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  • You Make It Easy to Stay Friends
    When your company generates revenue from annual subscriptions or memberships, renewal rates are critical to your bottom line. To keep them high, Winston Bowden recommends email programs that use date-based triggers to send automatic renewal notices. In an article at MarketingProfs, Bowden suggests your renewal campaign might include components such ... more
  • Moms, Media, and Marketing
    Women with children at home are more likely to use Facebook, MySpace, and Twitter than average adults, according to a newly released survey. They're big on word-of-mouth, and some 15.3% maintain a blog. more
  • Top-Gaining Categories, Top Ad Networks in August
    The humor, education, home improvement, and B2B site categories experienced the biggest gains in August. The ad network with the greatest reach was AOL Advertising, followed by Yahoo! Network and Google Ad Network. more
  • Problem Solved: You've Built a Social Media Fan Base, Now What Do You Do to Keep Them Engaged?
    There's nothing we love more than solutions—top-notch insights from top-of-the-line experts that help solve common marketing problems. Once a week, this column will pose a problem, and invite a MarketingProfs speaker—past, present, or future—to help solve it for you. more
  • I Get Sentimental
    "The rise of blogs and social networks has fueled a bull market in personal opinion: reviews, ratings, recommendations and other forms of online expression," writes Alex Wright in a recent New York Times article. "For computer scientists, this fast-growing mountain of data is opening a tantalizing window onto the collective ... more
  • It's not You, It's Them
    According to Ian Lurie, what you don't know about your customers can lead to ineffective website design and, consequently, lost sales. In a post at the Conversation Marketing blog, he provides 22 insightful points with highlights like these: Visitors don't want ... more
  • Top 100 Brands Worldwide
    Coca-Cola is the most valuable brand in the world for the ninth consecutive year, according to the latest Interbrand/BusinessWeek brand-value ranking. Rounding out the Top 5 list are IBM, Microsoft, General Electric, and Nokia, in a repeat of last year's results. more
  • Visits Plateau to Medical, Health Sites
    Some 67% of US adults, or about 154 million people, have looked up health and medical information online. more
  • It Doesn't Have to Be Either-Or
    A question many small businesses face when money is tight is whether to invest in pay-per-click (PPC) search marketing or search engine optimization (SEO). The answer, says Claudia Bruemmer in a recent blog post, is both. "Start a PPC campaign to gain visibility in the search engines and define the ... more
  • Your Husband: Slightly Dumber Than a Dog
    Comedian Sarah Haskins is back with another Target Women video at Current TV that skewers gender-based advertising clichés—this time it's the Doofy Husband. "Being a woman isn't easy," she says in a mock serious tone. "We work, we take care of the house, we raise children, and we do it ... more
  • Google Launches DoubleClick Ad Exchange
    In a move to shove Yahoo off its display-ad perch, Google last Thursday launched its DoubleClick Ad Exchange, which the company promised would streamline and improve how display ads are targeted at and delivered to a desired audience. more
  • Caution: This is NOT a DIY Project
    While enjoying a recent meal out, Richard King got into a friendly conversation with a fellow diner about his work in email marketing. "After 15 minutes our discussion [came to] the famous question," he recounts at the EmailDirect blog. "'Why wouldn't I just do that in-house?' I quickly replied with ... more
  • Ad Spending Share by Medium, June 2009
    National magazine ad spending surpassed local TV ad spend in June, bumping local TV into fourth place, but cable TV kept its lead, followed closely by network TV. more
  • For Seniors: A Kindler, Gentler Recession
    Americans 65+ have suffered less in this recession than other age groups, because most have already retired and downsized their lifestyle. Hardest hit have been those on the verge of retirement. more
  • Gays, Lesbians Like Blogs, Social Networking
    More than half (55%) of gay and lesbian Americans read blogs, compared with only 38% of heterosexuals. They also use social networking sites more than their heterosexual peers. more
  • Whitepapers: Publish AND Promote, or Perish
    For small companies, technology whitepapers can be time-consuming and expensive to produce. Depending on the topic, they can also be highly perishable, with a relatively short shelf life. So it makes sense to get the most out of them as soon as they are published. In Michael Stelzner's Writing White ... more
  • Firm Sells Facebook Friends to Advertisers
    Need a friend? Brisbane-based uSocial will find thousands of them on Facebook for you—at a price. more
  • Speaking of Marketing
    "Have you ever been in a conversation with other marketers," asks Beth Harte in a post at the Daily Fix blog, "and you get the sense that even though you are talking about marketing, sometimes you aren't on the same page about how marketing should work, be implemented or the ... more
  • Top 10 Online-Trading Sites, July 2009 was by far the leading online-trading website in July, followed by those of Scottrade and ING's ShareBuilder, virtually tied for second place, according to Nielsen NetView data. more
  • Oh, No You Don't!
    When David Meerman Scott signed up for email alerts about launches and events at the Kennedy Space Center, he didn't expect getaway offers from Delaware North Companies Parks & Resorts, which operates the space center's visitor center. A close examination of the subscription's fine print, however, revealed an opt-out policy ... more
  • US Ad Expenditures Down 14.3% in 1H09
    Total measured advertising expenditures in the first six months of 2009 fell 14.3% from a year earlier, to $60.87 billion, according to TNS Media Intelligence. Q2 spending was down 13.9% from last year—the fifth consecutive quarter of year-over-year decline. more
  • Industry Reputations Take a Beating
    The reputations of several industries—car manufacturers and banks prominent among them—plummeted in the last year. more
  • Image-Based Ad Impressions by Industry, July 2009
    The financial services industry accounted for the most online image-based ad impressions in July, with nearly 36 billion. Next were Web media and telecommunications, followed by retail goods and services, according to Nielsen. more
  • Social Networks Deliver 21% of Ad Impressions
    Social networking sites delivered 21% of all US online display ad impressions in June 2009, according to a recent comScore study, with MySpace and Facebook together accounting for more than 80% of impressions in the social networking category. more
  • Fist-Bump Your Card-Stack Into Oblivion
    The sun is setting on the tyranny of business cards—that stack of stiffs that seems important as you add to it again and again, but which you never really get the chance to sort through later. Well, hail and farewell!  One application precipitating the demise of these paper dinosaurs is Bump, which pretty much turns ... more

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