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- This episode dives deep into the oft-enigmatic world of search engine optimization. Join us as we explore the intricacies of SEO with the insights of Kyle Roof, a co-founder of High Voltage SEO and the brain behind the innovative Page Optimizer Pro method. more
- Sometimes you may want a tool that includes data from a wider range of platforms than Google Trends, or one that delivers different insights. If so, you may want to try some of the alternatives covered this infographic. more
- In this episode, the spotlight is on how artificial intelligence is revolutionizing SEO and marketing. Guest Chris Rodgers offers insights that can help guide marketers looking to navigate the complexities of integrating AI in their SEO and marketing. more
- Text relevance is the factor that correlates most strongly with a webpage's ranking well in Google search, according to a recent analysis. more
- This infographic delves into the differences between website subdomains and subdirectories and looks at how each impacts SEO. more
- If you're feeling overwhelmed by SEO, this episode of Marketing Smarts is for you. Host George B. Thomas leads a discussion with Kyle Roof about what really matters in SEO, what doesn't, and where to start. more
- Host George B. Thomas and guest Chris Rodgers delve into AI and its connection to SEO, breaking it down into easy-to-understand terms. They discuss the emergence of prompt engineering, the importance of educating yourself, the necessity of maintaining a high-quality output, and more. more
- This infographic from Brafton explores the similarities and differences between organic search and paid search marketing. more
- Get ready to forget everything you thought you knew about SEO. Host George B. Thomas and guest Ryan Brock discuss the powerful approach of pillar-based marketing and becoming a topical authority in the eyes of Google. more
- Most healthcare digital marketers say they believe generative AI programs such as ChatGPT will improve search engine optimization (SEO), according to recent research from Tebra. more
- "How to market on Instagram" is the marketing-related search term with the greatest malware risk, according to recent research from Beyond Identity. more
- Which artificial intelligence tools are searched for the most online? Which tools get the highest ratings from users and have the most social media followers? To find out, researchers at Tipalti looked at data from March and April, 2023. more
- This infographic from Semrush looks at which on-page optimizations have the biggest impact on search engine rankings. more
- This infographic covers the major Google search engine updates, shifts in people's search behaviors, and SEO developments that occurred in 2022. more
- Global advertiser spend on search marketing is expected to be robust this year, despite a broader digital ad market slowdown, according to recent research from WARC. more
- Most professionals who work in roles focused on online search say artificial intelligence will be extremely or very important to delivering relevant results in the future, according to recent research from Lucidworks. more
- What are the essential search engine optimization rules to follow? To find out, Semrush asked its social media audience. more
- Which words and phrases do people use most often when conducting online searches? To find out, Frontier surveyed 1,000 Americans of all ages. more
- This infographic looks at the signals prioritized by the algorithms of six of the most used platforms: Google, YouTube, Instagram, TikTok, LinkedIn, and Facebook. more
- Lindsay Boyajian Hagan and host George B. Thomas discuss what marketing strategies to lean on during economic uncertainty, including listening to customers, optimizing old content, and aligning siloed teams. more
- Semrush's Olga Andrienko and host George B. Thomas discuss what visual search is, whether it's right for your company, and how to adopt best-practices for it out of the gate. more
- What can you do to help your business's videos rank higher in search? This infographic explores how to boost discovery and views. more
- Which workplace skills are Americans researching on search engines? To find out, Preply looked at Google Trends search data for 572 keywords related to professional skills. more
- This infographic from Semrush presents an 11-step plan to better compete for top rankings in search engines. more
- Most SEO conversations are about on-page SEO, which is important. But there is so much more that marketers should be paying attention to. This episode takes a deep dive into everything from outbound SEO to accessibility. more