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![A Passion for People: Intel's Ekaterina Walter Talks Entrepreneurial Success on Marketing Smarts [Podcast]](http://i.marketingprofs.com/assets/images/articles/lg/010813_ekatarina_walter_lg.jpg)
"All of us want to belong, and all of us really want to make an impact, and some of us... we invent Facebook," Ekaterina Walter, social media strategist at Intel and author of Think Like Zuck told me during this week's episode of Marketing Smarts. more
Facebook's Graph Search tops this week's buzz list. In campaigns, we've got VSP and fashion icon Diane Von Furstenberg's #PinToGiveAndGet (remember Pinterest? It's still hot...). And you'll love this week's featured tool, Dropify. more
With 44% of email opens now via mobile devices, fully 50% of email marketers surveyed say they are optimizing or planning to optimize email campaigns for mobile, according to a report by Experian Marketing Services that provides benchmarks for key email engagement and acquisition tactics. more![Back to the Blogging Basics [Slide Show]](http://i.marketingprofs.com/assets/images/articles/lg/130117-slide-show-lg.jpg)
When making purchasing decisions about tech products and services, business and IT professionals are turning to social, mobile, and video content in a big way in the United States, according to a report from IDG Research Services. more![Put the Audience First: Sonia Simone of Copyblogger on Marketing Smarts [Podcast]](http://i.marketingprofs.com/assets/images/articles/lg/130116-podcast-sonia-simone-lg.jpg)
Though 70% of online adults say they know how to post content on a Facebook wall, only 54% say they understand how the site makes money, according to a survey from The Search Agency. Users seem to have a better understanding of how search engines generate revenue, however. more![Legal Threat Levels for Online Content-Sharing [Infographic]](http://i.marketingprofs.com/assets/images/daily-chirp/legal_threat_for_marketers_infographic_gorgone-sm-peek.jpg)
As more and more marketers and others curate content in their content marketing efforts, they need to be aware of the legalities of using content that isn't theirs. This infographic from Kerry and Dan Gorgone can help. more
Advertisers invested more in paid search ads served via tablet devices than via smartphones in the fourth quarter of 2012, according to the Global Online Advertising Trends quarterly report, a study of key trends in paid search, mobile, and social advertising by Marin Software. more
![Customer Service via Twitter: A Social Media Experiment [Infographic]](http://i.marketingprofs.com/assets/images/daily-chirp/TheGreatSocialCustomerServiceRace-peek.jpg)
As an experiment in customer service via social networks, in this case Twitter, Software Advice recently had four employees send customer service tweets via their personal accounts to 14 leading consumer brands in seven industries. This infographic displays the results of that experiment. more
What’s the talk this week? Kim Jong-Un’s new Twitter friend and the truth about G+, B2B growth stats and some exciting CES tech, news from ConnecTV and handy charts that illustrate how converged media should work—and what the new media universe looks like. Skim to learn! more
The Internet, social media, and mobile connectivity now permeate the operations of US-based arts organizations changing the way they stage performances, mount and showcase exhibits, engage audiences, sell tickets, and raise funds, according to new report by Pew Research. more![How Much Do You Know About LinkedIn? [Slide Show]](http://i.marketingprofs.com/assets/images/articles/lg/130110-slide-lg.jpg)
LinkedIn, like any other social site, has its proponents and detractors. Before taking sides, though, consider this helpful data about what's often considered a truly business social network. more
From smartphone makers embroiled in copyright battles to stores offering Black-Friday bargains, from investment banks at the center of public scandals to popular Super-Bowl commercials, some brands generated more Twitter buzz than others in 2012—for good and bad reasons—according to data from Topsy. more
More than three in four consumers say most of the claims that brands make in advertisements are somewhat exaggerated (57.4%) or very exaggerated (19.0%), according to a study by Lab42. Only 2.8% of consumers surveyed say the claims in various ads are very accurate. more![How to Design Your Business Card With Psychology in Mind [Infographic]](http://i.marketingprofs.com/assets/images/daily-chirp/ThePsychologyofBusinessCards-peek.jpg)
When creating a business card, keep in mind that it will be a memento in someone's wallet or purse to remind them of your meeting. So make sure your card includes these top 5 elements of the well-designed business card. more
Organizations are still cautious about dedicating resources to social media marketing: Only 27% of those surveyed employ someone who focuses exclusively on social media, according to a study by Ragan Communications and NASDAQ OMX Corporate Solutions. more
![The Wonderful World of Difficult Clients [Infographic]](http://i.marketingprofs.com/assets/images/daily-chirp/FieldGuidetotheWonderfulWorldofClients-Ciplex-peek.jpg)
Most companies must deal with clients. Unfortunately, some clients can be extremely difficult. To help you identify and handle challenging clients, Ciplex created this infographic highlighting the most common difficult-client types. more
Have a good holiday? This week's #SocialSkim kicks you back into gear with social stats, trends for the new year, and tips for keeping (socially) fit. And for the tomorrowhunters out there, we even managed to toss in a little future interfacing with smart light. (Don't worry, that'll make more ... more
Fully 8 in 10 people worldwide say they are optimistic that the new year will be a better year than the previous one, up 8 percentage points from the 72% who said so a year earlier, according to a 23-country poll conducted by Ipsos for Reuters. more![Optimize Email for Abandoned Carts [Slide Show]](http://i.marketingprofs.com/assets/images/articles/lg/130103-slide-show-lg.jpg)
Your customer came thisclose to making an online purchase, but—for some reason—abandoned her cart before finalizing the sale. How should you follow up? more
For the fourth consecutive year, "facebook" was the most popular search term, accounting for 4.13% of all searches conducted in the US in 2012, up 33% from 2011 levels, according to a report from Experian Marketing Services, which analyzed the top 1,000 search terms for 2012. more![Content, Social, Sales, and Community: Highlights From a Year of Marketing Smarts [Podcast]](http://i.marketingprofs.com/assets/images/articles/lg/matt-grant-lg.jpg)
We covered a range of topics on the Marketing Smarts podcast in 2012. In this episode we share some highlights on creating compelling content, allowing social media to humanize your organization, building community, and navigating the sometimes tricky relationship between marketing and sales. more
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