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- Sometimes strategic marketing means putting your budget somewhere that isn't your own products. FoodStory Brands CMO Jay Whitney recounts his experiences marketing smaller food brands through exceptionalism and a focus on social causes. more
- Sandals Foundation Director of Programs Heidi Clarke opens up about Sandals' work in the community, why every business should give back, and how the resort chain makes it easy for vacationers to get involved. more
- The VP of Marketing & Communications for ZERO - The End of Prostate Cancer discusses nonprofit marketing and explains how ZERO's community of champions (ZERO's Heroes) has helped those affected by the illness and drummed up support for research. more
- Ben Kaplan, senior director of mobile strategy and product at the American Cancer Society, discusses the mobile strategy that increased mobile app revenue 80% in 2016 for the organization. more
- Social media expert and networking powerhouse M. Valentina Escobar-Gonzalez lays out her strategy for helping nonprofits and small businesses achieve social media success. more
- How can you use stories to garner support for a cause or organization? Here's a story that inspired the movie Dolphin Tale and saved Clearwater Marine Aquarium from financial disaster, as told by its CMO, Bill Potts. more
- Award-winning actress, author, and philanthropist Jane Seymour shares lessons on branding, storytelling, and the importance of giving back in this special video edition of Marketing Smarts. more
- Mark Horvath, founder of InvisiblePeople.tv, shares advice for marketers on how to share meaningful stories that move people to take action. more
- Where did the year go? Catch up on trend briefings for 2014, an epic year-in-review, the latest in Tumblr mobile ads, and a thought-provoking video that arrived just in time for International Disability Day. Skim to start winter break with social peace of mind. more
- Get the breakdown on the Batkid who saved San Francisco and inspired a watching (and Instagramming) world, the full skinny on Facebook's attempt to buy Snapchat (plus a Snapchat primer), tips on launching cross-network hashtag campaigns... and a peek at Breaking Bad's fan-lovin' alternate ending. more
- Jamie Bearse, CEO of ZERO—The End of Prostate Cancer, discusses nonprofit marketing, blogger outreach, and promoting men's health (even when doing so makes them uncomfortable). more
- Michael Stoner shares insights he gained from compiling 25 case studies in higher education marketing, and how marketers can build integrated marketing plans that maximize audience reach using traditional channels, social media, and emerging platforms. more
- Jason Falls of CafePress talks about cause marketing, Autism Awareness Month, and how businesses of any size can give back to the community. more
- Online nonprofit fundraising is on the rise, with explosive growth in sustaining gifts and a larger audience of supporters reached via social networks, according to an analysis of leading US nonprofits. However, the long-term decline of email response rates is continuing, even as online revenues increase and social media audiences ... more
- Beth Kanter and Katie Delahaye (KD) Paine, authors of Measuring the Networked Nonprofit: Using Data to Change the World, discuss performance metrics and nonprofits. more
- Boston University's Dean of Students Kenn Elmore discusses BU's sometimes-pioneering use of social media, including for "reaching the unreachable." During our conversation, I asked him to explain what he meant by "the unreachable." more
- The Girl Scouts of the USA, Best Friends Animal Society, Stand Up to Cancer, American Red Cross, and Goodwill are among the top nonprofit brands within their respective categories, according to the Harris Poll Non-Profit EquiTrend brand-equity tracking study of the health of some 87 nonprofits. more
- We took Marketing Smarts on the road and recorded the podcast live in Los Angeles, where I interviewed Eric Granof, CMO at the largest underwriter of surety bail in the US, and Brad Abare, communications director of a Los Angeles-based church. more
- From its 2008 launch, Kickstarter has become a major funding platform for creative projects worldwide. More than $53 million has been pledged by users who believe in the projects they've seen, and its project success rate is a whopping 43%. How can that help you? Eloqua has compiled five marketing lessons ... more
- In this week's episode of Marketing Smarts, Ian Lurie, CEO of Portent Interactive, and Geoff Livingston, author and marketing strategist, offer unique perspectives on how to rescue marketing from itself. more
- Bored with the usual "Seasons Greetings" client postcard? Use a bit of holiday spirit to warm up your social campaigns! Meghan Gargan has made a list of do's and don'ts for sending social holiday greetings with panache. "While you should capture the magic and merriment of this time of year, ... more
- People running nonprofits are under attack by zombies! Idea zombies, that is. That was the topic of John Haydon's session at the recent BlogWorld Expo, and the starting point of our conversation in this episode of Marketing Smarts more
- You've no doubt seen the reports of organizations like the Red Cross blasting their response rates through the roof by seeking on-the-run mobile donations. But that's just part of the nonprofit social-media success story. The Dragonfly Effect, a book by Stanford University marketing prof Jennifer Aaker and marketing strategist Andy ... more
- Few things are more fun than learning about yourself, right? At least when the Net makes it easy. Consider the explosion of personality test apps on sites like Facebook or MySpace—or quizzes on their own hosted sites: You can learn what superhero you are, what your kissing style is, or what city ... more
- Thought leaders in the email marketing industry are just about unanimous on the subject of randomly purchased lists. Their advice to marketers? Avoid them like the plague. You may, however, still encounter those who push the buying of email lists as a perfectly legal alternative to building lists through opt-in subscription. ... more