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MarketingProfs Daily: General Management

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Four Lessons From the Co-Founder of OfficeMax [Slide Show]

by Christian Gulliksen

General Management
As co-founder of OfficeMax, Michael Feuer learned a thing or two about launching and running a successful company. Here are four of his invaluable lessons on empowering your employees, building your business, and outwitting the competition. more
The Case for Hiring an SEO Agency

General Management
Should you conduct search engine optimization in-house, or should you hire an outside agency to do the heavy lifting? It's a question you've probably asked your team before—and each solution has its pros and cons. In a guest post at the Future Buzz blog, Justin Champion of Search Mojo makes the ... more
Forrester: 'Customer Experience' Roles Gaining Popularity

General Management
Over the past six years, an increasing number of US companies of all sizes have appointed a single executive who leads customer experience efforts across a business unit or the entire company, according to a new report by Forrester Research. more
Ad Agencies Slow to Adapt to Online Marketing

General Management
Only 9% of senior-level marketers say traditional ad agencies are doing a good job of evolving and extending service capabilities in the digital age, according to a study by the CMO Council. Moreover, such firms are likely to be challenged by specialized digital marketing providers in 2012. more
Don't Let Doubt Kill Your Big Idea

General Management
It happens to any innovator: As you develop a big idea, doubt inevitably sets in. "If you are doing something that hasn't been done before, careful analysis will by definition highlight reasons to not proceed," writes Scott Anthony at Harvard Business Review. "Market demand can't be validated. Experts dismiss technological ... more
Integrating Social Media Still Challenges Marketers

General Management
Although most US companies use social networks—66% have a Facebook page, 51% have a Twitter account, and 44% have a LinkedIn page—only 16% say their social marketing efforts are fully integrated across the organization, according to a study by InSites Consulting. more
Marketing Smarts Podcast: Have You Killed an Innovation Today?

by Matthew Grant

General Management
It's not always clear that the organizations that call for innovation actually want it. In this episode of Marketing Smarts, professor and author Dave Owens discusses the constraints that hamper creative thinking—and kill innovation. more
A Social Platform That Serves Your Team Members One at a Time

General Management
There are plenty of internal computer platforms that promise to make employees more efficient: standalone CRMs, heavy-handed intranets and project management software that needs managing all on its own. Then there are social platforms that, on top of everything else, vow to improve morale and boost collaboration! It's easy to ... more
What Guy Kawasaki Learned From Steve Jobs [Slide Show]

by Christian Gulliksen

General Management
When Apple mastermind Steve Jobs died in October, tributes praising his genius flowed forth. As Apple's chief evangelist for years, Guy Kawasaki knew Jobs well—and learned invaluable lessons from him. Here are four of them. more
Four Tips for Promoting Content Marketing to the C-Suite

General Management
"You know content marketing can do big things for your brand," writes Corey O'Loughlin at MarketingProfs' Daily Fix blog. "The only problem is: The powers that be may not know enough about content." How do you persuade the C-suite about content marketing's value to your SEO efforts? You'll need a solid ... more
Booz: Adaptability Is Key for Social Media Success

General Management
Among a list of 12 social media success enablers, the ability to react and adapt quickly to change is ranked as the most important factor for succeeding in today's social media environment, according to a new survey from Booz & Company and Buddy Media Research. more
What You Can Learn From Steve Jobs

General Management
"Few of us have the chance to achieve 1/100th of what Steve Jobs has achieved," writes Bill Taylor at Harvard Business Online. "But all of us can look at his body of work, and the reaction to that body of work, and use it as an opportunity to ask more ... more
Three Keys to Maintaining Google-Style Business Innovation

General Management
In an interview at Adweek, Google's Head of Global Ad Marketing Lisa Gevelber explains the mission of Think Quarterly, the company's new business magazine. Google realized that "a lot of our partners wanted access to the same kinds of insights and conversations that inform our decisions and strategies," Gevelber says. ... more
CMOs: Where Are the Marketing Innovators?

General Management
In-house marketing executives say they want to be challenged by the agencies they work with, but only 3% say agencies most often lead the charge for marketing innovation in their companies, according to a new study by The Horn Group and Kelton Research. more
Loyalty: Getting Internal Buy-In and Gauging External Success, Part 4 [Video]

General Management
Part four of this five-part video series on digital loyalty explores new stats about consumer loyalty behaviors; how to convince internal stakeholders about the benefits of loyalty platforms; and why consumer loyalty has become more accountable than ever. more
Four Lessons From the Social Business Trenches

General Management
On CMSWire, Web engagement strategist Dion Heathcliff shares what he has learned from successful—and not so successful—social businesses in recent years. The lessons he offers address "what to focus on and what drives improved outcomes when applying social media within a large organization." Read the full article for the meat, but here ... more
Grinder, Minder, Binder, Finder: Four Roles a Successful Employee Should Fill [Slide Show]

by Christian Gulliksen

General Management
Getting your employees to produce exceptional work requires your telling them concretely what you expect from them. Here's how one employer paved the way to success for her staff using four simple words. more
Nine Questions to Ask When Hiring an SEO Expert

General Management
If you're not an SEO expert, you might wonder what to ask when hiring SEO staff or consultants. How do you tell the difference between someone who knows exactly what he or she is doing and someone who just knows a lot of lingo? To help out, Rand Fishkin created an ... more
Social Skills for Content Officers: Four Basic Requirements

General Management
You've heard of website community managers, but what about content officers? Those are the folks responsible for your site's content—what it looks like, what it reads or sounds like, where it goes in terms of subject matter or throughout the social universe. MarketingProfs Chief Content Officer Ann Handley has written a ... more
Three Mistaken Beliefs That Can Cripple Marketing Teams

General Management
What makes for a great marketing team? A dynamic leader at the helm? The right mix of compatible personalities? A steady influx of new talent? Or could making assumptions like these actually cripple a team's performance? J. Richard Hackman, writing at the Harvard Business Review, argues that quite a few ... more
Six Tips for Presenting a Social Media Strategy to the C-Suite

General Management
If you are rockin' the social sphere, at some point you may have to present your work to some higher-ups. No pressure. Just remember this: Your presentation could mean the difference between enterprise adoption of a great new social media strategy—or the relegation of social to the broom closet. (Just ... more
How to Sift Through Unintentional Lies

General Management
When you ask for feedback on a proposed innovation, writes Scott Anthony at Harvard Business Online, sit back and brace yourself for one lie after another from your stakeholders. They aren't malicious lies, but that's what makes them so dangerous—the liars think they're telling the truth. According to Anthony, innovators ... more
How and When to 'Reply All'

General Management
The "reply all" button can produce all kinds of headaches—from filling inboxes with unnecessary chatter to damaging a brand's reputation. "Unwitting or careless use of reply all spawns much mischief," writes Simon Glickman of Editorial Emergency, "from the accidental broadcasting of remarks intended for only select recipients to the dreaded ... more
Small Business Owners Working Harder, but Happy

General Management
More than three-quarters of US microbusiness owners say they are very (42%) or extremely (35%) happy to work for themselves, according to Vistaprint's newly launched Small Business Happiness Index, which tracks the pulse of US microbusinesses. Moreover, 35% say they wouldn't even consider working for someone else. more
Marketers to Boost Spending on Virtual Events

General Management
Fully six in ten marketers (60%) say they plan to increase spending on virtual events and environments in 2011, while 42% plan to decrease spending on physical conferences and tradeshows during the year, according to a survey from Unisfair. more