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- Which tasks do PR and communications teams excel at? Which tasks are they struggling with most? To find out, researchers conducted a survey among 427 senior-level PR and comms professionals globally. more
- Most business leaders who have been through a crisis say they would practice their communications plan more in advance, use more communications tools, and broaden the scope of their communications plan, according to recent research. more
- People say businesses should act as trustworthy information sources, base actions on science, and avoid aligning with a political party to avoid being seen as politically motivated when taking stands, according to recent research from Edelman. more
- Public relations professionals are much more likely to say they are politically progressive compared with the general population of the United States, according to recent research from the NYU School of Professional Studies and PR Week. more
- Members of the media say the characteristic they appreciate most in PR professionals is understanding what journalists need, and the characteristic that needs the most improvement is also understanding what journalists need. more
- More than three quarters of comms and PR professionals say their volume of work has increased over the past few years, according to recent research from Ned’s Job of the Week and Sword and the Script Media. more
- Ursula Ringham, head of global influencer marketing for SAP, joins us to talk about influencer marketing, building communities, and going to college for 30 years. more
- Speaker, author, and influence marketing expert Jason Falls shares tips and insights from his new book, Winfluence: Reframing Influencer Marketing to Reignite Your Brand. more
- Bonnie Rothman and Judy Kalvin from Company B show us ways to humanize our brand, teach us how to start thinking about our brand as legendary, and show the power of a well-told founder's story. more
- When attempting to execute a successful earned-media strategy, it is hugely beneficial for a firm's marketing and communications teams to be aligned. more
- Most public relations professionals say they're confident about the value they've been providing during COVID-19 but they are also grappling with more burnout and stress because of the pandemic, according to recent research from BuzzStream and Fractl. more
- Lee Odden of TopRank marketing shares insights from a new research study on B2B influencer marketing, including the characteristics of the most successful B2B brands using influencer marketing. more
- Public relations and communications professionals say analytics and storytelling are the two tactics or skills that they anticipate will increase most in importance in the next 12 months, according to recent research from JOTW and Sword and the Script. more
- Because of the pandemic, companies are reconsidering how they communicate with their audiences. Many are unsure whether they should communicate at all, and some are uncertain what form their communication should take. This flowchart will help you make the right decisions. more
- What does the language used in tweets by popular digital public relations influencers reveal about their personalities? Which personality traits do digital PR influencers tend to have in common? more
- Speaker, author, and influence marketing expert Jason Falls talks about how most marketing organizations are missing the boat on influence (and how you can win big by getting on board). more
- 2020 is destined to be yet another year of consistent growth for influencer marketing as it expands its reach into new industries, social networks, and content formats. And it's not just a B2C marketing strategy: B2B marketers can use it to achieve measurable business results. more
- Somewhere online—Google, Yelp, Facebook, Amazon, and so on—there are reviews of your product, service, or company. Some of those reviews are glowing, some are horribly negative, and some are in between. Here's how to handle reviewers and reviews of all kinds. more
- Consumers expect a brand in crisis to respond quickly, accept responsibility, and communicate from the top, according to recent research from Crisp Thinking. more
- Journalists say their biggest pet peeve when being pitched via email is receiving requests to cover things that are irrelevant to their beats, according to recent research from Fractl. more
- Sandals Foundation Director of Programs Heidi Clarke opens up about Sandals' work in the community, why every business should give back, and how the resort chain makes it easy for vacationers to get involved. more
- Crisis management master Melissa Agnes offers a sneak preview of her MarketingProfs virtual conference presentation, Crisis Ready: A Strategy for Building an Invincible Brand in an Uncertain World. more
- Editors of online publications say the top 2 reasons they reject guest or contributed content from brands are that the pieces are too promotional and the pieces are not a good fit with their readership, according to recent research from Influence & Co. more
- Corporate communications and public relations professionals say engaging in better storytelling is the tactic/trend that will matter most over the next year, according to recent research from Sword and the Script Media and Ned Lundquist. more
- Public relations and social media expert Shonali Burke shares tips for PR measurement and effective influencer marketing. more
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