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  • Better Than a Magic 8 Ball
    "It can be difficult to measure success of efforts that rely on emerging media," says Evan Gerber in an article at MarketingProfs. "[D]espite the fact that they are online channels, it's tough to decide what to track and what the numbers mean." So how do you get a firm ... more
  • What I'm Trying to Say Is...
    "If you think your website content isn't working for you," says Rick Sloboda of Webcopyplus, "you're probably right. And the realization that you need something better is a step in the right direction. But what's the next step?" He recommends a brainstorming process that wipes the slate clean with two ... more
  • IAB/PwC: 1H09 Online Ad Revenues Fall 5.3%
    US Internet revenue for the first half of 2009 came in at $10.9 billion, down 5.3% from the same period in 2008, according to the IAB Internet Advertising Revenue Report. more
  • Expand Your Local Horizons
    For the small-business owner, getting your name out via local search is a must. And to many marketers, that means optimizing for Google's universal results. After all, Google is the leader of the search-engine pack these days. But as David Mihm points out in a recent article at Search Engine ... more
  • Recession, Unemployment Drive Medical Site Traffic
    Although overall traffic declined slightly (-3%) to US websites in the health and medical category year-over-year from March 2008 to March 2009, health insurance sites experienced an 11% jump in volume. more
  • It's a Secret (Wink, Wink)
    According to The Wrap, ABC has chosen an unorthodox way to promote a new comedy on its fall schedule—by keeping it hush-hush. "The network is offering the sneak peak of '[Modern Family]' only to members of a special online fan base it's built called ABC Inner Circle," writes Josef Adalian. ... more
  • This Will Be on the Test
    "Something that we preach at eROI is to TEST TEST TEST," says Ryan Buchanan in a post at the company's blog. "We believe that testing should be an integral part of every email marketing campaign." If you're not sure how to get started, eROI comes to the rescue with a ... more
  • Consumers Continue to Limit Spending
    Even if economists say the economic tide is turning, US consumers are skeptical, with two-thirds (67%) planning to decrease small-scale discretionary spending and very few planning big-ticket purchases. more
  • Social Media Is #1 Challenge, Marketers Say
    Social media poses the greatest challenge to engaging customers today, according to a recent poll of more than 200 professional marketers. more
  • Consultative Selling: Staying Above the Fray
    The economic downturn in the technology sector has put a squeeze on resellers' margins. Not surprisingly, many value-added resellers (VARs) are looking to their professional services—not just products sales—to hit their profit goals. Others are evaluating partnerships and rethinking marketing strategies. But with client demands at through-the-roof levels, selling approaches ... more
  • Don't Jerk Me Around
    If we asked you to describe the jerk in your office, we'd probably get an earful. Maybe it's a colleague, a boss or even the CEO. Perhaps we put up with their bad behavior because we think they're visionary leaders or they possess a specific skill set we can't do ... more
  • Anecdotally Speaking
    Not long ago, the friend of a MarketingProfs colleague—we'll call him Pete—sighed in annoyance as he tapped furiously on his iPhone's keypad. He was visibly angry as he explained he had just received "the thousandth email this month" from a major retailer. "I'm sick of it," he said. "I'm unsubscribing. ... more
  • Relevancy, Discounts Matter Most to Women
    Relevancy matters to women when receiving marketing communications. More than half (58%) of respondents in a recent survey said they want information that pertains to their lifestyle or relates to their recent purchases. more
  • Don't You Dare Dis My Babble!
    This summer, Pear Analytics released a study that got plenty of play in the Twitter/blogosphere. According to the Pear research, 40.5 percent of the messages published on social-media-darling Twitter are "pointless babble," and a mere 8.7 percent of tweets have pass-along value to others. The piece won itself a lot of ... more
  • Active Headlines Get More Attention
    Fact No.1 That We All Know: Providing free content such as whitepapers or research reports can be a great B2B lead generator. Fact No.2 That We All Know: B2B marketers' inboxes are overloaded with daily free-content offers. So, what's a content provider to do to stand out in the crowd? According ... more
  • Frugal Consumers to Keep Retail Sales Flat
    Frugal consumers are choosing to put more of their money into their savings accounts rather than into retailers’ cash registers, which translates into a glum forecast for retailers. more
  • I Don't Care What You Think, I Call a Do-Over
    It's going to happen sooner or later—a misprint will offer your product or service for a ridiculously low price that's too good to be true. Not long ago, writes Jackie Huba at the Church of the Customer Blog, big-box retailer Best Buy experienced just such a snafu when its website ... more
  • Daft Punk Plays Here
    It's not just the recession; the digital revolution has wreaked havoc on traditional music retailers, who can rarely match online juggernauts like iTunes or eMusic on price or convenience. "As of April," reports Amy Kaufman at The Wrap, "there were 185 record stores in the LA area, down from 259 ... more
  • Google Wave: A Sea Change for Marketers?
    Starting today, Google will invite 100,000 users to beta-test its much-buzzed Wave. What will the hugely ambitious communication and collaboration platform mean for marketers? more
  • Small Quantity? Then I Expect Quality
    As we approach the holiday season, wary merchants may be limiting their inventories so as not to be left with huge amounts of unsold product in the new year. The challenge for marketers: How do you make a more limited array of product options still draw customers in? New research ... more
  • Put Your Metrics to Work for You
    In a recent article for MarketingProfs, Karen Talavera discussed the importance of measuring metrics that matter, and outlined the difference between process metrics and contribution metrics. In a follow-up article at the site, she explains how the information you've gathered can be used to produce valuable insights like these: Post-campaign response ... more
  • Consumer Confidence Dips Again
    After improving in August, The Conference Board Consumer Confidence Index dipped in September and now stands at 53.1 (1985=100). Consumers' outlook on jobs and business conditions in the months ahead also sagged. more
  • E-Coupons Gaining in Popularity
    US consumers are increasingly using e-coupons, as well as their traditional print cousins, to trim spending as the recession drags on. more
  • Use the Right Tools
    In a post at Harvard Business Online, Scott Anthony recalls a client who read a magazine article suggesting a focus on quantitative research for businesses with limited resources. He wanted to know if this would, indeed, produce the best data. Anthony's response: "While of course quantitative surveys can generate important ... more
  • Oh, No, Not Her Again!
    "Eighty-seven-year-old Gladys has a reputation among her fellow retirement community members," write Marilyn Shuttle and Lori Jo Vest in the first chapter of Who's Your Gladys? "She's known as a cranky complainer who is impossible to please." But when she called Professional Movers for a quote, the company's sales rep, ... more

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