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Social media is an essential marketing tool that most companies are embracing in 2010: 70% of senior marketing executives surveyed are planning new social media initiatives during the year, according to a new survey from Marketing Executives Networking Group (MENG) and Anderson Analytics. more
Faced with a weak economy and reduced marketing budgets, many small businesses are fighting back with more creative—and less costly—approaches to marketing, including social media, according to a survey from Network Solutions and the University of Maryland's Smith School of Business. more
Few of us look forward to meetings—especially when we consider what we won't accomplish while we spend a depressingly unproductive hour in that conference room down the hall. "Meetings are disruptive," says Ryan Stephens at his blog. "Sure they might break up a long Friday afternoon while you're anticipating your ... more
Dudes: Are you ready to give off some fresh new surfer vibes? Search engines are constantly looking for new signals they can use to improve the quality of the results they provide to Internet surfers, says Eric Enge in a recent post at Search Engine Watch. "Search engines continue to ... more
As social networks become even more important for reaching customers, by the end of 2010 Facebook will be the No. 1 social networking site in all but 25 countries and will attain a total membership of 600 million (including inactive accounts and a small number of users with multiple accounts), ... more
Local newspaper websites remain the most used and valued online sources of credible and trustworthy local content and advertising: 57% of consumers cite their local newspaper website as the top online source for local information, followed by online portals (54%), and local TV websites (53%), according to a new survey ... more
The adoption of social media is growing among the nation's largest corporations: 22% of the 2009 Fortune 500 companies have public-facing blogs with a post in the past 12 months, and 35% have active registered Twitter accounts with a tweet sent within the past 30 days, according to a study ... more
The rise of search engine optimization (SEO) was a huge change for the marketing profession. But for B2B marketers, there's a new game in town: LinkedIn Search Optimization, or LSO, as Paul Dunay dubs it in a recent Buzz Marketing for Technology post. You can use LinkedIn's advanced search feature—it's ... more
Although they spend millions of dollars on paid search, Fortune 500 companies are largely invisible in natural search: Collectively, the Fortune 500 spent an average $3.4 million per day on 97,559 keywords during the fourth quarter of 2009, yet only for 25% of those keywords Fortune 500 companies rank in ... more
Let's face it: If your marketing approach consists of sporadically touting your company's greatness via the overpopulated social mediaverse, you're about to get absolutely nowhere—except ignored. Or hated. Blacklisted, even. Frustrated with today's confusing social-media etiquette? Well, don't be! There are sassy methods for making your outreach simply ooze old-fashioned Southern ... more
"It is increasingly common for suppliers in B2B settings to build multiple types of ties with their customers," a group of researchers recently noted in the Journal of Marketing. They cite as an example Brocade Communications, which in 2002 set up a marketing alliance and a joint venture with Hewlett-Packard, ... more
Apple's share of the smartphone market jumped to 14.4% in 2009, overtaking Microsoft's Windows Mobile to become the No. 3 smartphone operating system, according to Gartner. more
Nine in ten (92%) parents with a child under age 25 say families should be able to choose from a variety of lenders to finance their children's college education, according to a survey from Ipsos Public Affairs. more
"I have a friend in Florida who owns six Subway franchises," writes Barry Densa in an article at MarketingProfs. "He's rolling in dough, whole wheat, and greenbacks." Lucky guy. But few businesses are so recession-friendly, we suspect. So, for the rest of us, Densa has a five-point strategy for helping our customers, ... more
Music is the most popular video category on YouTube, accounting for 30.7% of all videos viewed, followed by entertainment videos (14.6%), and people and blog videos (10.8%), according to a study from Sysomos. more
Contrary to speculation that social networking communications would replace traditional email, the amount of time consumers spend exchanging personal email has held steady: 71% of online consumers spent 20 minutes or more weekly exchanging email with friends and family in 2009, the same level recorded in the previous year, according ... more
Salespeople have long known that establishing rapport with a customer can help close a sale. And in these days of the cautious consumer, the tactic of revealing personal information about personnel "has become increasingly popular in sales and customer-service contexts," a group of researchers recently reported. One of the factors their ... more
"In the technology industry," writes Morgan Stewart in an article at MarketingProfs, "we are constantly focused on the next big thing." And there's often an assumption that whatever comes next will wipe out whatever came before. Do you remember, for instance, when computers were going to make paper obsolete? Or ... more
Attracting early adopters is critical for providers of new consumer technologies, and the profile of the cutting-edge consumer is changing, according to new research from In-Stat. more
"The more comfortable we get about the idea of measuring social media, the more we want to dig into the practical application of it," writes Amber Naslund at the Altitude Branding blog. But before you dive into a sea of metrics, she has some important recommendations. For instance: Always begin with ... more
The Consumer Confidence Index, which had increased in January, declined sharply in February and now stands at 46.0 (1985=100), down from 56.5 in January, the Conference Board reported. more
It's unlikely that Sound Transit expected a seven-minute video critique when it requested user feedback on its website. But that's exactly what the operator of Seattle's buses and trains got from Ian Lurie of Conversation Marketing. After giving the site a flunking grade, Lurie takes aim at a poorly organized homepage. ... more
Consumers spend an average of 2.7 hours on the mobile Internet each day—connecting socially, managing their personal finances, and even advocating for causes, according to a new survey from Ruder Finn. more
The number of Twitter users reached an estimated 75 million by the end of 2009, up from approximately 5 million in the previous year, but the growth rate of new user accounts is slowing and only 20% of Twitter users are active, according to a study from RJMetrics. more
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