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by Ayaz Nanji
What are the key characteristics of highly effective B2B thought leadership content? To find out, Edelman and LinkedIn conducted a survey in December 2023 among 3,484 management-level professionals globally.
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by Ayaz Nanji
How are small businesses using artificial intelligence tools to create and improve their content? What types of content are they creating with AI? To find out, researchers surveyed 2,600 people who work for firms around the world.
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by Ayaz Nanji
This infographic looks at steps businesses should take—such as creating a workflow where a human reviews every piece of AI-generated content—as well as things to avoid, such as putting sensitive information into AI tools.
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by Ayaz Nanji
Small business owners say repurposing content delivers a wide range of important benefits, including saving time, boosting brand awareness, and increasing engagement, according to recent research from Adobe.
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by Ayaz Nanji
Do marketers tell stakeholders when they use artificial intelligence tools to create content? How often are marketers using AI to create content?
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by Ayaz Nanji
Evergreen content is essential for maintaining steady engagement and connecting with audiences over long periods of time. So, what makes it so powerful? And how can you create it? This infographic covers what marketers need to know.
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by Ayaz Nanji
Is artificial intelligence more creative than marketers when developing content? Does AI-generated content tend to be of higher or lower quality compared with human-created content?
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by Ayaz Nanji
Connecting your brand voice to a specific person, or type of person, can help creative teams better understand what type of voice you're aiming for. So, whom should you use as your inspiration? Here are 100 examples—from Sponge Bob to Nelson Mandela.
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by George B. Thomas
Are you striving to position your organization and its leaders as thought leaders? This episode with guest Ashley Faus sheds light on how to do that very thing by using content and social media.
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by Ayaz Nanji
What are the emerging design trends that creative teams should be watching in 2024? Researchers analyzed search queries, interviewed industry experts, and looked at fresh approaches being taken by brands.
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by George B. Thomas
Seasoned content marketing expert Ryan Brock shares his vast experience and knowledge of pillar-based content, providing viewers with a comprehensive understanding of how to effectively implement it.
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by Ayaz Nanji
This checklist covers the key steps every content marketer should take this year, including researching your target audience, nailing your firm's unique value proposition, and ensuring content accessibility.
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by Ayaz Nanji
Content professionals at businesses say the biggest challenges they face are keeping up with the demand for content and allocating enough budget for content, according to recent research.
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by Ayaz Nanji
This infographic looks at what common palette, filter, and lighting choices tend to convey in marketing photography.
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by Ayaz Nanji
What qualities do B2B buyers find most impactful and essential in content created by vendors? To find out, researchers surveyed 824 people who have participated in a B2B buying process in the past year.
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by George B. Thomas
In the dynamic realm of content marketing, strategic thinking is not just beneficial, it's essential to business success. It not only saves time and money but also boosts content marketing results significantly.
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by George B. Thomas
Ann Handley breaks down the parts of "ridiculously good content": content that your audience finds invaluable; content that's inspired by data, creativity, or a blend of both.
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by George B. Thomas
Promoting your content can't be an afterthought. It has to be baked into your content from the beginning. Join host George B. Thomas and guest James Tennant as they discuss all things content promotion, from audience research and department communication to collaborative content and battling overwhelm.
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by George B. Thomas
Are you stuck in the long-form video era while the world has moved on to snappy, engaging short-form content? If so, it's time to catch up!
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To help sort through the many options available on the market, TopRank Marketing created this infographic covering more than 30 of the best generative AI tools for B2B marketers.
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by Ayaz Nanji
Do healthcare B2B buyers prefer marketing content from brands that use clear, plain language? If so, what benefits does using that sort of language deliver? To find out, Aha Media conducted a study with more than 150 clinical and non-clinical professionals.
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by Ayaz Nanji
Does the text feel a little off when ChatGPT creates content for your business? The solution may be to improve your prompts with tone modifiers—phrases that help the AI program understand exactly what you want.
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by George B. Thomas
"Video testimonials are the secret sauce to B2B growth!" If that statement piques your interest, then you're in for a treat. In this episode of the Marketing Smarts Live Show, Alexander Ferguson discusses the transformative impact of video testimonials on B2B marketing.
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by George B. Thomas
If you're a marketer looking to supercharge your strategies with AI, buckle up, because this episode is a goldmine of insights.
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by George B. Thomas
If you're looking for a fresh perspective on B2B marketing and storytelling, then this episode of the Marketing Smarts Live Show featuring Jay Acunzo is a must-watch.
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