MarketingProfs Daily: Social Media
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![Small Businesses Find ROI in Social Media [Infographic]](http://i.marketingprofs.com/assets/images/daily-chirp/roi-in-social-media-peek.jpg)
A new study from Manta provides insight from more than 1,200 small-business owners regarding their top concerns, such as social media and ROI. Manta then created the following infographic from its findings. more
Get the breakdown on Twitter's new TV ad product, Twitter Amplify, Yahoo’s Tumblr purchase and flickr makeover, and Pinterest’s new sponsored Pins. We’ve also got a new cross-platform responsive ad solution, piles of stats, an Awesome Wall to liven up your next cocktail, and more. more![Effectiveness of Social Media Cues in Ads [Infographic]](http://i.marketingprofs.com/assets/images/daily-data-point/230513-ddp-lg.jpg)
Digital ads and television ads are the most effective at driving interaction with a brand’s social platforms such as Facebook, Twitter and Instagram, according to a recent survey. more![Kill Your Content: Mitch Joel on Marketing Smarts [Podcast]](http://i.marketingprofs.com/assets/images/articles/lg/052213_mitch_joel_podcast_lg.jpg)
Digital marketing expert and author Mitch Joel shares insights from his new book "Control Alt Delete" and discusses such topics as social media and content strategy, and how marketers can prepare for upcoming technological changes. more
If forced to only select only one social media platform to market on, 49% of marketers would pick Facebook, followed by 16% for LinkedIn, according to a recent survey by Social Media Examiner. more![The Hyperconnected Life [Infographic]](http://i.marketingprofs.com/assets/images/daily-chirp/A-Hyperconnected-Life-peek.jpg)
Life before the internet? What's that? Today's teens and young adults only know about the digitally connected world. Here's a look at their hyperconnectivity and its effects. more
Some 67% of top brands are now using Instagram, reaching more than 100 million active monthly users on the network—a 500% increase in users since last year—according to a recent report. more
Social media delivered the highest-quality users in ad campaigns during the first quarter of 2013, performing 65% better than the industry overall and 33% better than the next best channel, according to a recent report. more![The State of Digital Content [Infographic]](http://i.marketingprofs.com/assets/images/daily-chirp/uberflip_digital_content_consumption_infographic-peek.jpg)
In light of the increasing popularity of digital devices, video, and social networks, how has digital content readership changed? To answer that question, Uberflip researched key usage data from February 2010 through February 2013 then created the following infographic. more
This week, a Scottsdale bakery made social headlines. Find out why. And get to know the (new) value of a Facebook Like, how brands can use SnapChat, how to set up marketing analytics, and why preppies want to give the homeless a makeover. more![Entrepreneurship and Women in High Gear: Author Amy Howell Talks to Marketing Smarts [Podcast]](http://i.marketingprofs.com/assets/images/articles/lg/130515-podcast-Amy-Howell-lg.jpg)
Author Amy Howell talks about how professional women can use their personal networks to build their career, and the importance of cultivating genuine connections online and offline. more![When Did Social Media Lose Its Way? [Infographic]](http://i.marketingprofs.com/assets/images/When-Did-Social-Media-Lose-Its-Way-peek.jpg)
In the early days of social media, users interacted like real people do. However, in time, social networks evolved into pits of broadcast messages. Here's how companies lost their way in social media, and how they can find a path back to its friendlier roots. more
The average value of a brand fan on Facebook in key consumer categories increased to $174 in 2012, from $136 in 2010, according to a new report. more
Learn why Facebook's blue and how eBay plans to data-woo advertisers. Get the scoop on paid YouTube subscriptions, a better way to manage B2B expenses, and Yahoo's winning content deal. Finish up with a children's story about what should be at the heart of your content strategy. Skim for happily ... more![Marketing Strategy for Colleges and Universities: 'Social Works' Author Michael Stoner Talks to Marketing Smarts [Podcast]](http://i.marketingprofs.com/assets/images/articles/lg/130508-podcast-michael_stoner-lg.jpg)
Michael Stoner shares insights he gained from compiling 25 case studies in higher education marketing, and how marketers can build integrated marketing plans that maximize audience reach using traditional channels, social media, and emerging platforms. more![Social Sharing Boosts Email Results [Infographic]](http://i.marketingprofs.com/assets/images/daily-chirp/social-sharing-boosts-email-results-peek.jpg)
Think social media killed off email? Hardly. If anything, social media has boosted the power of email. To help marketers understand how important social media is to email, GetResponse put together the following infographic. more
Unlike Twitter and Facebook, where brands drive engagement with their content through official accounts and pages, 70% of brand engagement on Pinterest is generated by the community itself, according to a new report, which also found the best day/time to pin for optimum community engagement for three industries. more
Moms are 20% more likely than the general population to use social media, and 91% now use social media regularly—a 20% increase since 2010. Moms are also more likely to own smartphones and to shop online. more
Learn what ad images get Liked (hint: not logos), how Facebook plans to Trojan-horse mobile, and why you should Pin. Tumblr and Twitter have sweetened deals for advertisers, Water for Life tries to kill a hashtag, and LinkedIn tries replacing—yes, replacing!—your personal assistant. more![Trolls, Jerks, and 'Civility in the Digital Age': Author Andrea Weckerle Talks to Marketing Smarts [Podcast]](http://i.marketingprofs.com/assets/images/articles/lg/130501-podcast-Andrea-Weckerle-lg.jpg)
Online conflicts can cost businesses thousands of dollars (and hours) to resolve. Attorney Andrea Weckerle, author of Civility in the Digital Age, explains how you can protect yourself when a situation turns ugly. more
The inbound marketing industry, though still emerging, is playing a vital role in how marketers are doing their jobs, although challenges remain, according to the just-released fifth annual State of Inbound Marketing Survey from HubSpot. more![LinkedIn: Revolutionizing the World of Recruiting [Infographic]](http://i.marketingprofs.com/assets/images/daily-chirp/linkedin-revolutioning-recruiting-peek.jpg)
To find out how LinkedIn is transforming job recruiting, the folks at Masters in Human Resources did some research and created the following infographic. more
Find yourself some Yelp killers, LinkedIn stats, a delicious social alternative to PowerPoint, Twitter #ComedyFest, scratch-and-sniff banner ads, and GIFs... for TV! Skim to get caught up on the week's social goings on. more
US social advertising revenues will grow from $4.7 billion in 2012 to $11.0 billion in 2017—a compound annual growth rate (CAGR) of 18.6%—while locally targeted social ad revenues are projected to grow at a 26.4% CAGR, from $1.12 billion in 2012 to $3.62 billion in 2017, according to a forecast ... more![The Women of Social Media: Digital Influencer Study [Infographic]](http://i.marketingprofs.com/assets/images/daily-chirp/WomenOfSocialMedia-peek.jpg)
Among online women, 75% use social media sites, whereas only 63% of online men do. To find out more about women's online social media activities and influence, check out the following infographic based on the Digital Women Influencers study. more
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