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  • Show Me the Mobile Money!
    You recently got the skinny on Square, the service that turns your iPhone into a card-swiping device. Here's another quick, easy and secure way to flow payments to your business via mobile (or even social networks): mPayy. Unlike Square, mPayy is more of a user tool than an enterprise one. It ... more
  • Score!
    You probably use a lead-scoring system to answer a number of questions—for instance, to determine whether a lead is ready for your sales team or needs to be nurtured. "Much of the conversation around how best to set up lead scoring," says Digital Body Language's Steven Woods, "tends to focus around the ... more
  • A Guiding Light for Your Brand
    Whether your company is large or small, your brand is an important asset you can't afford to squander. Corporate giants like Microsoft commonly establish strict guidelines regarding the correct use of their names and logos. But whether you're Microsoft or a small value-added reseller, says Heather K. Margolis of Channel ... more
  • Internet Marketing Recovery Forecast for 2010
    Display advertising is forecast to grow 13% in 2010 after a dismal performance in 2009 (down approximately 5% in the US), while US search advertising is forecast to grow 13%, up significantly from 2009's roughly flat year, according to research from JP Morgan. more
  • Mobile Browsing Share Grows in Dec.
    Mobile browsing accounted for 1.35% of all Web browsing worldwide in December, up some 20% from 1.12% in November, with Google's Android operating system the largest percentage gainer during the month, according to data from Net Applications' HitsLink Market Share more
  • Top 20 Audio-Streaming Networks in Nov.
    The top Internet audio network in listenership volume in November was Pandora Corporate, but the network with the most stickiness (average time spent listening) among the top 20 was fourth-place Citadel Broadcasting, according to Ando Media. more
  • Online Forum Users Are Influential Consumers
    Consumers who contribute to online forums are overwhelmingly more engaged in "influential" activities末 both online and offline末than people who don't use forums, according to a study by PostRelease and Synovate. more
  • That's Mine! My Name's on It!
    Let's say you sell trendy furniture for family-friendly prices. What's the best way to push product and spread brand awareness? Well, you could try developing and offering: A showroom. Pros: People see products in context, and they can buy them right then and there! Cons: You don't reach potential buyers who aren't ... more
  • Put on a B2B Face
    It looks like Facebook is definitely here to stay. As of this writing, based on Alexa site rankings, it's the second-most-visited website on the Internet. That kind of reach can pack a whale of a punch for any B2B brand that gets its Facebook presence right. So, what's your best point ... more
  • Media and Marketing M&A Surge in 2H09
    Though M&A activity was subdued in 2009, a substantial pickup in deal-making in the latter half of the year末much of it involving marketing & interactive services and online media marketing & technology companies末is restoring confidence in M&A in 2010, according to The Jordan, Edmiston Group. more
  • Consumers Would Pay for (Some) Online Content
    Millions of consumers worldwide are willing to pay for certain types of online content, and many are open to increased advertising to pick up the costs, but attitudes about paying for content vary greatly by geography, demographics, and content type, according to a survey from Nielsen. more
  • Keep Calm and Carry On
    It's hard to maintain a positive attitude as the recession's negative impact continues to challenge businesses like yours. "The relentless tide of bad news may tempt those in charge to adopt a pessimistic view point," writes John Baldoni at Harvard Business Online, "but leaders owe it to their followers to ... more
  • Back off or I'll Buy These
    We've all done it: let out a groan when entering a grocery store packed with people. Ugh. But did we ever consider how a crowded shopping situation might affect our purchases? One group of researchers recently did, and their results are intriguing. In a number of experiments, both controlled and ... more
  • Careful How You Link Up
    "Links allow your readers to select which offer or detail they want to understand better or read more about, without distracting them with information that may not be useful," writes Maria Pergolino in a post at the Marketo blog. Another benefit: They also enable marketers to gauge a reader's interest ... more
  • Social Network Ad Spend Takes Back Seat
    US Spending on paid social network advertising is forecast to reach $1.3 billion in 2010, a 7.1% increase from the estimate of $1.2 billion for 2009末but a decline of 4 percentage points as a share of worldwide spending, according to research from eMarketer. more
  • Employers to Hire Cautiously in 2010
    Encouraging news about the economy may be easing fears of employers, as 20% of companies plan to add full-time permanent employees in 2010, up from 14% last year, according to a recent study from CareerBuilder. more
  • Headshot or Not?
    We've written before about Anne Holland's addictive Which Test Won?—a site where readers compare marketing pieces from actual A/B tests and vote for the one they would guess is more effective. Often, visitors get it right. But in a recent comparison of two banner ads, they got it profoundly wrong. Both ... more
  • I'd Like to Talk to the Manager
    If your small business has earned a devoted cadre of loyal customers, you can assume they have a vested interest in your ongoing success. They want uninterrupted, easy access to the products or services they love—and, therefore, want your company to thrive. But have you given your customers a way ... more
  • 2009 Holiday E-tail Sales Up 5%
    Online US holiday spending from November 1 through Christmas Eve 2009 reached $27 billion, a 5% increase over the same period a year earlier, according to comScore. Consumer electronics led among product categories, recording sales growth of 20% over 2008 levels. more
  • Top Facebook Status Trends of 2009
    During 2009, nearly a hundred million words a day were posted in status updates on Facebook—well over a thousand per second during peak times and up by a factor of four from the previous year, according to Facebook's Data Team. In addition, Farmville became the most talked-about application in status ... more
  • Online Ad Spending to Recover in 2010
    Though US online advertising is forecast to decline 4.6% in 2009末the first drop since 2002末the recovering economy, combined with basic structural changes in how marketers and the public use media, will lead to growth in early 2010, according to eMarketer. more
  • Dial M for Mobile Search
    According to research from SEMPO, more than 64 million US wireless subscribers surfed the mobile Internet in May 2009—almost twice as many as in the previous year. That accounts for more than 20% of the total US population, 28% of US wireless subscribers, and more than 40% of desktop Internet ... more
  • I Just Love to See Red
    Finally, a barcode-scanning app that works like a charm. For a mere $1.99 at the App Store, RedLaser, an application developed by Occipital, turns any iPhone into a functional barcode scanner. All you have to do is open the app and snap a still picture of a product's barcode. Once ... more
  • Eyes Wide Open
    For small and midsize businesses, the advent of social media has created a host of lead-generating opportunities. LinkedIn, Facebook, Twitter, and other social media have leveled the playing field for SMBs with a variety of affordable, effective channels for initiating and nurturing the kinds of B2B relationships that produce sales ... more
  • Business Leaders Value Sales, Marketing Data Most
    Accurate and timely decision-making is a key component of creating competitive advantage, yet only 3% of business leaders describe their companies as "experts" in using business data to drive better decisions, and only 27% agree that their company makes better, faster decisions than their main competitors, according to a survey ... more

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