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  • Low-Cost Ways to Boost App Sales
    We've mentioned that you can draw traffic to paid mobile applications by creating a free "lite" version. Once users deem it useful, they may be happy to pay for the full version. But what's a company to do if it can't afford to create a whole new version of an existing app—with ... more
  • What Matters Most in B2B Selling? A Two-Question Quiz.
    "The Web makes it too easy for your competitor to lure away interested buyers before your people have had a chance to contact them," warns Steven Woods in a post at the Harvard Business Review blog. And that reality, he argues, demands some fundamental changes in the B2B sales process. ... more
  • Cha-Ching! Online Retail Is Back (for Now)
    US online retail spending reached an estimated $32.1 billion in the third quarter of 2010, up 9% from $29.6 billion a year earlier, and the fourth consecutive quarter of positive year-over-year growth following a year of flat or negative growth rates, according to data from comScore. more
  • How Gucci's Luxury Shoe Sale Lured Customers Worldwide
    In the mobile world, luxury brands must find creative ways to reach customers while maintaining a sense of hauteur. Jimmy Choo, for example, captured our imaginations by initiating @CatchaChoo, setting members of wedding social networks loose on the streets of London in a quest to win free shoes. Now it's Gucci's ... more
  • Three Ways to Maximize the Power of Testimonials in Email Campaigns
    The forward to Harvey Mackay's bestselling Swim With the Sharks Without Being Eaten Alive featured 15 solid pages of praise from VIPs like President Gerald Ford and the Reverend Billy Graham. "The kicker?" writes Hal Licino at MarketingProfs. "By the time the reader read those 15 pages, they were so ... more
  • Welcome Emails Drive Up Revenue, Transactions
    Email campaigns that welcome new subscribers generate higher transaction rates and more revenue per email than bulk mailings, as they educate subscribers and set expectations for future communications via email, according to a study by Experian CheetahMail. more
  • Draw a Picture With Your Data
    "Data visualization and infographics are powerful ways to communicate data, stats or information that most communications pros never even consider," writes Adam Singer at the Future Buzz blog. "And yet in a world increasingly saturated with data and information, they are a potent way to tell your story, break through ... more
  • What You Can Learn From the Gap's Logo Debacle
    Not long ago, Gap sparked a social-media firestorm when it quietly unveiled a redesigned logo. People not only disliked the bargain-basement aesthetic—they hated it. And, writes Umair Haque at Harvard Business Review, for good reason:  "The new logo reeks of something designed not just by committee," he says, "but by ... more
  • Women Share Opinions About Products Online, Offline
    Websites have now surpassed traditional forms of word-of-mouth as the preferred method among women for getting information about products and services, but when sharing information and opinions, women are still nearly three times more likely to do so with family and friends than to go online, according to a survey ... more
  • Why You Need SEO, Even If You Hate It
    "Heresy alert," writes Jason Amunwa at The Zest blog. "I've been struggling with a dark secret recently; you see, I realized that I really dislike SEO. "To me it's like health insurance: I hate dealing with it, I intensely dislike paying for it, and its benefits are difficult for most ... more
  • Three Questions to Ask Before Using Social Media for Lead-Gen
    With the near ubiquity of online social networks, you might think they're just the thing for your lead generation and nurturing programs. But before you take a spontaneous Facebook plunge, Ardath Albee of Marketing Interactions offers a few caveats. "The problem I find most prevalent is that companies have no realistic ... more
  • Social Media Use Drives Face-to-Face Interaction
    Social media isn't a zero sum game: Consumers are engaging across a variety of interactive channels at increasing levels—and far from making people less social in the physical world, such increased digital activity correlates to increased social, in-person interaction, according to a study by ExactTarget and CoTweet. more
  • Older Workers Driving Social Networking at Work
    Gen-X information workers—and not those in the younger Gen-Y generation—constitute the majority of people who use social networking for business, followed closely by Boomers age 55 and older, according to a survey from Citrix Online. Moreover, the use of social and collaboration technologies among Gen-Y workers lags behind older groups. more
  • How to Battle the Downturn With Foursquare
    "I think Foursquare is a hugely untapped and powerful little tool for small-business marketing," writes Wendy Kenney at the 23Kazoos blog. "Especially if you own a business that requires customers to physically visit your location to make a purchase." If you're looking for cool ways to attract customers to your brick-and-mortar location, ... more
  • Five Easy Ways to Gather Client Testimonials
    "When used properly ... testimonials can help you build a list of engaged email newsletter subscribers and increase sales," Rebecca Swayze notes in a post at the Inbox Ideas blog. But how do you collect worthwhile feedback when you haven't ever focused on it? Easy, Swayze says: Just go online. ... more
  • The State of the B2B Marketer in Social Media: 3 Trends From SocialTech 2010
    by Ann Handley
    SocialTech 2010 wrapped up yesterday. Here are four quick takeaways from the one-day event, which brought 221 B2B high-tech marketers to San Jose, Calif. (and another 467 attended virtually, online) to learn social media marketing tips, tactics and strategy specific to the business-to-business marketer. more
  • Next-Generation Media Consumers Tougher to Reach
    Next-generation media consumers, or "Off the Gridders," are young, educated, and affluent, and they spend less time viewing live TV but more time viewing online and time-shifted premium video content, according to a study by SAY Media. Such tech-savvy consumers are also difficult to reach via traditional broadcast media and ... more
  • Caution: Aggressive Survey Reminders Can Backfire
    When comedian Michael Ian Black ignored a guest satisfaction survey from his stay at a Doubletree hotel, he didn't expect a nagging reminder. "We noticed that you did not have time to complete the survey," advised a second email on the topic. "We are concerned that you may not have ... more
  • Small-Biz Search Ad Growth Slows in 3Q10
    Small-business advertisers spent on average $2,373 on search advertising in the third quarter of 2010, up 43% from the $1,658 spent in the same period a year earlier, and up 6.4% from the $2,231 spent in the second quarter of 2010, according to a WebVisible study based on its small-biz ... more
  • How to Change When It's 'Change or Die'
    In a post at Harvard Business Online, Bill Taylor reflects on the influential article "Change or Die," published five years ago by Fast Company. "It was a bracing reminder of how hard it is for people to make deep-seated changes in their habits, even when they know the price of ... more
  • Wal-Mart, Target Among Top 25 Brands for Women
    Female consumers are a powerful force that shape how billions of marketing dollars are spent yearly, and among the most important brands for women are Wal-Mart, Target, and eBay, according to the Women at NBCU Brand Power Index, which measures the top 25 brands most important to women. more
  • Google Instant 101
    Still wondering how Google Instant—the new enhancement that shows results as you type—changes search marketing? Well, Google promises to shave 2.5 seconds off each user's search, with the end result of 10-percent faster searches. In a recent post at the Daily Fix blog, David Felfoldi cites the benefits of this change, ... more
  • Opinions Shared on Social Media Valued
    Though most Americans prefer to interact with their friends and acquaintances face-to-face, rather than via social media, 60% of adults who use social media say they value the opinions others share on social media sites, and 41% say they feel important when giving feedback about brands, products, and services in ... more
  • Four Ways to Optimize Your Digital Marketing Spend
    The recession has provided even more momentum to the ongoing shift to digital. Tech marketers are expected to increase their marketing budgets on average 3.7% in 2010, according to IDC. Significantly, spending on their digital programs is projected to climb 53% while traditional ad spending falls 43%. In a recent ... more
  • Brand Campaigns Drive Most Facebook Likes
    Though search plays an important role in triggering a Facebook user to "like" a brand, fully three in four Facebook fans say they have joined a brand's Facebook page because of a brand invitation or advertising campaign, according to a study by DDB Worldwide and Opinionway Research. more

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