Some 81% of moms would buy more from a brand if rewarded, and over 50% are willing to engage with a brand on Facebook and other social media platforms if provided incentive, according to a recent report. more

Education, retail, and computer hardware/electronics are the best-performing verticals in email marketing, according to a new study that benchmarked open rates, click-through rates, and churn metrics across 14 industries. more

Think social media killed off email? Hardly. If anything, social media has boosted the power of email. To help marketers understand how important social media is to email, GetResponse put together the following infographic. more

The term "Big Data" keeps getting bandied about in business, but what does it mean exactly? And what makes data "big"? The following infographic by Wipro defines Big Data and highlights its importance. more

Commercial emails opened on mobile devices are on pace to surpass PC opens by the end of 2013. As of yearend 2012, 41% of commercial emails were opened on mobile devices (smartphone or tablet), up from 27% a year earlier. more

Online nonprofit fundraising is on the rise, with explosive growth in sustaining gifts and a larger audience of supporters reached via social networks, according to an analysis of leading US nonprofits. However, the long-term decline of email response rates is continuing, even as online revenues increase and social media audiences ... more

Members of Generation Z, those now age 18-23, tend to be indiscriminate with their media choices and are more likely than other generations to embrace and trust online communications such as social and mobile media and email, according to a report by Forrester Research. more

Smartphones have become the central social, communication, and information tool for growing numbers of younger Americans, according to a study conducted by IDC for Facebook. Among smartphone owners age 18-44, making phone calls accounts for only 16% of the total time spent with their devices, whereas the remaining 84% of ... more

How is marketing automation like the Wizard of Oz? Without being noticed, both work furiously behind the scenes to produce an experience that works like magic. Check out the following infographic to find out just what marketing automation can do for your business. more

Email volume increased 5.4% in the fourth quarter of 2012 vs. the same period a year earlier, though volume levels varied dramatically by industry, according to the Experian Marketing Services 2012 Q4 email benchmark report, which also found that email open rates were on average highest on Saturdays and Sundays. more

Small businesses say tools such as online surveys and loyalty tracking systems are most effective at engaging existing customers, whereas daily deals and Internet ads seem more effective at attracting new customers, according to a survey from Constant Contact. more

Cross-channel, customer-centric marketing—the practice of tailoring offers and promotions to consumers across multiple touch points based on their past shopping or browsing experiences—seems to increase buyer readiness, engagement, and sales activity, according to a study by MyBuys and the e-tailing group. more

The sales world seems to be in a state of constant change, thanks to the emergence of new technologies. To explore the most pivotal inventions that revolutionized sales, Lattice Engines created the following infographic. more

Some 81% of women business owners (WBOs) say they're optimistic about their business performance in 2013 (66% of WBOs are more optimistic than they were last year), and 73% plan to invest more in marketing in 2013, according to a survey conducted by Web.com and National Association of Women Business ... more

In 2012, roughly 2.4 billion people worldwide used the Web, recording some 2.7 billion Facebook likes and 175 million tweets per day, according to a report by Pingdom, which compiled a year of data on the Internet, email, and social media. more

Marketers are not typical consumers: They're more likely than other online consumers to explore new digital environments, own a smartphone, and use various digital media frequently. Consequently, marketers can lose touch with the people they're trying to reach, according to a study by ExactTarget. more

With 44% of email opens now via mobile devices, fully 50% of email marketers surveyed say they are optimizing or planning to optimize email campaigns for mobile, according to a report by Experian Marketing Services that provides benchmarks for key email engagement and acquisition tactics. more

Your customer came thisclose to making an online purchase, but—for some reason—abandoned her cart before finalizing the sale. How should you follow up? more

The amount of content videos and video ads viewed in 2012 reached record-breaking numbers, according to SundaySky report. To help illustrate those stats and the state of online video in 2012, SundaySky created this infographic. more

Email, social media, and mobile rank as marketers' top spending priorities for 2013, according to a survey from StrongMail: 55.5% of marketing executives say they plan to increase spending on email campaigns in 2013; 51.8% plan to boost spend on social media; and 42.8% plan to up their spend on ... more

Legitimate marketing messages account for an alarming 70% of "this is spam" complaints in consumers' inboxes, underscoring just how important it is for marketers to keep email lists up to date and make use of email marketing best-practices, according to a report by Return Path. more

Over the years, many have augured the death of email, most recently foretelling that social media would make email obsolete. Nevertheless, for marketers, email remains an invaluable, even indispensable, tool. And this infographic from Eloqua spells out why. more

Before we can effectively communicate with our customers, we need to get their attention. According to Jeff Bander of EyeTrackShop, this means that when evaluating the effectiveness of our ads or calls-to-action or emails or whatever, we need to answer the question, "Did they see them?" more

Ellen Valentine, product evangelist at Silverpop and my guest this week on Marketing Smarts, has an interesting perspective on the perennial tension between Marketing and Sales: Technology is to blame! And it's likely the solution, too... more

A note to our readers: MarketingProfs has decided to cease publication of the Get to the Po!nt (GTTP) newsletters, and this issue of the Email Marketing GTTP is the last you'll be receiving. We hope you continue to enjoy our daily newsletter, MarketingProfs Today, and our best-of-the-week newsletter, MarketingProfs This Week. "According to a study by Litmus, ... more