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  • For Tech Support Just Tweet
    Here's a story that extols the power of Twitter as a technical-support tool. More importantly, it demonstrates how a large company, Comcast, found its customers in a social-media venue—and responded to them. Neville Hobson, in a post on Social Media Today, discusses the Twitter-centric customer-service operation at Comcast. Twitter hasn't ... more
  • Joking Your Way off the Hot Seat
    One way or another, the story was going to get out: a late-night talk show host, his rumored affairs with staff members and an alleged extortionist who wanted $2 million to keep quiet. So what did David Letterman do? Before anyone else had the chance, he told his studio audience—and ... more
  • Hey, Batter, Batter, Batter!
    If you've ever pitched the idea of creating an email preference center to your team, you know what a tough sell it can be. "I had a meeting this morning where we started to list out all the different country and local laws governing choices across various brand-service agreements," writes ... more
  • Inc 500 Succeeding With Social Media
    Business leaders among the Inc 500, an elite group of the nation's fastest-growing private companies, consider social media a central part of their marketing strategy, according to a recent study by the Center for Marketing Research at the University of Massachusetts at Dartmouth. more
  • Travel Outlook Mixed into 2010
    Even as business travel shows small signs of improving, leisure travel is expected to remain weak through early 2010 as concerns over household budgets dampen consumer spending, according to the travelhorizons survey, cosponsored by Ypartnership and the US Travel Association. more
  • Room for Improvement in Advertising ROI
    With today's increasingly price-conscious consumers, there is ample room for improvement in advertising efficiency: The ratio of average short-term return on marketing investment––sales within three months of media execution––is $1.09 for each dollar spent, according to a recent study by Nielsen. more
  • We Can Make Music Together
    In a video at TED.com, Israeli conductor Itay Talgam gives a spirited 20-minute talk on what modern leaders could learn from great conductors. Interestingly, a lot of the principles he presents in the video can apply to nourishing a social-media campaign. Here are some of his words of wisdom that can cross over ... more
  • Don't You Dare Record This
    "This call may be monitored for training purposes." We've all heard that message, or something similar, when calling for tech support or customer service. Generally, we accept it. But what if your company prefaced its outbound B2B sales calls with that kind of disclaimer? "This call may be recorded for ... more
  • This One's For You, Wherever You Are
    We're very proud of the amazing marketing events produced by our MarketingProfs colleagues—they always deliver a lively, insightful experience. If you missed this year's Digital Marketing Mixer in Chicago, Matthew Grant reports on key takeaways like these in a post at the MarketingProfs Daily Fix Blog: There's ... more
  • Marketers to Invest in Email, Social Media in 2010
    Businesses are gearing up to increase their marketing spend on email marketing and social media in 2010, making those the top two areas of marketing investment in 2010, according to the just-released 2010 Marketing Trends Survey by StrongMail Systems. more
  • Stop Flaunting That
    "Before the current recession," writes Mark Dolliver in an article at Adweek, "popular wisdom said wealthy people tended to be relatively untouched by the ups and downs of the economy and would keep buying high-end products and services no matter what." Well, times have changed. If your business serves the luxury ... more
  • Mom Loves Me Best
    A new study by the Marketing to Moms Coalition—a not-for-profit group that seeks to share insights about moms to help marketers better engage with them—shows just how much American moms are sacrificing so their families can stay afloat during the downturn. The survey results reveal that "mothers are sacrificing purchases for ... more
  • Irrelevant E-communications Alienate Consumers
    Email marketers who send irrelevant content and random mass mailings run the risk of losing subscribers, according to a survey from the Chief Marketing Officer (CMO) Council and InfoPrint Solutions Company. more
  • This Smells Phishy
    As phishers (criminals masquerading as trusted entities to grab usernames, passwords and credit card info) become more sophisticated, and your subscribers become more cautious about online commerce, it's important to know how the average customer vets the marketing messages you send—especially those in which you request personal information. A legitimate appearance—in ... more
  • Cyber Monday E-tail Traffic Down
    On Cyber Monday 2009, the share of US visits to the top 500 retail websites fell 9% compared with last year, according to Experian Hitwise. more
  • The ROI on Your 404
    When a visitor tries to access outdated content at your website—say, through an old bookmark—she'll land on a 404 page that explains that the page no longer exists. Most companies use these pages to steer users back to a site's active content. The 404 page at Mountain Equipment Co-op, for instance, ... more
  • Worth Every Penny
    Why would anyone drive a BMW or shop at Nordstrom when, for a fraction of the price, they could drive a Volkswagen or shop at JC Penney? "[P]eople make trade-offs in their spending," writes Dale Furtwengler in his book Pricing for Profit. "They'll pay as little as possible for things ... more
  • Holiday Shoppers Prefer to Pay With Cash
    Only 26% of consumers who shopped over the Thanksgiving 2009 holiday weekend said they used credit cards for their purchases, while 39% said they used cash, and the remaining used debit cards, according to a poll conducted by America's Research Group for Reuters. more
  • Black Friday Online Sales Up 11%
    US consumers spent $595 million shopping online on Black Friday 2009, an increase of 11% compared with Black Friday 2008—and the second heaviest online spending day to date in 2009—according to comScore. more
  • SEO Will Cure That SOS
    Business owner Fran Murdy presented all the symptoms of full-blown Search Overload Syndrome (SOS), Microsoft's term coined in its recent commercials for Bing, when he fessed up in a forum discussion not too long ago at InboundMarketing.com: "I'm in desperate need of help to find keywords for my business." Soon afterward, fellow ... more
  • E-tail Traffic Down Black Friday, Thanksgiving
    On both Black Friday and Thanksgiving this year, the top 500 retail websites recorded decreases in their share of US visits year over year, according to Experian Hitwise. more
  • Bring the Mayor to Your Doorstep
    Few things are as irresistible as a mobile game that lets players rack points up during waiting-room or bus-ride lulls. But if you're a brick-and-mortar shop, or a restaurant, there isn't much incentive for throwing another branded version of Tetris out into the ether. What to do, what to do? Solution: Hook up ... more
  • Give It to Me Straight
    "Looking for a way to punch up your email campaigns and get subscribers more engaged with your site?" Julie Waite asks in a recent post at the Bronto blog. "Product reviews may be the answer," she says. "Implementing product review functionality on your site can help seal the deal and convince ... more
  • Pre-Thanksgiving Black Friday Traffic Up 87%
    Online traffic to a custom category of Black Friday advertising websites increased 87% for the week ended November 21, 2009, according to Experian Hitwise. Overall, visits to Black Friday websites increased 4% compared with the same week in 2008. more
  • We Don't Need Another Hero
    "Some of the most popular features in business magazines, in general, and entrepreneurship magazines, in particular, are the success stories—the articles that describe how an entrepreneur or a company achieved success," says Daniel Faintuch in a post at A Marketer's View. The adulatory tales, he notes, often follow a familiar trajectory: ... more

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