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by Ann Handley
Although business-to-consumer (B2C) content marketers have been more successful with their efforts this year than they were last year, many still need to slow down to give their content marketing more time—to ensure even better results via longer-term planning.
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by Ayaz Nanji
Some 7.5% of essential contact information in B2B sales databases become outdated within three months, according to recent research from Radius.
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by Kerry O'Shea Gorgone
Marketing professor and agency marketer James Loomstein explains why marketers should focus their efforts (and their budgets) on the consideration phase in 2017.
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by Verónica Jarski
Today's sales team is a far cry from the disorganized, disconnected sales team of the past. Modern sales teams rely on teamwork; moreover, they have specialized roles and they are empowered by technology.
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by Ayaz Nanji
Teamgate is the most user-friendly customer relationship management (CRM) software platform for salespeople, according to recent research from Capterra.
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by Kerry O'Shea Gorgone
Full-Funnel Marketing author Matt Heinz explains why (and how) marketers should embrace revenue-based metrics to demonstrate Marketing's impact on the organization.
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by Ayaz Nanji
Businesses say email marketing and content marketing are the two most effective digital channels for generating sales leads, according to a recent report from Ascend2.
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by Ayaz Nanji
The role of the person who is ultimately responsible for deciding which marketing technologies to purchase varies widely from company to company, according to recent research from DataXu.
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by Verónica Jarski
Account-based marketing helps you increase engagement with targeted accounts and boost your business. Check out these tips for hitting a home run with your ABM.
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by Ayaz Nanji
B2B salespeople and marketers have very different views on what share of leads are followed up on, according to recent research from the Marketing Advisory Network.
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by Ayaz Nanji
The 50 fastest-growing B2B companies are investing in blogs, downloadable content, and live chat, according to a recent report from Drift and Mattermark.
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by Malinda Wilkinson
As we move deeper into the digital age and continue to uncover the power of personalization, the ABM approach will undoubtedly become progressively more valuable in how marketing and sales teams operate.
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by Verónica Jarski
Follow these seven steps to consistently attract and convert more customers by building an automated marketing funnel.
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by Verónica Jarski
Hard sales tactics no longer have a strong effect on consumers. Today, customers want user-friendly interactions with brands.
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by Ayaz Nanji
Which formats do salespeople think are most effective for sales coaching? Who do they think should lead training sessions? What coaching behaviors do they believe lead to success?
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by Verónica Jarski
Presentations are about much more than words said. They're about word choice, delivery, body language, hand gestures, and much more. So how do the presentation skills of Donald Trump and Hillary Clinton measure up?
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by Kerry O'Shea Gorgone
Marketing technologist and former energy industry marketer Virginie Glaenzer discusses sustainability, open source content, customer experience, and what it means to be an "awakened brand."
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by Ayaz Nanji
Which types of information do B2B technology buyers value most at different stages of the purchase funnel? Do buyers of different ages prefer different content formats and sales approaches?
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by Ayaz Nanji
Between three and five corporate departments weigh in on B2B purchases, on average, according to recent research from LinkedIn.
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by Verónica Jarski
If you're stressed out about giving a presentation, you're not alone. The following nine tips can help you determine the root of your anxiety and overcome it.
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by Ayaz Nanji
Vendors say most sales meetings are a valuable part of the B2B purchase process, whereas buyers say most meetings are not valuable, according to a recent report from Altify and IDD Consult.
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by Kerry O'Shea Gorgone
David Spark, owner of brand journalism company Spark Media Solutions, shares practical tips from his book Three Feet From Seven Figures: One-on-One Engagement Techniques to Qualify More Leads at Trade Shows.
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by Ayaz Nanji
Is B2B company data provided by major vendors correct? How likely is it that marketers and salespeople will be able to connect with the prospects they're trying to reach?
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by Ayaz Nanji
How involved are Millennials in B2B purchasing decisions? What are the content preferences of these buyers?
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by Ben Lemmers
When Marketing and Sales can move beyond their differences and become a power couple, they have the ability to optimize their value and synchronize their efforts. And the company wins.
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