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  • Cut the Loner Act
    Big insight: Content creation, pumped exclusively and relentlessly out by You, Inc., isn't the only way to leverage the power of social media. These days, you don't have to go it alone! Sometimes a strategic partnership with a site with a built-in, enthusiastic user base can take half the legwork out ... more
  • You Never Get a Second Chance
    "Your introduction is one of the most important sections of your white paper," says Jonathan Kantor in a post at the White Paper Pundit blog. "The degree that your introduction engages your reader serves as the 'make or break' point for the rest of [the] paper." How do you create ... more
  • Ad Spend Forecast Revised Upward
    Marking the beginning of a moderate recovery, worldwide advertising expenditure is forecast to grow 2.9% this year, an upward revision of nearly 2 percentage points from the 1% forecast issued in October 2009, according to Carat. more
  • Twitter: 50 Million Sticky Tweets a Day
    Twitter generated steady growth in tweet activity in the four months ended March 25, 2010, especially among consumers outside the US, while maintaining strong retention and stickiness among its new and veteran users, according to a study from Sysomos. more
  • Just Say No
    Thought leaders in the email marketing industry are just about unanimous on the subject of randomly purchased lists. Their advice to marketers? Avoid them like the plague. You may, however, still encounter those who push the buying of email lists as a perfectly legal alternative to building lists through opt-in subscription. ... more
  • Newspaper Ad Revenue Plummeting
    In the face if a weak economy and declining readership in the print space, the US newspaper industry generated an estimated $27.6 billion in total ad revenue in 2009, down 27.2% from the $37.8 billion recorded a year earlier, according to data issued by the Newspaper Association of America. more
  • Consumer Confidence Rebounds in March
    The Conference Board Consumer Confidence Index, which had decreased in February, rebounded in March and now stands at 52.5 (1985=100), up from 46.4 in February, the Conference Board reported. more
  • Bored to Death
    If it's late at night and you can't get to sleep, try reading this tag line—it just might work better than a sleeping pill: "Combining the strategy, business processes, implementation, and technical support skills of a CRM systems integrator with the data management, analytic, and marketing skills of a database ... more
  • Social Media for Kids: Moshi Monsters Soars
    Visits to the popular children's social media website Moshi Monsters for the week ended March 20, 2010 were 23 times greater than for the equivalent week a year earlier, and the site now accounts for 0.41% of US Internet traffic in the Entertainment-Games category, according to Experian's Hitwise Intelligence. more
  • Rethinking Normal: The Newest in Marketing Research From the ARF's Annual Conference
    At a lot of marketing conferences, over-excited pitch people talk a lot about The New Thing that will Change Every Paradigm Forever. So much over-enthusiasm can jade just about anyone, so it was a relief to attend the Advertising Research Federation's (ARF) re:Think 2010 conference taking place in New York ... more
  • Beat 'em to the Finish Line!
    In a recent post at Search Engine People, Stephanie Woods reports there's been chatter lately about Google's making page-load speed an important part of its algorithm. That should come as no surprise, she notes, as usability studies have shown time and again that Web users like speed. According to Woods, here's ... more
  • Behaviorally Targeted Ads More Valuable, Effective
    Behaviorally targeted (BT) advertising generated on average 2.68 times the revenue per ad as non-targeted run-of-network (RON) advertising in 2009, while average CPMs for behaviorally targeted advertising were over twice (2.08 times) the average of RON CPMs, according to the Network Advertising Initiative (NAI). more
  • Recalls Destroying Toyota's Reputation for Quality
    The recent recalls of Toyota automobiles have undermined the carmakers' reputation: Consumers who have a positive perception of Toyota's commitment to building quality cars fell to 21.8% in March 2010, down 58.2 percentage points from the 80.0% recorded in 2008, according to America's Research Group. more
  • Virtual Community, Real Recognition
    Many B2B companies use social networking as a way to keep their customers up to date on key business developments and success stories. But social media are "not so much about communication as they are about community," says Forrester's Laura Ramos, in a recent post on the MarketingProfs SocialTech 2010 ... more
  • Email Users Take Risks With Spam
    Email users look for a variety of signs to identify spam in their inboxes: 75% look at senders' names or addresses and 67% look at subject lines, while approximately one-half cite unusual language, email content itself, spelling mistakes, or poor grammar as signs that email may be spam, according to ... more
  • Trust in Yellow Pages Remains Strong
    Nearly two-thirds (65%) of consumers surveyed say they referenced print or Internet Yellow Pages when looking for local business information in the previous month, according to a study by the Yellow Pages Association. more
  • Carrier App Stores Strong, but Apple Leads
    Despite the buzz around application stores tied to specific mobile devices such as the iPhone and the BlackBerry, carrier app stores are alive and well in the US: one-half (50%) of all mobile apps consumers accessed carrier app stores at the end of 2009, according to Nielsen's new App Playbook. more
  • The Cause That Refreshes
    More companies seem to be realizing these days that they can use their power in the marketplace to aim for goals bigger than just bottom-line-related ones. That may be because more consumers, when buying similar products, are opting to choose ones that "give back" to a charitable cause. It's an easy way to ... more
  • Law and Order Must Prevail
    You have an HR handbook, departmental training materials and documented procedures. But do you have standards and rules for your marketing and sales database? That's the question Lauren Kincke asks in a post at The B2B Lead Blog. "Without some law and order, your database will start looking like the ... more
  • Social Media Consumers More Likely to Buy, Recommend
    Two-thirds (67%) of consumers who follow brands on Twitter are more likely to buy those brands after becoming a follower, and 51% of Facebook fans are more likely to buy after becoming a fan, according to a study from Chadwick Martin Bailey. more
  • From Bad to Worse to Good
    If you can't figure out where the economy is heading, you're not alone. "News stories bounce from bad to worse to hope to despair, leaving rare moments of optimism and much uncertainty," says Michael Dotson in an article at MarketingProfs. "The primary result of that combined gloom-and-doom assault [is that ... more
  • iPad Matches Kindle in Awareness, Purchase Intent
    Less than a week before iPad's April 3 ship date, nearly two-thirds (65%) of consumers are aware of Apple's tablet device and 15% are already thinking about buying it in the next three months, according to comScore. more
  • We're Way More Complex Than That
    Sad news: Word-of-mouth (WOM) marketers have yet to grasp the true complexity of the online communal networks they are attempting to reach, according to one new research report. Here's how the researchers came to that conclusion. They set out to track the online WOM promotion of a "new" camera-equipped mobile ... more
  • It Ain't Over Till It's Over
    What happens after a subscriber opens your message, likes the offer, clicks through and makes a purchase? "Do you simply count them as another customer," asks Dylan Boyd at The Email Wars, "or…do you take the next steps in the lifecycle?" According to Boyd, the savvy marketer has no less than three ... more
  • Small Biz Search Spend Surges in 4Q09
    Small business advertisers spent on average $2,149 on search advertising in the fourth quarter of 2009, up 111% from $1,018 spent in the same period a year earlier, and up 30% from the $1,658 spent in the third quarter of 2009, according to a study by WebVisible based on its ... more

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