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Yes, It's Viral, but I'm not AfraidSocial Media
This time of year, the word "viral" strikes fear in the best of us. Images of flu viruses ready to attack spring to mind. (Shudder.) But that word holds a scary connotation for B2B marketers just about any time of year. After all, once an online B2B campaign goes viral, it ... more
No Escapin' ThisSocial Media
Ask 100 people for their opinion of social-media tools like Twitter and you'll likely get 100 different responses-ranging from extreme enthusiasm to extreme derision. However you feel about social media, here is one simple fact: Even if you're a naysayer who considers these tools inane and a waste of time, ... more
36MM Germans Viewed 6.4B Videos in AugustSocial Media
Germany’s 36 million online video viewers watched 6.4 billion videos in August 2009, an average of 178 videos per viewer. About 43% of those 6.4 billion videos were viewed on YouTube. more
Step Up to the Mic!General Management
You might think the best time to launch a new product or service is during an economic golden age, when customers are plenty and eager to spend their not-so-hard-earned cash. But in a post at his blog, Seth Godin says it's much easier to challenge your industry's major players in ... more
It's All in the PresentationCustomer Relationships
At this time of year, food merchants-from purveyors of gourmet treats to large-scale grocers-are focused on one goal: getting customers to add more items to their shopping carts. 'Tis the season of the impulse buy! Marketers who want to encourage unplanned purchases this holiday season may find the following bit of ... more
8+ Word Searches Grew 3% in CanadaSearch Engine Marketing
Canadian searches on Google properties increased 1% from August to September, according to Experian Hitwise's latest report on search in Canada. Longer searches are on the rise, with search queries of 8+ words increasing 3% month over month. more
Here Today, Bored TomorrowEmail Marketing
You've done a great job of cultivating your email list-and your subscribers have rewarded your efforts with extraordinary loyalty. So far, so good. But Mark Brownlow of Email Marketing Reports says such best-case scenarios come with their own unique set of pitfalls: Becoming complacent. When you don't ... more
Digital Marketing Factbook: A Glimpse InsideMarket Research
This article presents a small sampling of the vital research data about today's email, search, and social media marketing that's contained in the MarketingProfs Digital Marketing Factbook, designed to be a comprehensive resource for every online marketer. more
Consumer Confidence Down, Present Situation Index PlungesCustomer Behavior
The Conference Board Consumer Confidence Index, which had declined in September, deteriorated further in October, as did the Present Situation Index, which plunged to its lowest reading in 26 years. more
Yeah, but What Does It Mean?Metrics & ROI
"With free programs like Google Analytics," says Corte Swearingen in a post at the SmallBiz Marketing Tips blog, "acquiring data is not the issue-the challenge is finding a way to improve your bottom line using that data." Swearingen discussed the issue with Jason Burby, author of Actionable Web Analytics, and here ... more
Don't Rev the Search Engines YetSearch Engine Marketing
As more and more customers use the Internet to research purchases, you might assume that any online marketing strategy requires a significant level of search engine optimization (SEO). But if your target market is local, argues Kenton Newby in an article at MarketingProfs, that assumption may not necessarily apply. ... more
Good Design Doesn't Just HappenSearch Engine Marketing
Ever wonder how great search results end up that way? Well, in a recent post at the User Interface Engineering blog, Jared Spool says there are no shortcuts to search-result success. According to Spool, "There is no way you can produce a great search-results page [on your website] without spending ... more
What Would We Do Without You?Social Media
You've probably heard a lot that the days of "push" messaging-a mythical golden age when marketers could feed passive viewers whatever rigmarole the ad department pleased-are dead. So true. But for you, it's not a bad thing; it's a chance to develop long-term, even downright codependent relationships with users. And there ... more
Does This Look Like Spam to You?Email Marketing
"We all have opinions about what constitutes spam," begins a post at the Marketance blog. Indeed, while some would argue that meeting the letter of the CAN-SPAM law puts you in the clear, others insist such legislation is merely the jumping-off point for best practices. In the end, spam is ... more
19% of Internet Users Use TwitterSocial Media
Twitter use jumped significantly in the last six months, from 11% of US internet users in April 2009 to 19% today. Driving the growth are three groups: people who use social networks, those get online via a mobile device, and younger internet users (under 44). more
Ready—Set—DeliverStrategy
Your offer could be good-heck, your offer could be great-but still not compel your email subscribers to take action. Why? What is the magic that leads to great email conversion results? Managing expectations and hand-holding, says Scott Hardigree in a recent Marketing Tech Blog post. "Tell your subscriber exactly what ... more
Lessons Learned From a BackpackCustomer Relationships
"Let's imagine it's this afternoon, and I suddenly have cause to fly to West Virginia," writes Peter Hartlaub in a post at The Poop blog. "Airline X has a non-stop flight that will get me there three and a half hours after takeoff. Southwest Airlines also has a flight, but ... more
Cheer-in the Holidays!Email Marketing
"The pumpkins come out, the days grow shorter, the weather cools, and there's no mistaking that the holiday season is upon us," says Karen Talavera in an article at MarketingProfs. And though marketers face the challenge of lingering recession worries, you can still add holiday sparkle to a subscriber's inbox, ... more
Cable TV Tops List of Moms' Must-HavesCustomer Behavior
Cable TV, new clothes and accessories, and restaurant/bar outings are the three things that moms are most reluctant to give up in the name of saving money in this recession. But Gen Y, Gen X, and Boomer moms placed different values on each. more
You Don't Drive Me Nuts Anymore!Social Media
What makes Twitter so useful is also what makes it difficult to navigate: everyone is spewing what they think, all the time, about anything imaginable. This is good for tracking brand buzz, because when you run a search on Twitter it's like being clairvoyant: the opinions are there, raw and ... more
Top 10 Online Retail Categories, September 2009Sales
The top online-retail category by average order size ($) in September was automotive, followed by computer hardware in second place, and event and movie tickets in third. more
Top 10 Online Retailers, September 2009Web Sites
September's top online retailer—based on conversion rate—was food home-delivery and mail-order service Schwan's, followed by florist ProFlowers, according to Nielsen. more
Be a Devil This HalloweenSales
Even though things are starting to look up, companies are still a bit wary about spending limited dollars in a tough economy. Might there be a devilish tactic lurking somewhere out there that will break through their uncertainty? Susan Fantle says yes. In a recent post at the B2BMarketingSmarts ... more
Till Death Do Us PartCustomer Relationships
If you were to visit the subscription page at The Atlantic magazine's website, you'd find an important note beneath the form for payment information. It reads: "By paying with a credit or debit card, you authorize The Atlantic to charge your account now at the price above and then before ... more
Low Prices Will Rule 2009 Holiday SeasonStrategy
US consumers plan to spend an average of $682.74 during the upcoming holiday season, a 3.2% drop from last year. More than half say sales and low prices will determine where they shop, although convenience will draw many of them online. more