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  • Visits to TV, Sports, Education Sites Rise in Sept.
    As Americans turned to the traditional activities of the fall season—checking out the new TV lineups, watching football, and returning to school—traffic increased at TV, sports, and education sites accordingly. more
  • Stay Tough, Stay Trendy
    Want to boost search results? Try benchmarking based on the latest trends, says Performics' Michael Kahn in a Chief Marketer article. An analysis by Performics of data from more than 200 paid-search programs uncovered some important shifts this past spring within many actively managed search campaigns; they could signal the ... more
  • Don't Be Guilty by Association
    You have a squeaky-clean opt-in list of subscribers who love the content you send—including highly relevant offers from your partners. But if you're using third-party content and templates (their HTML code for that content) for these campaigns, be aware that another company's bad behavior can have a negative impact on ... more
  • Problem Solved: What's the Right Social-Media Fit?
    by Claire Coyne
    You know your company needs to jump in to social media to compete in today's Internet-based marketing world. But which channel is right for you? How can you find the right social-media fit? more
  • Gays Prefer Working in States with Marriage Equality
    Other factors being equal, 71% of lesbian, gay, bisexual, and transgender (LGBT) adults would prefer a job with an employer based in a state that recognizes marriage equality over an employer based in a state that doesn't. more
  • Prescription Medicine Sites Lift Refills, Starts
    Online ads about prescription medicines and dedicated Rx websites raise consumers' awareness of prescription medicines, increase drugs' perceived favorability, and encourage patients to refill their prescriptions. more
  • The Big Picture: Consider It
    These days it seems there's no time to take your foot off the accelerator—even for a few minutes—to consider the big picture: your marketing plan. But while economic uncertainty makes planning challenging, a marketing plan can also offer new opportunities to reshape your strategy and redefine the work that gets ... more
  • Google's News: Hope for Online Advertising
    Google's announcement of its third-quarter results sounded a welcome note of hope for everyone in this recession—and for online marketers in particular. more
  • From the Mouths of Babes
    "I hate shyster pitches on the radio or TV," says Steve Woodruff in a post at the MarketingProfs Daily Fix Blog. "Like the services that want to extract money from your well-intentioned but naive wallet so that they can 'clean' your PC. I want to throttle those marketers." But he ... more
  • Just Show Me What You Want
    When you have products or services that customers don't buy on a regular basis—for instance, big-screen televisions or luxury excursions on the Orient Express—targeted email offers based on previous purchases may not be the best way to determine what they want next. That's why Sean Duffy of the UK-based EmailCenter ... more
  • Online Video Streaming Up 25% YOY
    Two key indicators of online video usage are up 24.8% year over year, according to Nielsen's September US Online Video report. YouTube remains the leading source of online video, delivering almost 6.7 billion streams in September. more
  • They Like Us! They Really Like Us!
    Research coming out of Penn State reports that 20% of tweets—those wee messages published on Twitter—are brand-oriented. And not the way you'd naturally expect. While researchers originally thought they'd find lots of brand engagement in the form of product reviews or referrals, what they discovered was this (hold on to ... more
  • Must We Really Move Up to Three?
    Just when B2B marketers felt they had mastered Web 2.0, along comes talk of Web 3.0. Yikes. So what's the talk all about? And must you listen to it? In a recent post at the B2B Insights Blog, J. Leigh Brown offers a brief overview of Web 1, 2 and 3 ... more
  • Never Break the Chain
    "With so many professionals paying so much attention and money to SEO efforts," says Jeff Blum of MBA Depot, "I am shocked by a huge mistake I see made repeatedly—site redesigns that break old links." You've earned links by producing good content, and each one comes with plenty of ... more
  • Consumers 18-34 in US vs. Canada
    Young adults 18-34 in Canada and the US agree that healthcare, education, and employment are the three most important issues facing their respective countries. But striking differences exist between these consumer groups. more
  • 36% of Internet Users Visit Newspaper Sites
    Newspaper websites attracted more than 70.3 million unique visitors in June (35.9% of Internet users), and their print counterparts inspired 82% of adults to take some kind of action, from clipping a coupon to visiting a website to learn more. more
  • Would You Like a Tattoo With That?
    "Hoping to keep its 119 rooms filled," writes Hugo Martín at the Los Angeles Times, "Hotel Erwin on Venice Beach is offering an unusual promotion for its countercultural clientele: an Ink and Stay package that includes $100 toward a tattoo and a bottle of tequila to numb the pain." The ... more
  • I Just Want to Say Thank You
    Retailers know that offering customers a little something extra with their purchases is always a crowd-pleaser. Unexpected better deal, happy customer. Now comes research that digs a bit deeper into relationship marketing (RM) to explore the hidden power of customer gratitude—for both short-term and long-term seller benefit. These researchers monitored customers ... more
  • Is This Stamp-Worthy?
    "Stamps (remember those?) make direct mail work," says Seth Godin in a post at his blog. "Because it costs money to send a piece of junk mail, you'll think two or three times before you mail something to a million people." And how. But because they think of email as "free," ... more
  • Global Ad Spend Down Nearly 10%
    Worldwide advertising expenditure in 2009 is estimated to be down 9.8% compared with 2008, a downward revision of 4 percentage points from projections issued in March, according to media communications agency Carat. more
  • B2B Marketers Shift Strategy, Focus in 2009
    Read this exclusive excerpt from "B2B Marketing in 2009: Trends in Strategies and Spending," recently published by MarketingProfs and available in full to Pro members. more
  • How a Minority Can Look Like a Majority
    Let's say a travel company sends out a series of email messages with a variety of offers. Campaigns 1 and 3 produce average clickthrough rates of just over 4 percent; campaigns 2 and 4, however, generate rates of 6.68 percent and 6.4 percent, respectively. "Clearly, emails 2 and 4 resonated ... more
  • LinkedOut
    Not long ago, Elaine Fogel used a post at the MarketingProfs Daily Fix Blog to discuss her case of "Social Media Rejection Syndrome." It all began when someone not only rejected her LinkedIn invitation but also sent a note explaining why: "I only make connections with people I've met personally ... more
  • Make This List, and Check It Twice
    If you sell products to consumers, the year-end holidays are a make-or-break big deal. So, making sure online buyers find you easily and happily by planning your search strategy ahead of launch is paramount. Derek Gordon provides some useful tips for doing so in a recent issue of VatorNews. Among them:  ... more
  • Consumers Dislike Behavioral Targeting
    Most US adults (66%) do not want marketers to tailor advertisements to their interests, and only 47% appreciated getting targeted discounts. more

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