MarketingProfs Daily: Most Recent
Go PRO Now
Get unlimited access to all of our exclusive marketing resources
Get the breakdown on Twitter's new TV ad product, Twitter Amplify, Yahoo’s Tumblr purchase and flickr makeover, and Pinterest’s new sponsored Pins. We’ve also got a new cross-platform responsive ad solution, piles of stats, an Awesome Wall to liven up your next cocktail, and more. more
Nearly 3 in 4 shoppers (74%) are more sensitive to price in 2013 compared with 2012, according to a recent survey of US consumers by Parago. more![Mobile Minute [Video]: Google I/O Isn't Just for Developers](http://i.marketingprofs.com/assets/images/articles/lg/mobile-minute-lg.jpg)
![Effectiveness of Social Media Cues in Ads [Infographic]](http://i.marketingprofs.com/assets/images/daily-data-point/230513-ddp-lg.jpg)
Digital ads and television ads are the most effective at driving interaction with a brand’s social platforms such as Facebook, Twitter and Instagram, according to a recent survey. more![Kill Your Content: Mitch Joel on Marketing Smarts [Podcast]](http://i.marketingprofs.com/assets/images/articles/lg/052213_mitch_joel_podcast_lg.jpg)
Digital marketing expert and author Mitch Joel shares insights from his new book "Control Alt Delete" and discusses such topics as social media and content strategy, and how marketers can prepare for upcoming technological changes. more
If forced to only select only one social media platform to market on, 49% of marketers would pick Facebook, followed by 16% for LinkedIn, according to a recent survey by Social Media Examiner. more![The Hyperconnected Life [Infographic]](http://i.marketingprofs.com/assets/images/daily-chirp/A-Hyperconnected-Life-peek.jpg)
Life before the internet? What's that? Today's teens and young adults only know about the digitally connected world. Here's a look at their hyperconnectivity and its effects. more
Some 67% of top brands are now using Instagram, reaching more than 100 million active monthly users on the network—a 500% increase in users since last year—according to a recent report. more
Social media delivered the highest-quality users in ad campaigns during the first quarter of 2013, performing 65% better than the industry overall and 33% better than the next best channel, according to a recent report. more![The State of Digital Content [Infographic]](http://i.marketingprofs.com/assets/images/daily-chirp/uberflip_digital_content_consumption_infographic-peek.jpg)
This week, a Scottsdale bakery made social headlines. Find out why. And get to know the (new) value of a Facebook Like, how brands can use SnapChat, how to set up marketing analytics, and why preppies want to give the homeless a makeover. more
Some 81% of moms would buy more from a brand if rewarded, and over 50% are willing to engage with a brand on Facebook and other social media platforms if provided incentive, according to a recent report. more![Entrepreneurship and Women in High Gear: Author Amy Howell Talks to Marketing Smarts [Podcast]](http://i.marketingprofs.com/assets/images/articles/lg/130515-podcast-Amy-Howell-lg.jpg)
Author Amy Howell talks about how professional women can use their personal networks to build their career, and the importance of cultivating genuine connections online and offline. more![4 in 10 CMOs Feel Unprepared for Challenges Ahead [Infographic]](http://i.marketingprofs.com/assets/images/daily-data-point/130515-ddp-lg.jpg)
Nearly four in 10 chief marketing officerssay they do not have the right people, tools, and resources to meet their marketing objectives, according to a recent report. more![When Did Social Media Lose Its Way? [Infographic]](http://i.marketingprofs.com/assets/images/When-Did-Social-Media-Lose-Its-Way-peek.jpg)
In the early days of social media, users interacted like real people do. However, in time, social networks evolved into pits of broadcast messages. Here's how companies lost their way in social media, and how they can find a path back to its friendlier roots. more
The average value of a brand fan on Facebook in key consumer categories increased to $174 in 2012, from $136 in 2010, according to a new report. more
Education, retail, and computer hardware/electronics are the best-performing verticals in email marketing, according to a new study that benchmarked open rates, click-through rates, and churn metrics across 14 industries. more![A New Don: How the Sales Profession Has Evolved Since the Mad Men Era [Infographic]](http://i.marketingprofs.com/assets/images/daily-chirp/a-new-don-infographic-sales-techniques-peek.jpg)
Learn why Facebook's blue and how eBay plans to data-woo advertisers. Get the scoop on paid YouTube subscriptions, a better way to manage B2B expenses, and Yahoo's winning content deal. Finish up with a children's story about what should be at the heart of your content strategy. Skim for happily ... more
Internet advertising revenues in the United States totaled a record $10.31 billion in the fourth quarter of 2012, an increase of 12% from the third quarter of 2012 and up 15% from the fourth quarter of 2011, according to a recent report. more![Marketing Strategy for Colleges and Universities: 'Social Works' Author Michael Stoner Talks to Marketing Smarts [Podcast]](http://i.marketingprofs.com/assets/images/articles/lg/130508-podcast-michael_stoner-lg.jpg)
Michael Stoner shares insights he gained from compiling 25 case studies in higher education marketing, and how marketers can build integrated marketing plans that maximize audience reach using traditional channels, social media, and emerging platforms. more![Eye-Tracking Study: Native Ads Outperform Banner Ads [Infographic]](http://i.marketingprofs.com/assets/images/daily-data-point/130508-ddp-lg.jpg)
Consumers visually engage with native ads 52% more frequently than traditional banner ads and in an equivalent way to editorial content, according to a new study. more
MarketingProfs uses single