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  • You Can't Phone It In
    "A lot of marketers say they are 'nurturing' their prospects when in reality all they are doing is sending out nice brochures or marketing copy focused on product releases or company announcements," writes Brian Carroll at the B2B Lead Generation Blog. With that in mind, he discusses activities that do—and ... more
  • Twitter Catches Up With Facebook in Awareness
    The number of US consumers who say they are aware of Twitter has surged to 87% in 2010, up from 26% a year earlier; but despite that near-ubiquitous awareness, just 7% of the population—approximately 17 million Americans—use Twitter, according to a survey from Edison Research and Arbitron. more
  • Online Video Viewing Up 11% in March
    Some 31.2 billion videos were delivered to US Internet users in March 2010, up 11.0% from 28.1 billion in February, and 180.2 million people watched online videos in during the month, up 3.4% from 174.2 million in the previous month, according to comScore data. more
  • Business Tech Buyers Up Social Media Use
    Technology buyers are aggressively adopting social technologies to help them make business decisions—most often using new social channels to complement traditional decision-making approaches and information sources, according to a survey from Forrester. more
  • Frankly, It's All in Your Head
    OK. Time to clear your mind and consider some findings from Tremor, a subsidiary of Procter & Gamble that focuses on word-of-mouth (WOM). Tremor is populated by cognitive scientists whose job is to study the brain, then apply their knowledge to marketing. Some sample Tremor tips: The brain isn't actually wired ... more
  • Small Biz Owners Optimistic About Future, Resilient
    Although one-half (52%) of small business owners say their business's economic situation is worse than it was 12 months earlier, almost three-quarters (73%) are optimistic about the future of their businesses, according to a February survey from Pitney Bowes. more
  • Why Must You Be So Difficult?
    The Brooks Group, where Tony Smith serves as national accounts manager, recently analyzed more than 12,000 sales interactions and concluded: "Selling is like being blindfolded, everything is pitch-black, and you have a dart in your hand. Your job: Just hit the target," says Smith. Well, that's just great. But lucky for ... more
  • 'Facebook' Top Search Term in March
    "Facebook" was the top search term in the US across three major search engines—Google, Yahoo, and Bing—in the four weeks ended March 27, 2010, according to Experian Hitwise. more
  • Business Leaders Embracing Social Media
    Social media is here to stay: Though many business leaders say social media is somewhat "over-hyped," 63% disagree with the idea that it's a marketing fad and over 80% say social media tools can provide a valuable way to monitor and engage with customers, according to a survey from SmartBrief. more
  • Here's a Reality Check for You
    "I receive email for very different reasons than others in my life," writes Kara Trivunovic at the Email Experience Council blog. "I subscribe to just about any email I can, because I like to see what people are doing. More specifically, how marketers are targeting their customers, leveraging data, addressing ... more
  • Websites Fail to Protect Consumers From Fraud
    Most consumer-facing websites (92%) in the US fail to fully protect their visitors from online fraud, even as growing numbers of businesses continue to deploy online safety measures, according to the Online Trust Alliance (OTA). Among the 1,200 domains of leading companies analyzed, only 8% earned a spot on the ... more
  • Consumer Confidence at 19-month High
    The Conference Board Consumer Confidence Index, which had rebounded in March, increased further in April and now stands at 57.9 (1985=100), up from 52.3 in March—and at its highest reading since Sept. 2008 (61.4), the Conference Board reported. more
  • Do You Flickr?
    Most small businesses haven't figured out how to promote themselves on Flickr—and that means you can get an edge on the competition. And in a recent post at the Influential Marketing Blog, Rohit Bhargava offers several useful how-to pointers. Consider the following: It all starts with high-quality, non-marketing ... more
  • Top Cross-Channel Marketing Challenge: Coordinating Communications
    Managing multiple marketing campaigns across channels is a complex task: 49% of marketers who use cross-channel campaign management (CCCM) applications say coordinating communications across channels is the top challenge they expect to face in the next two years, followed by 48% who cite personalizing messages based on consumer behavior, according ... more
  • Access to Customer Data = Retention, Sales
    Companies that have access to a holistic view of customer data achieve better customer service and efficiency, improved loyalty, and more repeat business from their established customers, according to a study by Aberdeen Group and VeraCentra. more
  • Around Here, Everybody's a Player
    It's no secret that link-building can help boost your bottom line and make your SEO efforts a whole lot easier. So, here's a thought: To help improve your site's organic visibility, why not leverage the power of your entire company and have everyone contribute to active link-building? That's what Mark Thomson ... more
  • Social Shopping: Group Buying Sites Surge
    A recent flurry of investor activity in group buying websites has helped to spur growth in the nascent category: Visits to social commerce and group buying sites for the week ended April 17, 2010 were 72 times greater than the equivalent week a year earlier, according to Experian's Hitwise Intelligence. more
  • Tech Web Copy: Easy Does It
    Reading on the Web is difficult. Computer monitors have low screen resolution, and their projected light quickly makes our eyes tired. At most, your prospects read 28% of the words on your Web page, writes Bill English in a post on The Marketing Technology Blog. So you need to make ... more
  • Online Video Ads Delivering Value: Ad Execs, Media Buyers
    Advertisers are warming up to online video as a means to reach targeted audiences: 56% of ad agency executives and media buyers say online video advertising is more effective or much more effective than other forms of advertising, and 83% say they are getting more value for their online video ... more
  • Online Shoppers Value Reviews, Ratings, Search
    Online research is central to consumer shopping behavior: 50% of online shoppers say they conduct research online for at least one-half of their purchases, and 64% consistently read online reviews prior to making product purchase decisions, according to an e-tailing group and PowerReviews study slated for release in early May. more
  • Wade in These Waters With Care
    In March, MarketingProfs ran an article about brand flubs in social media, starring Southwest Airlines and Heinz. Read the tale. Now we discuss a third brand's stormy social life: Nestle. Recently, Greenpeace, which raises awareness for ecological issues in provocative ways, released a video of a guy snacking on a Kit ... more
  • Concerns Loom Over Cloud Computing
    Most Americans (63%) say having remote access to their digital files would make life easier—but concerns remain over the security of personal information, including email, pictures, and financial records, according to a Harris Poll. more
  • Make Them Want to Talk About You
    "If you're only focused on designing your marketing content to make an isolated connection with a specific persona, you're not stretching your content strategy far enough," warns Ardath Albee in a post at the Marketing Interactions blog. As we all know, B2B marketers often have to sell to an entire ... more
  • Blending Social Media, Ads: ROI Alchemy
    Homepage ads on Facebook that have social media context—that is, they include the names of users' friends who are already fans of the brand—are 4.0 times more likely than those that don't to increase purchase intent of a product or brand, twice as likely to increase awareness, and 1.6 times ... more
  • He Ain't Heavy, He's My Colleague
    If the impact of the recession has left your employees battered and bruised, why not make a special point of letting them know how much you value their contributions? "The effort can help boost morale," writes Sarah Needleman at the Wall Street Journal, "and may even be prudent if you've had ... more

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