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  • New Breed of Mobile-Media Consumers Emerging
    Avid users of mobile video constitute a unique audience that may not be reachable via other digital media, according to a study of mobile-phone users that measures consumers' reactions and feedback to mobile video advertising and their reliance on mobile for information. more
  • In Search of the B2B Holy Grail
    Surefire lead nurturing may well be the Holy Grail of B2B marketing. Marketers remain in constant pursuit of the golden tactics that will consistently convert prospects into paying customers. Well, sound the trumpets! A recent whitepaper from DemandGen Report and Marketo, "Calculating the Real ROI from Lead Nurturing," may help ... more
  • Fake It at Your Own Risk
    Let's say you visit a site like and discover scathingly negative reviews of your product or service. Making matters worse, only a few of your happy customers have balanced the harsh criticism with their praise. In such a scenario, you might be tempted to pose as a customer and ... more
  • Navigate These Waters with Care
    In an article at MarketingProfs, Christian Shea challenges the conventional wisdom that those who maintain a robust marketing budget are more likely to power their company through the recession. "Massive consumer-based brands such as BMW, Dell, and Wal-Mart are so tied to marketing as part of their business strategies," he ... more
  • Now Is the Time for Me, Baby!
    Good news for those marketers who seek to advertise aggressively and creatively to Baby Boomers: You are right on track! New research is finding that for many Boomers "aging is not about the inevitable end, but rather about the evolving self." It seems this age group is redefining retirement as ... more
  • Mind if I Take a Peek?
    In an article at MarketingProfs, Josh Nason suggests you might be letting valuable customer data go to waste. "In every campaign that you send out," he says, "you should have direct links to specific pages on your website, helping you gauge and track what's moving the meter in your emails ... more
  • Slam Dunks and Rebounds
    "At his prime," says Jeff Sexton in an article at FutureNow, "Dennis [Rodman] was pulling down a truly astonishing 18.7 rebounds per game." Impressive indeed, but you'd probably form an entirely different opinion of Rodman's prowess if you looked only at his scoring. "Comparing [his] 8-9 points per game ... more
  • Brother, Can You Spare a Quote?
    Becoming a source for journalists has gotten a little easier thanks to Peter Shankman's site Help a Reporter Out. "I built this list because a lot of my friends are reporters, and they call me all the time for sources," he explains. "Rather than go through my contact lists each ... more
  • What's the Biggest Untapped Opportunity for B2B Marketers?
    How would you answer the question, "What do you see as number-one untapped marketing opportunity for business-to-business marketers today?" more
  • When Bad Buzz Happens to Good Companies
    It seems almost inevitable these days: You run a search on your company's name or product and a negative review, remark or blog post appears in the top listings. What do you do? "Don't  ... lose your cool and try to retaliate," says Internet Marketing Consultant Jeremy Martin in a recent ... more
  • Book Soup for the Soul
    At Book Soup on West Hollywood's Sunset Strip, you'll pay full retail for the latest bestseller, and you won't find an exhaustive midlist inventory. But the small, independent bookseller competes with heavyweights like and Barnes & Noble by providing its loyal customers an experience they're unlikely to find elsewhere. ... more
  • US Wireless-Internet Use Soars
    More than half of Americans—56%—report having used wireless means to gain online access, according to a Pew Research report that examines how Americans are accessing the Internet by wireless means using a range of devices. more
  • The Horror! The Horror!
    Anyone who works in email marketing will have occasional nightmares about a campaign that goes horribly, horribly wrong. And in a post at Don't Drink the Kool-Aid, Jon Bailey tells the story of one retailer who found himself at the center of a technological disaster. "The problem," says Bailey, "was a ... more
  • B2B Buying Shifts to Higher Gear
    B2B buying has changed: Customers have more control than ever over what information they see—and choose to dismiss. They're also using social media to learn about technology and solution providers. In an interview posted on the Modern B2B Marketing blog, Kristin Zhivago offers insights to help marketing and sales organizations ... more
  • Maximize Your Social-Networking Investment
    You don't get to be a social-networking superstar without paying your dues. "The way I look at it," says Jay Baer in a video at his blog, "you ought to try to maximize the value of the time spent." His tips for reaching that goal include: Remembering the Eight-to-One ... more
  • Stop Repeating Yourself
    "In the world of multi-channel and [multi]-location opt-in and opt-out, how do you keep your lists in sync?" asks Dylan Boyd in a post at the Email Wars blog. "Can you?" To explain what he means, he outlines the ways that one client—a retailer—builds its email list: Customers opt in ... more
  • $55B in Interactive Marketing Spend in 2014
    Interactive marketing spend is expected to reach nearly $25.6 billion in 2009—and nearly $55.0 billion in 2014, when it will account for 21% of all marketing spend, up from 12% in 2009—according to Forrester. more
  • Stay and Play, OK?
    OK. Quick fable: Prior to a trip to Nebraska, Dave Carroll checked his $3500 Taylor guitar with United Airlines. (If you've been online at all recently, you know where this is going.) The guitar suffered serious damage, and Carroll spent months pursuing the issue via the usual channels of complaint—to no ... more
  • OK, but What's My Takeaway?
    Lots of B2B marketers focus on including a great call-to-action in their copy. But in a recent post at the Marketing Interactions blog, Ardath Albee reminds us that the CTA is not the takeaway. The CTA is all about getting what you want from a prospect or client. The takeaway ... more
  • Make it Short and Sweet
    "If you thought saying something useful in 140 characters on Twitter was hard work," says Nick Usborne in an article at MarketingProfs, "good luck with the 95 characters you have available when writing a Google AdWords ad." So how do you convince someone to click through and visit your landing ... more
  • Top Brands Engaged Online via Social Media
    Among the world's most valuable brands, Starbucks, Dell, eBay, Google, and Microsoft best leverage social media to interact with customers online, according to a study by Altimeter Group and Wetpaint. more
  • Three Tips for Improving Your Business Blog
    Business blogging can do wonders for your bottom line. It can bring in more Web traffic, give you more exposure, allow you to tailor your company's message, and give you a platform for interacting with potential customers. more
  • So, How Are the Kids?
    "Talking to your customers is a key strategy to weathering bad times," says Jennifer Berkley in a post at the Customer Experience Optimization blog. "It's a great way to keep your finger on the pulse of how loyal your customers are and to increase their loyalty to you—a very critical ... more
  • Tweet Like You Mean It
    Lots of companies are scrambling to see how they can use Twitter to promote their products and services. But a few good tweets can also provide great customer service. Glenn Ross, in a post at All Business, recently looked at the spectrum of possibilities. He offered a few ways that ... more
  • Yoo-Hoo! It's Me Again!
    "Email programs tend to start with slow and cautious frequency, produce easy ROI, and become stars," says Karen Talavera in an article at MarketingProfs. The problems start, though, when management decides that more email would be even better. "[A]s with all good things," she notes, "increased consumption eventually leads to ... more

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