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  • When the Honeymoon Is Over
    "Are you on an SEO honeymoon?" asks Ben McKay in a recent Search Engine Journal post. You know you are, he says. when you can think of simple ways to increase your client's search-engine rankings and garner fast results. But what happens when you've picked all the low-hanging fruit? "You've ... more
  • Dramatic Rise in TV Show, Movie Streaming
    Streaming TV shows and movies is at an all-time high in the US, with young adults (18-24) leading the way. more
  • Top 15 Shopping and Classifieds Sites, July 2009
    The triumvirate of eBay,, and Craigslist sat atop the shopping and classifieds website rankings, with eBay clearly the leader, according to Hitwise data. more
  • Have You Ever Noticed…?
    A recent ad from Carnival Cruise Lines shows an average-looking guy in a red, white and blue track suit as he wanders around a ship, sniffing everything in sight: the carpeting, the rails, the Jacuzzi, the drapes and—even—various members of the staff. It's a little weird. Finally, though, he breaks ... more
  • Now, That's a Good Tease
    Under normal circumstances, writes Dylan Boyd in a post at The Email Wars, the use of animated GIFs in email campaigns can be a dicey proposition. "[S]ometimes they work with a promo or special event," he says, "sometimes they just make things look cheap." Either way, it's a risk probably ... more
  • The Truth Hurts
    On the coattails of the social-media revolution, a wave of new Web 3.0 possibilities marches into view. For resellers who haven't seen the writing on the Web 2.0 wall, here's a newsflash: "[Reseller] websites, developed a decade ago with so much vendor enthusiasm, are now about as relevant as their ... more
  • You Broke It, You Fix It
    "While Dave Carroll was flying from Nova Scotia to Nebraska he had his Taylor guitar ruined," says the Huffington Post. "After a protracted attempt to get United to pay for the damage, Carroll struck back." And how! The Sons of Maxwell frontman wrote a song called "United Breaks Guitars," in ... more
  • Don't Try That Around Here
    Laura Atkins, in a blog at Word to the Wise, recently invited the blogosphere to comment on a reader's claim that direct-mail catalog marketers would soon begin to rent and trade email lists as if they were physical addresses. "Once they figure out how to do this legally and ethically," ... more
  • Kids Influence Back-to-School Buys
    A recent study identifies the back-to-school items parents are most likely to buy and the best channels to use to reach kids. more
  • Top 15 News and Media Sites, July 2009
    Yahoo News was the clear leader in online news and media websites in July, followed by and the Weather Channel, according to Hitwise data. MSNBC and Google News were third and fourth, respectively. more
  • Facebook Connect Lifts Facebook Past MySpace
    The launch of Facebook Connect fueled Facebook's surge to the front of the social networking pack, leaving MySpace in the dust. more
  • Yum! That Smells Good!
    Here's a juicy tidbit to chew on: One of the reasons Facebook is such a force in the social scene is that it makes it easy to catch up with friends without actually having to talk to them. Yep, you got it: Your Newsfeed outfits you with their latest photos, blog ... more
  • Think of It as Home Improvement
    "Sending guests into your house through the front door—with no previous knowledge of your floor plan, and no escort from someone who knows the house—seems rather rude," says Justin Talerico in a recent post at ion interactive's PostClickMarketing blog. "Certainly it would be uncomfortable for [them] to wander around your ... more
  • What Your Emails Say About Your IQ
    Nearly 6 out of 10 adults say they make judgments about an email sender's intelligence based on the email's style, tone, and language. They also assess the sender's age, authority, status—even attractiveness. more
  • Your Proposal: Don't Phone It in
    Many companies treat a request for proposal (RFP) as if it's a necessary and tedious evil—something you whip together or repurpose from an existing document with cut-and-paste indifference. But Gwyneth Dwyer believes to do so is a mistake. "An RFP is a key step in engaging an outside marketing partner," ... more
  • Top 15 Lifestyle-Related Sites, July 2009
    Online dating sites figure prominently in the list of top 15 lifestyle-related websites, in addition to blogging, children's, and miscellaneous other sites catering to niche audiences. more
  • How Do You Measure Your Social Efforts?
    How do you know whether your social media efforts are bearing fruit? The answer, according to Katie Paine, is to create benchmarks against which to measure your efforts. more
  • Time to Turn This Ship Around!
    "Reality dictates that business turnarounds require economic rebounds," says John Baldoni in a post at Harvard Business Online. "No leader can tweak his operation into success; you need customers to buy what you offer. But if you do not improve what you offer and how you offer it, you may ... more
  • Paralysis by Analysis
    Careful, now: New research posits that consumers may suffer paralysis by analysis if they aren't allowed to trust their guts when making buying decisions. In a recent post at the Neuromarketing blog, Roger Dooley cites two experiments regarding consumer decision-making reported in Jonah Lehrer's How We Decide: The Jam-Tasters. One group ... more
  • Show Me the Numbers That Count
    "It's high time email marketers assess campaign performance in terms of the business and marketing goals, objectives, and contribution expectations that matter," says Karen Talavera in an article at MarketingProfs. She recommends placing data into two broad categories to drill down to what really counts: Process Metrics—which are diagnostic in ... more
  • Top 15 Sports Sites, July 2009
    ESPN's website was the frontrunner among sports sites in July, followed closely by Yahoo Sports. Not surprisingly, considering the season, Major League Baseball's site was third, followed by Yahoo's Major League baseball site. more
  • Ad Spending Down 15.4% in First Half
    US advertising spending fell 15.4% in the first half of 2009 compared with the same period in 2008, declining more than $10.3 billion to a total spend of $56.9 billion in 1H 2009. more
  • You've Come a Long Way, Baby
    "The use of mathematics in marketing seems to be one of the hot topics today," begins a post at The DoubleThink blog. "But is it that new? Not really." The informative primer that follows divides the history of marketing analytics into four distinct eras, and traces its roots to the ... more
  • Top 15 Portal Frontpages, July 2009
    Yahoo's portal frontpage alone accounted for more than half of all US traffic to all portal frontpages in July, while MSN's accounted for nearly a quarter of traffic. more
  • Gesundheit!
    In a Pro article at MarketingProfs, Kathryn Roy discusses seven infectious diseases often found in B2B marketing efforts. And she not only explains how to diagnose each disorder but also provides cures that can lead a campaign back to health. Here are a few examples: Glitzitis: This "refers to companies that ... more

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