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by Ayaz Nanji
The most popular days and times that brands post content to various marketing channels aren't necessarily the most effective, according to a series of reports from TrackMaven.
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by Ayaz Nanji
Brands are producing much more content now, but the engagement with each piece of content is less than it was two years ago, according to a recent report from Track Maven.
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by Angela Natividad
This week we give you the skinny on Obama's State of the Union, Twitter's plans for ensuring you miss fewer Tweets, the biggest social media cheat-sheet ever, and the newest kids on the block: Gen Z. Skim to stay ahead of the game.
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by Verónica Jarski
So many social media networks! So many limits on image characteristics and the number of text characters! How can you keep track of the different image and text requirements of each platform? This infographic can help.
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by Ayaz Nanji
Product brochures are both frequently consumed and highly valued by B2B technology buyers, according to a recent report from Eccolo Media.
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by Verónica Jarski
As our world has grown more mobile and related technology has evolved, podcasting has become a mainstream form of continuing education—including for marketers.
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by Angela Natividad
Learn about Facebook's plans to elevate Amber Alerts and colonize your work life, Twitter's newest ad strategy, and brands that are using the latest (and weirdest) slang. Skim to get on fleek.
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by Kerry O'Shea Gorgone
Ford Motor Company President and CEO Mark Fields—on-site at NAIAS 2015 in Detroit—discusses the importance of interactivity when using online channels to reach car buyers.
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by Kerry O'Shea Gorgone
Jason Miller of LinkedIn offers tips for content marketing and the effective use of LinkedIn, and shares insights from his new book, Welcome to the Funnel: Proven Tactics to Turn Your Content and Social Media Up to 11.
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by Verónica Jarski
Is your content solely about pushing sales? It's not 2004! Customers expect more from content. Check out these tips for content creation for today's savvy marketers.
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by Angela Natividad
Find out which branded Instagrams and Vines topped 2014, what trends sprouted at CES, how YouTube's prepping for a virtual future, and which channels convert the most B2B customers. Skim to start the year awash in Like!
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by Angela Natividad
Find 2014-in-review content (both data-packed and emotional) from several sources, learn which platform is most effective for content marketing, and get the latest service updates from the social networks people will be all over next year. Bonus: Who sent real poo to clients and got away with it? Skim to ...
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by Ayaz Nanji
B2B buyers consider short, text-based content most useful at the beginning of the sales cycle, and time-intensive content types (videos, detailed guides, etc.) most useful right before making a decision, according to a recent report from Eccolo Media.
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by Angela Natividad
'Tis the season for best-ofs and top-tens. We've got Facebook's Year in Review (plus the skinny on its new “Google-killing” search feature), trends for 2015, Instagram's challenge to Twitter in the usership arms race, and the 10 most-shared video ads of 2014. Skim for some holiday cheer.
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by Verónica Jarski
Captivating blog post images can help keep your visitors from straying. Check out these tips for choosing the right images and avoiding copyright issues.
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by Angela Natividad
Get the week’s scoop on new Tumblr CTAs, discounts via Twitter Offers, Thanksgiving Vines, and Hemingway in 15 seconds. Skim for your second tryptophan high (or is it low?)!
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by Verónica Jarski
Just as you would mindfully prepare a Thanksgiving meal for your family and guests, you should put time and thought in creating content to nurture and satisfy your audience.
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by Ayaz Nanji
One in five consumers say reflecting their identity—who they are—is the most important reason they share content online, according to a recent report from Fractl.
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by Angela Natividad
This week, we give you Airbnb's Berlin Wall video, the latest updates to Facebook and Instagram, YouTube's latest strategy, which socnet is best for qualified leads (spoiler: It’s not Facebook), and how to transform your data scientist into a storyteller. Skim for all the social cream!
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by Verónica Jarski
How can brands convert social content into sales? Here are some tips for getting started.
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by Angela Natividad
How'd the US midterm elections play out on social? Which brands are pushing out 'staches for Movember? Why won't Beyoncé use Twitter, and can memes make it on the big screen? Skim for the answers to these burning social questions!
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by Ayaz Nanji
How much time do B2B enterprise marketers spend engaging with industry-related content? What content do they consume and share? How do they describe their work on LinkedIn?
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by Verónica Jarski
What does the next year hold for B2B content marketing?
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by Angela Natividad
Get the skim on Ello's self-imposed ad ban and Taco Bell's attention-grabbing social wipeout. You'll also see how YouTube video shares stack up against native videos on Facebook (not well), and find new ad offerings on Tumblr and Snapchat. Skim for the social score.
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by Verónica Jarski
Content marketing is all the rage right now, but it has a dark side that businesses must acknowledge.
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