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![Surrender to the Chaos of the Internet: The Atlantic's Bob Cohn on Marketing Smarts [Podcast]](http://i.marketingprofs.com/assets/images/articles/lg/130123-podcast-bob-cohn-lg.jpg)
In 2012, roughly 2.4 billion people worldwide used the Web, recording some 2.7 billion Facebook likes and 175 million tweets per day, according to a report by Pingdom, which compiled a year of data on the Internet, email, and social media. more![A Nine-Step Path to Personal Branding [Infographic]](http://i.marketingprofs.com/assets/images/daily-chirp/personal-branding-infographic-peek.jpg)
Your personal brand is how you market yourself. In a matter of speaking, you are the product. Need help establishing your personal brand? This infographic can help you through the process in nine basic steps. more
Every industry has its version of "buffalo chicken dip," a product or concept with big seasonal peaks. By anticipating those keyword trends and having your search marketing campaigns at the ready, you could hatch the same kind of profits as chicken farms do on Super Bowl Sunday. more
This week: How brands are already using Vine. And useful tools--for memes, for tracking analytics by phone, for funner presentations, for better gauging the usefulness of Pinterest, and for improving your company culture. Plus the usual grab bag of B2B-relevant news, stats, how-tos and buzzworthy campaigns. more
American adults prefer Super Bowl commercials over any other part of the event, including the game itself: 38.8% of those surveyed cite commercials as their favorite part of the Super Bowl, whereas 28.8% cite the game itself, according to a survey from Lab42. more![11 Foolproof Ways to Ruin Your Presentation Slides [Slide Show]](http://i.marketingprofs.com/assets/images/articles/lg/130131-slide-show-lg.jpg)
The typos on the title slide and other errors in this slide show are intentional. Moreover, MarketingProfs sincerely implores you to not follow the advice herein as prescription. In fact, consider it proscription. more
Most digital news consumers find news information from Web-native sources such as The Huffington Post and Yahoo, but they rely on more traditional news outlets such as the New York Times and CNN for breaking news stories and for news consumed via mobile devices, according to a report by The ... more![We Are All in Sales: Daniel Pink Talks Selling on Marketing Smarts [Podcast]](http://i.marketingprofs.com/assets/images/articles/lg/130130-daniel-pink-podcast-lg.jpg)
![An Exciting Time for SEO in the Enterprise [Infographic]](http://i.marketingprofs.com/assets/images/daily-chirp/SEOboy-Mavenlink-peek.jpg)
SEO once had a poorly understood role in companies. Now, however, more companies are understanding SEO's importance in boosting business, according to this infographic. more
Some 45% of online adults worldwide say they regularly check out brands' social networking pages, such as on Facebook; however, that proportion varies dramatically across geographic regions, according to a new survey from Ipsos OTX and Ipsos Global @dvisor. more
![The Power of Mobile [Infographic]](http://i.marketingprofs.com/assets/images/daily-chirp/ThePowerofMobile-peek.jpg)
This week's #SocialSkim is especially insight-rich. Swipp gauges user sentiment for products and places; Groupon's launched an insight tool; Foursquare's mapped all its check-ins; and we have tips on LinkedIn campaigns, your social media policy, and more. Skim for smarts! more
![The Path to Social Media Success in 2013: A 12-Month Plan [Infographic]](http://i.marketingprofs.com/assets/images/daily-chirp/Intuit-2013-Social-Road-Map-peek.jpg)
Often, the best way to reach a huge goal is to break it down into small, less intimidating goals. To help businesses tackle the daunting task of developing a social media presence (without feeling overwhelmed), Intuit has created this "Path to Social Success in 2013" infographic. more
People who work in companies that are actively using social technologies tend to value a more humanistic approach to corporate leadership over more traditional "command-and-control" methods, according to the 2012 Social Leadership Survey, conducted by Jamie Notter and Maddie Grant. more
Job prospects for direct and digital marketers have remained flat in the first quarter of 2013: The proportion of employers planning to add marketing staff over the next three months held at 47%, up only 1 percentage point from the previous quarter, according to Bernhart Associates' Quarterly Employment Report. more![Improving Digital Coupon ROI: Demographic Snapshot [Infographic]](http://i.marketingprofs.com/assets/images/daily-chirp/improving-digital-coupon-roi-demographic-snapshot-peek.jpg)
In which cities and states are digital coupons most likely to be activated? To find out, RevTrax conducted a study that poinpointed the top cities, regions, and demographics for digital coupon use. It then created the following infographic from the results. more
Marketers are planning to boost spending on Big Data in 2013, hiring employees dedicated to analytics and building systems to keep up with the fire hose of information being generated by digital and social channels, according to report by Infogroup Targeting Solutions and Yesmail Interactive. more
Marketers are not typical consumers: They're more likely than other online consumers to explore new digital environments, own a smartphone, and use various digital media frequently. Consequently, marketers can lose touch with the people they're trying to reach, according to a study by ExactTarget. more![Power Up Your Marketing to Prove Business Value [Infographic]](http://i.marketingprofs.com/assets/images/daily-chirp/PowerUpYourMarketing-peek.jpg)
Numerous studies throughout 2012 reiterated just how challenged marketers are in proving Marketing's business value. Some marketers, though, are cracking the code, and we can learn lessons from them as we work to power up our marketing. more
Facebook's Graph Search tops this week's buzz list. In campaigns, we've got VSP and fashion icon Diane Von Furstenberg's #PinToGiveAndGet (remember Pinterest? It's still hot...). And you'll love this week's featured tool, Dropify. more
With 44% of email opens now via mobile devices, fully 50% of email marketers surveyed say they are optimizing or planning to optimize email campaigns for mobile, according to a report by Experian Marketing Services that provides benchmarks for key email engagement and acquisition tactics. more
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