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Smartphones to Overtake Other Mobile by 2012Advertising
Smartphone units sold worldwide in 2009 will grow 14.5% from 2008 levels, according to a forecast by Infonetics. more
Wonder-Twin Powers, Activate!Email Marketing
Inactive subscribers are a conundrum for email marketers. Although they treat your messages with apparent indifference, they never opt out; as a result, you continue to send messages that they continue to ignore. You naturally want to reactivate these recipients so you can revive relationships and make future sales. Now ... more
Come Tweet With MeSocial Media
Hoping to position Lufthansa as bigger than just a German airline, digital agency Profero has helped it create MySkyStatus-a tool that has brought Lufthansa's branding catch-phrase, "passion for precision," to life in a hands-on way. "Communications needs to have a use," explains Profero's Wayne Arnold in a recent article at Adweek. ... more
Tip Your Hat to the Tried-and-TrueSales
"Too often, we are looking for silver-bullet systems or recipes for success, while ignoring the basics," says Bill Rice in a post at the Better Closer blog. "In my experience, 90 percent of big sales improvement comes from getting back to the basics." What are the tried-and-true basics of B2B marketing-those ... more
Social Media Users Open to Branding, Marketing Social Media
Consumers flock daily to social media sites to keep in touch with friends and family, but they are also keen to buy from brands that they have seen on these sites, according to new research from Performics and ROI Research. more
Don't Hate the PlayaCustomer Relationships
Companies in the high-end service industry often do much more than turn a blind eye to the extramarital escapades of their guests. "[T]he owners and managers of the world's most exclusive restaurants and hotels pull out all the stops to make sure their best customers can conduct their affairs there ... more
Glamp It UpCustomer Behavior
Warren Katz uses a post at the Elephant Bites blog to discuss the recession-driven microtrend of "glamping"-a freshly coined portmanteau for glamorous camping. In essence, its proponents want the low-budget benefit of a holiday in the great outdoors, but don't care to leave all the luxuries of home behind. "So, who ... more
Is Murdoch Going Off the Grid?Strategy
Google and other sites may soon be prevented from searching and indexing News Corp. content, Rupert Murdoch recently said. Whether content can live (profitably) off the Google grid remains to be seen. more
Fly a Mile in Their ShoesCustomer Behavior
In a recent post at the Church of the Customer Blog, Jackie Huba offers a few quick stats about airline revenues in September '09. First, a couple of positives: Southwest reported an 8.8% increase in revenue passenger miles and JetBlue recorded 9.8% jump in passenger miles. Then come the negatives: ... more
Who Invited You?Social Media
Last summer, Morgan Stewart of ExactTarget quizzed 2,400 people on their attitudes toward marketing and made an interesting discovery. "70% of consumers who visit Facebook at least once a month and are a 'fan' of at least one company or brand, don't believe they have given those companies permission to ... more
Americans Altering Attitudes About MoneyCustomer Behavior
As a result of the financial crisis, Americans have permanently changed their attitudes toward saving money and are more focused on paying down debt and controlling finances, according to a recent study by Synovate. more
¿Habla Español?Segmentation
Not all Spanish speakers want the same thing from a website-many more factors than just language are at play.That's why, Tamara Barber explains in a post at the Forrester blog, research on customers' preferences led Best Buy and Allstate to dramatically different conclusions: "Best Buy," she notes, ... more
Talk to the HandSocial Media
If you blog, you've certainly encountered your share of bizarre, offensive or spammy comments. It comes with the territory. Each of us has our own standard, and you've probably developed a list of commenting no-nos. But do your readers know what they happen to be? "I publish every reasonable (and some ... more
Touchscreen Mobile Phone Adoption Growing Rapidly in USAdvertising
Touchscreen mobile phone adoption in the US grew 159% during the past year to 23.8 million users in August 2009, according to a study by comScore. more
Getting Hot, Hot, HotterSearch Engine Marketing
Does the URL to your Web page sizzle? In a recent Bloggapedia post, online marketer Bill Hartzer reports on the Alexa Toolbar's popular Alexa Hot URLs list. According to Hartzer, the list presents "the hottest Web pages on the Internet right now," and it's updated every five minutes! That should ... more
Outside the Box, Inside the PocketCustomer Behavior
Mobile marketing isn't the unicorn it used to be. Most folks in your demo probably have a real, live phone within immediate reach for most of their waking days. And the rising popularity of iPhone and Google's Android platform and other Internet-ready smartphones are making it simple these days to ... more
Reports of Email's Death ExaggeratedEmail Marketing
While some believe that the rise of Twitter and Facebook has sounded email's death knell, Jordan Cohen, writing at the Pivotal Veracity blog, disagrees. He takes issue with statements like this one from the Wall Street Journal: "Email has had a good run as [the] king of communications. But its ... more
Successful Selling: Hitting the TrifectaSales
There are three elements to selling: access, influence and delivery. Whether you work in sales or marketing, whatever you do must impact one of those elements-that is, give you access to your customers, help you influence those customers and help you deliver on what you promise. So advises sales expert ... more
Sorry Seems to Be the Hardest WordCustomer Relationships
"AT&T customers have been complaining for months about dropped calls, spotty service, delayed text and voice messages and slow download speeds for the iPhone," says Jackie Huba in a post at the Church of the Customer Blog. In response, AT&T produced a three-minute YouTube video in which it appears that ... more
Want Spam With That Spam?Email Marketing
A few years ago, Neil Schwartzman downloaded-but never used-the trial version of an anti-spam software program. "It turned out it was Windows-only," he explains at his blog, "so I never installed it, as I use a Mac. Have done since 1986." Following the download, he received the customary follow-up-one email to ... more
Asia/Pacific Search Volume Hits Record in SeptemberSearch Engine Marketing
Asia/Pacific Internet users conducted 38.6 billion search queries in September 2009, a 33% increase over the previous year, according to comScore data. more
Newspaper Sites Attract 38% of Internet UsersWeb Sites
Newspaper websites attracted more than 74 million unique visitors in the third quarter of 2009, accounting for 38% of all Internet users, according to a study conducted by Nielsen Online for the Newspaper Association of America (NAA). more
Enjoy Some Good Holiday CheeseSocial Media
As the goblins and ghouls out there munch away on their Halloween bounty, fond memories arise of one apparition we saw a lot of this season-the Monster Mash JibJab "sendable." The e-card uses facial-recognition technology to seamlessly attach the faces of your friends or family to the body of a monster. ... more
Shift to Mobile Web Means Marketing OpportunitiesAdvertising
As mobile devices mature, consumers are shifting their online search habits away from the desktop toward mobile, and so changing the game for online advertisers and search marketers more
Is He a Searcher or a Sleaze?Search Engine Marketing
As B2B companies boost their search-marketing efforts, SEO experts are in greater demand. And why not? With search one of the few bright spots in advertising these days, it stands to reason that optimizers who know how to get the job done are a precious commodity. But in a recent ... more