MarketingProfs Daily

Access hundreds of our Most Recent resources here. Select any of the popular topics below to narrow your search.

Get to the Po!nt Newsletters

Bite-sized topic-specific newsletters on B2B Marketing, Content Marketing, Email Marketing, Search Engine Marketing, Small Business, Social Media and more. Sign up for one, two or all...for FREE!

Unlimited Seminars for a Year

Try PRO Membership and get 35+ online seminars plus access to our whole seminar library.

What Our Members Say

Customers Check out what our members say about Marketing Profs.
Read more

MarketingProfs Daily: Most Recent

Get unlimited access to all of our exclusive marketing resources

Forrester: 'Customer Experience' Roles Gaining Popularity

Customer Relationships
Over the past six years, an increasing number of US companies of all sizes have appointed a single executive who leads customer experience efforts across a business unit or the entire company, according to a new report by Forrester Research. more
Four Tips for Generating Leads With Email

Sales
"Email is still the most effective marketing technique," writes Bill Rice at the Better Closer blog. "It's easy to automate and highly efficient at bringing in qualified new leads." But a successful email program doesn't just happen. You must convince prospects to open your message, read it, and take action. ... more
Five Tips for Online Public Relations Success [Slide Show]

by Allie Gray Freeland

Public Relations
It's 2012. Advances in the digital world have revolutionized media—and how public relations professionals do their jobs. Are you keeping up? Here are five tips for mastering the digitization of public relations. more
Blogs Top List of Social Media Investments for 2012

Social Media
Fully seven in ten brands (70%) say they plan to increase their presence across social media platforms in 2012, while 59% plan to boost the frequency of social content publishing, according to survey from Awareness. Many brands plan to focus efforts beyond the big three platforms (Facebook, Twitter, and LinkedIn) ... more
Six Ways to Make Your Content Shareable

Content
Content isn't meant to stay grounded, it's meant to soar across the social Web, says Ann Handley in an Entrepreneur article titled "How to Increase Social Sharing to Generate More Leads." She offers these tips for getting folks to share your content online. Display Twitter buttons. Among the 10,000 largest websites, ... more
Marketing Smarts Podcast: Sally Hogshead and the $500 Cup of Coffee

by Matthew Grant

Customer Behavior
What if you opened a coffee shop and needed to stand out from a slew of competitors? You'd need to create a fascinating aura around your product. One way to do that, according to Sally Hogshead, this week's guest on Marketing Smarts, would be to offer a $500 cup of ... more
Four Ways Small Businesses Can Make a Big Email Splash

Email Marketing
"Countless small businesses send out countless emails every day," writes Gary Levitt in an article at MarketingProfs. "If you were to sift through campaigns and results (as I do), the mountains of data would suggest two breeds of email campaign: the outstanding … and the invisible. Your emails need to ... more
Websites Trump Social Media for Finding Holiday Deals

Web Sites
When searching for the best holiday deals, one-quarter (25%) of surveyed consumers say they prefer visiting brand websites over other channels such as print media (15%), email newsletters and notifications (13%), and Facebook (3%), according to a survey from Crowd Science. more
Three Tips for the Introverted Conference Attendee

Sales
Conferences are ideal venues for plugging into the zeitgeist and networking with colleagues. But they're also expensive. "[And] if you happen to be an introverted marketer, which likely means a conference is not the most comfortable of settings, you'll need a strategy for ensuring your company gets its money's worth—in ... more
Ad Agencies Slow to Adapt to Online Marketing

General Management
Only 9% of senior-level marketers say traditional ad agencies are doing a good job of evolving and extending service capabilities in the digital age, according to a study by the CMO Council. Moreover, such firms are likely to be challenged by specialized digital marketing providers in 2012. more
Four Ways to Own the First SERP

Search Engine Marketing
"When consumers hear of a local business that is not well known, it's only natural that they conduct some research before making a purchase," writes Nathan Hanks in an article at MarketingProfs. And when they do, they're most likely to choose results that appear first. "Thus," Hanks continues, "'owning' the first page ... more
Social Media Lessons From the GOP Race

Social Media
Republican presidential candidates have made social media an integral part of their campaign efforts to win the White House in 2012—signing on to various social networks in hopes of reaching key constituents—and marketers can learn a lot by watching the political campaigns at work, according to a study by iContact. more
Social Media Trends With Benefits in 2012

Social Media
The integration of social media and business has come of age: 38% of CEOs now label it a high priority, and 57% of businesses plan to hike their social media spend in 2012 (Booz Allen/Buddy Media). As the use of social media advances across the business spectrum, Edelman's David Armano has ... more
How to Influence the Influencers [Slide Show]

by Christian Gulliksen

Public Relations
Getting influencers on your side is a major feat that can help exponentially amplify your message. But how can you win them over? Here is a five-point plan for effectively influencing the influencers. more
2012 CES Wrap-Up: Top Trends, Devices, and Brands

Customer Behavior
Tech brands Microsoft and Motorola generated the most Twitter buzz at the 2012 International Consumer Electronics Show (CES) held January 10-13 in Las Vegas, each accounting for 5% of #CES-tagged Twitter mentions during the annual event, according to a study by Simply Measured. more
Five Ways to Boost B2B Fan Engagement on Facebook

Social Media
Eloqua has put together an entertaining slideshare presentation just in time for the new year of B2B social outreach. In "10 Ways to 'Solve' Facebook for B2B," Eloqua recounts how BrandGlue helped the company boost its Facebook community by 2,500%. (Yes, two zeroes.) "Although the presentation contains some beefy data, the ... more
Digital and Direct Marketing Jobs Rebounding in 1Q12

Career Management
Digital and direct marketing hiring is expected to rebound in the first quarter of 2012, according to the Bernhart Associates' Quarterly Employment Report: More than one-half of employers plan to add marketing staff over the next three months, as layoffs continue to fall. more
Create Content for Each Stage of the B2B Buying Journey

Content
Not every potential buyer approaches your business with the same enthusiasm or interest. In a MarketingProfs article, Paul McKeon identifies the four stages of the B2B buying cycle—and how to produce content specific to each one. The unaware buyer. "Content for the unaware buyer must be interruptive. It has to cause ... more
Marketing Smarts Podcast: Are You the Problem?

by Matthew Grant

Advertising
Why is it that so many books, supposedly about marketing and business, seem more focused on self-actualization and personal empowerment? Author Julien Smith answers that question in this week's Marketing Smarts podcast. more
Three Tips for Effective Feedback-Loop Management

Email Marketing
"If you are a large-volume sender of email, you should be signed up for all the feedback loops that are available," writes Tom Sather in an article at MarketingProfs. "Why? Because feedback loops are a great way to … increase customer satisfaction, and reduce sender questions and end-user complaints." While ... more
Top Shopping Tools: Web Browsers, Smartphones, and Facebook

Web Sites
Among the various digital shopping channels available to consumers today, when discovering new products, most online shoppers prefer to use websites via PC or laptop or browser-based mobile sites via smartphone rather than mobile apps, according to a new study by Zmags. more
Don't Let Doubt Kill Your Big Idea

General Management
It happens to any innovator: As you develop a big idea, doubt inevitably sets in. "If you are doing something that hasn't been done before, careful analysis will by definition highlight reasons to not proceed," writes Scott Anthony at Harvard Business Review. "Market demand can't be validated. Experts dismiss technological ... more
Integrating Social Media Still Challenges Marketers

Social Media
Although most US companies use social networks—66% have a Facebook page, 51% have a Twitter account, and 44% have a LinkedIn page—only 16% say their social marketing efforts are fully integrated across the organization, according to a study by InSites Consulting. more
Three Ways to Enhance SEO With Twitter

Search Engine Marketing
"While Google has ended its Realtime Search deal with Twitter, search engines are still using social media sites for ranking purposes," says Jillian Stira at the Scholes Marketing blog. And Twitter remains a critical part of your search strategy, she notes: "Twitter has pulled ahead of many other social media platforms, ... more
Top Social Networking Trends and Need-to-Knows

Social Media
Social networking was the most popular online content category in the world as of October 2011, accounting for 19% of all time spent online, or one out of every five minutes, according to a whitepaper by comScore. more