands on Facebook, according to a survey from ExactTarget and Co-Tweet. more

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